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Paris Wins the Bid for the 2018 FEI World Cup Finals (Pg. 6) FEI President’s Statement on 2016 Olympic Equestrian Events (Pg. 5) Butch and Lu Thomas and the Road to Success - 2015 Lifetime Achievement Award (Pg. 12) Swiss Jumping Rider Steve Guerdat Drugging Case Overturned (Pg. 7) The Business Journal iJump Sports February 2016 GRACE TUTON’S BURRATA. Dedicated to the Businesses and Individuals that make up the World of Show Jumping. www.iJumpSports.com John French Sweeps WIHS Grand Hunter Championships Washington International Horse Show Sets the Stage!! A record number of exciting wins at WHIS winds up a whirlwind trip to the east coast indoors for west coast rider John French. by Lauren Fisher and Lindsay Brock for Jump Media LLC Photos © Shawn McMillan Washington, D.C. - The 2015 Washington International Horse Show (WIHS) featured the presentation of Championship honors in the Professional Hunter Divisions at Verizon Center in downtown Washington D.C. Representing the west coast, rider and trainer John French (CA) dominated that division. John French, of San Jose, CA, had unprecedented success in this year’s WIHS competition. French capped off his time in the na- tion’s capital with three Championships, three Reserve Champion- ships, two Grand Hunter Championships, and the 2015 WIHS Leading Hunter Rider title among other honors. French guided Laura Wasserman’s Boss to the Overall WIHS Grand Hunter Championship, and also won the WIHS Grand Green Working Hunter Championship riding Lee Kellogg Sadrian’s Sochi. He received a special $5,000 bonus for the Leading Hunter Rider Award, sponsored by Dr. Betsee Parker, and was also presented The Robert Coluccio Leading Hunter Rider Perpetual Trophy. Lau- ra Wasserman earned the Leading Hunter Owner Award. “I do not think I have ever had an indoor show like this. To win this many Championships and be Reserve this many times as well; it means a lot,” French expressed. “This is where I grew up. As a kid, WIHS was the biggest show you could go to. We did not go to the Garden; it was too far away. WIHS, you could come and watch. It is my favorite show. I love being in the city; I love the whole atmosphere and ambiance about showing in the city.” (Cont. next page)

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  • Paris Wins the Bid for the 2018FEI World Cup Finals (Pg. 6)

    FEI Presidents Statement on 2016 Olympic Equestrian Events (Pg. 5)

    Butch and Lu Thomas and the Road to Success - 2015 Lifetime Achievement Award (Pg. 12)

    Swiss Jumping Rider Steve GuerdatDrugging Case Overturned (Pg. 7)

    The Business JournaliJump Sports

    February 2016

    Grace TUTons BURRATA.

    Dedicated to the Businesses and Individuals that make up the World of Show Jumping.

    www.iJumpSports.com

    John French SweepsWIHS Grand Hunter Championships

    Washington International Horse Show Sets the Stage!! A record number of exciting wins at

    WHIS winds up a whirlwind trip to the east coast indoors for west coast rider John French.

    by Lauren Fisher and Lindsay Brock for Jump Media LLCPhotos Shawn McMillan

    Washington, D.c. - The 2015 Washington International Horse show (WIHs) featured the presentation of championship honors in the Professional Hunter Divisions at Verizon center in downtown Washington D.c. representing the west coast, rider and trainer John French (ca) dominated that division. John French, of san Jose, ca, had unprecedented success in this years WIHS competition. French capped off his time in the na-

    tions capital with three championships, three reserve champion-ships, two Grand Hunter championships, and the 2015 WIHs Leading Hunter rider title among other honors. French guided Laura Wassermans Boss to the overall WIHs Grand Hunter championship,

    and also won the WIHs Grand Green Working Hunter championship riding Lee Kellogg sadrians sochi. He received a special $5,000 bonus for the Leading Hunter rider award, sponsored by Dr. Betsee Parker, and was also presented The robert coluccio Leading Hunter rider Perpetual Trophy. Lau-ra Wasserman earned the Leading Hunter owner award. I do not think I have ever had an indoor show like this. To win this many championships and be reserve this many times as well; it means a lot, French expressed. This is where I grew up. as a kid, WIHs was the biggest show you could go to. We did not go to the Garden; it was too far away. WIHs, you could come and watch. It is my favorite show. I love being in the city; I love the whole atmosphere and ambiance about showing in the city. (Cont. next page)

  • 2 | iJump Sports Business Journal

    French had one of the greatest shows of his career, impressively winning classes and tricolors with five different horses. He acknowledged archie cox as the trainer of Wassermans Boss and Fine Design, as well as Montana coadys ranger. French also acknowledged his own clients and horses. sochi, owned by Lee Kellogg sandrin, and center court, owned by Hilller Farms LLc.

    It is not often that you have that many good ones, he admitted. I had five horses and they all won classes. a lot has to do with archie. He does a great job. some of the horses are his clients, and live at his barn, but sochi and center court are with me at my barn. I just think that it is nice that I get to ride these horses a lot here. every morning I get to ride them throughout the circuit. at home shows on the west coast, a lot of times I just get on a horse and go in a class. For indoors, I got to spend three weeks between capital challenge, Harrisburg and Washing-

    ton getting a real feel for each horse, what it needs and how I can ride it better. I can put myself in the right mindset for the horse. There are things that you tell yourself before you go in the ring. You get a rou-tine, and a lot of times when you are riding so many horses, you do not have the time to do that. I love indoor shows, and shows with one ring, where you can really focus on your horses and watch instead of running ring to ring. You get a feel for the ring, and a feel for the horse. You do not have so many distrac-tions with other things going on. The com-petition is good, so you have to rise to the competition. You always ride better when you really have to work at it. I like having the challenge. In addition to his Grand championship mounts, French had a fantastic week with center court, earning the High Performance championship. The young Holsteiner geld-ing gave French his best score of the show with a 92 in Tuesday nights handy round. French is now done competing and looking forward to settling into his new home venue, Iron Horse equestrian center in northern California.

    COVER STORY Cont...

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  • 3iJump Sports Business Journal |

    Welcome to theiJump Sports Business Journal

    On the cover: Burrata is a hunter showing throughout the nation, home based in Phoenix Arizona, ridden and owned by Grace Tu-ton. Last year his numerous Championships inluded Pre-green hunters, Low Junior Hunters, Hunter Derbys, and currently has started out 2016 winning Thermal Championships in the First Year Green Hunters. Bru is one of those horses who was born ex-tremely kind, good natured, and talented.

    Editor: Kathy Hobstetter, [email protected]

    Design: Working Lens Productions (805) 427-1359, [email protected], www.workinglens.com

    Publisher: iJump sports Media, 2973 Harbor Blvd, costa Mesa, ca 92626

    Advertising Sales: nick Byassee (626) 201 6400

    General Inquiries & Information Requests: Kathy Hobstetter, [email protected]

    Contributing Writers: MaceLLa oneIL, cara oneILL, ranDY sHerMan, eM-ILY GoLDBerG, Donna raMserY, saraH GrUBer PoULIn, saManTHa BUrns, Jen-nIFer WaLKer

    Contributing Photographers: eDDIe PerLas, anWar esQUILVaL GoUrDo, caPTUreD Mo-MenT, esI PHoToGraPHY, DeB DaW-son, rIcK osTeen, JUMPsHoT, FeI PHo-ToGraPHY, aMY MccooL PHoTos, FaITH KIernan, sHaron MceLVaIn PHoToGra-PHY, saraH sHaroU, Grace TUTon

    iJump Sports is committed to supporting Official horse show photographers. PLEASE PURCHASE FROM THESE PROFESSIONALS WHENEVER POSSIBLE.

    Dear readers,

    The horse industry is unique unto itself. There is no other business or sport like it and indeed is the only sport with two athletes, the rider and the horse with the ulti-mate goal to take home the blue. The beauty of the partnership lends itself to opportunities to suc-ceed. Whether you are a trainer, rider, breeder, sales agent, show manager or have products for sale, you should be connected with people who need your tal-ents, your services or your product. The sport is now big and widespread and while trainers may believe that everyone knows their barns success, the reality is that unless people are actually at a specific ring for the awards, most people dont even know. addition-ally, rarely do we know what equipment or product the rider in the ring uses. our goal is to work side by side with equine profession-als and businesses and put your business or product in front of the people in this sport. The plan includes celebrating the vic-tories, large and small that you achieve. Please enjoy the Journal. It is our pleasure to be sure you are in-cluded.

    Kathy Hobstetter

    AN OLD SAYING: You may have the best product or have the greatest success of the best, but if it is not promoted and celebrated properly, it is like gold be-ing hidden in a closet and no one knows but you!!

