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Volume 22, Issue 2
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Get caught up on all the latest industry news 4
Best-selling author Jon Gordon reveals simple
habits to transform your year and your life 14
The International Monetary Fund's most recent
World Economic Outlook (WOE) is examined 16
Trendex North America highlights the lastest in
Canadian Apparel statistics 34
WHAT'S INSIDE
Using Instagram to Build Your Brand's Online PresenceBy Adriano Aldini, Imprint Canada
A Tristan Communications Ltd. Publication Volume 22, Issue 2
IMPRINT CANADATHE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS
2015 Golf Imprintables: SWOT AnalysisBy Steve Silva, Imprint Canada
Th e most recent Economic Impact Study of Golf in Canada - which was con-
ducted last year by Strategis Network Group on behalf the National Allied Golf
Associations (NAGA) - found that
rounds being played across Canada
are down approximately 10 per cent
from 2008 levels.
Th is drop coincides with a 2012
Golf Behavioral Study by NAVICOM
which found that among the popula-
tion of approximately 5.7 million golf-
ers, the number of people entering the
game is equal to the number of people
leaving the game (18 per cent or
approximately 1.026 million people).
Despite this drop, Canadian golfers
increased their spending on golf in
Canada to $15.6 billion (2013$) compared to $14 billion (2013$) in 2008, while
Canadians' spending on golf and golf-related travel outside of Canada jumped from
$1.9 billion (2013$) in 2008 to $4.6 billion (2013$).
Instagram - the popular mobile social networking plat-
form that enables its users to take pictures and videos, and
share them on a variety of social networks, like Facebook,
Twitter, Tumblr and Flickr - now has almost as many month-
ly active users as there are people living in Canada.
If your business isn't using this social media platform
yet, it may be time to take
notice; the world's biggest
global brands have been for
years with much success.
Originally launched in
October 2010, what began
as an idea by founders Kevin
Systrom and Mike Krieger
has grown into a global
community with 30 million
users that shares more than
70 million photos and videos each day.
By 2011, some of the world's biggest companies - like Red
Bull and Starbucks - were tapping into this new social net-
work, and by the spring of 2012, social media giant Facebook
saw the future potential and acquired Instagram for $1 billion.
So what does this mean for your brand and your business? Well, for starters it means that Instagram gives you access
to a large audience with which to engage and share compel-
ling stories via beautiful imagery. Instagram's clean design
allows captivating visuals to fi ll mobile screens without clut-
tering user experience.
WE CHANGED OUR NAME, BUT NOT OUR COMMITMENT TO:• CHOICE • INVENTORY • DELIVERY • ACCURACY
Ash City is now alphabroder Canada
EVEN BETTERCANADIAN CAPABILITIES:• dedicated customer service• dedicated distribution centre• North American product design
www.alphabroder.ca 866.274.2489
® ®
I Got Cheap GasConsumers are very happy with the low price of crude oil.
As long as the money saved on gas is spent in Canada, Canadians have greater purchasing power. Outside Canada's borders however, the Canadian dollar's weakness puts a huge dent in our purchasing power.
South of the border, the strong American dollar - coupled with low interest rates and reduced costs for oil consuming sectors - creates a further divide in our economies.
Th e potential of American purchases of Canadian exports is in an ideal situation for both nations. In order for Canadian manufacturers to take advantage of this market condition, they must continue to invest in new technologies to effi ciently compete with other countries whose currencies have also been devalued against the American dollar.
Th e onus now falls upon Corporate Canada to fi nd ways to supplement and off set the impact that low oil prices will have on Canadian oil export sectors. For so many years, that sector has helped out the rest of Canada, it is now time for other export sectors to step up and play their part in maintaining and pushing the Canadian economy forward.
Th ese sectors must sharpen their skill sets and empower the thinkers to discover market opportunities/prod-ucts to take advantage of America's buying strength.
Th e goal is to get them to be as happy BUYING CANADIAN as we are when we buy cheap gas.
Th e other goal is to get the rest of Canada to be just as happy BUYING CANADIAN as we say the Americans should!
MARCH/APRIL 2015
Follow us: twitter.com/imprint_canada
1 GOLF IMPRINTABLES: SWOT ANALYSIS, CONTINUED PG 8
1 USING INSTAGRAM TO BULD YOUR BRAND, CONTINUED PG 12
4 INDUSTRY NEWS, CONTINUED PG 6
10 WESTERN IMPRINT CANADA SHOW
14 POSITIVE HABITS FOR A BETTER 201516 GLOBAL ECONOMIC UPDATE
20 WEARABLES SHOWCASE
28 AD SPECIALTY SHOWCASE
32 SUPPLIES & EQUIPMENT SHOWCASE
Imprint Canada is published six times per year by Tristan Communications
Ltd. Th e contents of this publication may not be reproduced either in part or in
whole without the consent of the copyright owner. Th e views expressed in this
publication are not necessarily those of the publisher. Request for missing issues
are not accepted aft er three months from the date of publication.
