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© copyright 2010 Indian Institute of Management Calcutta

PhotosIndra Nooyi - Courtesy Of World Economic ForumRamachandra Guha - Courtesy of Indiana universityNYSE - Courtesy of user:Kamel15, Wikimedia Commons Paris Panorama - Courtesy of Benh Lieu SongBasketball, MCHV, Audi, NH, Bus - Courtesy of Damien Roue - STEP, IIM CalcuttaLife at IIM Calcutta - Courtesy of Lakeside Lens Lovers, IIM CalcuttaLife at IIM Calcutta - Courtesy of Lakeside Lens Lovers, IIM Calcutta

In 1961, the Government of India, in collaboration with MIT’s Sloan School of Management, the Government Of West Bengal, and the Indian industry, established the country’s first IIM at Calcutta. Situated on the southern fringes of the city, away from its urban hubbub, the sprawling 137-acre campus is a resplendent oasis. With its seven lakes nestled amidst thick foliage, and landmarks like a miniature Howrah Bridge andand a jetty for musings and meetings, the Joka campus is an idyllic backdrop for academic rigour and learning.

But what really differentiates IIM Calcutta from the b-school coterie is the Joka experience; a nurturing culture that treats each student as an independent stakeholder in the nation’s future.

Joka is a heavily student driven environment, where students are given the opportunity to handle every facet of campus life. Students at Joka use tremendous agency to give their ideas and initiatives flight. They manage everything from placements, student exchange programs, international business fests to hostel affairs, clubs and IT infrastructure. In the face of increasingly tumultuous times, IIM Calcutta empowersempowers its students and equips them with a lucid understanding of the zeitgeist. In doing so, it produces sharp graduates who are knowledgeable about the nuances and vagaries of the business world.

We invite you to be one of these very graduates, and a part of the inimitable Joka tradition.

IIM Calcutta

alumni

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Our Alumni_____________________ “The tyre outside Ramanujam hostel would always have some people sitting on it and discussing topics across the spectrum - from Bengal politics to Keats’ poetry…” - D. Shivakumar, MD, Nokia India

Over the years, IIM Calcutta has populated the Indian and international business landscape with its exceptional graduates. The institute prides itself in having one of the largest alumni networks across all b-schools in India, and has produced leaders who have created institutions all over the world, across industries such as banking, consulting, and FMCG.

InIn fact, it is a running joke that the corporate boardrooms of the FMCG sector in India resembles an IIM-C alumni meet! IIM-Cians are at the helm of firms such as Pepsi Global, Adidas Singapore, P&G India, Nokia India, Cadbury India, Raymonds, and Dabur, among others. The shining stars in the IIM-C firmament include but are not limited to - Indra Nooyi, Ajit Balakrishnan, Shantanu Khosla, Ramachandran Guha and D.Shivakumar. Guha and D.Shivakumar.

The corporate world is not the only canvas where IIM Calcutta's alumni have left their mark. They have also left indelible impressions in academics, journalism, and non-profit social work. Malli Mastan Babu, a recent alumnus, performed the awe-inspiring feat of scaling the highest peaks of seven continents in 172 days, thus creating a world record which remains unbeaten to this day.

IIMIIM Calcutta has always been a mecca for those who wish to nurture their dreams into realization. The institute produces passionate entrepreneurs who venture out into the playground of business and galvanize their ideas. The companies started by IIM-C alumni, including Rediff.com, Analytics Consulting, and Mape Advisory Group are thriving in their chosen area of business, with many more companies joining the fold every year. companies joining the fold every year.

during monsoon season, placements will be riotously successful! Myths apart however, IIM Calcutta’s superb placement track record is the result of seamless integration and knowledge transfer between senior and junior batches, as well as between the institute’s alumni and students. Alumni in key positions fly in to conduct lectures, talks, interview preparation sessions and case study workshops.

IIMIIM Calcutta has placed students through direct recruitment into positions as high as Assistant VP. Students are offered a feast of choices – including profiles as varied as ‘Manager – Indian Premier League’. There is also fierce competition on the part of firms to bag the best slots during campus placement season, firmly establishing IIM Calcutta as the top choice for recruiters from both India and across the world.the world.