    Table of contentsCover Story: John French sweeps WIHs Grand Hunter championships

    National News:UseF announces ceo Departure and Interim ceo appointment.....4Congress Passes Tax Bill with Horse Benefits; President Signs It.....4

    Olympic News:FeI Presidents statement on 2016 olympic equestrian events.....5

    International News:Paris to Host Longines FeI World cup Jumping Final and FeI World cup Dressage Final 2018.....6swiss Jumping rider steve Guerdat Drugging case overturned.....7German Universities: Free Tuition for International students.....7

    Whats New:The ark: Making Life easier for Import-export animals.....8new Global app creates Local crime and Terrorist alert network.....9

    Backstage Profile:Steven Wilde-the Man with the Mellifluous Voice.....10

    Living the Dream:The Thrill of the First Grand Prix Win.....11

    Special Achievement:Butch and Lu Thomas and the road to success - 2015 UsHJa Lifetime achievement award.....12

    On the Move:Huntover expands to Del Mar/encinitas.....14

    Just A Thought:observations about The silent Heros That Make our sport run Like a Well oiled Wheel...all silently!.....15

    Junior Focus:Dear Parents of Horse Kids.....16

    Sponsorship:The Truth and Business relationships Behind equestrian Brand sponsored riders.....17

    Commentary:of Monsters and Men.....18

    Giving Back:The Many Faces of Mayisha akbar.....20THrIVe - saving a senior - Forever Foster.....22

    Real Estate:World-class sonoma Valley equestrian center Within reach.....24Miley cyrus Buys Hidden Hills ranch.....24Hummingbird nest ranch in simi Valley sells for $33 Million.....26The Lynchs Marina site along the esopus creek in saugerties was a Port forSteamboat Traffic Starting in 1830.....27

    Behind the Scenes:Thermal By the #s.....28

    Classified.....30Advertiser Index.....30

  • 4 | iJump Sports Business Journal

    Lexington, Ky. - The United states equestrian Federation (UseF) an-nounced today that chief executive Officer, Chris Welton, is leaving his position with the UseF to pursue other interests. The UseF is grateful to Welton for his contributions over the last 18 months and wishes him the best of luck in his future endeavors. Today the UseF Board of Directors named William (Bill) J. Moroney, the President of the UseFs largest af-filiate association, the United States Hunter Jumper association (UsHJa), as the Interim Chief Executive Offi-cer until the position is permanently filled. The appointment is effective immediately.

    Moroney has served as a Director of the UseF and member of its execu-tive committee, Vice President of the National Affiliates Working Group, chair of the audit committee, chair of the Planning committee, co-chair of the Mileage rule revision Task Force, chair of the Horse Welfare Ini-tiative Task Force, and co-chair of the Pony committee. In addition to these leadership positions, he has served as a member of the national Breeds & Disciplines council, show Jumping High Performance committee, Bud-get & Finance committee, Hearing Committee, Licensed Officials Com-mittee, continuing education com-mittee, and steward/TD committee.

    since 2003, Moroney has also served as President and Founding Member of the UsHJa. Under his leadership at the UsHJa, the association has gone through a growth-driven reorganiza-tion of its governance model, result-ing in a tremendous increase in its membership and financial stability. Bill has been actively involved in the governance of equestrian sport in the United states for the last 18 years and is deeply experienced in almost every aspect of the Federation, said chrystine Tauber, UseF President. Tauber continued, His experience, coupled with his commitment to the sport, makes him the ideal person to lead USEF through this transition.

    Washington, Dc - In what might be seen as a thaw in congressional rela-tions, a bi-partisan tax bill, with mul-tiple provisions favorable to the horse industry, has now been passed by con-gress. The bill has now touched down safely! Though there were a few gusts and swells that threatened its passage right up to the end, in the waning days of 2015, President Barack obama signed the legislation into law that benefits the horse business. The $622 billion Protecting ameri-cans from Tax Hikes act of 2015 includes several provisions that help those in the horse industry, includ-ing the section 179 business expense deduction. The business expense de-duction, among other deductions, al-lows anyone in the horse business to immediately depreciate as much as $500,000 of the cost of any equip-ment, trucks, etc., thats purchased and placed into service in 2015 and 2016. The 179 expense deduction is a real stimulus to the $102 billion horse in-dustry and will support thousands of jobs, says Jay Hickey, president of the american Horse council, which has aggressively lobbied congress on this and other legislation that benefits the horse industry. and it applies to all depreciable assets used in the horse industry. In recent years, its been an annu-al question mark whether congress extends deductions. The latest law makes the provision permanent. The deduction previously had been set at $500,000, was reduced to $25,000 for

    2015 BUT has now been restored to $500,000. The legislation restores the bonus depreciation, which allows the deduc-tion of 50% of the cost of new prop-erty purchased and placed into service during 2015 through 2019. It expired for 2015, but is revived to 50% for business property placed in service during 2015 to 2017. It reduces to 40% in 2018 and 30% for 2019.

    These provisions benefit not only racing, but everyone who is in the horse business, Hickey says. Impor-tantly, horse businesses, breeders and farms can now make long-term plans to take advantage of these tax provi-sions instead of just hoping congress will extend them for 1 year, as has been the case recently. as the new Year begins, horse busi-nesses can minimize the costs of run-

    ning a horse business by taking advan-tage of valuable tax deductions. Here is a list of legal and often overlooked deductions listed by the Irs: Casualty and theft losses from auto-mobile accidents. Casualty and theft losses to replace tree and shrub damage by storms or fires. Health care premiums. Medicare premiums and supplemental Medi-care policies can be deducted as long as you still run your business. Contributions to Keogh, SEP and simple retirement plans. Dues to the Chambers of Commerce and similar organizations if the mem-bership helps you carry out your far-rier business. Books, trade journals and publica-tions used in your business. Reading material that is directly rel-evant to your business such as sub-scriptions to magazines, newspa-pers or newsletters. Internet and web page fees. Expenses incurred to analyze new products, such as a new shoe works on one of your horses so you buy a couple to test out. The cost of the shoe and items used to test how the shoe works are reasonable costs. Reasonable costs incurred to pro-vide information that would eliminate uncertainty about the development or improvement of a product, invention, patent, technique, process or model. Any coffee, bottled water and food you provide to clients. Out-of-pocket costs incurred while doing work for a charity. If you drove

    your vehicle for charity, you can de-duct the standard mileage per mile deduction as well as parking and tolls paid. Debt from unpaid services you pro-vided. Bank fees, bank account fees and check printing fees. Credit card processing fees. If you use part of your home for busi-ness, you may be able to deduct part of the expenses for the business use of your home including any expenses associated with your home office such as mortgage interest, rent, real estate taxes, repairs, utilities (electricity, heat, water, gas, refuge service), secu-rity system and upkeep expenses. As the national association rep-resenting all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and op-portunities. Organized in 1969, the AHC promotes and protects the indus-try by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day. The AHC is member supported by individuals and organizations rep-resenting virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed regis-tries and horsemens associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

    NATIONAL NEWS

    USEF Announces CEO Departure and Interim CEO AppointmentFrom the USEF Communications Department

    Congress Passes Tax Bill with Horse Benefits; President Signs It

    By American Farriers Journal Staff

    Bill Moroney

  • 5iJump Sports Business Journal |

    OLYMPIC NEWS

    When the likelihood of the eques-trian sports venue at next years rio olympic Games not passing all nec-essary import/export protocols hit the information wires, the FeI re-sponded quickly and stepped in with the reassurance that all should be well in time for kickoff of the XXXI Olym-piad next summer. Following the recent com-ments of the Brazilian na-tional Federation President Luiz roberto Giugni regard-ing the olympic equestrian events in rio 2016, the FeI President Ingmar De Vos is-sued the following statement on 7 october: We have been working for some time with rio2016, the Brazilian and rio authorities and the Brazilian Ministry of agriculture to get the Veterinary Certificate and Protocol approved that will define the conditions for impor-tation and exportation of the horses that will compete at the rio olym-pic Games. The process of approval of the equine health certificate by the Brazilian Ministry of agriculture has already taken a lot of time and is still not finalized. This has an important impact as it delays the planning and

    preparation of the horses that will take part in the Games. as the President of the Brazilian equestrian national Federation, Luiz

    robert Giugni has supported us very actively during these negotiations and we appreciate that in his efforts to help the equestrian community in the discussions with his compatriots he is applying all possible pressure to achieve this. We have had further discussions and I expect the Ministry of agricul-ture to issue this certificate very soon so that we can carry on with prepa-

    rations for the olympic Games and that the biosecurity protocols will ensure the safe import and export of the olympic horses. Therefore we are confident that our horses will be al-lowed to travel back and forth to rio to participate in the 2016 olympic Games together with all the other olympic sports. We are looking forward to very successful olym-pic equestrian events in Deodoro next year. De Vos confirmed that final protocols were not yet con-firmed for Rio, We have had further discussions and I expect the Ministry of Agriculture to issue this certificate very soon so that we can carry on with preparations for the olympic Games, he added. The bacterial infection Glanders, which can be lethal for horses, showed up in several Brazilian based horses this year which is what set off the domino effect that has the Rio Com-petitions protocol in question. People close to the plans are working to re-assure riders and owners that the 60

    dressage, 75 jumping and 65 eventing horses due to compete at rio 2016 are ensured safe passage and secure, biosecurity-controlled environments during their stay in Brazil. The equestrian olympic events are

    set to be staged at Deodoro olympic Park located an hour outside the city of rio de Ja-neiro. one of the four main ven-ues for the 2016 olympics, it is the second largest lo-cation. The venue is planning on hosting 11 of the

    summer olympic Games and an equestrian test event was held there this past summerit passed all reviews. Biosecurity protocols will en-sure the safe import and export of the olympic horses, De Vos said. Therefore we are confident that our horses will be allowed to travel back and forth to rio to participate in the 2016 olympic Games together with all the other olympic sports. We are looking forward to very successful olympic equestrian events in De-odoro next year.