TRISTAN COMMUNICATIONS LTD.Publications mail agreement no. 40025740Return undeliverable mail to: 190 Marycroft Avenue, Unit 16,
Woodbridge, Ontario, L4L 5Y2
Email: [email protected]
ISSN: 1480-1884 GST Registration #: RT892913294
IMPRINT CANADA
PUBLISHER: Tony Muccilli : [email protected]
PRODUCTION: Adriano Aldini : [email protected]
CONTRIBUTORS: Adriano Aldini, Steve Silva, Jon Gordon
GENERAL INQUIRIES: [email protected], (905)856-2600
ADVERTISING SALES: Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667
March/April 2015 - Volume 22, Issue 2
IMPRINT CANADA
TM
Epson SureColor F2000
IMPRINT CANADA
Industry News
Canada Sportswear announces new addition to design teamCanada Sportswear Corp., is excited to announce the
addition of the design team formerly of Needleworks/
Westhall Apparel. Th e leading-edge creative team and newly acquired state
of the art decorating equipment is fully operational and
running in Canada Sportswear’s premises, located at 230
Barmac Dr. Toronto, Ontario.
Th e fl eece collection will be available under the brand
name of MUSKOKA TRAIL GARMENT COMPANY.Canada Sportswear is Canadian owned and managed by
Ralph Goldfi nger and Howie Goldfi nger. "We are very excited
to have added this innovative and nationally-renowned
decorating element to our product off erings and embel-
lishing services. Along with Embossing Solutions, and
Ecorite, Canada Sportswear’s decorating department will
continue to enable distributors to help build the identity of
organizations from promotional products we supply and
decorate. We will help build brands through our creative
services," commented the Goldfi ngers in a joint statement.
Tony Mannucci, National Sales Manager for Canada
Sportswear Corp. explains this is a great step forward pro-
viding a one stop shop for all their decorating needs. Ron
Brownstein who heads up Canada Sportswear’s custom division
adds this will greatly enhance the off erings to its customers.
Gildan Activewear Inc. (TSX:GIL) (NYSE:GIL) will be
donating the totality of a grant to be received from the Government
of Honduras in the amount of more than U.S. $3.5 million.
Th e entirety of the grant will be donated to special com-
munity projects selected by Gildan, as well as other projects
designated in collaboration with FUNDEIH (Foundation for
the integral development of Honduras) and the Offi ce of the
First Lady of Honduras.
Gildan selected four key projects aimed at improving
education and health care services in the northern region of
Honduras, where its operations are located, and to facilitate
access to housing for its employees.
“Gildan’s positive impact on job creation in the country
entitled us to receive a special grant as part of this governmental
program, which we decided to redistribute entirely into edu-
cational, healthcare and housing projects, as we believe this
will have a signifi cant impact in the communities where our
employees live,” explained Benito Masi, Executive Vice-President,
Manufacturing at Gildan. “In 2014 alone, Gildan generated
more than 7,000 new jobs in Honduras, making the company
the country’s top recruiter within this program,” he added.
Acquires Comfort Colors; Signs Blake SheltonGildan Activewear Inc. recently completed the acquisition
of Comfort Colors, the leading supplier of garment-dyed
undecorated basic T-shirts and sweatshirts for the North
American printwear market, for a total purchase price of
approximately $100 million US.
Th e company also recently signed a celebrity endorsement
partnership with Blake Shelton, the fi ve-time and reigning
CMA Male Vocalist of the Year and coach of NBC's real-
ity competition series, Th e Voice. Mr. Shelton will support
and promote Gildan® branded products through diff erent
consumer initiatives.
"As a real Oklahoma guy who likes to kick-back in com-
fort at the end of the day, I am excited to promote Gildan®,
a brand that I appreciate for its quality and comfort," said
Blake Shelton.
"Blake Shelton's authenticity coupled with his fun-loving
roots makes him the perfect fi t for Gildan®, a genuine family
apparel brand", said Rob Packard, Vice-President, Marketing
and Merchandising, Gildan Branded Apparel.
Champion® Apparel now available
at HD Brown Enterprises Ltd.HD Brown Enterprises Ltd. announced the dis-
tribution of Champion® apparel to the collegiate, team
dealer, concession, proshop, pro specialty, promotional
and imprint markets in Canada.
HD Brown is off ering styles from both Champion
AUTHENTIC and PERFORMANCE collections.