Highlights of final placements 2010* Highest number of Slot 0 offers across all IIMs* Highest Average domestic salary across all IIMs* Maximum offers from Top 7 investment banks* Maximum offers from Top 4 consulting firms

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* IIM Calcutta is the exclusive campus of choice for UBS* IIM Calcutta students were exclusively offered international roles by Oliver Wyman* 20% increase in average salary as compared to 2009* 100% of all students placed in 5 days

Goldman Sachs, Morgan Stanley, Temasek, JP Morgan, Merrill Lynch-BoA, Credit Suisse, UBS, McKinsey & Co, Boston Consulting Group, Bain & Co, AT Kearney, Microsoft, Proctor & Gamble, Hindustan Unilever Ltd, Nokia, Diageo, Coke, Pepsi, Amazon.

ThisThis is just a sample set of the top-notch firms that hire from IIM Calcutta every year. While the presence of the world’s best investment banks comes as no surprise, considering IIM Calcutta’s unparalleled reputation in finance, the institute also attracts a variety of recruiters from sectors as diverse as consulting, FMCG, operations, media, corporate leadership programmes and sports consultancy. consultancy.

Campus legend has it that whenever the lakes overflow

placements

A.T.Kearney ABP Limited ACC Limited Accenture ACME Tele Power Limited Aditya Birla Group Adventity BPO India Pvt. Ltd. AES India Pvt. Ltd. Air India Al Ghanim Industries Allegro Capital Amazon.com American Express Ameriprise Financial Anand Rathi Securities Andrew Yule & Company Limited ANZ Apollo Tyres Arcelor Mittal Arqaam Capital Arthur D Little Asian Paints Astral Systems Asus Technology Aviva Life Insurance AXIS Bank Bain & Company Bank of America Bank of Baroda BaBarclays Bank Barclays Capital Baring Private Equity Barista Coffee BASF Bharat Petroleum Corp. Ltd. Bharti Televentures Bloomberg BNP Paribas Boston Analytics Boston Consulting Group BPL Bristlecone Britannia Industries British Gas Cadbury India Cambridge Technology Solutions Cap Gemini Capital One CARE Caterpillar Caylon Bank Century Plywood Citi Bank N.A. Citi Financial Citigroup Coal India Coca Cola Cognizant Technology Solutions Colgate Palmolive Computer Sciences Corporation CCorporate Executive Board Covansys Credit Suisse CRISIL Cypress Semiconductors Dabur Darashaw Dawnaday AV DBS DBS Cholamandalam Dell Deloitte Consulting Deutsche Bank DHL Logistics Diagio Diamond Management & Technology Directi Dr. Reddys Laboratories DRKW DSP Merrill Lynch DTZ Debenham Tie Leung ECS Limited Edelweiss Capital Eli Lilly Emergent Venture Ernst Young Essar Group Exeter Group EXIM Bank EXL Services Fair Issac Feedback VVentures Frost & Sullivan Future Bazar Future First GE Capital Services GE Money General Electric Genpact Glaxo Smithkline Godrej Industries Goldman Sachs Google Hay Group HCL Technologies Helix Advisor Hewitt Associates Hewlett Packard Hinduja Group Hindusthan Unilever Limited HSBC Group HSBC India HT Media HTC Software i2 Technologies IBM ICICI Bank ICICI Lombard ICICI Prulife Insurance ICICI Securities ICRA Techno Analytics Limited IDFC iFlex Technologies igate IMRBIMRB iNautix Technologies Inductis Infosys Technologies Infrasoft Technologies ING Intel Intellicap IOCL Irevna ITC Limited Jindal Steel Johnson & Johnson (Consumer Product) Johnson & Johnson (Medical) Johnson Electric JP Capital JP Morgan Kellogs India Kotak Reality Kotak Securities Kotak Wealth Management KPMG Lebua Group Lodha Group Lohia Securities M H Alshaya Macquarie Group Mahindra & Mahindra Maq Software Marico Industries Mastek Mckinsey & Co, Merrill Lynch MMetalogic Metlife Insurance Microsoft Corporation Miebech Consulting Mindtree Consulting Monitor Group Morgan Stanley Motorola Mphasis Mu Sigma Murugappa Group Nestle India Netlink Technologies Netscribes Nicholas Piramal NIIT Limited Nokia NTPC O3 Capital Ocean Oil Ocwean Financial OM Kotak Insurance ONGC Opera Solutions Optiver Oracle Patni Computer Systems Pepsico Pfizer Philips Photon Infotech Polaris Pricewaterhouse Coopers Procter & Gamble Provogue PPunj Lloyd QAI Quatrro BPO Solutions Rabo Bank Ramco Systems Ranbaxy Laboratories Rang De.org Raymonds Reach Technologies Realization Reckitt & Benkiser Red Bus Rediff.com Reebok Reliance ADA Group Reliance Industries Reval Analytics Riverbridge Investment Bank Rothschild Roulac Global Services Royal Bank of Scotland RPG Enterprises Rural Electrification Corporation Ltd. SAP Sapient Satyam Computers SBI Capital Markets SEBI Sharaf Group Shell Sify SRF SStandard Chartered Bank Star TV State Bank of India SUN Private Equity Tata Administrative Services Tata Consultancy Services Tata Honeywell Tata Motors Tata Strategic Management Group Tech Mahindra Techspan Temasek Holdings TESCO India The Boston Consulting Group Thyssen Krupp TIME Times Group TISCO Titan Industries Torrent Limited Trident Trikona Capital Trillogy e-Business UBS Ujjivan Union Bank of India Unisys Unit Trust of India Unitech US Technologies Value Partners VVentureast Verve Consulting Viacom TV 18 Virgin Mobile Virtusa WeP Solutions Whirlpool Wipro Limited WNS Wockhardt Yes Bank

