IION Agri-Food and Health Conference: Probiotic Iced Kefir - Danielle Franz

7/27/2019 IION Agri-Food and Health Conference: Probiotic Iced Kefir - Danielle Franz

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Functional Foods:Opportunities &

Challenges

Yogalicious: The Ice Cream Everyone Wants,with the Benefits Everybody Needs.


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Why cant

desserts begood for you?


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Yogalicious is thePerfect Compromise!

Adding probiotics to frozen desserts removes potentialguilt & persuades us to indulge in our favourite scoop!

Yogalicious moves an indulgent, relatively unhealthydessert into the healthy-for-you category!


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Ingredients & Nutritional Profile


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Unique Selling Features

FEATURES:

Probiotic

No sugar added line or made with raw sugar line

Low-fat

Made with organic kefir!

BENEFITS:

Suitable for people with lactose intolerance

Contains probiotics that contribute to healthy gut flora

114 mL - portion control, impulse purchase

Value-added health product versus a diet-food

Yogalicious is a fun and simple way toincorporate probiotics into everyday life with

the same habits, but with better results!


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Flavour ExpansionWe Need Capital Investment!


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The Market: Probiotic FunctionalFoods

Probiotic foods & beverages are expected to grow at a CAGR of 6.8% from2013 to 2018. Probiotic demand for food & beverage segment is estimated toreach USD 37.9 billion in 2018.

Functional Foods and Nutraceuticals Industry: 389 firms in 2004/2005 andGenerating $29 billion in revenues and employs over 50,000 persons.

Probiotics Market, Global Analysis, Transparency Market Research: Albany, New York (PRWEB) August 30, 2013


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Significant market size $1.8Btraditional ice creams

Cdn ice cream / frozenyogurt market has flat-low single digit growth

Functional Foods

segment growing~3.5% annually

Troinoa productsexpected to stimulatedemand and grow at

rates significantlybeyond these industrynorms due to Troinoasunique food scienceangle


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Demographic trends aging populationis health conscious

Aging Population over

65 to climb from 4.8 billion in2010 to 6.5 billion in 2020(Canada), from 15% to 20%of total population

Women and Children

food consumers dominatedby women; buying healthychoices for children

Lifestyle of Health and

Sustainability (LOHAS) Small but growing niche ~41million globally in 2010


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We are Troinoa: An anagram forOntario. Vision, Mission & Slogan

Troinoas Vision:

We make lives happier and healthier!

Troinoas Mission:

To become the leading producer and provider ofbeneficial products that will educate, inspire and

transform.

Troinoas Slogan:

~ Live Gently


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Recognition for Innovation

Featured in Agri-Food's 2012 CanadianRestaurant and Foodservices AssociationReport! http://www.ats-sea.agr.gc.ca/eve/6193-eng.htm#d

Competitive Insights: The 2012 CanadianRestaurant and Foodservices AssociationReport www.ats-sea.agr.gc.ca

The 2012 Canadian Restaurant and

FoodservicesAssociation Show (CRFA

Rogers Daytime Toronto Televisionwww.youtube.com/watch?v=9qKBHsltqG8
http://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htmhttp://www.ats-sea.agr.gc.ca/eve/6193-eng.htm


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The Future: Collaboration is Key!

We must be willing to learn the lesson that cooperation mayimply compromise, but if it brings a world advance it is a gain for

each individual nation.Eleanor Roosevelt (1884-1962); U.S. First Lady, diplomat, human rights activist

A robust and resilient food system recognizes

value through collaborative partnerships.

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Putting Theory into Practice!

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Catalyst for Commercialization: What foodprocessors need to be successful!

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The Dilemma of Functional Foodproducts

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There is NOTHING wrong withDessert!

Lessons Learned Participants were asked; What would you change aboutdessert? Majority response; I wouldnt its perfect just

the way it is but I want to be healthier.

Translation for Yogalicious:

Market to the desire for dessert FIRST

Address the health benefit SECOND NEW packaging says INDULGENT that happens to be

better-for-you!

Tenmay Design & Informa Research Study:Yogalicious Eatery Study 2012

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Report on Canadian Perception ofFunctional Foods Report prepared for

AAFC*Summary points:

Processed, convenience or packaged foods are a cause for concern, while atthe same time there is a demand for these very products.

Functional food has the potential to confuse Canadians about the actualnutritional benefits of a food and food technology solutions not understood

Participants see manufacturers and processors as primarily motivated by profitand what Health NGOs want is for processors, manufacturers and marketersto intertwine profit and health together.

Participants do not trust research. Participants trust farmers.

The big issue that participants have with processors is that they say

processors come very close to crossing the line of being deceptive in theirmarketing approaches.

Participants want the Functional Food Industry to focus on chronic diseasereduction as opposed to a focus on nutrition.

* AAFC, REPORT: Canadian Health NGOs Perceptions of the Food/Health Interface (August 2007, Western Opinion/NRG Research Group).20


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Shift to Health Capital:Addressing Chronic Disease

Engage Public Health Agency of Canada

Preventing Chronic Disease Strategic Plan: 2013 2016

The roadmap for an integrative strategy for healthy living*

Tracking Trends and Fil l ing Gaps

Healthy Weights : A Prior i ty fo r Prevention

Targeting Specif ic Diseases

Putt ing Evidence into Act ion

Suppo rt ing ou r Workfo rce: Resul ts for Canadians

* Public Health Agency of Canada Report on Chronic Disease

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Report on Canadian Perception ofFunctional Foods Report prepared for

AAFC*Functional ingredients that were well-received:

1) Probiotics or 2) Value-Added Foods

Example:

Adding Oats or Barley to Reduce Harmful Cholesterol Levels

Probiotic Bacteria to Improve Gut Health

.Room for the schroom as a value-added food as a productline extension for Troinoa to consider Collaboration is key!

*AAFC, REPORT: Canadian Health NGOs Perceptions of the Food/Health Interface (August 2007, Western Opinion/NRG Research Group)

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Thank you for your time!Danielle [email protected]: 416-421-8334
mailto:[email protected]:[email protected]

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IION Agri-Food and Health Conference: Probiotic Iced Kefir - Danielle Franz