AUTHENTIC is the heritage, heart and soul of the
Champion® line off ering athletically inspired apparel for
everyday wear. Th e PERFORMANCE collection off ers
training gear powered by technology, such as Double Dry™
moisture management, for a cooler, drier workout.
“Th is is an exciting time for us as we continue to expand
our portfolio of products off ered to the Canadian market-
place,” said Robyn Tomlins, Apparel Division Manager for
HD Brown Enterprises Ltd. “We are committed to off er-
ing great brands and exceptional product choices, such as
Champion®, to our customers.”
Product is being shipped to customers from HD Brown’s
Brantford, ON distribution centre and the entire Canadian
product line will be in stock by July 1, 2015.
Please contact [email protected] or call
1-800-265-0777 to request a copy of the Champion® cata-
logue and price list.
Gildan to donate $3.5 million to community projects in HondurasAcquires Comfort Colours; Signs Endorsement Agreement with Blake Shelton
alphabroder Canada introduces Team 365 Collection
alphabroder Canada recently announced the release
of its highly-anticipated Team 365 collection, a propri-
etary team-concept brand of athletics-inspired apparel
for teams, coaches and fans, in 16 team-approved colours.
"We are extremely excited to bring Team 365 to market –
it's an entire concept, revolving around the importance of
authentic apparel and gear in the right team colours across
our brand and our brand partners," said Andrea L. Routzahn,
Vice President of Portfolio and Supplier Management.
"Colour is a team's identity. It's their brand. Team 365 gives
athletes, coaches and supporters the opportunity to select
from an extensive gear assortment, all in matching team
colours, to achieve that cohesive team image."
Th e collection includes multiple product categories such
as Competition & Training, Coach & Staff , Warm-Up &
Travel, Team & Championship, Fan & Support gear and more.
FIEL adds in-house screen printingAppoints New Marketing Manager
Fairdeal Import & Export Ltd. is now off ering in-house screen
printing. Th is new capability brings the entire manufacturing process
of the company’s product line under one roof.
"We are proud to introduce a true one-stop shop for 2015,” said Arif
Bandeali, Vice-President of FIEL. “Th e press is in our Mississauga facil-
ity. Th is is another addition to our manufacturing plant which consists
of more than 100 employees producing textile products made in North
America. Th is is a great way to celebrate our 25th anniversary and
show our commitment to our distributors and the promotional prod-
uct industry as a whol
New Marketing ManagerTh e company also announced that it has promoted Munira Kasamali
to Marketing Manager.
Munira has helped to build the FIEL brand and contributed to many
of FIEL's departments including production and new product develop-
ment, along with other marketing tools, over the 15 years.
"Munira has passion, creativity and wants to go the extra mile each
and every time," said Bandeali. "In this new role, Munira will lead her
team and ensure the FIEL brand is well positioned now and in the future,
and provide the latest tools to help our distributors seal deals," he added.
F
Transfer Express releases new video for creating billboard print shirtsTransfer Express has a new educational video to
show how easy it is to print billboard shirts with cus-
tom screen printed transfers. Billboard print shirts are a
popular customization trend that is also known as shoul-
der, oversized, and pom pom prints.
To see the video, visit https://youtu.be/M5IV1k09EHkFor more information, contact STAHLS’ Transfer
Express at 1-800- 622-2280; email: info@TransferExpress.
com or visit the website at www.TransferExpress.com
anvilknitwear.com
420
ADUL
T AN
VILO
RGAN
IC™
TEE
F A S H I O N F O R E V E R YO N E
RESPONSIBILITY IS WOVEN INTO EVERYTHING WE MAKE. OUR COMMITMENT TO THE ENVIRONMENT AND LOCAL COMMUNITIES IS AN INTEGRAL PART OF OUR FABRIC. ANVIL® WAS ONE OF THE FIRST TO DEVELOP AND USE ORGANIC COTTON AND RECYCLED P.E.T. IN OUR ANVILORGANIC™ AND ANVILSUSTAINABLE™ APPAREL, AND MOST OF OUR PRODUCTS ARE CERTIFIED OEKO-TEX® STANDARD 100. TO LEARN MORE, VISIT ANVILCSR.COM.
MEMBER
technosport.com
EARTH DAY IS APRIL 22DOWN TO EARTH
IMPRINT CANADA
RB Digital announce Open House & Roadshow dates across Canada
Debco promotes Daniel Baker to Marketing Manager Position
PICS / Promo Expo Roadshow Series
News
n equipment as RB Digital travels across Canada
presenting local seminars and equipment demonstra-
tions.
