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Improving Organizational
Performance With Wealth Capital Matrix Training
By
Gogo Erekosima
Idea Age Consulting
http://www.IdeaAgeConsulting.com
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 2
NOTICE: You Do Have the Right to Reprint or Resell this Report!
You Also MAY Give Away,
Sell or Share the Content Herein
NOTE: You are NOT allowed to make any changes to it or any portion of it without prior written permission
from our office. This report must be shared in full if it is to be shared at all.
If you wish to give others access to this report, you may direct them to http://www.FaceBook.com/BusinessConsultants or they may contact us at the business resource portal over at Idea Age Consulting - http://www.IdeaAgeConsulting.com © 2010 Copyright Gogo Erekosima ALL RIGHTS RESERVED. The information contained in this publication represents the views of the authors only. These views are but their opinion at the original time of publication. This information is for educational and informational purposes only. The authors reserve their right to change or update their opinions based upon new conditions. This publication is provided with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert professional advice is required, the services of a competent professional person should be sought. While every attempt has been made to verify the information provided in this publication, neither the authors nor their affiliates/partners assume any responsibility for any errors, inaccuracies or omissions. Any and all slights of people and organizations are completely unintentional.
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 3
About The Author
Gogo Erekosima
Gogo Erekosima is CEO and Lead Strategist at Idea Age Consulting. Since 2001, he has worked with CEOs and business leaders to develop business and marketing strategies for accelerated growth. His strategic business design consulting focuses heavily on how companies of any size can extract maximum leverage from resources they already control.
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 4
Improving Organizational Performance
Helping individuals within your organization systematically identify and develop their strengths can improve organizational performance through increased hiring successes, development of effective work teams, and improvement of individual performance across the board.
Skills inventory tools and strengths assessments have been established to help organizations mine the wealth of resources that can be applied to special projects and strategically important initiatives - many of which lie outside of formal job descriptions.
The Wealth Capital Matrix is a framework I developed to help individuals map their intangible assets in a way that maximizes their ability to deliver greater value. When you train members of your organization with these principles, you can reap organization-wide benefits as well.
Here are the components of the Wealth Capital Matrix:
Spiritual Capital
For individuals, spiritual capital represents those particular strengths that individuals habitually draw upon to communicate, persuade, solve problems and make decisions. We place these strengths within the family of "capital" because we believe that they can be invested in, and harvested in a way that provides greater value than the investment.
A powerful example of the deployment of spiritual capital is illustrated by the rise of Oprah Winfrey. Re-assigned from her role as a reporter because of her inability to keep herself from over-empathizing with the individuals she was reporting on, she was re-assigned to a talk show format where her gift of "empathy" endeared her to a morning audience and fueled her rise.
Social Capital
When you and other members of your organization learn how to map your social networks and systematically identify the value represented by those networks,
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 5
your company will have the opportunity to grow much faster through alliances, partnerships and joint ventures.
By creating platforms that enable individuals to connect their social networks to corporate opportunities, you give them another way to be rewarded and another way to add value.
Intellectual Capital
Many business leaders pay lip service to the value of the people in their organizations. Most well-run companies today have figured out that making the investment in world class leadership development and adult learning programs yields tremendous benefits.
However, only a few companies have built strategic advantages out of helping employees mine their intellectual capital. These few companies are now some of the most profitable and consistently innovative in the world and include firms like 3M and Google.
In both companies, employees are encouraged to spend a significant percentage of paid time thinking about projects of their own interest. Profitable ideas like Post-it notes have developed from such independent projects.
One of the key components of the wealth capital matrix is the SHELL audit - a personal strengths inventory and skills audit that enables individuals unearth otherwise forgetting talents and intangible assets.
Financial Capital
Financial capital is often an expression of how well the spiritual, social and intellectual capital has been leveraged and monetized. Including financial capital in the wealth capital matrix helps individual members of your organization reduce stress by planning for the future and getting a handle on their management of their personal lives.
However, in very small companies, this financial capital assessment could become a resource for emergency funding or partnership should it become necessary.
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 6
Wealth Capital Matrix Training
Helping members of your organization to systematically mine their own resources can help improve morale across your organization. Additionally, when you put in the work to apply the principles above to specific business outcomes you may be able to improve in key business goal areas.
Wealth capital matrix principles can be applied to the following categories of executive development programs:
• Sales Performance And Negotiation Effectiveness Courses • Networking and Interpersonal Communications • Product Development • Market Research Training • Intellectual Property • Assertiveness and Resiliency Training
Gogo Erekosima, The Small Business Digital Coach is the CEO and Lead strategist at Idea Age Consulting - a Denver Business Consulting firm that promises to grow your small business by 24% or more in 24 weeks or less using their customized Business Growth Action MAPS.
Sign up today for a Business Growth Opportunity Analysis. This consulting module uncovers strategic marketing and business growth opportunities. This Consulting Package is valued at over $1500 dollars.
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
Page 7
A Very Special Offer for You
We believe that since you’ve taken the time to read through and digest this report, you are prepared to take a plunge into the world of improved and accelerated business growth through wealth capital matrix training.
Organizations that incorporate wealth matrix thinking into their sales training process (for example) do not have to depend on gimmicky motivational sales training for performance enhancement.
In another example
You may have some questions, or you may have some specific misgivings that need to be addressed before you can do so. In either case, at Idea Age Consulting help large and small companies prepare for high level partnerships that accelerate growth in sales, income and cash flow.
We accomplish this through strategy and business model innovation consulting, strategic marketing systems and business improvement training programs.
If you need to find out more about how to take advantage of our consulting services, we can help you. Take advantage of our FREE GIFT below and contact us, we’ll be glad to help you and your organization.
Dedicated To Your Increase,
Gogo Erekosima
IDEA AGE CONSULTING
www.IdeaAgeConsulting.com www.Facebook.com/BusinessConsultants
Social Media For Business Growth Publication Series: FaceBook Marketing
For Many More Useful Business Growth Resources, please visit http://www.IdeaAgeConsulting.com
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FREE GIFT - SOCIAL MEDIA CONSULT CERTIFICATE:
You are entitled to a Free 20-minute Business Growth Opportunity Consultation. Get it TODAY at our website: www.IdeaAgeConsulting.com/contact-us.html