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TABLE OF CONTENT

1. INTRODUCTION TO THE COMPANY.

2. COMPANY ANALYSIS.3. ECONOMIC EFFECT ANALYSIS4. TECHNOLOGICAL FACTORS5. SWOT ANALYSIS6. MARKETING SEGMENTATION7. INETRNATIONAL MARKETING STRATEGY8. PLACEMENT/DISTRIBUTION CHANNEL9. RECOMMENDATIONS10.BIBLOGRAPHY

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INTRODUCTION TO THE COMPANY

Pepsi International is a world renowned brand. It is a very well organized

multinational company, which operates almost all over the world. They

produce, one of best carbonated drinks in the world. Pepsi is a symbol of

hygiene, quality and service, all over the world. Pepsi is producing Cola for

more than 100 years and it has dominated the world market for a long time. Its

head office is in New York.

HISTORY OF PEPSI COLA

It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898

by Caleb Bradham, who made it at his pharmacy where the drink was sold. It

was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and

kola nuts used in the recipe. Bradham sought to create a fountain drink that wasdelicious and would aid in digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a

rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next

year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons.

In 1909, automobile race pioneer Barney Oldfield was the first celebrity to

endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a

fine bracer before a race". The advertising theme "Delicious and Healthful" was

then used over the next two decades. In 1926, Pepsi received its first logo

redesign since the original design of 1905. In the year 1929, the logo was

changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered

bankruptcy - in large part due to financial losses incurred by speculating on

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wildly fluctuating sugar prices as a result of World War I. Assets were sold and

Roy C. Megargel bought the Pepsi trademark. Eight years later, the company

went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the

President of Loft Inc. Loft was a candy manufacturer with retail stores that

contained soda fountains. He sought to replace Coca-Cola at his stores'

fountains after Coke refused to give him a discount on syrup. Guth then had

Loft's chemists reformulate the Pepsi-Cola syrup formula.

During the Great Depression, Pepsi gained popularity following the introduction

in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but

when the price was slashed to five cents, sales increased substantially. With a

radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot /

Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is

the drink for you," arranged in such a way that the jingle never ends. Pepsi

encouraged price-watching consumers to switch, obliquely referring to the

Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel),

instead of the 12 ounces Pepsi sold at the same price. Coming at a time of

economic crisis, the campaign succeeded in boosting Pepsi's status. In 1937

500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's

profits doubled.

Pepsi's success under Guth came while the Loft Candy business was faltering.

Since he had initially used Loft's finances and facilities to establish the newPepsi success, the near-bankrupt Loft Company sued Guth for possession of the

Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the

case reaching the Delaware Supreme Court and ultimately ending in a loss for

Guth.

PEPSI COLA PAKISTAN

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The market in Pakistan is surely dominated by Pepsi. It has proven itself to be

the No.1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis

National drink. In 1971, first plant of Pepsi was constructed in Multan, and from

there after Pepsi is going higher and higher. Pepsi is the choice soft drink of

every one. It is consumed by all age groups because of its distinctive taste.

Compared with other Cola in the market, it is a bit sweeter and it contributes

greatly to its liking by all. Consumers survey results explain the same outcome

and Pepsi has been declared as the most wanted soft drink of Pakistan.

COMPANY ANALYSIS

MISSION STATEMENT :

To be the world's premier consumer Products Company focused on convenient

foods and beverages. We seek to produce healthy financial rewards to investors

as we provide opportunities for growth and enrichment to our employees, our

business partners and the communities in which we operate. And in everything

we do, we strive for honesty, fairness and integrity.

VISION STATEMENT :

To be the world's best beverage company. Being the best means providing

outstanding quality, service, cleanliness and value, so that their every customer

is contented and happy with their products.

To increase the value of their shareholders investment through sales growth,

cost control and wise investment of resources.

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MARKET SHARE

When Pepsi was introduced in Pakistan, it faced fierce competition with 7up,

lemon and lime drinks, which was established during 1968, in Multan. Pepsi

introduced its lemon and lime, "Teem" to compete with 7up. It successfully,

after some years, took over 7up, and this enhanced Pepsi's profits and market

share. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the

coke just has 20% markets share.

Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These

bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers,

produce, distribute and help in promoting the brand. Pepsi also launched its fast

food chain KFC i.e. "Kentucky Fried Chicken.

CUSTOMER ANALYSIS

CUSTOMERS:

There are three types of customers

1. Consumer

2. Business

3. Government

Pepsi main focus is the consumers which are the end users. Pepsi has to make

its marketing strategies keeping in view the consumer buying behavior. To

forecast the behavior of the consumer is a business problem. Physical aspect of

the consumer can be satisfied but it is difficult to satisfy the consumer

psychologically. Consumer buying behavior is affected by certain factors like

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Cultural factors, Social factors, Personal factors and Psychological factors. So

the producer should keep these factors in Mind while promoting their product so

that they can acquire the customer and increase their market share.

There are different consumers in a society whose behavior is not the same.

Every consumer has a different perception of different products. Some

consumers are impressed by one quality of the product which may be in the

view of other consumer not that impressive. So to deal with different consumers

in a society one should know about the consumer buying behavior process

which may help in making a true picture of their product in the mind of the

consumers.

About 75 million cases a year for Pepsi alone; the total beverage market is about

120 million cases of which 65% per cent are Pepsi products; about 20 to 22 per

cent are Coca-Cola products and Zum Zum cola and Mecca Cola, Amrit Cola

and Muslim Cola... there are so many colas; there is RC and Double Cola which

are franchised products. Altogether they have around 5 per cent of the market.

Due to the Afghan and Iraq wars, they did get a little footing especially in the

frontier and Islamabad area but still they are not hugely popular

illionCONSUMER DECISION PROCESS:

Consumer decision process or consumer buying behavior is explained in some

steps which are discussed below:

Need IdentificationThe consumer is thirsty and he wants to quench his thirst.

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Information SearchHe will search as to what will satisfy his thirst the most.

Evaluation of AlternativesHe will now evaluate from the wide range of beverages available to him that

which one of them is suitable to him in terms of quality, taste and is pocket

friendly.

SelectionAfter evaluating the product he will select a product.

PurchaseThe consumer will buy the selected product.

Post-Purchase Experience:It is the experience that the consumer gets after using the product. He will use

the product again if he feels that his satisfaction after use is more or equal to the

price of the product.

After looking at above mentioned example, we can get an understanding that a

product should be so desirable that whenever a person identifies his need, he

selects our product among various substitute products and he feel satisfies so

that he retains the use of that product.

COMPETITORS

Company who directly target your customers.

The marketing concept states that to be successful, a company must provide

greater customer value and satisfaction than its competitors do.

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Pepsi has a tough competition with Coca Cola while it faces a little competition

with the local producers like RC Cola, Shandi Cola etc. The local producers

hardly affect the sales of Pepsi in the market.

There are different types of competitor in the market. Some of them in which

our product lies are discussed below:

Close Competitor

Pepsi and Coke are close competitors. It means that both have direct

competition in the market, their products are close substitutes for one another.

Both the products can influence the market share of one another through

effective strategies made to cope up with their competitors.

Distant competitorsPepsi cola and Nestle juice are distant competitors of one another. It means that

their products satisfy the same want but they are in indirect competition with

one another.

Strong Vs Weak:Coca Cola and Pepsi are strong competitors. In Pakistan Pepsi is the market

leader and Coca Cola is its competitor. The Pepsi makes defense strategies so

that it can maintain its position in the market. While Coca Cola is a challenger

and it makes attack strategies so that it can become the market leader.

Pepsi and Shandi Cola are weak competitors. Pepsi is the market leader and

Shandi Cola is the follower. Pepsi is not in direct competition with the Shandi

Cola. It means that Shandi Cola has little effect on the sales of Pepsi.

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COLLABORATORS

Pepsi Cola International has given franchises all over Pakistan. These companies

have installed their plants in different parts of Pakistan with these specified areas

and names e.g.

City Name of Franchise

Karachi Pakistan Bottlers

Lahore Riaz Bottlers

Faisalabad Punjab Beverage

Multan Shamim & company

Pepsi Cola provides consumers place utility which is, where ever and whenever

you want it, you get it! Pepsis channel of distribution is very aggressive

according to the consumers, manufacturers and distributors. Pepsi has 12different units in different areas of Pakistan, which make the Pepsi easily

available all over the country.

