A I M I N G F O R G L O B A L E X C E L L E N C E

IMI LuzernMBA Programme

Swiss Hotel Management OperationsSustainable Hotel and Tourism Management

Social Media MarketingLuxury Brands and Services Management

ENTRY DATESJanuary, March, July and October

Postgraduate Certificate & Postgraduate Diploma Programmes

validated by

PROGRAMME OVERVIEW

The IMI Luzern MBA is an intensive three semester, hospitality-focused MBA, offering four different pathways of study. In addition to the ten core modules you can choose to specialise in either Swiss Hotel Management Operations, Sustainable Hotel and Tourism Management, Social Media Marketing or Luxury Brands and Services Management. The first semester is a 22 week intensive residential programme taught on campus in Kastanienbaum, Luzern.

The second semester is a 22 week professional practice where you may opt to work in a hospitality business either in Switzerland or abroad allowing you to develop your professional skills. The type of placements are dependent on previous experience and language skills. If you have considerable work experience already you may be entitled to move directly to semester 3. During your time in the industry you will be expected to complete a written assignment.

The final semester, also 22 weeks, is for your Dissertation or Field Consulting Project. This is the non- residential part of the programme but you will be assigned a tutor who will guide you through concept, planning and execution. If you are not able to commit to the full MBA programme you have two options:

Postgraduate Certificate Programme You can choose to take the Postgraduate Certificate Programme which is awarded to students successfully completing term 1 of semester 1. This must be a combination of mandatory and pathway units. Postgraduate Diploma Programme The second option is the Postgraduate Diploma Programme which is awarded to students successfully completing all of semester 1. As with all IMI programmes our Career and Internship Services Department will source industry opportunities related to your pathway and provide you with information and advice on job applications after graduation.

Postgraduate Certificate and Postgraduate Diploma Programmes validated by

YOUR PROFILE

You should already hold a first degree or equivalent qualification in a related or unrelated field awarded by a recognised institution. The Registrar will also consider applications from students who have a combination of qualifications and experience that demonstrate to the Programme Leader that the required intellectual and communication skills are met. If your first language is not English you will be expected to provide evidence of an English language proficiency equivalent to an IELTS score of 6.0.

WHAT IS THE PROGRAMME OBJECTIVE?

This programme prepares you to be a future industry leader. You will learn how management has developed in its relationship to hospitality and have an in-depth understanding of international business and the services industry. You will gain confidence through your academic and practical training in areas such as marketing, finance, strategy, e-commerce and human resources management. Your educational experience at IMI will prepare you to excel in your chosen sector, whether in general business or in the hospitality, tourism, retail and events industries.

WHAT CORE UNITS WILL YOU STUDY?

- Research Methods & Business Statistics- Human Resources Management- Financial Management- Principles of Accounting- Strategic Management- Corporate Finance

- Entrepreneurship & Leadership in Hospitality- Managerial Economics- E-Commerce & Marketing for Hospitality- Professional Practice Assignment- Consulting Project or Dissertation

THE BEST COMPANIES, THE BEST EXPERIENCE

Here are just some of the companies currently recruiting at IMI

WHAT QUALIFICATION WILL YOU RECEIVE?

On successful completion of semester 1 & your dissertation you will be awarded one of the following An IMI Luzern MBA in: - Swiss Hotel Management Operations- Sustainable Hotel & Tourism Management- Social Media Marketing- Luxury Brands and Services Management

On successful completion of semester 1 you will be awarded one of the following An IMI Postgraduate Diploma in:- Swiss Hotel Management Operations- Sustainable Hotel and Tourism Management- Social Media Marketing- Luxury Brands and Services Management

On successful completion of term 1 of semester 1you will be awarded one of the following An IMI Postgraduate Certificate in:- Swiss Hotel Management Operations- Sustainable Hotel and Tourism Management- Social Media Marketing- Luxury Brands and Services Management