    FEI Presidents Statement on 2016 Olympic Equestrian EventsFEI STATEMENT

    FEI President DeVos

  • 6 | iJump Sports Business Journal

    The Longines FEI World Cup Jumping Final and the FEI World Cup Dressage Final 2018 will be held in Paris (FRA), marking the first occasion that the French capital has had the opportunity to stage equestrian sports most prestigious double indoor Finals. The decision was taken by the FEI Bureau at its in-person meeting held in San Juan (PUR) at this years FEI

    General Assem-bly. Gothenburg (SWE) and Las Vegas (USA) had also submit-ted bids to host the double Fi-nals. We are delight-

    ed that the FEI World Cup Finals will be taking place in the vibrant French capital, FEI Secretary General Sabri-na Ibez (previously Zeender) said. This will be the first time the dual Fi-nals have been held in Paris, although the Finals were held separately in 1987 for Jumping and 1991 for Dressage, so the time is right to return to this won-derful international city.

    Last year France hosted the largest Alltech FEI World Equestrian Games to date. We are confident that GL Events, the team that organized bril-liant double Finals in Lyon in 2014, will take the Longines FEI World Cup Jumping Final and the FEI World Cup Dressage Final 2018 to a new level of excellence. The Longines FEI World Cup Jumping Final and the FEI World Cup Dressage Final 2018 will take place from 10 to 15 April at the Accor Hotels Arena, formerly known as Paris Bercy Arena, located on the Boulevard de Bercy in central Paris. The indoor arena, known for its py-ramidal shape and walls covered with sloping lawn, is one of Frances biggest concert venue and has hosted global megastars such as Madonna, Cline Dion, Tina Turner, Kylie Minogue, and U2 among many others. Major sporting events, including the ATP Tour tennis tournament Paris Masters, have also been held at this venue. The Bureau also allocated FEI Cham-

    pionships and Finals in show jumping for 2016:*FEI Balkan Jumping Championship, Adunatii Copaceni (ROU), 1-4 Sep-tember

    *FEI South America Jumping Cham-pionship for Young Riders, Juniors, Pre-Juniors & Children, Sao Paulo (BRA), 7-11 September*FEI World Jumping Challenge Final,

    Rabat (MOR), dates to be confirmed.*FEI European Championship for Po-nies (Jumping, Dressage & Eventing), Vilhelmsborg (DEN), 17-21 August.

    INTERNATIONAL NEWS

    Contact us at:[email protected]

    Stop Mailing Your Entries

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    DBC LLC.Willow St.Folsom, CA

    Paris to Host Longines FEI World Cup Jumping Final and FEI World Cup Dressage Final 2018OFFICIAL PRESS RELEASE FEI

    Sabrina Ibanez

  • 7iJump Sports Business Journal |

    German Universities:Free Tuition for

    International Students

    Universities in Germany are now free of tuition fees for all including International students. Lower saxony became the last of seven German states to abolish tuition fees, which were already extremely low. German universities had been charging for tuition since 2006. The measure proved unpopular, and German states began drop-ping them one by one. It is now all gone throughout the country, even for foreign-ers. This means that now, both domestic and international undergraduate students at public universities in Germany are able to study in Germany for free, with just a small fee to cover administration usually between 150 and 250 (Us$170-280) and other living expenses costs per se-mester (food, transport, accommodation, entertainment, course materials and other necessities). Germans barely had to pay for under-grad-uate study even before tuition fees were abolished. semester fees averaged around 500 ($630). It is now gone.

    swiss Jumping rid-ers steve Guerdat and alessandra Bichsel, whose horses tested positive for Prohibited substances earlier this year, have been cleared of any wrongdoing fol-lowing separate legal agreements with the FeI. The agreements, in which the FeI accepts that the posi-tives were caused by poppy seed con-tamination, have been independently approved by the FeI Tribunal. The FeI secretary General sabrina Zeender acknowledged in July that the three positives were probably the result of contamination, but that standard procedure still had to be fol-lowed. The FeI Tribunal agreed to lift the provisional suspensions on the two athletes.

    Both Guerdat and Bichsel had used the same feed supplier, and independent laboratory tests have proved that the feed was contami-nated with poppy seeds. The FeI accepts that the circumstances of the cases were exceptional and that the presence

    of the three prohibited substances in the horses samples is consistent with poppy seed contamination. The FeI also accepts that the two athletes have demonstrated that they bear no fault or negligence and have also established how the Banned sub-stances entered the horses systems, the two requirements under the FeI equine anti-Doping (eaD) rules in order to have the two-year period of ineligibility and other sanctions elimi-

    nated. The cases are now closed. Both these athletes and the swiss national Federation have worked in full cooperation with the FeI to se-cure these landmark agreements and its good to know that since the be-ginning of this year the FeI processes can facilitate such settlements so that athletes are able to clear their names when contamination is involved, the FeI secretary General said. steve Guerdat and alessandra Bichsel fully accepted that standard procedures had to be followed, but were able to provide proof that the positives were due to contamination, which meant that we could reach a settlement that was acceptable to both the FeI and to the FeI Tribunal. The agreements were reached in accordance with article 7.6.1 of the eaDcMrs, which was implemented

    on 1 January 2015 following approval at the 2014 FEI General Assembly.

    Swiss Jumping Rider Steve Guerdat Drugging Case OverturnedSource: Steve Guerdat Press Release/FEI Communications | Photos Dirk Gallian, iJump

    INTERNATIONAL NEWS

    Steve Guerdat

    [email protected]

    HORSE SHOW CONTACT KATHY HOBSTETTER 714.797.1404

  • 8 | iJump Sports Business Journal

    THE ARk: Making Life Easier for Import-Export Animals

    arK Development, LLc, a race-brook Portfolio company, is current-ly constructing The arK at JFK, a comprehensive multi-purpose animal handling and air cargo facility at new Yorks John F. Kennedy International

    airport (JFK). approved by the Board of the Port authority of new York and new Jersey, the arK at JFK will be the worlds only animal terminal and

    the first USDA-ap-proved, full-service 24-hour privately owned airport quar-antine facility for the import and export of horses, pets, birds, exotic animals and livestock. racebrook is re-sponsible for devel-oping, financing, constructing, oper-ating and managing the 108,650 square

    foot animal handling center and addi-tional 63,515 square foot cargo han-dling facility. The arK at JFK has been designed by leading architects, designers and

    engineers, including master architect Gensler, specialty architect Lachlan oldaker equine Design, construction manager Holt and Grandin Livestock

    Handling systems, with oversight by the United states Department of agriculture and guidance from cornell Universitys college of Veterinary Medicine. The ark provides both airside and landside services to board, kennel, quarantine, import, export and transport large and small ani-mals. additional services include transportation in dedicated climate controlled vehicles from aircraft, terminals, cargo facilities and oth-er airport locations. The 178,000 square foot center will set new air-port standards for comprehensive veterinary, kenneling and quaran-tine services. a 20,000 square foot boarding center with kenneling and grooming services will be operated by Paradise 4 Paws, an award-winning compan-ion animal boarding company that offers premier resorts for cats and dogs. In addition, a livestock export handling system designed by Pro-fessor Temple Grandin, the leading authority on livestock movement, will allow for the safe and efficient handling of cattle, goats, pigs and sheep from truck to aircraft. The ark will also house an aviary for quarantine of imported birds. The ark is under construction at Building 78 at JFK, with 14.4 acres of surrounding ground area includ-ing large cargo aircraft ramp park-ing and land use for animal han-dling. It will be divided into three complementary sections: the air car-go facility, a central administrative and veterinary clinic building, and the animal handling center with pet boarding facility, veterinary clinic

    and diagnostic labora-tory, animal import and export center, and livestock export handling system. Lachlan oldaker, an equine specialist and a member of the arks archi-tectural team, said the new facility will be state-of-the-art and an enormous leap forward in animal travel. The design allows planes to taxi directly to the build-ing, so horses can be trans-ported in a seamless fash-ion that reduces stress, said oldaker. The ark will be split into an air cargo wing, a central ad-ministrative center with an anytime veterinary hospital and the main animal han-dling area, including a pet

    boarding facility, (By) aligning the needs of quarantine with kenneling and elevating the experience for ani-mals and their owners, our design team sought to create a comfortable, healthy environment for them all, said equine architect Cliff Bollmann. The $48 million project will cre-ate more than 150 jobs and garner the Port authority of new York and new Jersey an estimated $108 million in rent over the span of the projects 32-year lease. arK Development is subleasing approximately half of the facility to consolidated aviation ser-vices (cas), north americas leading air cargo ground handler. cas will receive, store and distribute general air freight for its clients, and will also be the ramp handler for The arks air-side activities.

