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7/31/2019 Ilektroniko Mkg 2012 St Part1
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2011-2012
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,
,
2011-2012
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& , , , , .
,, -
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. http://www.internetworldstats.com/stats.htm
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. http://www.internetworldstats.com/stats.htm
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Total e-commerce sales USA 2011 $ 194.3 billion, +16.1% Total retail sales USA 2011 +7.9% E-commerce sales in 2011 accounted for 4.6% of total sales
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/
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.
0
25
50
75
100
EU-27
Nethe
rlands
Luxem
bourg
Sweden
Denmark
Germany
F
inland
UnitedKin
gdom
F
rance
Belgium
A
ustria
Ireland
Malta
E
stonia
Slovenia
Slovakia
P
oland
CzechRe
public
Lith
uania
Latvia
Hu
ngary
Spain
Italy
C
yprus
Po
rtugal
G
reece
Ro
mania
Bu
lgaria
Iceland
N
orway
C
roatia
FYR
ofMacedonia
T
urkey
2009 2010
Internet access of households, 2009-2010
38
46
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.
Computer
use
Internet
use
Used internet for
finding information on
goods or services
2008 2009 2010 2008 2009 2010 2008 2009 2010
EU-27 66 68 71 62 65 69 50 51 56
Euro area (EA-16) (1) 66 68 72 63 65 70 52 55 59
Belgium 71 76 79 69 75 78 58 59 62
Bulgaria 40 44 45 35 42 43 22 17 26
Czech Republic 63 64 69 58 60 66 45 50 53
Denmark 86 87 89 84 86 88 73 74 78
Germany 80 81 83 75 77 80 66 69 72Estonia 66 71 75 66 71 74 53 54 61
Ireland 67 68 70 63 65 67 46 54 57
Greece 44 47 48 38 42 44 31 33 36
Spain 61 63 67 57 60 64 46 47 54
France 71 72 79 68 69 79 57 60 65
Italy 46 49 53 42 46 51 30 33 35
Cyprus 47 53 57 39 48 52 32 39 47
Latvia 63 65 67 61 64 66 49 50 57
Lithuania 56 60 62 53 58 60 37 44 48
Luxembourg 83 88 90 81 86 90 69 75 78
Hungary 63 63 64 59 59 62 49 48 55
Malta 51 60 64 49 58 62 42 48 52
Netherlands 88 90 91 87 89 90 76 79 82
Austria 76 75 77 71 72 74 51 54 58
Poland 55 59 62 49 56 59 33 29 39
Portugal 46 51 55 42 46 51 34 40 44
Romania 35 42 41 29 33 36 17 12 26
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time
% of population
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Enterprise use of
information
technology, January
2010
Internet
access
Fixed
broadband
connection
Mobile broadband connection
Website
or homepageAll size
classesSmall
Medium-
sizedLarge
EU-27 94 84 27 22 43 67 67
Euro area (EA-16) 96 88 27 22 45 68 67Belgium 97 89 29 24 49 70 78
Bulgaria 85 61 9 7 14 34 37
Czech Republic 95 85 18 13 35 51 74
Denmark 97 84 43 39 63 81 88
Germany 97 88 22 16 38 63 81
Estonia 96 87 9 7 13 36 70
Ireland 92 84 36 31 52 73 68
Greece 90 80 6 5 14 20 58Spain 97 95 35 31 57 75 62
France 97 93 28 23 46 68 58
Italy 94 83 19 16 38 66 61
Cyprus 88 85 11 9 19 39 52
Latvia 91 66 12 10 19 41 48
Lithuania 96 78 20 16 32 62 65
Luxembourg 96 87 20 17 26 57 70
Hungary 90 78 22 18 36 57 57Malta 94 91 28 24 41 62 66
Netherlands 98 90 28 23 47 68 81
Austria 97 75 46 42 65 91 80
Poland 96 66 21 16 32 64 65
Portugal 94 83 25 20 48 75 52
Romania 79 49 8 6 14 33 35
Slovenia 97 85 31 26 47 73 73
Slovakia 98 71 36 32 46 67 74
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OECD Key ICT indicators
. n erne se ng an purc as ng y n us ry , or a esPercentage of businesses with 10 or more employees in each industry g
ource: , a a ase an uros a , ommun y urvey on
Selling Purchasingenmar
o a n us r es , 40,4rance
o a n us r es , 20,8ermany
o a n us r es , 43,0reece
o a n us r es , 10,2
a yo a n us r es , 14,3
e er an so a n us r es , 37,1
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0
5
10
15
20
25
EU
-27
Euroarea(EA
-16)
Ireland
CzechRepu
blic
Belg
ium
Germ
any
Finland
Swe
den
Denm
ark
UnitedKingdom
Hungary
Lithuania
Netherla
nds
Fra
nce
Austria
Portugal
Spain
Slovakia
Slovenia
Estonia
Poland
La
tvia
Italy
Romania
Bulg
aria
Cyprus
Norway
Iceland
Cro
atia
FYR
ofMacedonia
Enterprise turnover from e-commerce, 2009 (1)(% of total turnover)
(1) Greece, Luxembourg and Malta, not available.
