Implementation Update of SCE’s Implementation Update of SCE’s 2009-2011 LIEE Program2009-2011 LIEE Program

DRAFT Presentation to the LIOBMarch 24, 2009Burbank, CA

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0

20,000

40,000

60,000

80,000

100,000

Homes Treated 42,300 54,300 83,400 83,400 83,400

Funding (,000) $32,580 $37,965 $55,742 $61,561 $63,413

2007 2008 2009 2010 2011

LIEE Program Budget and UnitsLIEE Program Budget and Units2007 - 20112007 - 2011

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2009 Year-To-Date Activity2009 Year-To-Date Activity

• Customer Assistance Marketing Campaign

– Leverage grassroots and community based organization network

– Communicate in multiple languages

– Continue to use proven marketing tactics

– Incorporate social networking • 17 Active Service Providers• Three New Assessor Training

Workshops– Over 40 New Assessors

• 2009-11 Joint IOU Lighting Bid• 2009-11 SCE Appliance Bid• 2009-11 SCE Inspection Bid

Homes Treated 5,401

MeasuresCFLs 12,704

Torchieres 106

Exterior Fixtures 32

Refrigerators 2,030

Evaporative Coolers 926

Central Air Conditioners 346

Ducts Sealed 294

Pool Pumps 139

Room Air Conditioners 137

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LeveragingLeveraging

Marketing• CARE/FERA and LIEE funds have been leveraged with SCE corporate funds in a service area

wide communications campaign promoting customer assistance programs • SCE and SoCalGas are discussing how to promote joint utility marketing efforts and coordinate

marketing and outreach efforts to avoid duplication of efforts

Energy Savings• Provide appliances at no cost to LIHEAP agencies to extend funding for both utility rate payers

and state tax payers, and track and report energy savings from the installations

Enrollments• Working to develop a referral process with

– Regional Centers funded through the Department of Developmental Services– Independent Living Centers funded through the Department of Rehabilitation– Employment Development Department– Commission’s Deaf and Disabled Telecommunications Program (DDTP)

• Data sharing with SoCalGas is expected to result in an increase in referrals and enrolled customers

• Working and funding partnerships with local governments will create working relationships with local government departments leading to automatic referrals of eligible customers

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IntegrationIntegration

• 1st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message

• LIEE outreach and assessment contracts have been offered to CARE capitation agencies

• Co-market and data sharing has begun with Multifamily Affordable Solar Housing (MASH)

• An LIEE/EE cross-functional team has been formed to develop policies and procedures to promote and offer LIEE/CARE services through appropriate EE programs (i.e.,EE Rebate, Comprehensive Mobile Home, Home EE Surveys, Summer Discount, Appliance Recycling, and Appliance Maintenance programs)

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Whole Neighborhood ApproachWhole Neighborhood ApproachIdentify and Market to Low-Income Population• Identify areas with dense low-income population and low program penetration rate

• Aggressively target high energy use and high energy insecurity customers

• Target customers on Medical Baseline and with a self-reported “Disabled” profile

• Tailor marketing material for Limited English Proficient and Extreme Climate Zone

• Deploy a communications mix to a neighborhood ahead of the contractor

• ZIP7s where at least 80% of customers are estimated to be at or below 200% of the federal poverty standard may self-certify their income

• Contractors can generate canvassing lists using SCE’s customer database

• EMAPS assigns customer jobs to contractors in bulk using ZIP code information

• Refer all measures (weatherization and appliances) to a single contractor

• Provide yard and vehicle signs to contractors to promote the Program

Leveraging Existing Relationships and Local Resources • Collaborate with local representatives to gain community trust, promote the Program,

increase awareness, and coordinate community outreach events

• Leverage community events with Mobile Energy Assistance Units (MEAUs)