    WHATS NEW

  • 9iJump Sports Business Journal |

    Los Angeles - Offering people in the Usa and around the world a way to alert others about in-process criminal and terrorist acts and other violent and non-violent crimes. suzie Dotan, an equestrian sport business owner and rider, a Los angeles-based graphic designer and concerned citizen, has introduced My Pocket angel, the first mobile app that creates a local, user-populated, alert network. avail-able, now on android and ios-based phones, My Pocket angel will be of-fered at no cost until april 1st, and will carry a one-time charge of $2.99 thereafter. Its almost impossible for regular citizens to be aware of, let alone stop mass-violent acts before they occur, said Dotan, but I felt that there should be a mechanism to empower everyone to quickly spread the word and, hope-fully, reduce the number of victims. My Pocket angel lets anyone with a mobile phone become an alert bea-con. according to Dotan, My Pocket an-gel is a vital safety aP for horsemen on the go with their horses. Global in scope, users can monitor alerts within a 15-mile radius of their location. Its main unique feature is the Terrorist/Gunman feature: When a user reports the presence of an active gunman or terrorist attack in their area, a vibrating alert message containing the location

    of the incident is distributed to all app users phones within a 15-mile radius. This message can serve to quickly and silently alert authorities to any at-tack, and it also allows others in the area to get out, or stay out of harms way. The app also allows users to re-port incidents of crime, possible ter-

    rorism, suspicious activities, and even the presence of known sex offenders. The strength of the network will depend on the number of people who download it, said Dotan. an initial soft-launch of our beta version though social media and word-of -mouth re-sulted in about 500 downloads in the

    first two weeks. Weve now rolled out the updated version with new features to serve a larger population. My Pocket angel for mobile phones is available on Google Play and ap-ples app store. For more informa-tion, contact suzie Dotan at [email protected].

    Report a Crime or an Incident. Monitor and receive Alerts

    Populate the crime map with your uploads

    Make it difficult for criminals, gunmen or terrorists by being alert and aware

    S PECIAL G UNMANT ERRORIST A LERT F EATURE

    FINALLY AN APPTO KEEP YOU SAFER!

    Available on iTunes and Google Play

    FREE!

    WHATS NEW

    New Global App Creates Local Crime and Terrorist Alert Network

  • 10 | iJump Sports Business Journal

    When the show starts, the walk is over, the specta-tors are in their seats, one of the most intriguing com-ponents of the Longines shows is the voice with the cultured British accent that gives us information about the riders in situ and over the livestream. His name is steven Wilde and he has a James Bondesque job in which he is flown to exotic lo-

    cations, think cannes, Los angeles, Monaco, Madrid, London, Paris just to name a few and when he arrives he is given the best seat in the house. But

    long before the events begin he does his homework - researching the rid-ers and horses and the history of the location in case he has to fill in some

    slow spots in the broadcast or provide chatter if a rider takes a spill or is re-grouping while the next horse enters the ring. His assessment of La and the La show specifically; loved the celebs and his foray into Hollywood. He thinks all the participants were pleased with the competition and the venue and that theyll be back next year. Great prize money doesnt hurt either! His predictions for Doha leaned towards scott Brash, Luciana Dinaz, and rolfe-Gran Bengtsson.Luci-ana was the winner!He credits Jan Tops and the Global champions Tour for bringing re-newed interest to showjumping as a credible spectator sport. He credits eeM for bringing the events of this caliber to Los angeles. He is optimis-tic that with these top introductions of events of this prestige that exceptional visionary ownership as a concept will gain more momentum. steven is genetically programmed for the equestrian sport. His mother sue Wilde ne sue clarke rode at Hickstead the year that robert rid-land competed. she was on the squad to aachen and rode a horse named seventy-seven. Because hes British the high point of the Longines Masters of Los an-geles in 2015 was John Whitaker and Argento taking the first place honors in the $85,000 Prix airbus csI5*. It brought back memories of John Whi-taker winning at the London olympics in 2012. according to steven, Walk-ing out into the stadium at Greenwich was amazing, with massive packed stands hanging on your every word. It was absolutely terrifying but the most exhilarating and proudest thing Ive done so far. seeing so many faces you knew in the crowd was amazing and the icing on the cake came when Great Britain as a nation did so well, winning a host of Gold Medals. It was nostalgic to be able to announce his presence at the Longines Masters of Los angeles along with so many oth-er greats of the sport.

    BACkSTAGE PROFILE

    Steven Wilde-the Man with the Mellifluous Voice The Commentator for Longines Masters of Los Angeles and the Global Champions Tour

    by Winter Hoffman

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  • 11iJump Sports Business Journal |

    It finally happened. I got my first european Grand Prix win. The course was big and technical, the jump-off very fast. on that night all the pieces fell into place; my horse jumped fan-tastic, opportunities presented them-selves in the jump-off that I was able to use to my advantage, and I came home the winner. I even got to do an interview for a Belgian TV channel dedicated to horses. all in all, it was a very rewarding first big win here in Belgium. It has been awhile now since that class and I have had time to reflect on what it means to me and those around me. I have spent the past 3 years work-ing to make myself a better rider with every chance I could find. I am lucky to now be riding for stal Lambrecht, whose owners are such successful riders themselves and through their mentorship my riding improved by leaps and bounds. spending time on the ground with my horses, going to shows without a groom, and taking full responsibility for the wellbeing of my string of horses has motivated me and taught me even more in my pursuit of experience and success as a rider and producer. I know that my work has begun to pay off and the people who I have competed against, trained with, and been supported by during my time here in Belgium can begin to see me as a competent rider and horseman as opposed to the nave american that ar-rived here in 2012. When I imagined before I entered the ring for every Grand Prix, and dreamed what it would feel like to win my first big class, it conjured feelings of elation, overwhelming joy, and a supreme feeling of accomplishment. Maybe even some fist pumping or a helmet toss would take place. What the win felt like it real life was not even close. as I was walking around in the warm up ring waiting for the remaining rid-ers in the jump off to take their shot at besting my time, I was not nervous, I was not anxious, I was completely calm and content with the satisfaction that I had certainly done well. When the last rider in the jump had a rail and I knew it was over, the fireworks of emotion I had imagined were simply not there. Instead, I was totally at ease, relaxed, and deeply satisfied with the result. I felt a tremendous rush of pride and accomplishment with myself. su-per excited but calmly satisfied. Was I truly excited?? of course I was

    but where did all of the emotional out-burst I had expected go? Was I not as excited or appreciative of the win as I should have felt? of course I was but I realize now that winning that night was not something out of the blue or based on luck, it was simply a continuation of the path I have been trying to walk during my stay here in europe. The hard work, perseverance and patience expressed themselves on that saturday night. I was not jumping towards the

    ceiling and cheering because I had not won the lottery, I had won a Grand Prix that I had worked for this every single day. The feeling of achievement that I felt while waiting to go in the ring for the prize giving was more exponen-tially more enjoyable and rewarding than the most intense emotional explo-sion I could have ever imagined. Have my plans changed now that I have my first win under my belt? Are my goals and dreams bigger and bet-

    ter than they were before? am I ready go out on my own because I am sure I can succeed without the help and sup-port of other riders? no! nothing has changed for me. I received affirma-tion of my work with this win, which simply redoubles my commitment to grow, learn, and most of all, ride and love my horses. I dream to sustain the satisfaction of my work, and enjoy the success of it.

    LIVING THE DREAM

    The Thrill of the First Grand Prix Winby Randy Sherman

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  • 12 | iJump Sports Business Journal

    When I was young my Dad flew for Pan american, Lu began. He was a captain, and was senior enough that he could schedule his route where he would be gone the beginning of the month, and then be home the rest of the time so he could take me to horse shows. He would usually fly out of san Francisco, and go down to auck-land, then sydney and home. When he was down under there he would always look up horse-related stuff. He met a man there, Doug Han-nigan, who had a saddlery. Her dad mentioned that Lu rode and Doug suggested that Lu be sent down under to ride with the new Zealand olym-pic coach, coloman Bolger. Its a small world, Lu told us. Bolger was in the same army with Bert de nemethy. In 1963, Lu, her mom, and one of her sisters made the trip. Taking the opportunity to ride in a clinic there, it was then she first saw Butch. not only was Butch a beautiful rid-er, he also had the best horse around. so even though we actually met in 1963, Lu continued, it was casual at best but we would keep in touch with a christmas card each year. In May or June of 1965, I was working for Tom-my and Pat Blakiston and one of their clients, Mrs. raines, had a big breed-ing program going and wanted to buy outside bloodlines. It was Butch who brought two broodmares from new Zealand to Three rings ranch on the boat for her, yes on the boat.

    after 1965 I didnt see him again until 1971, but we still exchanged cards Lu said. Its really a goofy story. one day he just called me up and said, Weve got to get married. Will you marry me? so I said yes and we got married in December of 1971, I moved to Tacoma, Wa and we worked there for three years. soon after we married we were asked to come run Portola Farms in northern ca. since we were showing more there than we were in Wa, we made the decision to move down. We ended up buying the business, which was the original Willow Tree Farm. as a family grew with the addition of a son, Guy, they moved the fam-ily home to Burson from Woodside in 1990. They had personally accumu-

    lated what they considered to be way too many horses and it was expensive to keep them in the town of Wood-side.

