ImagesCommunicating with Images

Images• Images - most effective communication tool

• Transmit information very quickly• Help engage the audience• Help clarify complex information

• Conceptual, abstract, process-oriented

• Images fall somewhere between literal & abstract• Realistic, literal representation

• Subjects literal meaning most important (product display)

• Abstract: • Literal meaning becomes less important

• Gesture, quality, association, message become more important

www.newegg.com/

Images

www.mirrordeluxe.com

Images

Images

www.pingpowerof10.com

Images

http://www.razerzone.com

Images

• Mode of representation – what will best fit the communication• Photographic (Realism – Documentary, credible, real)• Iconic/Symbolic• Illustrative – introduces concepts beyond literal meaning

• Medium• Carries meaning in terms of feeling

• Softness, hardness, fluidity, gritty• Ex: graphite, pen& ink drawing

computer generated digital quality – contemporary technological feel

Images

http://veerle.duoh.com

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Images

http://saught.com.sg/

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Images

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Images

Images

• Selecting & Manipulating Content• Meaning & content influenced by designer, photographer,

viewer• Choice of content included or not within an image has

implications for meaning

• Interpretation• Based on viewers background & personal experience

Image & Message

Cropping & Manipulating Images• Can eliminate unnecessary detail• Change focal point | emphasize details• Alter the message• Portray emotion

• Unconventional• Non-rectangular, knock outs, vector-masks

Image & Message

Many photos

benefit from

judicious or

Creative croppingWhat’s not in a photo can be

just as important as what is in it

Images

Images

Image & Message

• Be aware of composition• Create focus & attention

Kodak Photo Tips

http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=39&pq-locale=en_US

Image & Message

Image & Message

http://www.kodak.com

Image & Message

http://www.kodak.com

Image & Message

http://www.kodak.com

Image & Message

http://www.kodak.com

Image & Message

http://www.kodak.com

Image & Message

• Create a focal point• Emphasize a concept

Design Principals

Image Sources

• Professional Photographer• Do It Yourself• Stock Images

• Royalty Free: Single up-front feeNo royalties

• Rights-managed:Fee based on size of business, and exposure of the imageVery High QualityManaged Usage: you and your

competitor won’t be using the same image on your site

Legitimate Image Sources

• Stock Images• Free

• stock.xchang: http://www.sxc.hu/ (user-submitted, moderated)• MorgueFile: http://morguefile.com

Royalty Free (non-exclusive, unlimited us of an image) & Rights-managed (exclusive, time-limited, geographic-specific use)

• istockphoto.com (moderated, photographers are paid - higher quality): http://www.istockphoto.com

• Fotolia: http://us.fotolia.com/ • Corbis: http://www.corbis.com • Getty: http://www.gettyimages.com• Jupiter: http://www.jupiterimages.commonthly subscription• Photos.com: http://www.photos.com • Shutterstock: http://www.shutterstock.com

Not So Legitimate Image Sources• Google - assume any images found online are copyright protected• Clip Art