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IMAGE program
eric
chinjecraig
hammer
goal
thinking about a problem
actually, a series of problems
“sustainability”
<definition>
? =
? =
“capacity 2
endure”
2
environmental/ ecological
meaningful public
discourse
by
dig deeper
stay with the story
write what’s right
<refrain>
<environmental / ecological>
climate change
habitat destruction
overharvesting
overpopulationinvasive species
pollution
loss
biodiversity
loss of biodiversity
“the scientific problem of greatest immediate
importance for humanity”
United Nations’ Millennium Ecosystem
Assessment
ibid
james acheson, filkret berkes, juan-camilo cardenas,
alexander conley, carl folke, david korten, margaret moote, elinor ostrom, robert steneck, paul trawick, james wilson…
“collaborative niche solutions”
strategiccollaborativeengagement
unpack
demystify
enhance & sustainpublic discourse
empowermentequity
development
in other words…
<refrain>
thus
from… to…
thru
the IMAGE program
• independent• media for• accountability,• governance and • empowerment
(background)
2
(1) who’s doing what
(2)
demand
i.d. gaps
learn
5
(#1)sustained,
contextually relevant
engagement
and so…
June
36Stories
72Stories
216 stories of escalating
quality after 6 months
July
108Stories
Aug
144Stories
Sep
180Stories
Oct
216Stories
Dec
IMAGE program: North Sudansustained journalist training on public financial management
North SudanJune 2011
Launch,36 journalists
continued mentoring (local experts, local
languages); field visits; e-learning; internships
<refrain>
(#2)partner-driven,
inclusive approach
harmonize & consolidate
(#3)commitment
to coverage
media owners&
editors
[gatekeepers]
letter of understanding
(#4)incentives
(#5)m&e
<refrain>
opportunities to collaborate
Southern African Development CommunitySeptember 2011 Launch,
80 journalists
Oct Nov
80Stories
160Stories
640 stories of
escalating quality after
8 months
Dec
240Stories
Jan
360Stories
Feb
400Stories
Mar
480Stories
Apr
560Stories
May
640Stories
WBI’s IMAGE ProgramSustained SADC Journalist Training on PFM
Real time mentoring; institutional partnerships; editor and journalist commitment to high quality and sustained coverage; an internet hub facilitate ongoing connectivity among community of practice, with mentors and experts, and to knowledge library; an incentives system to keep participants engaged through its sustained duration; and continuous M&E of participants to keep the content and delivery relevant and useful.
Sep
35Stories
70Stories
210 stories of
escalating quality after
6 months
Oct
105Stories
Nov
140Stories
Dec
175Stories
Jan
210Stories
Feb
WBI’s IMAGE ProgramSustained Bangladesh Journalist Training on PFM
and Public Accounting
Real time mentoring; institutional partnerships; editor and journalist commitment to high quality and sustained coverage; an internet hub facilitate ongoing connectivity among community of practice, with mentors and experts, and to knowledge library; an incentives system to keep participants engaged through its sustained duration; and continuous M&E of participants to keep the content and delivery relevant and useful.
BangladeshSeptember 2011
Launch,35 journalists
Bangladesh
Nov
55Stories
110Stories
330 stories of
escalating quality after
6 months
Dec
165Stories
Jan
220Stories
Feb
275Stories
Mar
330Stories
Apr
WBI’s IMAGE ProgramSustained EAC Journalist Training on PFM
Real time mentoring; institutional partnerships; editor and journalist commitment to high quality and sustained coverage; an internet hub facilitate ongoing connectivity among community of practice, with mentors and experts, and to knowledge library; an incentives system to keep participants engaged through its sustained duration; and continuous M&E of participants to keep the content and delivery relevant and useful.
East African CommunityNovember 2011 Launch,
55 journalists
Jan
40Stories
80Stories
330 stories of
escalating quality after
6 months
Feb
120Stories
Mar
160Stories
Apr
200Stories
May
240Stories
Jun
WBI’s IMAGE ProgramSustained ECOWAS Journalist Training on
PFM
Real time mentoring; institutional partnerships; editor and journalist commitment to high quality and sustained coverage; an internet hub facilitate ongoing connectivity among community of practice, with mentors and experts, and to knowledge library; an incentives system to keep participants engaged through its sustained duration; and continuous M&E of participants to keep the content and delivery relevant and useful.
Economic Community Of West African States
January 2012 Launch, 40 journalists
Jan
30Stories
60Stories
330 stories of
escalating quality after
6 months
Feb
90Stories
Mar
120Stories
Apr
150Stories
May
180Stories
Jun
WBI’s IMAGE ProgramTentative: Sustained MENA Journalist Training on PFM
Egypt, Tunisia & Jordan
Real time mentoring; institutional partnerships; editor and journalist commitment to high quality and sustained coverage; an internet hub facilitate ongoing connectivity among community of practice, with mentors and experts, and to knowledge library; an incentives system to keep participants engaged through its sustained duration; and continuous M&E of participants to keep the content and delivery relevant and useful.
MENA: Egypt, Tunisia & JordanTentative January 2012
Launch, 30 journalists
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