    The names one recognize easily are Butch and Lu Thomas, and its a pretty good bet that you have heard of them if you have been around the show ring anywhere in the world. The journey of the Thomas and Willow Tree Farm is an interesting one and includes many of the names of successful hunter-jumpers riders, trainers and owners all over the country. The list below is the short list otherwise it could go on for many many pages:

    Present day professionals that have ridden with Butch and Lu:Peter BreakwellMandy PorterMichael endicottrachel York-Fieldsalec LawlerJohn charleboisTami Breakwellshaina Masters HumphreyGail GreenoughJan PearcePatrice Muffley CorbridgeLesann Leclairecarleton Brooks (assistant trainer for Butch and Lu)audrey Goldsmithnelly Freeborn emerson (I dont know if she is still teaching or riding)spencer chapin (barn manager for Butch and Lu)sarah BaldwinMark LaskinMike crooks

    People in the business who also rode with Butch and Lu:Lisa running KunkleKarl cookMing solomon LovejoyTami MastersBlair nissan PettitLindsay nissan UrbyKristin KayFentris Hall

    Riders that Butch and Lu helped:ned HappyJanie andrewsTerry Haakeannalise WithsidlandMegan Furth (deceased; stayed amateur, but at a top International level)Peggy MunkdaleGigi HermanBarbara Phillips

    People who rode with Butch and Lu that are prominent in the industry:Barbara ellison - breedingKc Branscom - breedingnancy southern - spruce Meadows

    SPECIAL ACHIEVEMENT

    Butch and Lu Thomas and the Road to Success2015 USHJA Lifetime Achievement Award

    Lu Thomas and Vanity Fair

  • 13iJump Sports Business Journal |

    We sold our house and bought the first 20 acres out in Burson, where we are now. We keep all our breeding hors-es there, and always have. Plus, anytime any of the show horses have gotten hurt, or just needed a break, we send them out to Burson to lay them up. It has sub-divided grass fields and five four-acre grass paddocks. Its beautiful with willow trees, and in the winter theres a little creek that runs through it.

    since we handle several stallions, weve also got a lab with all the capabil-ities to do everything related to breed-ing, right out of our place. It works re-ally well, sort of a horse heaven. signe ostby was a client for 32 years and during that time acquired some beautiful, athletic stallions with super bloodlines and good competition re-cords. We originally handled the breed-

    ing for her but now she has her own fa-cility in santa cruz Perhaps one of the most well-known home grown horses to come out of the Willow Tree breeding program is Pe-terbilt. Having the distinction of being the only horse to have won the $150,000 Triple crown, Peterbilt and rider Guy Thomas blazed a new trail for the west coast. a recent addition to the breeding program is Jonhkeer Z!! Whatever each horse or rider is best suited for, under the direction of Butch, Lu, and Guy, expect to see many, many young horses and just as many riders, achieve great things in the futurefol-lowing the history of the past. From so many years of contributing to the sport of show jumping, Butch and Lu certain-ly deserve the Lifetime achievement Award honors, a lifetime well spent!!

    CONGRATULATES MANDY PORTER

    ON WINNING THE

    GGTFOOTING GRAND PRIX SERIES

    A special thank you to Dale Harvey of West Palms Event Management

    for making this series so successful!

    www.ggt-footing.com

    The secret is in the sand

    Contact: (864) 804-0011 or (864) 804-8664 www.ggt-footing.com

    WORLD CLASS FOOTING FOR

    OVER 20 YEARS!

    ACCEPT NO IMITATIONS!!

    Photo: 2015 ESI

    Danielle Ballard from West Palms

    Event Management

    Catherine Trice from GGT-Footing

    Guy Thomas and Peterbilt

  • 14 | iJump Sports Business Journal

    Mark Bone is always on the cut-ting edge of the sport. His innate curiosity, love of the horses and people involved with them, is part of his very nature. When a new op-portunity comes along he is always willing to entertain possibilities, especially when it comes to work-ing with good friends. He is a detail person almost to a fault, nothing escapes his keen eye of organization. He is compulsive, but noT to a fault, about every-thing in order and everything in its place. This carries over to his busi-ness, his show set up, his riders, his plans, his staff and his facility. The approach accounts for his busi-ness being a well-oiled wheel, he is ready for anything. san Diego and the Del Mar/en-cinitas area have long been a fa-vorite of his. The shows there are part of his consistent yearly show-ing schedule but he also spends leisure time there whenever he can fit it into his schedule. A long time good friend and fellow trainer lives in that area, Kelley Fielder, and has been working with Mark for years. Kellys life changed dramatically when she married Mark Davis a few years ago, someone she says she feels like she waited a life-time for! They have two utterly charming children, both boys with the energy and excitement for life children are born with. Their curly blond hair and sparkling eyes ex-press their energy and the fact that life is always on the run in the Field-er-Davis household. Mark Bone is the Godfather of both boys. I am having such a wonder-ful time with my children I dont want to miss a moment of them as they grow up, says Kelly. But at the same time I have this love for the horses and clients I have spent years with. Balancing both was getting more difficult as the chil-dren got older and busier.struggling with the decision last fall of how to do it all, Kelly spoke with Mark Bone about it. Ill come down there and lets talk about op-

    tions, lets work together, said Mark. as I got in the car and drove south I got really excited about what a wonderful opportunity was ahead. a lady I love as family, ex-panding to a new area, a fantastic

    group of clients that I al-ready knew from my vis-its there anD an amaz-ing, beautiful facility owned by simon nizri, another good friend. I know my business in Hidden Valley is so well staffed with Jamie Taylor and Korie sullada that this new project would be a nice part of what I am doing at this stage of my life. Besides, when opportunity knocks..PLease open the door and I did!!

    as an added bonus is Kellys business had lots of kids and lots of ponies!! If you know me, you know that ponies have long been a part of my success and I find children fas-cinating. Their wide eyed exuber-

    ance for living and loving ponies is amazing and brings back to me the wonder of our sport and the joy of being around these animals. They bring a special childlike awe and love that can make me a little misty at times. It doesnt get any better than that!! at the encinitas Huntover busi-ness, Jenn Marun has the reins and since I have Jamie and Korie in the north it works out quite well. I am on the road looking for horses and showing a lot so the clients and horses from both locations will join up at the shows. We have it all very well covered and organized, like a well-oiled wheel, Mark says laughing The Huntover expansion brings their energy to the san Diego county area and opens new doors for Mark and his staff.

    ON THE MOVE

    Huntover Expands to Del Mar/Encinitas

    When opportunity knocks, answer the door!

    Mark, Kelley and Holden

  • 15iJump Sports Business Journal |

    JUST A THOUGHT

    H H

    H

    Meeting the Needs of All Showing Clientele

    Announcing a new location in Encinitas, CA

    Training Programs designed for the competitivePony, Junior, Equitation, Jumper and Amateur Riders.

    Huntover

    Mark Bone | (818) 414-0278 | www.huntover-markbone.com

    Photos Shawn McMillen, The Book, LLC | Ad Design by Working Lens

    Observations About The Silent Heros That Make Our Sport Run Like A Well Oiled Wheel...All Silently!

    When people complain about tipping the (good) grooms, it is an interesting mentality those com-

    plaints come from. Why tip? Be-cause this is about what you dont see when youre snuggled up tight-

    ly in your bed on a cold show night. You dont see a middle aged man who already worked a 12 hour day

    (that he missed spending time with his own family) preparing your horses for a clinic or show day only

    to get a phone call at 10 PM ask-ing if he will be sure your pony/horse gets shaved LasT minute to show the next day. or a call to put the show boots you left out in the trunk. or clean your saddle, you forgot. For this man to show up be-fore youve even considered get-ting out of bed or the sun thinks about getting up (before 5:00am) so that he can get the pony/horse clipped, boots put away, saddle cleaned and THen be-gin his what will be another at least 12 hour day. so today, if youre at the barn or show ring and a groom has helped you or taken care of your horse, please tip him! They really do a lot that you dont see or our world would come to a grinding stop!!! Just something to think about!!

  • 16 | iJump Sports Business Journal

    over the past 30 years Ive had hun-dreds of kids, from 8-18, walk through my barn doors. Ive seen many come in who are horse crazy from birth, who will sleep in a stall just to be around a horse. Ive seen kids come through whose parents were horse lovers and they want their children to share their passion. not all those kids are created equal. not all those kids have a desire or the talent or the means to make it to the upper levels of competition. There are things every parent needs to con-sider when their child rides.

