Upload
phamduong
View
216
Download
0
Embed Size (px)
Citation preview
Improving Supply Chain Efficiency Improving Supply Chain Efficiency ThroughThrough eBusinesseBusiness CollaborationCollaboration
iDAiDA User Forum 2001User Forum 2001
Teh Chit Pin Sr. Director, eBusiness
Seagate Technology International
7 November, 2001
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
2
Seagate’s eBusiness StrategySeagate’s eBusiness Strategy
“Inside Seagate, it is no longer be business as usual.
Our eBusiness strategy is designed to web-enable all
of our internal and external business operations and processes in order to gain significant operational and
competitive advantages. These advantages will
enable us to move more quickly and efficiently to both proactively anticipate and respond to changing
customer needs.”
Steve Luczo, CEO
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
3
eBusiness RoadmapeBusiness Roadmap
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
4
eBusiness Strategy Group ChartereBusiness Strategy Group Charter
The e-Business Strategy Group focuses on
leading, evangelizing and accelerating the
adoption of an Internet centric business
strategy throughout Seagate, its customers,
suppliers, and partners
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
5
Internet Applications & Web-based Transformation Across The Supply Chain To Attain …Internet Applications & Web-based Transformation Across The Supply Chain To Attain …
Information Technology
Finance HR Sales Mktg Admin Facilities
Design Plan Buy Make SellMove
B2B Collaborative-Commerce With OEMs & Distributors
Product sales
On-
Line
Ord
er
Man
agem
ent
Cus
t. H
ub A
uto
Repl
enish
men
t
Build
-to-
Dem
and
B2B Collaborative-Commerce OnDesign & Procurement With Suppliers
Material spend
Desig
nCo
llabo
ratio
n
3PL
VMI H
ubM
anag
emen
t
Fore
cast
Bu
y
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
6
… An End-to-end Robust, Predictable and Flexible Supply Chain That Is Extremely Adaptable… An End-to-end Robust, Predictable and Flexible Supply Chain That Is Extremely Adaptable
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
7
Sketch of Seagate’s Supply Chain NetworkSketch of Seagate’s Supply Chain Network
Customers
OEMs
Distributors
VAR
StrategicPartners
Local Suppliers
Wafer
RegionalSuppliers
Raw MatlProducer
LocalSuppliers
StrategicSuppliers
Slider
ComponentManufacturer
CM 1
CM 2
PCBA
Heads
Media
Sub-Assembly
Final Assembly
AMK
SZN
WXI
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
8
Problem With Traditional MRP Approach … Problem With Traditional MRP Approach …
Customer
1000
Day 1Signal
800
Wk 4
B Ops
1000
Wk 5
200Final Assembly
Day 2MRP
B Ops100
700
Wk 3
Sub Assembly
Day 3MRP
B Ops130
Wk 1
420
Ops
Raw Component Finisher
Raw MatlProducer
Day 5MRP
B Ops150
550
Wk 2
Component Manufacturing
Day 4MRP
Commit Commit Commit Commit
Sequential &Not Responsive
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
9
Planning & Execution – A Different Treatment !Planning & Execution – A Different Treatment !
nn PlanningPlanningn Strategicn Long Termn Projection & Anticipation n High Level Aggregation
n Market Needs/Wantsn Model / Group number
n Product Groupingn Months > Weeks n Simulated - Systems
Visibilityn Volatile, variablen Flexible, Scenario-able
nn ExecutionExecutionn Tacticaln Short Termn Transactional Real Casen Detail Level Analysis
n Fact-based datan Internal part number
n Product BOMn Days > Hoursn Shop-floor Visibility
n Fact, Historyn Structured, Automated
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
10
Planning-To-ForecastPlanning-To-Forecast
Master Demand Schedule
Resource Planning & LoadingCapacity, Manpower, Support
Suppliers Materials Delivery Commit
Align Factory Capacity
AlignSupply
Base
Resource Requirement Plan
Demand Forecast Customers
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
11
Executing-To-DemandExecuting-To-Demand
Request
3PL Hub
Manufacturer Suppliers
Fulfill Replenish
Status
Consumption Signal
Customer
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
12
What Are The Benefits?What Are The Benefits?
nn Speed in responseSpeed in responsen Customer consumption information captured real-time on-linen Operations response within same day to the demand signal
nn Increased customer satisfactionIncreased customer satisfactionn Lesser or no stock-out at customers’ operationsn Inventory information visible to customers – established credibility
nn Cost benefitCost benefitn Optimized inventory investment – build what is neededn Reduced aging, Less obsolescence
nn Reduced cost of servicing customerReduced cost of servicing customern Minimize no. of “touches” from customer demand to fulfillmentn Get the “noise” out of the wayn Streamlined business processes
How Fastvs.