During the two-day sessions, attendees will partici-
pate in personal training with hands on demos and
seminars, so bring your own designs and watch them
print. RB Digital's certifi ed technicians and product
specialists will conduct machine operation semin-
ars that will teach you how to keep your equipment
in tip top shape to maximize productivity and reduce
downtime.
Attendees will also learn fi rst hand how to grow their
business and diversify into garment decorating servi-
ces.
Day 1 of is an open house which is free of charge.
Attendees are encouraged to drop in to see the equip-
ment, mix and mingle. Day 2 is broken into four sem-
inar sessions which will focus on: Tajima Embroidery
Maintenance Seminar, Large Format Printing,
Garment Printing, and Digitizing 101. Cost for sem-
inars is $100 per person, with 2nd and 3rd registrants
from the same company will be $50 per person.
Th is fee includes the whole day of seminars.
Attendees can pick and choose the sessions they would
like to attend.
THE FULL SCHEDULE IS AS FOLLOWS:Montreal: March 30-31 RB Digital Office, Montreal, QC
Edmonton: April 9-10 RB Digital Offi ce, Edmonton, AB
Calgary: April 16-17 Lakeview Signature Inn, Calgary Airport
Regina: April 23-24 Best Western Seven Oaks Hotel, Regina, SK
Vancouver: April 30-May 1 RB Digital Offi ce, Richmond, BC
Winnipeg: May 7-8 RB Digital Office, Winnipeg, MB
Toronto: May 21-22 RB Digital Office, Toronto, ON
Halifax: May 28-29 Residence Inn by Marriott, Halifax, NS
For more information please contact: Bill Dean, Vice President Sales, Edmonton, Alberta, TF: 1-866-890-9488, 780- 478-0073
Pour plus d'informations s'il vous plaît contacter: Peter Berardo, RB Digital Montréal, TF: 877-928-3354, 514-228-3354.
Please note: As of April 1st RB Digital's new address
in Edmonton is 10751-178St. Edmonton, AB. T5S 1J6.
Debco has promoted Daniel Baker to the position
of marketing manager. Daniel began his career with
Debco three years ago, and has proven to be an active
contributor to the building of the Debco brand, and
has also built considerable momentum behind the
company's innovative sales and marketing tools.
"When we bring someone into the Debco family, the
fi rst two things we look for are passion and energy,"
said Alex Morin, executive vice president of sales &
marketing. "Daniel brings both of these traits to every
facet of his role. He challenges the company to look
at opportunities in creative new ways and inspires his
teammates to look beyond obvious solutions."
Daniel Baker can be reached by email at:
Th e 2015 Promotional Idea & Concept Show and
Promo Expo Spring Roadshows dates are as follows:
April 21: Saskatoon, SK (Th e Ramada Inn, 9:30
a.m. – 2 p.m.)
April 22: Regina, AB (Th e Holiday Inn Express &
Suites, 9:30 a.m. – 2 p.m.)
April 23: Winnipeg, MB (Hilton Winnipeg Airport
Suites, 9:30 a.m. – 2 p.m.)
April 28: Barrie, ON (Barrie Country Club, 9:30
a.m. – 1 p.m.)
April 30: Peterborough, ON (Parkway Banquet
Hall, 9:30 a.m. – 1 p.m.)
Shows are open to all promotional distributors and
their sales teams. End-users accompanied by their dis-
tributors are welcome. Business cards are required for
entrance. For more information, contact Modern Flare
Sales at (905) 760-9333.
GLOBAL APPAREL NEWS
our newWORK-TO-PLAYperformer
What goes from conference rooms to tennis courts without breaking a sweat
(or stopping for a wardrobe change)? Gildan Performance® Sport Shirts. New for
2015, they’re made from 100% filament polyester micro piqué knit, come in eight
colours and feature AquaFX™ wicking technology. So you feel cool and look great.
Featured: 45800L Ladies’ Double
Piqué Sport Shirt and45800 Adult Double
Piqué Sport Shirt
myGildan.caGild
IMPRINT CANADA
News
White & varnish add texture and embossing.
Small footprint. Fits easily onto a table or desk, perfect for any print shop.
Max Print Size: 19”x13” Media Thickness: 2.75”
Environmentally friendly . Mutoh's UV- LED ink is 100% solid, meaning no VOCs
3 different ink sets for hard or flexible items
Max. print: 24”x16.5” Media Thickness: 5.9”
Auto Table Height Adjustment
Simultaneous white ink under or overprintthat does not slow down the printing speed
Kebab attachment for printing on bottles
UJF-6042426UF Print on:
Plastics
Glass
Metal
Wood
Rubber
So while Canadians are not playing as much golf as they
used to, and new entrants to the game is relatively fl at,
spending is still increasing, powered by avid golf enthusiasts.