    1) If your child decides to show, know that not every horse will make a show horse and not every child has the tal-ent to be an upper level competitor. Be prepared to move through horses as your kid progresses and be sure never to put your child on more horse than they need.

    2.) not every child has a competitive nature. If your child decides showing isnt for them, dont press it.

    3) realize that if your child is serious and has dreams of making it to the big shows, their Junior career ends at 18. That leaves only 5 short years, if they start at 13. 4) not all kids want to do the sport their parents loved. Give them the op-portunity to try a different sport to see what they truly enjoy.

    5) Find a barn with a reputation of bringing kids anD their horses

    through the levels. Many people are great with beginners, many trainers are great with horses. not aLL riders need to start with a BnT. Know that your child may outgrow a trainer as time goes by, but realize that eVerY trainer is a vital part of your childs riding education and showing experi-ence. 6) Be patient. Great things take time. When you have a good program and a suitable horse, even then know that winning doesnt happen overnight. Have patience.

    7) Be supportive and listen to your child... 5 years go by very quickly and there will be changes and ups and downs along the way. 8) Talk to parents who have done this before. Their experiences will help you understand what expenses, time and commitment will be required to keep your child successful.

    9) enjoy the journey. You and your child will get to share experiences that few other sports allow. Be the sup-portive parent and let the trainer be the coach and DonT confuse the two. children will very seldom learn from their parents what they will learn from an outside party, so dont get offended when your child dismisses your advice only to take it to heart from their coach. Your job is support and encourage, its the trainers job to teach.

    10) Keep the pressure away from win-ning and instead, focus on personal best and helping them grow. When the hard work is put in, the ribbons will come. 11) Know that the investment in their Junior career will be expensive but the payoff will be knowing your child has been exposed to life skills they can-not gain in any other sport. They learn the responsibility of caring for anoth-er living being, they learn patience, they learn to work and manage time and resources, and they learn how to deal with the pressure of competition. showing horses, and caring for them, is the safest way I know of keeping kids out of trouble. 12) Listen when they tell you their dreams. If they decide at 16 they would rather play volleyball, its a good in-dication they have satisfied their own goals with the horses and are ready to step back. If they dream of the olym-pics, let them believe. no matter the investment, you need to let them make the choice to stay in or back away or their safety could be at risk.

    13) Teach them that the horses are a privilege and certain responsibilities are expected in order for them to pur-sue their dream. schoolwork should always be a priority.

    14) When they are old enough, let them learn to manage finances. Ex-plain the costs of boarding, training and showing and encourage them to learn a horse related skill to help pay bills. Teach them to budget and priori-tize expenses when shopping for horse supplies and encourage them to keep a record of the expenses.

    15) once a child reaches college age, their time rightfully will generally be focused on school. The horse will like-ly be sold or leased or passed along to a family member. Discuss and plan for that day.

    These years go by in the blink of an eye. Make the best of them and have fun. Know that your time and money will be well spent when you see a re-sponsible and confident young adult walk out into the world.

    JUNIOR FOCUS

    Dear Parents of Horse kidsby an anonymous horse trainer.

    Haley FarmsProudly OffersFOR SALE OR LEASE

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    2005, 17h, Holsteiner gelding

    Reserve 2015 USEF HOTY A/O 3'6" 18-35

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    Top placings in Intl USHJA Hunter Derbys

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    Head-turning young horse with top placings A/O 3'6" 18-35

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  • 17iJump Sports Business Journal |

    Equestrian Brand Sponsored Rid-ers are coming off as a hot commod-ity throughout the equine industry, as well they should be. EVERYONE WANTS TO BE ONE! However, most people have no clue what one of these really is, what they are getting themselves into and what happens with sponsoring programs in other sports. The truth behind this marketing approach is interesting and a bit naive on the part of both the com-pany and the athlete and most times not in the best interest of either. Plus, it certainly does not help our sport as it currently works HOWEVER product success is a mainstay of the sport. sponsored rider (celebrity spokesman) is a marketing term for a person employed by an or-ganization or company to promote its products or services within the activity known as branding. The sponsored person is meant to em-body the corporate identity in ap-pearance, demeanor, values and ethics. The key expected element lies in the companys ability to use the athlete for promotional strate-gies that will strengthen the cus-tomer-product/service relationship and influence a large audience to buy and consume moreTHe coMPanY WanTs To seLL ITs ProDUcT as it well should. Predominantly, a sponsored rider is known as a positive spokesper-son contracted as an internal or external agent to boost product/service sales and create brand awareness. Today, sponsor as a term has expanded beyond celeb-rity branding to self-branding or personal brand management. Pro-fessional riders are now an exten-sion of the same concept, taking into account the requirements of every company. The sponsoring company is a company that wants a bigger share of the client base who spends huge amounts of money in the sportand should expect to pay for it. athletes who are capable of pro-moting a product or business have been in the sport a long time and have the connections to be of benefit to a sponsor, or they are new up and comers who talk about products a lot. Their expe-rience and knowledge and/or con-nections are invaluable and should be respected as such as long as the integrity remains intact after the contract is signed. The Hunter-Jumper sport is a little out of balance when reward-

    ing accomplishments and experience with a sponsorship of some sort. currently the process is for riders to receive products onlyBUT maybe with a little (key word is little) finan-cial reward only if their picture is published wearing/using said product or it is recognized in the ring. We have all heard about riders, or even have met amateur or junior rid-ers, who claim to be sponsored by various equine companies, and you hear about them receiving free items and/or getting discounts from these

    companies in return for promoting their brand. sounds simple, easy, and risk-free right? Think again. You are not a sponsored rider, You are a Marketing Tool oUcH!! That one may come as a swift kick to the shins, but understand-ing this information will help you and the company, not hurt you. as you may be well-aware, plenty of junior and amateur riders are drooling in thirst to jump at the first sponsorship-type opportunity that comes their way, which is natural and completely

    understood. once they are accepted to a program, they use their sponsor-ship the same way that a sponsored rider uses their sponsors: as lever-age and as an Im worth it mental-ity. Professional sponsored riders flex their muscles of achievement through their winnings, career highlights, and sponsors as they well should anD they should be rewarded financially as such! Look for this discussion of sport sponsorship to continue in the next Business Journal issue!

    BREED TO A CHAMPION Flexible by Cruising/Flex/Safari - 1996 ISH Stallion Owned by Harry & Mollie Chapman

    2012 Rolex FEI World Cup Champion Over $1,000,000 in Career Earnings

    Contact Jojo Petro, Brandy CreekFarm LLC. Stud Fee: $3000 LFG, Frozen Semen(503) 883-1292 | [email protected] | www.FlexibleTheStallion.com

    2015 ACCOMPLISHMENTS 2nd $100,000 Grand Prix of Del Mar (CA) Winner $60,000 Grand Prix of California (CA) Winner $42,000 Maui Jim Open Welcome (CAN) Winner $126,000 Longines WCQ (CAN) 2nd $126,000 Reliable Rentals Grand Prix (CAN) Winner $50,000 Sunshine Series Grand Prix (CA)

    2014 ACCOMPLISHMENTS Winner $85,000 Sunlife, Spruce Meadows (CAN) Winner $55,000 Land Rover Grand Prix (CA) Winner $25,000 Smart Pak Grand Prix (CA) 2nd $125,000 Rancho Valencia Grand Prix (CA) 3rd $33,500 Welcome Grand Prix, Sacramento (CA) 4th $100,000 World Cup Qualifier, T-Bird (CAN)

    SPONSORSHIP

    The Truth and Business Relationships Behind Equestrian Brand Sponsored RidersA column devoted to sponsors and sponsorships in the hunter jumper industry. This will be a regular column discussing this aspect of the sport, we welcome submissions and opinions.

  • 18 | iJump Sports Business Journal

    In the world of show horses we have created sheep, monsters, kings, and everything in between. It seems this decade has brought every story right to our desktop, with the visual im-pact sending most of our animal com-munity reeling. The extraordinarily long suspension and ruling list on the

    UseF website over the winter has us more than reel in our footsteps! That loss of control of our environ-ment is evident in our actions and we have seen a lot more people wake up, look around and go what the heck? It is hard to look at all the nonsense happening when you just want to turn

    your head to find an attractive horse with perfect ears, and a big round eye staring back at you. so when do you turn away? When do you give in, bury your head in the sand, and say ok, the devil wins to-day? Maybe I will find the strength next

    year to fight the poison that is de-stroying and dividing an industry and a way of life for so many people. The atrocities in the horse world will nev-er go away, so waiting another year doesnt seem so bad, does it or does it? The overwhelming magnitude of people breaking the rules these days or breaking the moral code makes it really, really difficult for people NOT breaking rules and instead are trying to do the business correctly. More and more people question their own ability to stay in the busi-ness and succeed without compro-mise. Major shifts need to happen here from the highest level of horse showing all the way down the line to non-profit organizations stuffing ani-mals in trailers and hiding the dirt and disgustingness in backyards. Money and greed is really taking front and center stage right now, and yes, I be-lieve if that trend continues, we will wake up morning after morning to even more horrendous stories and longer ruling lists. as a society, it seems so much easier to go along with, and just ig-nore, all of the wrong doings in our world. WHY??? Because of the over-whelming anxiety it causes to speak up against it. Maybe it is too hard to be part of a positive trend, the one who truly believes in correct fairness and is not afraid to go up against the top names in the business and say hey you are doing it wrong, do you mind? Is it too challenging to show horses without outside chemical advantages or abusive training methods, and why try to stop now when it is obviously working for so many? realistically, there are far too many hurdles people have to go through to make changes in this industry and be a part of start-ing to turn back to producing better horsemen instead of pharmacists, or plead with organizations that have no intention or incentive to work with their members, never mind the dis-tractions from powerful people that prove to be rather large road blocks.

