Cognizant’s transformational concept, Behavioral Business Intelligence, addresses these four key problem areas by improving the experience at all BI-user interaction points. Behavioral BI takes technology and service enablement to the next frontier by impacting ‘end-user experience’ and molding itself to individual decision-making behaviors. Behavioral BI espouses five key principles to recreate the BI firmament - these are depicted below:

Impact Decision-Making Behavior withBehavioral BI

• Cognizant Solution Overview

Business Intelligence (BI) solutions have gone a long way in providing insights to businesses and enabling decision-making in unprecedented ways. So what is BI’s next frontier? Has the BI industry reached its pinnacle in terms of technical and service excellence? Are all user needs being met or is there still scope for BI to be faster with its response, stronger in its impact?

Historically, BI systems have used information collected over time to report trends to users and in doing so provide feedback on the business processes that generated the data in the first place. With the pace of business changes and magnitude of challenges rapidly increasing, the foremost demand from BI solutions will be to make this feedback process more live and interactive.

Key Challenges for BI Solutions

Actively Closed Loop Analysis: Making feedback on business processes immediate and customized to suit users’ decision-making needs.

Information Credibility: Making Metadata a ‘next-door’ concept for contextual comprehension of information.

Interactive Dissection of Data: Leveraging web 2.0-based concepts for sharing & understanding information.

Delinking Users and Technology: Ensuring business continuity and bringing down the learning curve by making use of BI, independent of the technology that supports it.

Cognizant’s Behavioral BI

Cater to the changing decision-making behavior of individual business users by constantly adapting BI content and presentation.

BI Personalization

Provide a seamless user experience by decoupling the presentation layer from the BI infrastructure.

‘Zero Entropy’ Information Delivery

Interlinked Metadata Services

Help users understand the business context and data lineage by providing information and its related metadata in the same view.

Virtual Collaboration

Improve information sharing by integrating BI artifacts with Web 2.0-based mechanisms.

Enables seamless information delivery over the cloud by interfacing with various BI technologies.

Information Delivery on Cloud

Solution Overview 2014|

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Cognizant’s Organizational Behavioral Business Intelligence Transformation (OrBBIT)

Benefits from Behavioral BI

Record and identify usage patterns and modify report views accordingly.

Ability to track metadata and lineage directly from the report.

Get insights from multiple sources and analyses in the same view.

Instant collaboration and Web 2.0-based knowledge sharing.

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Change managementGovernanceStandards and guidelines

Metadata integrationCapture of usage patternContent ratingConsuming metadata in a portal

Presentation, Mash ups, etc.Workfow automationWeb 2.0 (RSS, ATOM, Blogs)

BI as Web servicesSAML based security implementationConsuming Web service in a portal

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Impact on User Experience

Business continuity in the face of tool / platform migration

Elimination of training and trial periods for BI end-users

Improved decision-making and user satisfaction

Impact on Business Performance

Impact on BI Team

Ability to cater to user requirements in a multi-tool environment

Collaborative support and reduction in training efforts

Figure 1

World Headquarters

500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937Email: inquiry@cognizant.com

European Headquarters

1 Kingdom StreetPaddington CentralLondon, W26BD UKPhone: +44 (0) 207 297 7600Fax: +44 (0) 207 121 0102 Email: infouk@cognizant.com

India Operations Headquarters

#5/535, Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: +91 (0) 44 4209 6000Fax: +91 (0) 44 4209 6060Email: inquiryindia@cognizant.com

About Cognizant Enterprise Analytics

For more information please send an e-mail to our global team at or visit our Web site at inquiry@cognizant.comhttp://www.cognizant.com/enterpriseanalytics

Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost

centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with analytics and information management best practices that help clients optimize decisions and results. Enterprise

Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance

management services and solutions. We help clients run differently by grounding our services and solutions in foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and

technology solutions already reflects the future of analytics, and enables us to create transformational value through innovation and agility.

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