case teaching and lecture methods.The former teaches students through practical experiences, and the latter strengthens their theoretical fundamentals.

AlumniAlumni have repeatedly mentioned that this method has held them in good stead when compared to peers from other business schools in India. Despite its unparalleled reputation as the finance campus of the country, IIM-C maintains a firm balance between all disciplines of management.

TheThe institute offers the largest number of electives (80+) of any business school in India. It was the first to introduce Business Ethics, Fixed Income Markets, and Application of Artificial Neural Networks in Strategy & Finance. Courses such as Marketing Finance Interface, Strategic Brand

IIM Calcutta has two flagship programs – the Post Graduate Diploma in Management (PGDM) and the Post Graduate Diploma in Computer-Aided Management (PGDCM). As such, the PGDM program has been the mainstay of IIM-C’s academic scene. It is larger than its younger counterpart, PGDCM, which was started in the mid-1990s to cater to the needs of management in the information age. information age.

In terms of industry perception, the two programs are considered fairly similar. However, while PGDM students receive exposure to the social sciences, PGDCM students acquaint themselves with new developments in the information systems space.

IIM-C follows a pedagogy that is a perfect melange of the

Management, and Industrial Marketing are also unique to this campus.

InIn order to augment its finance competency, the institute established a financial and trading laboratory with Bloomberg terminals to give students hands-on guidance. The lab also features 51 trading simulators and live data feeds from the BSE, NSE, MCX, and NCDEX. In addition, cutting edge electives such as Financial Engineering, RiskManagementManagement and Computational Intelligence in Finance keep students abreast with developments in the world.

The institute also encourages industry participation in courses offered to students. Last year, this initiative ensured the participation of the MDs of Nokia, Unilver, P&G, and Cognizant.

academics

dynamic business scenario. As part of STEP, around 80 students from IIM Calcutta avail the unique opportunity of spending one academic semester at a prestigious business school overseas.

Currently,Currently, IIM Calcutta has 38 partner universities spread over USA, Europe and South-East Asia, and more universities are added each year. Students have utilized the Student Exchange Program of IIM Calcutta to gain cross-cultural exposure and training in business ethics so as to complement their knowledge of Indian business.

Conversely,Conversely, IIM Calcutta, which is one of Asia’s finest business schools, is an exchange destination of choice. Foreign students from partner business schools get a chance to participate in the intellectually robust classrooms

of IIM Calcutta. The institute’s domestic students welcome their foreign counterparts warmly and encourage them to share their ideas and insights with the IIM Calcutta community.

EveryEvery year, postgraduate students from countries as diverse as the United States, France, Germany, Belgium, Spain, and Denmark spend 3 months at Joka. By the close of their time here, they are intimately acquainted with the uniqueness of the Indian business arena, as well as their Indian colleagues.

Student exchange programs are one of the most challenging, rewarding, and memorable experiences one can pursue during the course of academic study. Over the years, students have availed of this wonderful opportunity and woven themselves into the fabric of different countries, cultures, institutions, and systems.

