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Importance of Community Partnerships. APTA Fare Collection Workshop March 20, 2013. Transit: A Community Asset. A dds to event experience Supports downtown and business vibrancy Provides travel/parking ease Creates momentum for more transit. Rail Ride Ticket Partnership. - PowerPoint PPT Presentation
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Importance of Community Partnerships
APTA Fare Collection Workshop
March 20, 2013
2
Transit: A Community Asset
• Adds to event experience• Supports downtown and
business vibrancy• Provides travel/parking
ease• Creates momentum for
more transit
3
• With US Airways Center– Phoenix Suns, Mercury,
concerts & family shows
• 2009 pilot program– Renewed through mid-2015
• .31 per event attendee– Based on attendance vs. actual ridership– Complete fare recovery
Rail Ride Ticket Partnership
4
• Integrates light rail into community life
• Connects transit to reputable institution
• Guaranteed income stream– Monthly reconciliation– Supports fare compliance
• Streamlines boarding• Attracts new riders
Valley Metro Benefits
5
• Customer amenity• Eases travel concerns• Additional promotion
US Airways Center Benefits
6
• Exploring partnerships with other venues– Arizona Diamondbacks– Arts/culture venues
• Continued support for local happenings– Shop local– Local events, initiatives
What’s Next?