YOUR CHOICE OF PATHWAYS

Swiss Hotel Management Operations - Hotel Revenue and Yield Management - Hotel Operations Management - Quality Management Systems for Services - Real Estate Management

Sustainable Hotel and Tourism Management - Sustainable Business Design - Green Hotel Design - Sustainable Tourism Planning - Critical Issues in Tourism

Social Media Marketing - Social Media Marketing Design - Augmented Reality Marketing - Marketing Communications - Mobile Social Media

Luxury Brands and Services Management - Introduction to Luxury Business Management - New Brand Development - Customer Relationship Management - Luxury Brand Design Workshops

Postgraduate Certificate & Postgraduate Diploma Programmes validated by

THE IMI LUZERN MBA AT A GLANCE

SHORT OPTION

LONG OPTION

CORE UNITS AND CHOICE OF PATHWAYS

IMI University Centre Luzern reserves the right to alter fees, dates and curriculum without prior notice.

Swiss HotelManagementOperations

Hotel Revenue and Yield Management

Hotel Operations Management

Quality Management Systems for Services

Real Estate Management

Social Media Marketing Design

Augmented Reality Marketing

Marketing Communications

Mobile Social Media

Sustainable Business Design

Green Hotel Design

Sustainable Tourism Planning

Critical Issues in Tourism

Introduction to Luxury Business Management

New Brand Development

Customer Relationship Management

Luxury Brand DesignWorkshops

- Research Methods & Business Statistics

- Human Resources Management

- Financial Management

- Principles of Accounting

- Strategic Management

- Corporate Finance

- Entrepreneurship & Leadership in Hospitality

- Managerial Economics

- E-Commerce & Marketing for Hospitality

- Professional Practice Assignment

- Consulting Project or Dissertation

SustainableHotel & TourismManagement

Social MediaMarketing

Luxury Brandsand ServicesManagement

Semester 1TERM 1 TERM 2

Core and Pathway Units

22 weeks

Semester 2TERM 1 TERM 2

ProfessionalPractice (compulsory forthose with nowork experience)

22 weeks

Semester 3TERM 1 TERM 2

MBANon ResidentialDissertation or Field ConsultingProject

22 weeks

Semester 1TERM 1 (11weeks) TERM 2 (11weeks)

Core and Pathway Units

22 weeks

Semester 2TERM 1 (11weeks) TERM 2 (11weeks)

MBA Non ResidentialDissertation or Field Consulting Project

22 weeks

Post Programme Opportunities

In management training programmes or in full-time jobs worldwideFree alumni service throughout your career

Post Programme Opportunities

In management training programmes or in full-time jobs worldwide

Free alumni service throughout your career

1 YEAR

11/2 YEARS

WHY CHOOSE IMI UNIVERSITY CENTRE SWITZERLAND?

- Our postgraduate programmes are designed to guide you through a personal transformation and to put you on the path to Senior Management.

- We offer exceptional value: a highly qualified faculty, intensive courses and excellent student teacher ratios.

- As part of our programmes you are given the opportunity to undertake a practical training in Switzerland or overseas.

- We guarantee to source job opportunities for all our graduates and support you throughout your career.

- You will return to the work place with the analytical and practical skills to make a difference and be successful.

- You will benefit from our excellent industry contacts and on-campus recruitment.

- A degree from IMI is one of the best investments you will ever make.

Seeacherweg 1 . 6047 Kastanienbaum . SwitzerlandPhone +41 41 349 6400imi-info@imi-luzern.com . www. imi-luzern.com

Accreditation and Memberships:

INTERNATIONAL HIGHER EDUCATIONACCREDITATION SCHEME

PRIVATSCHULREGISTERPRIVATE SCHOOL REGISTERREGISTRE DES ECOLES PRIVEESREGISTRO DELLE SCUOLE PRIVATESCHWEIZ - SWITZERLAND - SUISSE - SVIZZERA