IIMIIM Calcutta's association with foreign universities dates back to its formative years, when MIT’s Sloan School of Management played a key role in its inception. STEP, the Student Exchange Program of IIM Calcutta, continues the institute's tradition of international symbiosis and was formally launched in 1999.

IIMIIM Calcutta places a strong emphasis on STEP as a key requirement in understanding the vagaries of today's

international exposure

campus lifeAll around you, Joka tosses up a plethora of extracurricular options and events through which you can engage yourself. If you have the inclination, we have the means to make your experience here a fulfilling and rewarding one. The campus is a fertile ground for spirited intellectual and cultural exchange. There is something to suit every palate.

marketing blog - www.themarketers.in.

TheThe Consulting Club conducts events and attracts live projects in the consulting space, as well as printing its own publication, The Joka Strategist. The External Relations Cell channelizes and manages the publicity generated by the institute in the media and public domain. It is behind the hugely successful Mentorship Program, and gives students the opportunity to handle the media and shape opinion at an early stage. opinion at an early stage.

Clubs at IIM Calcutta span an incredibly broad range of interests, and their charters and activities are completely autonomous. While faculty advisors lend a guiding hand, it is a club's student members who define its vision and secure its long-term sustainability.

* Alumni Cell - Alumni Relations* Armageddon - Adventure * C'nema Paradiso - Film & Video * Choreography Club - Dance & Culture * Census - Experiential Marketing * Colloquia - Elocution* * Consulting Club - Consulting * Dramcell - Dramatics * E-Cell - Enterpreneurship * ER Cell - External Relations * Finance Club - Finance * IIM Calcutta Quiz Club - Quizzing league * INCA - Social Welfare and Community Action* JBS-B* JBS-BaroC - College Band * Lakeside Lens Lovers - Photography * Marcell - Marketing * Out Th!nk - Lateral Thinking * Persona - Literature * Systems Consulting Club - IT and Systems * Intaglio - International b-school meet * * Carpe Diem - National Cultural extravaganza

the clubs on campus

Academics at IIM Calcutta have always been supplemented by a host of student activities. Clubs offer students the opportunity to explore a multitude of co-curricular activities. Often, they involve industry partners so as to present a far more holistic experience.

TheThe institute’s Finance club holds the distinction of being a contributor to CNN-IBN’s Budget Blog. It was also the first student-run club in the country to organize an international conference. The club plays its own unique part in making IIM Calcutta the “Fin campus” of India. MarCell is a forum for those with a penchant for marketing. Along with advertising and marketing events such as Brandwitch and MarGod,MarGod, it organizes several workshops and provides live projects for students to work on. It runs its own magazine, Marvel, and recently launched a hugely successful

clubs

IIM Calcutta plays host to some of the most vibrant and competitive events in India. Apart from regular lectures and workshops, talks by industry leaders and TEDx events, the campus also has several annual extravaganzas to keep you busier than the proverbial bee.

Intaglio,Intaglio, IIM Calcutta’s International b-school meet, lays claim to being India’s largest in its category. By successfully implementing its carbon-neutral promise, Intaglio is also proud to be a pioneer in the sustainable resource movement. The architects of Intaglio design events that test students’ mettle and depth of knowledge in the fields of finance, marketing, operations, and systems.systems. Intaglio‘s importance to industry can be gauged from its past guest lecturers, amongst them Buddhadeb Bhattacharjee, Azim Premji and D. Shivkumar.

Carpe Diem, IIM Calcutta’s annual cultural extravaganza and the biggest of its kind in Eastern India, features a kaleidoscope of events spanning three days. Whether you are addicted to rock music, have oratorical leanings, or can walk the ramp with panache, your aspirations will be realized at Carpe Diem. Armageddon, the clash of Eastern India’s rock titans, is bound to enthrall your aural senses with its adrenaline pumping riffs. with its adrenaline pumping riffs.

For a chance to practice sales and marketing first hand, join Team Census - the experiential marketing club of IIM Calcutta. The club’s flagship event Ulhaas is a disguised marketing research fair, ministering 6-8 companies’ live projects at one go, hidden behind fun-filled games and activities that attract citizens of all ages.