    COMMENTARY

    Of Monsters and MenDeloise Noble-Strong has a successful training business in Maryland and travels the circuit when possible.

    This is a personal opinion and commentary column of happenings in our sport. We do not agree nor disagree, endorse or not endorse the opinions, but we provide space to print them.

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  • 19iJump Sports Business Journal |

    I would have liked nothing more than to be entirely on the other side of the world when I woke up recently to the discovery of what happened in Virginia with the dozens of neglected ex-show horses, warmbloods, TBs, specialty breeds, donkeys, cats, and dogs. It would have been easy to turn my head and go what a shame, however, it would have been hypo-critical for me as a horsewoman to do nothing and just sit there and say I am so sorry for those creatures and still do nothing. so instead I spoke up, used awful language, looked at the pictures, scared the crap out of myself, filled out an ap-plication, and now I wait for some miserable looking thing to arrive at my barn. It will stand next to my beautiful show hors-es and say hi! I am here and I am hungry!. I certainly have no business taking in another mouth to feed right now before winter, stressing my family, friends and helpers, but it hap-pened. What happened to those horses is wrong!! and we, as a community are way too busy showing to be a part of help-ing change the lives of horses who had no choice in the bad decisions made for them. Half an hour down the road, one of the biggest horse shows in the country was taking place and no one noticed. If you see something going wrong at a horse show, yet do nothing, are we all going to for-give you for not speaking up because our tolerance for be-ing helpless in these situations keeps us paralyzed? Probably!

    and who is then going to decide what kind of abuse, medical, chemical and physical, is tolerable and what isnt for our sport? There are guidelines for people to follow! Is it justifiable to shield yourself from all of the awful things, just because you can ignore it or are too busy or dont want to make someone mad or irritate your trainer? I often wonder about the people that Do rise up in the face of adversity, and what kind of life they are coming fromwhere did their moral convic-tions come from, who taught them the

    integrity and strength of character it takes to make a difference? Who are the people standing up and offering to help, and offering constructive advice to the future of our industry? Who are the role models? Do we have enough of them? I would love some answers, I would love to see more people actually un-derstanding the sport rather than just doing it or critiquing it anonymously. I would love to bring education and courage to the table, and I get excited when I see other people sharing my

    same beliefs while also encouraging change and promoting horsemanship. I refuse to allow the ones making bad decisions to have too much power in-side my head, that would be giving them more credit than they deserve. I hope to acknowledge their ac-tions as speed bumps, not road blocks in our sport. and for the people that disagree that change is needed in the entire horse world, I hope you have good enough reason for thinking this way. You are going to need it, hang on for the ride.

    COMMENTARY

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  • 20 | iJump Sports Business Journal

    The Many Faces of Mayisha AkbarBreathing Hope and Success into Inner City Kids

    by Kathy Hobstetter

    This is not the normal story about Mayisha akbar and the compton Ju-nior Posse (cJP). This is instead a love story from the heart of a lady who will not accept the status quo for a com-munity of children, including her own. Her passion has changed the lives of children whose love for horses is just as intense as any young person in any show barn anywhere in the world. so much has been written about the compton Junior Posse, but unless you have taken the time to drive into compton and spend the day at a small horse show there it is impossible to understand any part of the real gift Mayisha akbar has given this commu-nity. That lack of insight included me! I first met the Posse at the Del Mar International horse show when I was executive Director of the West coast active riders organization. Will simpson was the President. He and Dale Harvey, Del Mars horse show manager, had invited a few kids from the cJP program to come to Del Mar for a clinic. They made arrangements to ship the horses so Will could do the clinic for them and they could stay to watch the Grand Prix that night as his guests. It was then I met Mayisha up close and personal as they say. a robust dynamo of a lady, complete with a big sparkly belt buckle, cowboy hat and boots came zipping around the arena like a whirling dervish in motion, bigger than life as they say. I had spoken to her on the phone many times and had felt her passion for the kids come across the phone waves but nothing prepared me for the energy standing by the ring with me. also, nothing prepared me for the children and their wide eyed enthusi-asm as they got on the horses/ponies and made their way to the clinic ring

    where Will simpson waited. That many years ago the horses were a bit unruly, some manes were long and equipment was anything but new but they had what Mayisha had been able to collect to be sure these kids who loved horses got to take part in this clinic opportunity. and they had

    PrIDe that she breathes so beautifully into these children! To them, they were at the Garden with a Gold Medal olympian taking time to teach them!!! This first clinic at Del Mar was mes-merizing and fascinating and enchant-ing, all at the same time. There was frustration, horses not used to being

    at a show can be feisty. There was excitement, Will took special notice of each of the riders and their talents. There was humor and applause when a tall boy finally got his relatively small horse to pay attention enough to just jump a small cross bar. There was ac-complishment as a very small girl trot-ted at deft com pace around the arena kicking and waving her arms trying to get a very stubborn pony to canter...when it finally did it was at time warp speed around the ring three times with her smiling and proud that she finally got it to do what Will had asked. I fell in love with those children that day and spent the entire day in the fas-cination of the kids determination and

    their commitment to please Will, even though at times they had absolutely no idea what he was talking about. But they knew he cared and every accom-plishment was a victory and celebrated as such. When Will said Good Job, they knew he meant it!!! I decided then to be a part of what-ever was happening in compton and I

    have ever since.Dale Harvey and I drove to comp-ton December 19th a few weeks ago to spend the day and support the cJP and their holiday horse show. as we turned down a little street lined with small 1950s houses and chain link fence yards, it was hard to believe a horse show could be anywhere near. Then the street became lined with cars and trucks of all sorts, no horse trail-ers but we knew we were close. We parked and found our way up a narrow driveway which magically opened up to find an enchanting world of a HUGE community of people, some involved with the posse and some were just neighbors coming to spend the day.

    Mayisha, her brother and her mother all live next door to each other. com-bining their very long back yards to-gether they have created a horse won-derland for inner city kids. a small, but certainly big enough, ring is lined on the back side by pipe stalls and a garage building has been converted for tack and equipment. The hay barn

    GIVING BACk

  • 21iJump Sports Business Journal |

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    was converted this day to also accom-modate the judges stand. on the north of the ring is a small place that has a sign saying Petting Zoo complete with a black llama, several long hair goats and pig. everything may be donated, a little old or rusty but it is exceptionally clean and well organized, however the im-pressing thing is watching Mayisha be-ing a part of every aspect of the show. she works the ingate, presents ribbons, moves poles, leads horses, speaks with local press, talks with parents, helps a child pet the llama, hugs a sad child, runs results, hooks up the speakers, laughs her big engaging laugh and never tires of it. I want the parents to watch their kids succeed, that is what its all about. Ill do the work! The cJP motto is .Keeping Kids on Horses and oFF the streets, some-thing she has done since 1988. she spends her birthday rising before dawn and trailering horses to Wills fa-cility for another clinic so the cJP kids can soak up more of their idol. she worries about the future of each and every one of them. she spends every penny she can scrape together to make this program work. she is on a mission to make sure eVerY cJP rider has the very best safety helmet and boots available to them so they are safe. she teaches them the basics, has a tutor program there so kids get school help, they do exercise classes in the ring to stress fitness, she celebrates each and every ribbon of anY color and she LoVes them. It can be difficult for youth in the in-ner-city to gain help outside of school to help with their academics and tutor-ing. Mayisha makes sure The comp-ton Jr. Posse helps to bridge that gap by providing lessons in equine science, writing, and public speaking during their year-round and after school les-sons. Here, it is more than just riding horses. she wants the children to have academic excellence and scholarship opportunities as well, shaping them to become better citizens of society and making a difference. She is committed to this program changing lives, and has certainly accomplished that.she is a lady of many faces and person-alities and is never embarrassed to do whatever she needs to do in supporting this program and these kids. she is a proud lady but not so proud she cant ask for help...she does that when the best interest of these kids is at stake. she has devoted her life to this proj-ect and is proud of it. But more than that, she has changed a community and breathed belief in dreams into inner city kids. We could all take a lesson from her, I know I didone person CAN make a difference and she does that every day!!!

