Impossibly Thin. Impeccably Crafted

OVERVIEW

Not everyone gets to experience something so rare. The Samsung Series 9 features the world’s thinnest and most compact body you’ve seen before. Its uniformly flat design and innovative engineering craftsmanship really breaks the mould. Plus it’s got all of the cutting-edge technology you’ll ever need, like innovative Samsung Fast Solutions and SuperBright Plus screen.

Target

Luxurious & Stylish Design

Ultra thin & light, Easy to carry around

Fast boot & response, Higher work efficiency

Brand which represents premium image

Age: 30~44 years

Gender: Male (52%)

Mobile PC is: Predominant usage is professional

(Document, e-mail, etc), Frequent use at outdoor

Characteristics:

• Prestige & Professional

• Early Adaptor

Tend to purchase a design and a brand with a premium image , considering that a premium brand guarantees quality. Willing to pay extra for premium design

“Premium – Business Influencer”

VALUE PROPOSITION

Exquisite designby Craftsmanship

Smart UsabilityCutting-edgeTechnology

• World’s thinnest and most

compact

- Samsung tailor-made

engineering on super-slim

components (LCD, memory, fan)

• Never before seen design

- Refined aerodynamic shape

- A mineral matt-finished 100%

aluminum body (Single Shell Body)

• Auto-sensing screen & keyboard

- Automatically adjust to

provide optimum brightness

• Superior multi-touch Clickpad

- Enjoy better control

• Easy Settings

- Simply take control of your

notebook and optimize

performance

• Compact chassis, MaxScreen

- Get one extra inch of screen

• Batterylife Plus Technology

- Up to 10 hours (15”)

• Samsung Fast Solutions

- Fast Boot : 8.4sec (13”) / 9.1sec (15”)

- Fast Start : 1.4sec

• Super Bright and Anti-Reflective

Display

- HD+, 400nit, Anti-reflective

Impossibly Thin. Impeccably Crafted

COMMUNICATION CONCEPT

New Series 9 is well-matched product in terms of its premium design.

Evaluated to fulfill the consumers’ needs not only Premium Design

but also Improved Mobility and Perceived Performance.

Impossibly Thin. Impeccably Crafted(by Samsung’s engineering craftsmanship)

PRODUCT POSITIONING

MORE

PortabilityLESS

Portability

MORE

Productivity

LESS

Productivity

Macbook Air 13”

13”

EXTERIOR

Auto-sensing backlit keyboard

Multi-touch Clickpad

1.3M Camera Slim Bezel

Anti-reflected, auto-sensing screen

Wireless LAN Antenna

EXTERIOR

USB 2.0HP/Mic. ComboVGA (Dongle)

DC-In USB 3.0 Micro HDMI LAN (Dongle)

4-in-1 Card Slot Internal Mic.

13

inch

mo

de

l

Unique Selling Proposition

World's thinnest* and most compact

It’s uniformly flat and only 12.9mm(13”) deep thanks to Samsung's engineering craftsmanship. Its super-slim components, like the LCD panel, fan and memory, are tailor-made just for the New Series 9. And an innovative single shell body enables them to be seamlessly and precisely built into the frame.

* 900X3C/3D: The thinnest among 13" notebooks, as of March 2012Customer Benefit

Never before seen design complements your own sense of style with an exclusive premium look

Exquisite design by Craftsmanship

12.9mm deep (13inch model)Refined aerodynamic design with matt-finished 100% aluminum body

Samsung Batterylife Plus Technology

You don't have to carry a power adapter for the Samsung Series 9. It delivers up to 10 hours* of power on a single charge. So you're always ready to go anywhere. And Samsung’s BatteryLife Plus technology extends the battery life up to 1,500 cycles / 3 years.

* Battery life based on MobileMark test scores that will vary based on configuration.

Customer Benefit

Up to 9 hours* of power on a single charge. (13inch model 9Hours) Battery keeps 70% of its original capacity for up to 1,500 charges

You don't have to carry a power adapter for the Samsung Series 9

Cutting-edge Technology

Anti-aging technology

1,000 Cycle 1,500 Cycle500 Cycle

2

Samsung Fast Solutions

Get more done and avoid wasted time and stress with a blazingly fast performance. Fast Boot technology means the Samsung Series 9 boots-up in just 8.4 seconds* while Fast Start ensures it wakes from sleep in 1.4 seconds.*

* Speed will vary depending on the configuration, applications used and wireless settings.

Customer Benefit

With Samsung's Fast Start technology and SSD you boot up within 10 seconds(*13inch model 8.4 sec, 15inch model 9.1 sec) An “instant on” within 2 seconds of pressing the power button.

