9
 1 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication 110274 ARANTE, Ria Vernice H. FA172.2-Section C INTRODUCTION: The Philippine Red Cross (PRC) is a nonprofit organization that offers services to  protect life and dignity especially of indigent Filipinos in vulnerable situations. Presently, the PRC provides six major services: Blood Services, Disaster Management, Safety Services, Community Health and Nursing, Social Services and the Volunteer Service. 1  Being an independent nongovernment organization, its funds merely depend on donations. One of their efforts in raising funds is through their partnership with the Light Rail Transit (LRT) in which donation boxes are  placed beside the LRT stations’ ticket booths (which are usually manned by PRC volunteers). A number of posters are also posted around the stations to encourage donations and volunteerism. Train stations like the LRT are strategic areas for advertising, because it provides access to thousands of passengers daily. Despite the  big opportunity it presents, PRC has still a lot of things to consider in order for this fundraising to be successful. Capturing the interest and attention is the tricky part because passengers are surely more anxious in catching the train. And since the donations are monetary, it is expected that  people would be more cautious, so reliability must be established. Passengers especially during rush hour won’t have the luxury of time 1  Mary Mae Abellon  , Feature: PRC-Zambo. Norte living up to its mission, 5 Dec 2013, Philippine Information Agency, 20 Jan 2014 < http://news.pia.gov.ph/index.php?article=2491386206470 >. to listen to verbal campaigns around the corner; so catching their interest must be done visually. But of course wordy posters won’t also capture their interest especially that their range of sight is mostly limited to the pathways towards the platf orm. This is where the importance of strategic visual communication becomes vital. This study will look into the visual materials and strategies used by PRC at LRT stations; and assess how effective these are in generating interest, promoting reliability of the fundraising and encouraging donations from the  passengers. BACKGROUND OF THE STUDY: It is already usual for regular LRT  passengers to see the PRC donation boxes placed  beside the ticket booths especially because they are easy to spot. However passengers still have the tendency to ignore it and doubt its purpose. People like the researcher who were briefed about the fundraiser are usually the only ones who are aware of its legitimacy. Hence, most of the time people tend to think of these donation efforts as malicious or as scams. Although there are posters around the stations encouraging donations, they are very limited and too small to be noticed. In addition these posters are very general and don’t specifically discuss the LRT fundraising itself. All these cases presuppose that PRC’s current visual materials and strategies for the LRT fundraising needs to be evaluated. Thus this study will conduct a thorough assessment of these in order to identify its problems and generate solutions based on its findings. Sign ificance of th e S tudy

Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

Embed Size (px)

Citation preview

Page 1: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 1/9

Page 2: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 2/9

Page 3: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 3/9

Page 4: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 4/9

Page 5: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 5/9

Page 6: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 6/9

Page 7: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 7/9

Page 8: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 8/9

Page 9: Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

8/10/2019 Improve Visibility and Reliability of Philippine Red Cross’ Drive for Donations at LRT Stations through Visual Communication

http://slidepdf.com/reader/full/improve-visibility-and-reliability-of-philippine-red-cross-drive-for-donations 9/9