PREPARED BY: - Hardik Jangid(118200592039)

Utsav Patel(118200592079)

GUIDED BY:- PROF.. Rahul Dwivedi

28 may 2012

Flow of Presentation

About the Consumer Durables industry

PRODUCT PROFILEPRODUCT PROFILE

Literature reviewLiterature review

Background of the studyBackground of the study

Contd…Contd…Warner categorized the members in

a society into six classes as follows:

OBJECTIVES OF THE OBJECTIVES OF THE STUDYSTUDY

HypothesisHypothesis

Contd…Contd…

Research methodologyResearch methodologyResearch Design Descriptive research

Sources of Data Primary data source: Survey

Secondary data source: research journals and Websites

Data collection method: Personal interview

Population: Ahmedabad, Vadodara, Rajkot, Surat.

Sample size 300

Sampling Method non-probability quota sampling

Target products Television, refrigerator, washing machine, laptop/desktop computer, mobiles

Data collection Instrument close ended questionnaire

Scope of the studyScope of the study

BibliographyBibliography