Within this context, we sought to look at Golf Imprintables
in our industry – both apparel and hard goods – to get a
glimpse into what strengths, weaknesses, opportunities and
trends currently exist.
Strengths:On the wearables’ side of the business in our marketplace,
golf season is a heavy hitter (simply at the number of polos
available from leading suppliers).
Th e fact is that golf apparel has continued to thrive in the
ever-growing casual business work environment.
Th is has been helped by the fact that golf wear has evolved
to include both functional and fashionable properties preva-
lent at the retail level, making it a popular choice during
offi ce hours and on the fairways.
Couple this with a growing ladies’ segment of the market,
and you have a niche category that is strong and well.
"Th ere has been a huge growth in women’s golf wear
recently," says Elson Yeung, Director of Private Label
Design & Merchandising at alphabroder.
He explains that this infl ux has placed even
more importance on design details – as
females are generally more discerning with
their apparel choices – and those fashionable
cues have carried over into the men’s sector.
Additionally, the infl ux of younger golfers
emerging at the professional level has also
injected a much-needed dose of freshness
into the market.
"Tiger Woods was one of the fi rst golf-
ers to bring fi tness into the game," notes
Yeung. "As emerging golfers are becoming
more fi t, you’re seeing more colourful, bold
off erings from retail brands."
Even the traditional golfer has adapted
to a wider gamut of colours and is more
comfortable wearing brighter shades.
As a result, industry suppliers have been
quicker in adapting to retail trends and
incorporating them in their seasonal off erings.
"At the end of the day, buyers are looking for options not
only that they want to give away at events, they want to be
able to wear them on their own time," adds Yeung.
On the hardgood side of the imprintable business, golf
has traditionally been a relatively popular segment.
"It’s a strong segment of the year and a great appetizer for
the busy spring/summer market," says
Alex Morin, Executive Vice President,
Sales & Marketing at Debco.
One of the strength’s Morin points
to is in fi nding interesting associations
to tie into golf product-wise; the ability
to fi nd complimentary products that
work well in a golf context.
"Specifi cally, we see a real strength
when it comes to tech products that
can be slotted into golf," explains
Morin, who singles out the selfi e-
stick as one of this years’ best complimentary product to
the golf segment.
Weaknesses:In terms of weaknesses for the golf
imprintables segment, an abundance of
choices has led to over saturation and
given rise to the desensitized buyer.
One has to look only at the sheer
breadth of golf apparel off erings – from
polos, windshirts, mid-layers, jackets,
vests – it can be daunting. And that’s
not even mentioning headwear options.
"Th ere are simply too many choices
for the consumer and it’s becoming more
challenging, for example, for our buyers
to make a pitch that really stands from
the others," explains Yeung.
While, from the consumer’s standpoint,
it may seem like a good idea to have end-
less options, when it comes to our industry,
Yeung points to the over saturation that
occurs when a trend occurs.
Several years ago, moisture-wicking
became all the rage; now you’d be hard-pressed to fi nd a
supplier that doesn’t off er this technical property in at least
a polo. But how does this technical function truly measure
up? What testing is being done? What story is being told?
Yeung points out that these are the questions that must
be asked in order to be able to cultivate a full story in order
address the true needs of the market.
"It becomes fast-fashion. Everyone
jumps on it and what happens is it
loses its aesthetic and true reasoning
for its existence in the fi rst place."
Th e overabundance of off erings
can also be said to exist when you
look to the advertising specialty
off erings of this segment.
According to Morin, one of the
weaknesses in the golf segment is
that you don’t need very much to
actually play the game, and what you
do need has already been done.
Technically, all you need to golf is clubs, a bag and a ball.
Everything else can be considered non-essential and yet there is
multi-billion dollar industry built around accessories for golf, and
every year more and more golf-related products come to market.
"You cannot keep fi nding golf products every year so you
are forced to fi nd complimentary products," he explains. "It’s
a bit of a strength and a weakness."
Opportunities:One of the opportunities inherent in this segment is - with
the overabundance of golf off erings on the market - it may
actually be easier to stand out from the crowd.
If you know your competitors are all pitching the same
handful of products, you can separate yourself by diff eren-
tiating your off erings and building an interesting storyline
around them. Anyone can choose a blue moisture-wicking
polo, but how you can make it stand out is where the real
opportunity lies.
Another opportunity lies in leveraging the advancement
of decorating technologies, such as laser embellishment,
sublimation, embossing / debossing, and full colour photo-
graphic-quality prints. Th ese embellishment techniques
have aff orded a wealth of opportunities to distributors to
help make their product solutions stand out.