Avoid wasted time and stress with a blazingly fast performance

Cutting-edge Technology

Fast Boot8.4 Sec*

Fast Start1.4 Sec

Super Bright and Anti-Reflective Display

Every photo, video, website and document looks stunning with the Samsung Series 9’s HD+ (1600 x 900) SuperBrightPlus screen. Your eyes will feel less tired with a 2x brighter screen and it’s also anti-reflective, so you can see everything clearly even outdoors in the sunshine. Plus its wide 170º viewing angle means that you see what’s on the screen from almost anywhere.

Customer Benefit

Colors : 16M colors

Resolution : High clarity HD+

Brightness : 400 nit

Surface Type : Anti-reflective

View Angle : 170º wide (13” model)

Even outdoors in the sunshine you can see everything clearly.

Cutting-edge Technology

16,700,000 Colors262,000 Colors 400nit200nit Anti-ReflectiveReflective

Auto-sensing screen & keyboard

With the Samsung Series 9 getting things done is easy – night and day. Its auto-sensing screen and backlit keyboard automatically adjust to the light conditions. So they always provide the optimum brightness for maximum comfort and ease of use, even in particularly dark or bright environments.

Customer Benefit

Illuminated backlit keyboardAutomatically adjust to the light conditions

Screen and backlit keyboard automatically adjust to provide optimum brightness for maximum comfort.

Smart Usability

Superior multi-touch clickpad

You can enjoy better control and fewer accidental palm movements using a large multi-touch clickpad. With a glass coating and image sensor it provides a stylish and convenient way to use your notebook. It supports various gestures (such as pinch, swipe, and rotate) with advanced 3D image sensing for sophisticated and intuitive navigation.

Customer Benefit

Enjoy better control and fewer accidental palm movements.

Smart Usability

It eliminates the need for traditional physical buttons and enables the entire ClickPad to act as the button that can be clicked fewer accidental palm movementsGlass coating surface & 3D image sensing technology maximizes touch feeling without malfunctions.

Vs. Macbook Air (CRV Refresh)

13”

Compact

Thinner than Air

12.9mm 17mm

Lighter than Air

1.16kg

1.35kg

Compact

Smaller than Air

218.5mm

313.8mm

227.0mm

325.0mm

Display

11 % more contents than AirSlim bezel

1600 x 900 1440 x 900

Anti-reflective vs. Reflective type

Thick bezel

Usability

Connectivity for various external devices

HDMI (micro type) vs. Display port

VGA (dongle type) vs. N/A

LAN (dongle type) vs. N/A

Wired LAN VGA Port

Summary

Thinner than Air12.9mm vs. 17mm

Lighter than Air1.16kg vs. 1.35kg

More than Air

11% more contents (Higher resolution)

Versatile ports for external devices

Longer battery life (3years / 1,500 cycles)

Comparison Table

New Series9 13”(900X3C) MacBook Air-13

Design

LCD13.3” SuperBright+ 400nit

Anti-reflective HD+ (1600x900)

13.3” 380nit

Reflective WXGA+ (1440x900)

Dimension313.8 x 218.5 x 12.9 mm

(12.4” x 8.6” x 0.5”)

325 x 227 x 3~17 mm

(12.8” x 8.9” x 0.1~0.7”)

Weight 1.16kg (2.6lbs) 1.35kg (3lbs)

BatteryUp to 9 hours (44Wh Li-Polymer)

1,500 cycles

Up to 9 hours (50Wh Li-Polymer)

1,000 cycles

Port

1XUSB3.0, 1XUSB2.0, micro HDMI,

VGA(Dongle), LAN(dongle),

HP/MIC, 4-in-1

Thunderbolt, 2XUSB3.0,

HP, MIC, SD card

SALES TALK

30 SEC. SALES TALK

Exquisite designby Craftsmanship

• World’s thinnest and most

compact

- 13” : 12.9mm, 1.16kg

• Never before seen design

- Refined aerodynamic shape

- A mineral matt-finished 100%

aluminum body

Smart Usability

• Auto-sensing screen & keyboard

- Automatically adjust to

provide optimum brightness

• Superior multi-touch clickpad

- Enjoy better control

• Easy one-click control

- Simply take control of your

notebook and optimize

performance

Cutting-edgeTechnology

• Compact chassis, MaxScreen

- Get +1 extra inch of screen(15”)

• Batterylife Plus Technology

- Up to 10 hours (15”)

• Samsung Fast Solutions

- Fast Boot : 8.4sec (13”)

9.1sec (15”)

- Fast Start : 1.4sec

• Clearer, brighter and wider screen

- HD+,400nit, Anti-reflective

Thinner, Lighter, More than Air

Fast Boot8.4 Sec*

End of the document