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Imperfectly Competitive Markets
Oligopolies – market structure in which a few large sellers control most of the production of a good or service
3 Conditions • Only a few large sellers
• Similar or identical products
• Other sellers can’t enter/exit the market easily
Oligopolies at Work
Non-Price Competition: differentiation
Price Leadership
Price War
Interdependent Pricing
Auto companies often look to competitors before pricing new models
• Why price my model lower than the competition?
• Relying on brand name loyalty
Price Leadership
One seller decides:
• Production costs are eating into profits
• Must raise prices!
• Other sellers sometimes follow suit
Price War
Collusion
• Did baseball owners secretly agree to hold down player salaries?
Powerful members of an oligopoly agree to limit competition and control the market
Cartels
Powerful members of an oligopoly openly agree to limit competition and control production/prices, etc.
Organization of Petroleum Exporting Countries
OPEC
Monopolies
• Market structure where one seller dominates the market
• No competition exists
3 Conditions:
• There is a single seller
• No close substitute goods
• Other sellers can’t enter market easily
Consequences of Monopolies:
• Consumers have limited choices
• Prices tend to be high
• No incentive for producer to be efficient
Limitations on Monopolies
Consumer Demand:
• If prices too high, demand will be zero!
Potential Competition:
• If profits high enough, other sellers will compete
Government Regulation:
• Ensure competition, protect consumers and other producers
Types of Monopolies
Natural Monopoly
• Competition is inconvenient or impractical
• Often due to economies of scale
• Not common!
Geographic Monopoly
• Exists when a market’s potential profits are limited by it’s geographic location
• Not enough demand to support more than one seller
• Not common: communications, mobility of society, etc
• Example: mom and pop grocery store out in the country
Technical Monopoly
When a producer develops a new technology that changes the way an existing product is made or allows for the creation of a new product.
Government grants a patent
• Protects company’s investment in research and development – 17 years
• 17 year monopoly!
• No other company can manufacture or sell the product
Government Monopoly
Exists when government allows cities, counties, etc to monopolize products and services.