Golf is played in a beautiful landscape, and it’s only natural
to take the most exciting decoration techniques and apply
them to the products you’re going to associate with this seg-
ment, whether it be for giveaways, tournaments, or events.
Trends:Trying to decipher what trends are emerging within any seg-
ment of the promotional marketplace can be a tricky endeavour.
With respect to golf, you need to examine what’s happen-
ing on golf courses across the continent.
"Th ere is always going to be technological improvements
- better balls, better clubs," says Morin. "We see the incorpora-
tion of your cell phone more and more on the golf course."
In that context, Morin goes back to the popular selfi e-stick
as an innovative complimentary product.
Virtually everyone is taking selfi es right now, the prod-
uct fi ts perfectly into a golf bag and even features a handle
that resembles a golf club; from a marketing perspective,
the fi t is perfect.
From the apparel perspective, a trend that is emerging
(above and beyond brighter colours and more fi tted sil-
houettes) is the increasing usage of developmental fabrics.
"When I visit golf retailers, I see some of the big brands
really testing the limits of fabric," notes Yeung. For better or
for worse, these brands are pushing the envelope in hopes of
discovering the ‘next big thing’ and pioneering that innova-
tion to the market.
As the weather starts to warm up, the grass will thaw
and the days will grow longer Be sure that you’re ready to
tap into this lucrative segment before the golf season gets
into full swing.
WHERE THE BRANDS ARE
3630 Macleod Trail South Calgary, Alberta T2G 2P9
(403) 287-3900 http://www.bwcalgarycentre.com
For reservations, call: 1-877-287-3900
SPECIAL RATE FOR SHOW GUESTS: From $135.00 (Includes a complimentary hot breakfast.)
SHOW CODE (Please quote this when reserving): Imprint Canada Show
DEADLINE (To receive special rate): September 1
4206 MacLeod Trail South, Calgary, AB
(403) 287-2700 or 1-866-554-0162
www.hihotelcalgary.ca
RATE: $139
CODE: ICS or Western Imprint Canada Show
DEADLINE: August 4
3828 MacLeod Trail South, Calgary, AB
(403) 243-5531 or 1-800-361-3422
www.daysinn-calgarysouth.com
RATE: $99
CODE: CGIC15
DEADLINE: August 8
119 – 12th Avenue S.W., Calgary, AB
(403) 266-4611 or 1-800-661-9378
www.hotelarts.ca
RATES: Starting at $109 (Friday-Sunday)/
$189 (Monday-Th ursday) - Call For Details
CODE: 1509WESTER 001 or Western Imprint Show
DEADLINE: August 7
WestJet is pleased to off er a 10% discount off our best available Econo
or Flex fare at the time of the booking (excluding seat sales and web
fares) to delegates fl ying to and from the Western Imprint Canada Show in Calgary. Th is discount does
not apply to Plus fares.
To book your WestJet fl ight, please visit www.WestJet.com and enter BOTH the promo code with the
coupon code above. Th e discounted rates are available for travel up to seven days prior to and seven
days aft er the Show. For travel outside of these dates and during WestJet Blackout dates*, WestJet will
off er the best available fare at the time of booking.
*Please note that September 3-8 are Westjet Blackout dates.
Air Canada is pleased to off er special rates to delegates attending the 2015
Western Imprint Canada Show. Please book your Air Canada fl ight by visit-
ing AirCanada.com and enter Promotion Code C7BGHVT1 in the search
panel. Discounts do not apply to TANGO packages nor Executive Class.
Rates are available from September 2-19, 2015.
You Can Order Mill Direct!
—CanadaTel: +1 (514) 940 [email protected]
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WOMENXS / S / M / L / XL
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—100% Ring-Spun Combed Cotton—3.8 oz/yd² (129 g/m²)—40-singles—Enzyme treatment lends a soft hand
Wholesale Imprintable Divisionamericanapparel.net/wholesale
CoalBlackWhite
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IMPRINTCANADA.FULL.04.2015.indd 1 3/16/15 5:26 PM
"We deal with a lot of tech-savvy individuals, and
Instagram is a low cost marketing option for us,"says
Gord Gabel, owner of Edmonton-based custom decora-
tion company Rogue Star (@ROGUESTARONLINE).
"We do a lot of non-traditional decorating for our
own customers as well as our
wholesale clients and Instagram
allows both parties to see some of
the unique things we can do and
can inspire them to order some
of the products we off er." Gabel
goes on to note that the company's
presence on this social platform
has helped generate new custom-
ers and has grown relationships
with existing clients as well.
According to one of the case
studies on Instagram's web-
site, Levi's® (@LEVIS), the
American denim retailer, lever-
aged Instagram to showcase its
apparel as the uniform for living in the moment, reach-
ing 7.4 million people.