The cities in which the Pepsi units are:

LahoreSukkurKarachiMultanDera Ghazi Khan IslamabadFaisalabadQuettaHyderabad

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SahiwalHattar

Pepsi is an international brand so it also has other units in other countries of theworld like America, Europe, Afghanistan, Middle East and Central Asia. The

big advantage for Pepsi in Pakistan is that it distributes the product through

bottlers. So bottlers effort also contributes in the promotion of Pepsi.

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ECONOMIC EFFECT ANALYSIS

Income and Income per CapitaIf the income level or per capita income of the people increases, it will have

a positive effect on the consumption of Pepsi.

InflationIf the country faces inflationary trend in the market, the price of the Pepsi

will ultimately increase which will lower its demand.

Consumption BehaviorPakistan is a consumption oriented society. Due to demonstration effect the

people are more inclined towards consumption than saving. So the people of

Pakistan spent heavily on food items. Hence Pepsi has a good market share

in the present circumstances.

Income DistributionIt means how much is in the hands of rich and poor class. In Pakistan 10%

rich people posses 93% of wealth and 90% people posses 7% of wealth. If

there is balanced distribution of income in the country, the consumption of

the people will increase hence increasing the sales of beverages as well.

Payment ModAs the use of plastic money is increasing the consumption pattern of the

people are increasing. Although it will have a low affect on the consumption

of Pepsi.

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Employment OpportunitiesAs employment opportunities increase the living standard of the people

increase and the people consume more.

Aggregate DemandIn case of Pepsi, aggregate demand of the product increases in the season of

summer as the hot weather makes the consumers want to drink more.

Aggregate SupplyIn summer season to cope up with the increasing demand they have to

increase the aggregate supply of their product.

Economic PoliciesSome of the economic policies which can affect the market of Pepsi are

discussed below:

Fiscal PolicyIt is the policy of taxes. If heavy tax is levied on Pepsi then its price will rise

having negative effect on its consumption.

Monetary PolicyMonetary policy is made to restrict or increase the supply of money in the

market. If policies are made to restrict the flow of money in the market,

inflation can be controlled hence increasing the real income of the people

which will ultimately affect the consumption of Pepsi.

Price PolicyIf price of Pepsi is increased its demand will decrease and vice versa.

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Income PolicyIf income of the people will increase their purchasing power will increase

and hence increasing the market share of Pepsi.

POLITICAL EFFECT ANALYSIS

Political Stability:Whenever the government is considered to be stable, the business will

flourish. If there is political stability in the country the policies and strategies

made by Pepsi can be consistent to be implemented. Foreign companies are

also keen to invest in those countries which are politically stable where they

have no fear of decline in their market share or shut down due to sudden

change of government.

Mixed EconomyIn mixed economy government and private sector both plays their role in

developing the economy of the country. Investment by foreign companies

like Pepsi is more likely to flourish in mixed economy.Laws Formulation

Government has given copy rights to Pepsi so that another company cannot

sell their product by the name of Pepsi. The countries where laws are

formulated, the strategies and activities of the company are different.

TECHNOLOGICAL FACTORS:

Research and DevelopmentThrough research and development quality of the product can be improved

or better techniques or machinery can be developed which can increase the

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production. When technology is advance the supply of the product increase

hence the company experiences growth in their business.

SOCIAL AND CULTURAL ANALYSIS

PsychographicIt is a combination of demographic and psychological factors. Psychological

attributes mean how you perceive things. The company will focus on the

behavior of consumers and make different changes in their product quantity

or quality and in promoting their product so that they can attract the

customers. Keeping in view that the behavior of different consumers is not

alike they have to make their marketing strategies in accordance with their

requirements so that they are convinced to buy the product.

ReligiousReligious factors can influence the market sales of Pepsi as it happened in

2003 when the U.S-led attack on Iraq, wide sections of society in Pakistan

have banned American multinationals Coke and Pepsi

Social StatusPepsi is a well renowned brand. People who are brand conscious will not

drink beverages of lesser known brands such as Amrat cola. They will try to

show their status by drinking Pepsi which is known to all as a quality drink.