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.
? /
Internet
Internet
/ /
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&
:
, ,
2 vs B2C
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//
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35,3
28,5
22,5
12,6
1,1
46,1
32,9
14,9
2,3
2,3
7,6
10,1
28,1
28,2
26
()
-
/
(E-SHOPPING)
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34,7
24,5
25,4
6,9
2,4
36,7
25,5
25,3
2,2
2
0,9
7,2
20,1
31,2
34,5
/
/
/
couriers,
,
-
7/31/2019 Ilektroniko Mkg 2012 St Part1
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19,8
19,2
0,5
0,7
2,8
55
15,7
14
1,3
0,3
1,6
61,9
/
,
e-mails
(spam)
7/31/2019 Ilektroniko Mkg 2012 St Part1
35/64
.
0
10
20
30
40
50
60
Avoided any ofthe activities
Personalinformation on
social networkingsites
Buying goods orservices over the
internet
e-banking File downloading Using wificonnections away
from home
Communicationwith public
administrations
Activities avoided at least once in the 12 months prior to the
survey by internet users due to security concerns, EU-27, 2010
(% of individuals having used the internet in the 12 months prior to the survey)
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.
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.
325
54
63
55
86
93
426
/
/
/
INTERNET: internet
58
22
33
11
16
17
11
1
3
2
4
7
8
54
13
8
7
1
3
6
5
16
7
3
16
13
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
:
(=120)
= 66%
= 14%
= 7%
,
& = 4%
= 11% = 3%
= 6%
= 7%
= 1%
/ = 10%
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
/ :
~~
internet = 52%
= 27%
= 31%
= 23%
=12%
= 16%
24 = 40%
= 26%
= 7%
= 7%
= 28%
= 9%
= 46%
= 6%
= 6%
/ = 24%
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,
&
,
,
Internet
//M
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.
/ / ;
- /
; /
() ; ;
B2C B2B ? ;
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.
0 20 40 60 80 100
All activities
Accommodation
Information & communication
Distributive trades
Transportation & storageManufacturing
Administrative & support services
Professional, scientific & technical activities
Electricity, gas, steam, air conditioning & water
ConstructionReal estate activities
Electronic sales
Electronic purchases
Website or homepage
Enterprises selling and buying online (at least 1 %) or having a website or
homepage, EU-27, 2009 (% of enterprises)
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.
14.1
13.3
12.3
11.9
11
7.8
7.8
5.5
4.6
2.8
2.2
1.3
2.3
, , /
, ,
CD, DVD,
/ /
/, video games
(E-SHOPPING) / , ;
7/31/2019 Ilektroniko Mkg 2012 St Part1
45/64
.
, ,,
;
56,9
39,9
56
38,6
3,9
;
7/31/2019 Ilektroniko Mkg 2012 St Part1
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- /
/ / ;
7/31/2019 Ilektroniko Mkg 2012 St Part1
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()
&
:
, ,, ,,
, ...
:, ,, ...
/
:
, , ...
/ / ;
7/31/2019 Ilektroniko Mkg 2012 St Part1
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&
7/31/2019 Ilektroniko Mkg 2012 St Part1
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() &
, , , ,
, , ,
, , ...
, ,, ...
, , ,
, , ...
( )
/ / ;
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
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.
On-line (%
)
On-line (%
)
56 1,5
44 0,4
42 1,5
41,5 1,5
25
20 0,5
19 0,18
Online
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
/
/
/
(business
books)
/
on-line
on-line
/
on-line
/ ;
&
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.
/
/
(value
expressive)
on-line
on-line
/
on-line
=
(
)
/ ; &
7/31/2019 Ilektroniko Mkg 2012 St Part1
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/
/
on-line
on-line
/
on-line
=
/ ; &
&
7/31/2019 Ilektroniko Mkg 2012 St Part1
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/
/
on-line
=
on-line
/
on-line
/ ; &
&
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
/
/
on-line
=
on-line -
-
/
on-line
-
-
/ ; &
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.
/
/ -
on-line
=
-
-
off-line
/
on-line
/
on-line
(
)
()
/ ; &
/ &
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.
/ / -
-
on-line
/
(
, ,
)
on-line
/
on-line
-
/ ; &
/ &
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/ / -
/
on-line
on-line
/
on-line
/ ; &
/ &
7/31/2019 Ilektroniko Mkg 2012 St Part1
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.
/ / -
-
-
/
on-line
/
=
on-line
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on-line
-
-
(
)
/ ; &
7/31/2019 Ilektroniko Mkg 2012 St Part1
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(, )
&
, ,
@
7/31/2019 Ilektroniko Mkg 2012 St Part1
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/M/
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-
,
,
/M/
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