"Not only were we able to reach a large audience…
on Instagram, but the metrics clearly show we engaged
with them in a memorable and authentic way. We’re
pleased with these results," said Julie Channing, Director
of Digital at Levi’s®.
For national promotional marketing fi rm
BrandAlliance™ (@BRANDALLIANCE), Instagram
helped advance brand engagement, showcase innova-
tive promotional marketing ideas and highlight the
functionality of products through the use of video.
"We invested in Instagram about a year and a half
ago," says Peter Kmech,
Executive Vice President
of BrandAlliance™.
Kmech explains that
the company lever-
ages this social net-
work to reach users
outside our industry
and related industries
by introducing them to
BrandAlliance™ and the
world of promotional
products. "Instagram helps promote our industry and
expose our brand to much larger community (as well
as) connecting with our own employees." Kmech notes
that the use of hashtags on Instagram - when properly
utilized - helps content reach audiences outside a brand's
circle of followers, employees, vendors and clients.
"Like a lot of social media, it’s a great way to show
your company’s personality, fashion trends and to
connect with customers in a more informal way," says
Nadia Vetere, Digital Marketing Coordinator at Trimark
Sportswear Group (@TRIMARK1975).
"For our brand in particular – with visual appeal
being such a key element of the apparel – Instagram
helps share this aspect with our audience, allowing us
to really engage with our customers and even their
customers." Vetere adds that above and beyond show-
casing apparel, Instagram allows the company to share
information, like education on promotional products,
trends and events.
"People love visuals, and Instagram is such an easy
tool to reach followers to show them the type of work
you do, specials you may have, and just communicat-
ing in general with your audience," explains Adam
Szeminski, Founder & CEO of Champion Print Studio
Inc. (@CHAMPIONPRINTSTUDIO).
"For us it's about showing people the cool stuff we
print, and giving them an inside look at what we do
day-to-day. It's great for advertising as well and it keeps
us connected to people that are interested in screen
printing and print media," adds Szeminski.
A notable Instagram presence can also generate added
business opportunities as potential and existing custom-
ers engage with your brand and message.
"We have noticed greater website traffi c as a result
of directing people to the web link in our Instagram
profi le," explains Vetere. "Our digital analytics continue
to show Instagram as an increasingly common referral
source, with interest not just in North America but also
from around the world."
INSTAGRAM CONTENT: STRATEGY TIPS FOR BUSINESSESHaving a presence on Instagram is really only as
good as the content you share. Like any other social
media platform, the messages you put out there to
your audience need to consistently refl ect your brand.
Most companies will establish clear guidelines for
posting content, which is especially needed if more than
one person or department
is responsible for what is
being uploaded.
1. Start with clear goals: Consider how Instagram
fi ts into your overall
brand marketing strat-
egy. Is your objective to
increase awareness, shift
perception, or reach a new
audience? Th e experts at Instagram suggest picking one
or two goals that can be achieved.
2. Be authentic: Choose content that is authentic
to your brand and best conveyed through captivating
imagery. Create posts that follow these themes for a
diversity of content that also remains consistent over time.
3. Share high-quality content: Th is may seem like a
given, however its crucial to work with your brand or
creative team to produce images and videos that are
well-craft ed and engage the audience you are targeting.
Quality imagery thrives on Instagram, and the better
your content, the faster it will spread.
4. Keep it Concise: Keep captions short and fresh.
Th e experts at Instagram recommend using a max-
imum of three hashtags so as not to detract from the
post's content. Asking questions to engage people is
also recommended.
5. Put a Tag on it: Including the location of your photo
or video will help better tell the story. Experienced
Instagrammers suggest using the "Add People" feature
when appropriate. Th is feature enables you to tag other
accounts in your image and will help your message and
brand reach a broader audience.
Follow these tips and with a little time, patience
and practice, you can help spread your brand's mes-
sage to existing and potential customers all around
the world.
IMPRINT CANADA
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IMPRINT CANADA
News
Creating a positive life for yourself both profes-
sionally and socially is much easier said than done.
"A Pollyanna outlook just isn't enough to sustain
us through life's slings and arrows, whether they
come in the form of fender benders, colleagues,
mortgage payments, a lingering fl u bug, or some-
thing more serious," says Jon Gordon, author of
the Wall Street Journal bestseller, Th e Energy Bus:
10 Rules to Fuel Your Life, Work, and Team with
Positive Energy.
"It isn't enough to want a positive attitude. To
develop and sustain one throughout adversity and
challenges, you have to cultivate habits that lead to
resilience and mental toughness,” adds Gordon.