MediaIt is a very important factor for marketing. Media these days is a very

effective way of inspiring people to buy a specific product. A good

promotion can boast up sales to a great extent.

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SWOT ANALYSIS OF PEPSI

SWOT Analysis, which is based on thorough review of the business

(corporation, product category competition, customers and products), identities

and evaluates the internal strengths and weakness of the companies well as its

external threats and opportunities. The marketing mix is driven by the results of

the SWOT analysis.

STRENGTHS

Demand of Pepsi is more than its competitors.Company has a very established name and a good reputation.Pepsi has large market share than its competitors.As the target customers of Pepsi is young generation, so Pepsi has more

brand loyal customers.

Most of the customers are satisfied with the price of the Pepsi.Pepsi is an international company and it has a very strong position

internationally.

The environment of factory is very good and attractive.Pepsi spends a lot of budget on its advertising.Pepsi has a very vast distribution channel and it is easily available

everywhere.

Employees are also motivated.Pepsi offers many discount schemes for customers time to time.Pepsi Cola is sponsoring sports, musical concerts, walks.The location of the Pepsi plant is utilized that all major markets of Lahore

are within the reach of the Pepsi plant within 30-45 minutes.

WEAKNESSES

Pepsi does not offer any sort of incentive or discount to its retailers.

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Pepsi target only young customers in their promotions.Crown of the disposable bottle is not good.Demand of disposal bottle is declining.Pepsi tin pack is not available in far off rural areas.Pepsi is not considering many potential outlets like hotels, college canteens

etc.

OPPORTUNITIES

Company may start entering rural areas also.The company may also diversify its business in some other potential

business.

Increased interest of people in musical groups, cultural shows and sports hasprovided an opportunity for Pepsi to increase its sales through them.

THREATS

The main competitor of the company is the Coca Cola.

At the international level, Pepsi has a very strong competition with Coke.Coke has started its advertisements more effectively to increase their demand

and it is a very strong threat for Pepsi.

Cola drinks are not good for the health so the awareness level of the peopleis increasing which is a big threat to the company.

MARKET SEGMENTATION

It means that you divide the target market in to different groups. Market consists

of buyers and buyers differ in one or more ways. They may differ in wants,

resources, locations and buying practices. Through market segmentation

companies divide large, heterogeneous markets into smaller segments that can

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be reached more efficiently and effectively with products and services that

match their unique needs.

Segmentation is done on basis of the previously mentioned external factors andthe following:

BEHAVIORAL BASE

It is how people perceive a specific product, in short psychological analysis

of a product. Pepsi all over the world is recognized as a quality drink and

therefore people drink it without any hesitation whenever they are thirsty or

otherwise. So marketers of Pepsi have made it a drink for all people and for

diabetic people they introduced diet Pepsi.

CONGNITIVE BASE

It pushes and pulls the consumer. If the outlook of Pepsi bottle is desirable

and it attracts the consumer, he will buy it even if he isnt thirsty.

INTERNATIONAL MARKETING STRATEGY

PRODUCT

The soft drinks market in Pakistan enjoys dynamic growth in both volume and

value terms. Carbonated drinks have become part of the culture in Pakistan and

multinational companies have maintained standards over the years to provide

the nation with high-quality drinks. Rural areas of Pakistan have driven sales of

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carbonated drinks to new heights as more than 60 percent of the population

resides in rural areas and young consumers are more attracted to advertising.

Pepsi is the most popular and leader brand in the Pakistani market and is

consumed by children and adults alike. Pepsi is a responsible corporate brand of

Pakistan and have contributed a lot to the economy.

In marketing, a product is anything that can be offered to a market that might

satisfy a want or need. Until unless the product of the company is not strong in

the market it cannot survive in the longer run.

Pepsi has a product line comprised up of carbohydrate drinks, Lays and many

other products in Pakistan. Pepsis product line satisfies consumer needs

because Pepsi produces different types of soft drinks for different consumers.

The most popular product of Pepsi is Pepsi Cola. Due to its good taste Pepsi is a

well-knownproduct. Thus Pepsi Cola satisfies the consumers needs efficiently

by launching a desired product.

BRANDING:

Consumer view a brand name as an important part of the product and branding

can add value to the product. A name, term, sign, symbol or design or a

combination of these intended to identify the goods and services of one seller or

group of seller and to differentiate them from their competitors.

