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Survey of companies who already involved in public relation finds not all have jumped into the waters of social media
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Implementation of social media in your organization
From current social media maturity to 2011 outlook
About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010
How would you characterize your organizations social media maturity?
Abstaining - we are not participating.
Listening- we monitor and analyze.
Responding – we answer the social phone.
Participating – we participate in the conversation.
Sharing – we are telling out story and sharing brand personality.
Contributing- we contribute value through content creation.
Current Conditions
By the numbers• More than two-thirds (67%) of senior-level public relations (PR)
professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.
• Surveyed PR professionals say social media is maturing in their companies:
• 25% say their companies contribute value via social media content.• 23% are sharing brand-related stories via social channels.• 19% are participating in social conversations.
In 2011 my organization will focus on• Search Engine Optimization• Community Relations• Viral or word of mouth• Events & speaking• News releases• Leveraging video & multimedia• Traditional media relations• Social media• Strategic communications• Measuring results
According to the survey• Social media top priority (69%)• Strategic communications (66%)• Measurement (61%)• 76% will spend the same or less
on traditional media relations• 65% will spend the same or less
on community relations and corporate philanthropy.
Questions to think about