Th e good news is that positivity isn't just another
feel-good buzzword; it has
the power to infuse your
life with purpose, creativity,
accomplishment, and energy.
When you live your life with
positive energy you attract
positive opportunities and
people.
In his book, Gordon shares
real-life positivity tactics you
can put into practice to help
you develop both personally
and professionally.
1. Become a selective listener and focus on the
positive. It’s easy to listen to cynics and believe that success
is virtually impossible, or you can trust that with an
optimistic attitude, anything is possible. Th is really is
a choice you make for yourself every day and it will
shape your reality.
2. Zoom focus.Each day ask yourself, What are the three most
important things I need to accomplish today that will
help me create the success I desire? Th en, tune out all
the distractions and focus on these actions. Far too
oft en we let our attention slip to minor fi res that need
to be put out, and end up channeling our time and
energy away from what is really important.
3. Think about where you're directing your energy.We all have a fi nite amount of energy. Don't waste
yours on gossip, issues of the past, negative thoughts,
or things you cannot control. Instead, invest your
energy in your purpose, people, and the positive
present moment.
4. Focus on "Get to" vs. "Have to". Each day, focus on what you get to do, not what
you have to do. For instance, think, I get to go to a job that utilizes my talent and strengths and that is full of opportunities, instead of, Ugh!! I have to go to work today. Life is a gift , not an obligation.
5. Talk to yourself instead of listening to yourself. We all know what it's like for our fears, worries,
and what-if 's to completely hijack our minds. Th ese
negative thoughts can wreck our self-esteem, and
impact our health in a real way. Th e good news is,
you have the power to change the conversation hap-
pening inside your head.
6. Take a walk of gratitude. Take the time for a brief Th ank-You Walk during
which you challenge yourself to list things you're
grateful for: blessings in your life, events you're look-
ing forward to that day, and opportunities that have
come your way. Even a fi ve-minute walk around the
block will help create a fertile mind ready for success.
7. Eat and Sleep Right. What you put into your
body and how much time you
sleep has a very real impact
on how you think and feel
throughout the day. Healthy
food choices eaten at prop-
er intervals give your mind
and body the fuel it needs.
You can't replace sleep with
double lattes, no matter how
many you have. When you're
well rested, your brain, body, attitude, and relation-
ships will all operate at higher levels.
8. There is no overnight success. Th is is easy to forget in a world that's increasingly
built around instant gratifi cation. While more and
more things are available to us the moment we want
them, personal and professional success will never be
on that list. Th ere is no substitute for hard work.
9. Don’t Complain. Complaints are full of negative energy and fail to
enhance our lives in any way. Th ey don't off er strat-
egies, solutions, ideas, or encouragement.
10. Read more books than you did last year. Th e more you feed your mind, the stronger and
more agile it grows. Th e more ideas and viewpoints
you consider, the more innovative and empathetic
you'll be.
In his book, Gordon concludes that you have only
one ride through life, so make the most of it and
enjoy it.
Sure, there will be stressful situations and challen-
ges you'll have to overcome in 2015. But those things
don't have to defi ne your year. How you decide to
think and act. however, will.
Positive Habits for a Better 2015
Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, and college coaches and teams, Fortune 500 companies, school districts, hospitals, and non-profi ts.
Gordon is the author of the Wall Street Journal bestseller, The Energy
Bus, The No Complaining Rule, Training Camp, The Shark and
the Goldfi sh, Soup, The Seed, and The Positive Dog; he is also co-author of One Word That Will Change Your Life.
Jon has been featured on Today, CNN, Fox & Friends, and in numerous magazines and newspapers. His clients include the Atlanta Falcons, Campbell's Soup, Wells Fargo, State Farm, Novartis, Bayer, and more. He and his training/consulting company are passionate about developing positive leaders, organizations, and teams. To learn more, please visit www.jongordon.com.
IMPRINT CANADA
Cross Currents - The Global Balancing Act
Global Growth (GDP) & Infl ation
U.S. & Canada: Recovery continuing
Europe: Diff erent Stages of Recovery
Asia & Pacifi c: Lower Growth in China
as of March 19, 2015
Figure 1.3 Unemployment Rate (%)
Figure 1.1 2015 GDP Growth Forecasts
SOURCE: International Monetary Fund: World Economic Outlook - October 2014;World Economic Outlook Update - January 2015
PERFORMANCE STARTS WITH
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Trendex North America: 3454 Oak Alley Court • Suite 303 • Toledo • Ohio • 43606 • (419) 724–4160
Source: Trendex North America (Toledo, Ohio)Source: Trendex North America (Toledo, Ohio)
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© 2015 Fruit of the Loom Canada, Inc.
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