LOGO

Logo is what establishes a brand name in the consumer mind. It is the brands

identify, signature, image and more often it is a logo that makes of breaks a

product logo plays a very effective role to improve the product or brand. Pepsi

kept on changing its logo from time to time along with the trade marks.

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Evolution of Pepsi logo

PEPSI SLOGAN

19091939: Delicious and Healthful

1939-1950: Twice As Much For A Nickel Too

1950-1963: The Light Refreshment

1953-1961: Be Sociable

1961-1963: ow It's Pepsi For Those Who Think Young

1963-1967: Come Alive! You're In The Pepsi Generation

1967-1969: Taste That Beats The Others Cold

1969-1973:

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You've Got A Lot To Live, Pepsi's Got A Lot To

Give

1973-1975: Join The Pepsi People Feelin' Free

1975-1978: Have A Pepsi Day

1978-1981: Catch That Pepsi Spirit

1981-1982: Pepsi's Got Your Taste For Life!

1983-1983: Pepsi Now!

1984-1999 : Pepsi, The Choice Of A New Generation

2000 : The choice of a new generation.

2003 : Zinda Dilon Ki Pehchan.

2006 : Generation next.

PACKAGING

Packaging is a part of product planning in which a firm researchers, designs,

and produces its packaging.

The physical container may be a cardboard, metal, plastic or wooden box; a

cellophane, wax paper, or cloth wrapper; a glass, aluminum, or plastic jar or

can; a paper bag; styro foam; some other material; or a combination of these

products frequently have more than one physical container.

But packaging depends upon the product nature as well as structure means

either it is liquid, semi liquid or solid.

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In case ofPepsi Cola, they take the packaging designs by considering what is

better for company and what is better or convenient for the transportation.

For protecting the syrup, Pepsi Colauses the glass as well as plastic bottles of

different quantity.

The variants that are offered by Pepsi in terms of size and quantity,

1. 175 ml Mini Bottle(not available now)

2. 250 ml Regular Bottle

3. 300 ml Tin

4. 1000 ml Regular Liter Bottle

5. 1500 ml Disposable Bottle

PRICE

The amounts of money charged for a product or service, or sum of the values

that consumers exchange for the benefits of having or using the product or

services. As price gives us the profit so this P is very important for business

price of product should be that which gives maximum benefit to the company

and which gives maximum satisfaction to the customer.

Following factors Pepsi kept in mind while determining the pricing strategy.

Price should be set according to the product demand of public.Price should be that which gives the company maximum revenue.Price should not be too low or too high than the price competitor is charging

from their customers otherwise nobody will buy your product.

Price must be keeping the view of your target market.

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The price of Pepsi Cola, despite being market leader is the same as that of its

competitor Coca cola.

Sometimes, Pepsi places its customers into some psychological pricingstrategies by reducing a high priced bottle and consumers think that they save a

lot of money from this.

PRICES OF DIFFERENT BOTTLES

Regular bottle e= rupees 12

Non Returnable/disposable= rupees 17

Liter Bottle=rupees 30

1.5 Liter Bottle= rupees 60

2.25 Liter Bottle= rupees 70

DISCOUNTS

Pepsi Cola offers various discounts to those retailers who have the maximum

sales of Pepsi products on daily, monthly and on seasonal basis. Some of the

main discounts given to the retailers are as follows:

Quality Discount

Following are discounts offered by Pepsi.

1/10 Discount

I.e. one case of Pepsi is free on buying 10 cases of Pepsi at one time.

2/20 Discount

I.e. two cases of Pepsi are free on buying 20 cases of Pepsi at one time.

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Seasonal Discount

Following are discounts offered by Pepsi.

Pepsi also offers seasonal discounts schemes by reducing price in Ramadan and

on Eid. Pepsi also offers trade in allowance for retailers.

PLACEMENT/DISTRIBUTION CHANNEL

The Pepsi uses the following two channels for the distribution of their products.

INDIRECT DISTRIBUTION

Indirect distribution involves agency holders e.g. Riaz Bottlers Pvt. Ltd. Lahore

franchise has divided its region i.e. Lahore and Kasur districts in two categories.