  • 22 | iJump Sports Business Journal

    Its been a wonderful year for the seniors at Thrive animal rescue. one of the goals that Thrive set out to achieve in its inception was to raise enough funds to implement a program where they could save senior dogs who might otherwise have to die alone and abandoned in a shelter. With the

    outpouring of support from people fa-miliar with the organization, they have been able to achieve their goal. In 2015 they were able to rescue, re-home and reconnect many senior dogs, enabling them to live out their remaining years surrounded with love. Thrives founder cece Bloum has

    had a soft spot for seniors since los-ing her own senior dog, a Dachshund named sprout, in 2014. When I think of someone dropping off a dog they have had since puppyhood, to be euth-anized while confused and alone, its something I cannot bear. said Bloum, Because of the donations and spon-

    sorships we have received, we are able to help. Thrive has a large following of dyed-in-the-wool dog lovers who are will-ing to take on a senior, fully cognizant of the fact that the dog may not be with them for long. You wouldnt believe the outpouring of support we get from

    GIVING BACk

    From left to right: Leslie Steele and her Forever Foster, Cookie; Carl was left tied to a pole outside of a Carls Junior in downtown San Diego. He lived out his last months adored by Cece and Steve Bloum; THRIVE Ticket, Troy Christensen and John Bragg; Stephanie Simmonds and Mrs.Brown; Wilma was used for breeding, then abandoned when she could no longer be used as a puppy mill mom. She is now Thriving in the home of Nathalie Manning; This is Rupert. His family of 12 years moved to Georgia and left him at neighbors to be put to sleep. He became a Forever Foster and lived out his remaining 6 months loved and cared for by a wonderful man in Palm Springs who cooked all of his meals for him.

    THRIVE - Saving a Senior DogForever Foster Program

    Blessed is the person who has earned the love of a senior dog. ~Sydney Jeanne Seaward

    When Only The Best Will Do!

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  • 23iJump Sports Business Journal |

    people when they hear about these abandoned senior dogs. Many of them are horse show friends, but also people new to our organization of-fering to financially sponsor or open their home. said cece, It is inspir-ing that so many people will do it purely for the love of dogs. no dog lover wants to see a dog live out their last months or years without comfort, dignity, and a warm bed. He is your friend, your partner, your defender, your dog. You are his life, his love, his leader. He will be yours, faithful and true, to the last beat of his heart. You owe it to him to be worthy of such devotion. although abandoning a senior pet seems inconceivable to most of us, the unfortunate reality is that it does sometimes happen. From cases where a senior pets owner has passed and relatives surrender the dog to in-stances where people simply no lon-ger want to care for their old dog, it is an undeniable reality. Thrive has a program specifically for the se-niors, called Forever Foster, wherein THrIVe pays for food, medication and veterinary care for the rest of the dogs life while they live in the home of a volunteer foster dog lover. Its wonderful to see them living with dignity again. Said Cece. If you are interested in sponsoring a senior, please contact Cece Bloum at [email protected] or to donate visit www.thriveanimalrescue.com

    Your gift can help save a dog from the pain of abandonment that no dog should ever endure.

  • 24 | iJump Sports Business Journal

    a world-class horse facility with the prospect of bringing hundreds of millions of dollars into sonoma county each year is now closer to becoming a re-ality. In august 2015, the california equestrian Park & event center (cePec, cepec.us) submitted a proposal to the state to develop land around the sonoma Devel-opment center in eldridge.The proposal is for roughly 750 of the facilitys 950 acres and would aim to eliminate the maintenance costs incurred by the state for land surrounding the sDc campus and instead would pro-vide the state with revenue from the property, which in turn would create many benefits for local and regional communities. cePec is a sig-nificant, multidi-mensional project. Plans call for an olympic quality complex for competi-tive activities, recreational and educational opportunities, and entertainment including hunter-jumpers, polo, cutting and bar-rel racing. a large equine infra-structure would be capable of handling 27,000 horses and 140 trainers, with 125 stables and veterinary facilities.

    Its like a cultural and edu-cational mosaic, said Wanda smith, cePec President. Its a hybrid. not really a park, and not private. Privately owned, but for the public. People from all over the world have looked at this and said its unique. as of 2013, there were esti-mated to be more than 26,000 horses in the county and about 35 horse clubs that represent a wide variety of equine activities

    including trail riding, dressage and those catering to specific breeds. There is a wide vari-ety of clubs, some more loosely formed than others, and some people belong to more than just one, said elizabeth Palmer, president of the sonoma county Horse association. The report also included a survey of horse owners, who reported that the

    county lacks adequate facilities for larger shows. cePecs 65 board members include some of the best in the equine industry volunteering their services. The architectural plans were donated, as was the business plan, and financial ad-visers tell them what they need to do next. cePec has progressed through a long list of project develop-ment steps and procedures to-

    ward its goal. according to the proposal submitted to the state, a p re l iminary site plan was included in the pre-permit ap-plication was reviewed by the sonoma county Permit and resource Management Department. a cePec project update

    of plans for its location at the sDc was pre-sented to the PrMD planning staff and its executive manage-ment earlier this year. The property in eldrige is sur-rounded by 9,000 acres of pro-tected open space and parks. Were very ecologically mind-ed. We cannot only preserve the land, but can take care of it as well, Smith said.

    World-class Sonoma Valley Equestrian Center Within Reach

    by Cynthia SweeneyThe North Bay Business Journal Staff Reporter

    Miley cyrus recent-ly paid several mil-lion dollars for a horse ranch on the same street as Kim Kar-dashian and Kanye West near calaba-sas, california. The neighbors might want to take note: with the purchase, Miley ac-

    quires her very own vineyard, with Merlot and cabernet sauvignon grapes. The home is in Hidden Hills, california, outside Los angeles in the san Fernando Valley. residents of the gated area have included much of the Kardashian clan, Jen-nifer Lopez, Drake, Leann rimes, Britney

    spears, Dwayne Johnson, and ozzy and sharon osbourne. Cyrus purchase was confirmed by the Los angeles Times, which notes that al-though public records show that she paid $4,037,000 for the property, a news release claims the property sold for $5 million. The previous owners apparently had been trying to sell it for years, with a list price as high as $7,290,000 in 2008, but most recently it had been listed at $3,940,000, below the eventual purchase price.

    REAL ESTATE

    Miley Cyrus BuysHidden Hills Ranch

  • 25iJump Sports Business Journal |

    Listing photos show that the main house, 6,000 square feet and built in 1954, is done in a homey country style with lots of exposed brick and wood floors -- entirely unlike her current home, but more in keeping with the suburban Hannah Montana era house where she spent her teen years, and where she retreated after a scare with an apparently angry intruder. one acre of the 5-acre Hidden Hills estate is devoted to a riding arena and there is also a 10-stall barn and a hen house chicken coop complete with lots of chickens.

    one could easily see it as a return to her roots: she was born in Tennessee, and her dad is country music star Billy ray cyrus. When she moved to L.a. as a child perform-er, one of the most difficult adjustments was reportedly leaving her animals behind, in-cluding seven horses, whose tails she liked to braid. she learned to ride when she was just 2 years old. The question is how much horseback riding shell be doing these days, though; she told rolling stone: I love animals, but I dont re-

    ally like riding them. Like, I dont love being on a horse its not my thing. I just love them and having them around, there is a solitude about them that is enduring and comfort-ing. I just want to pet them and spend time with them, I dont really want to put them to work. The home is a comfortable, cozy rambling country house on a beautiful property. Mi-ley should be able to enjoy the solitude and peaceful property when she is in town from touring for her music.

    REAL ESTATE

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  • 26 | iJump Sports Business Journal

    $33 MILLIon is what it took to buy the amazing Hummingbird nest ranch in simi Valley, cali-fornia. The 126 acre estate with a state of the art equestrian facility, along with the 17,000 square foot mansion, now has a new owner. Billionaire and ceo of a local plasma manufacturing company, Kieu Hoang, the Vietnamese-born head of agoura Hills-based rass nutritionals, will now change and develop the property into a health and wellness retreat if he has his way with it. The previous owner, Texas billionaire David saperstein, had planned to develop the property into a luxury resort and hotel. Two very different approaches to a very unique and beautiful property. On the flip side, Hoang plans to leave a large portion of the proper-ty and buildings as is in order for the site to continue to be available

    to Hollywood for movies and TV. Photo shoots for weddings, various entertainers and businesses are also a popular use of the facility. The ranch has been featured in a wide collection of television shows as

    True Detective, entourage and ncIs. Hoang is basically going to leave a large portion of the eques-trian part of the Hummingbird

    property alone, although definitely is going to add to it, including a possible moat for swimming. How-ever, according to plans, even with the changes, theres not going to be a full-blown hotel. Hoang apparently has a lot of dif-

    ferent ideas that hes been playing around with. But hes definitely go-ing to add to it and make sure a part of it is a health and wellness area, assuming the local city and county provide zoning permission and per-

    mits. That way the previous consis-tent revenue would not change dra-matically. The simi Valley city council last year greenlighted the general plan,

    zoning change and environmental approval for sapersteins project. However construction never started and the council approvals will re-main intact for Hoangs project for the ranch. city Manager eric Levitt said Simi Valley officials hope to

    meet with Hoang in early 2016 to find out more about his plans. Whoever owns the property also gets the approvals