For the uninitiated, Intaglio is the largest Business fest in India, the only business symposium of its kind to ever have an ISO 9001:2002 certification for quality. Among numerous firsts is our decision to maintain a carbon-neutral footprint - a first amongst Indian B schools.

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events

extracurricularsFor those who find creative expression in dance, the Choreo Club offers an opportunity for immersion in an extremely active performance culture. The club choreographs and performs routines in a variety of styles, running the gamut from hip-hop, classical, contemporary, and even Bollywood!

TheThe Quiz Club presents a chance to engage in more cerebral pursuits. The club participates in and has won substantial accolades at many prestigious national and international competitions, including Tata Crucible and ET Grandmaster. Apart from frequent on-campus quizzing events spanning a multitude of genres, there is a competitive quizzing league, which is an individual event that rewards only the best and the brightest at Joka.that rewards only the best and the brightest at Joka.

Fancy yourself as a budding thespian? There is no better place to indulge your theatrical side than at The Dramatics Cell of IIM Calcutta. The club performs a range of adapted and self-scripted productions every year in both English and Hindi - from Oscar Wilde’s musings on 18th century English aristocracy, to adapted Hitchcockian thrillers, to social commentaries on the contemporary Indian condition.

IfIf you found yourself working out guitar chords ad nauseum in your hostel room during undergraduate days, IIM Calcutta’s JBS Baro-C will be proud to showcase your talents. The college band derives its quirky title from the legendary 12-C bus – the only means of transport from Joka Bus Stand to Kolkata city back in the day. It performs an eclectic mix of rock, pop, and Hindustani classical.

How would you like to unwind after a grueling week?A JBS-BaroC night. The music, the atmosphere, and the refreshments form the trio that tranquilizes the trauma undergone in the past few days. JBS BaroC nights connect us to a different realm. These are the nights that we look forward to as a time to relax, let our hair down and enjoy the music.

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kolkatathe city of joy

When the rigours of academic life begin to overwhelm you, the perfect balm for your frayed nerves is the city of Kolkata. A cavalcade of big yellow taxis awaits you outside the campus gates: jump in and waltz through Kolkata’s decorated corridors of history and heritage. As you hurtle towards your destination, the architectural elegance of Kolkata looms above you.

AtAt the heart of the city is Park Street – a bustling boulevard populated by multi-cuisine restaurants, live music bars, and clubs for the disco-friendly. Flury’s, a Kolkata institution, stands tall and statuesque in their midst, almost as if supervising the city’s daily activity. Venture inside for a Flury’s authentic English breakfast, or one of the patisserie’s delectable chocolate treats, and

feel your curricular tensions fade into the background. Or head to Mocambo and Peter Cat for a taste of 1950s India, complete with red vinyl couches, continental delicacies, and turbaned waiters.

ThereThere is always something interesting at Kolkata’s every twist and turn. Take a detour from the main Park Street stretch and lose yourself in the labyrinthine laneways of Freeschool Street, with its backpacker hotels and vintage vinyl record shops. Stop by William Makepeace Thackeray’s birth home on Sudder St, or walk ahead and feast on pancakes at the Café Bleu Ciel. Finish off your eveningevening with a spot-on bargain at New Market, and unwind with a drink at the Fairlawn Hotel, famous for its kitschy green décor and roster of celebrity guests.

Apart from being a hedonistic hotspot, Kolkata is a mecca for culture vultures and sports lovers. The Indian Museum, National Library, and Victoria Memorial provide hours of amusement for art and history enthusiasts. In addition, Dalhousie Square, one of the world’s 100 most endangered sites, is perfect for a languorous heritage walk after a particularly strenuous week. ForFor cricket aficionados, Eden Gardens presents the opportunity to lose your marbles watching India play. However, if after all this activity, impenetrable serenity is what you are after, there is no place better than the South Park St cemetery – built in 1767 and home to several beautiful tombs, it is a secluded, leafy oasis hidden away from the city’s clamour and chaos.

As you careen through the b-school frenzy ofcareer dilemmas

coffee-fuelled late night tutorials& lethal early morning lectures,

pauseand take a breather

Life at Joka is very much what you make of it

INDIAN INSTITUTE OF MANAGEMENT CALCUTTADesign : Anand Writing : ManshaSpecial thanks to Anirudh, Avi, Guru, Hariharan, Nithin, Samyukktha, Shreyans, Shabad, & Tanvi.