Local Zone

These are 62 agencies distributing Pepsi Products (250ml Sd) only around

Lahore in their respective allocated sub zones.

Out Station Zone

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17 dealers have been appointed by the bottlers for far distant places and in out

skirts of Lahore and Kasur the dealers involved in direct distribution are only

authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda.

DIRECT DISTRIBUTION

The factory vehicles operate on 45 direct routes in Lahore selling non-returnable

bottles Litter, Pet and Can.

PROMOTIONS

In Pakistan Pepsi is the most liked soft drink especially by young generation sothe Pepsi cola company has devised such marketing strategy which attracted

them. For this reason they started monitoring the habits of the generation. What

they saw was that the students were crazy about cricket and usually liked to

idealize them so in order to increase their sales the Pepsi cola company paid

high amounts of money to the cricketers to act as their spokes men.

Some of the most famous cricketers in the modern era have acted as spoke

persons also film stars have been acting as spoke persons.

The Pepsi cola company has after doing research also has introduced different

size of bottles offered at lower prices so that everyone can afford them. Also

Pepsi Company has introduced other soft drinks including mountain dew, seven

up and marinda. Pepsi company has introduced other flavors such as Pepsitwist, Pepsi max diet Pepsi.

Pepsi Cola Company has also become official sponsors of Pakistan cricket and

has sponsored a number of series.

Also Pepsi has donated a lot to the earth quake victims and has launched a

number of prize schemes to attract new customers

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As a result of this marketing strategy Pepsi has become the largest seller of soft

drinks in Pakistan and is slowly forming a monopoly in drinks market.

Although many soft drinks like Pepsi have been introduced such as Amrit Cola,

Quibla Cola offered at lower prices but none of these drinks have been able

replace it.

Frequency of the Pepsi ads varies from time to time. When the season is on

Pepsi do heavy advertisement especially in ramzan days or eid occasions but

this advertisement not remain consist. We can hardly see the ads of Pepsi now

as there is winter season.

CONCLUSION

Pepsi is a well renowned company and it has maintained its position well by

understanding the client psychology, by ensuring quality, by introducing

ingenuity in products, by enlarging its product base, by keeping economic

factors in view and by intense and jazzy advertisements.

Whenever and where ever there is a spotlight event, Pepsi must figure in, like

the one day international cricket matches between India and Pakistan manyother such occasions. The key word for success in the Marketing World is to

remain in the spotlight and that is what Pepsi is doing.

SUGGESTIONS

The marketing world is full of surprises. Who could imagine that Coca Cola

would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no

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wonder that Pepsi might be overtaken by some other beverage. The need then is

to combine quality with ingenuity. Along with that, the reputation of the

company has to be kept robust.

Today we live in a fast moving world where novelty and newness count a lot.

One cannot rest on ones laurels. Fresh efforts, newness of approach must

remain the cardinal principles of a well orchestrated marketing strategy and the

campaign must be relentless. A continuous bombardment in advertisement

would convince the clients that Pepsi is a part of their lives. In order to live with

style, Pepsi ought to be an essential ingredient of ones life.

The Pepsi is at its maturity stage and the sales of company are not growing very

rapidly. Company is doing a lot of promotional activities to let the product

remain in the market. It holds a large share of the market and whenever the sales

state declining, the company can improve it by different promotional activities.

Marketers of Pepsi can try to improve sales by improving one or more

marketing mix elements. They can cut prices to attract new users and

competitors customers. They can also launch a better advertising campaign or

use aggressive sales promotion to improve the sales. Thus, Pepsi is at its

maturity stage.

BIBLIOGRAPHY

The following are the reference material where the information is collected.

i) Company website www.pepsico.comii) Project Outline

http://www.pepsico.com/http://www.pepsico.com/http://www.pepsico.com/

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REFERENCES

The person from whom the information is collected.

i) Name Tousif-ur-Rahman Khanii) Designation/Position Business Unit Manageriii) Cell No. 0302-8465226iv) Email Address tousif.rahman@pepsi-lahore.com.pk

mailto:tousif.rahman@pepsi-lahore.com.pkmailto:tousif.rahman@pepsi-lahore.com.pkmailto:tousif.rahman@pepsi-lahore.com.pk