How much
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
13
Supply Chain e-Transformation InitiativesSupply Chain e-Transformation Initiatives
Customer FG’s Hub Inventory Visibility
Consumption Pull Information Real-Time On-Line
Factory Responds To Replenishment Signals
Build The Right Product, Ship To The Right Customer Location
Customer Demand Fulfillment –Auto-Replenishment
1
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
16
Supply Chain e-Transformation Initiatives …Cont’dSupply Chain e-Transformation Initiatives …Cont’d
Seagate-Suppliers-3PL VMI Messaging2
Info Exchange Seagate-Suppliers-3PL• Requirements & Suppliers Commit• Purchase Order & Delivery Status• Hub Inventory & Consumption Data
n Piloting P2P RosettaNet standards messaging on real-time basis
n Evaluating e2open hosted global collaboration network service
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
17
Factory Suppliers
JIT Hub
Seagate-Suppliers-3PL VMI Messaging - CurrentSeagate-Suppliers-3PL VMI Messaging - Current
Hosted Exchange
Service Provider
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
18
InvoiceInvoice
Suppliers
33rdrd Party LogisticsParty Logistics
Seagate-Suppliers-3PL – RosettaNet P2P PilotSeagate-Suppliers-3PL – RosettaNet P2P Pilot
ForecastForecast
Forecast AcceptanceForecast Acceptance
InventoryInventoryInventoryInventory
ShipmentShipmentShipmentShipment
Fulfill Fulfill Demand Demand
Fulfill Fulfill DemandDemand
Hub Hub ReplenishmentReplenishmentJIT FulfillmentJIT Fulfillment
ReceiptReceipt
Demand Demand PullPull
Demand Demand PullPull
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
19
- Domain knowledge- Patent-pending
technology- Software solutions
suite- Standards based
Deep Industry IP Software Solutions
Suite
Standards basedNetwork
- Configurable shared-services network across all trading partners - E2open Network Architecture as central hub
Network
Founders&
StrategicPartners
- Access- Learning
Founders
Global Collaboration Network ServicesGlobal Collaboration Network Services
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
20
Product Collaboration Solutions In Use
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
21
Supply Chain e-Transformation Initiatives …Cont’dSupply Chain e-Transformation Initiatives …Cont’d
Place Orders, Change Orders
Check Order & Ship Status
Inventory Visibility
View and Request Pricing
Interface w/Accounts Receivables
Worldwide One Stop Online Ordering System forSeagate’s OEM and Distributors tomanage their orders with Seagate
WebWeb--Based Online OrderingBased Online Ordering3
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
22
my.seagate.com for Partnersmy.seagate.com for Partners
q Generic login screen accessible from the internet
q Partners must complete online registration form to request access to portal
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
23
Online Ordering Web LookOnline Ordering Web Look
q Like internal version, users can customize views, roles can be define
q Look-and-feel was adapted to integrate with corporate internet standards
q Integrates news & announcement tools, customer applications, and content web site
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
24
Intranet Initiative – my.seagate.com PortalIntranet Initiative – my.seagate.com Portal
Information Technology
Finance HR Sales Mktg Admin Facilities
Design Plan Buy Make SellMove
On-
Line
Ord
er
Man
agem
ent
Desig
nCo
llabo
ratio
n
Cus
t. H
ub A
uto
Repl
enish
men
t
Build
-to-
Dem
and
3PL
VMI H
ubM
anag
emen
t
Fore
cast
Bu
y
Employees
CustomersSuppliers
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
25
my.seagate.com for Seagate usersmy.seagate.com for Seagate users Accessible to all Seagate users –Single Sign-on
News and directory listing of apps and web sites
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
26
my.seagate.com for Seagate usersmy.seagate.com for Seagate users
Users customize their own workspace
Developers and business owners publish content in “containers” for easy access
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
27
The “NetReady” Big PictureThe “NetReady” Big Picture
Providers
Yahoo!others
Suppliers & Vendors
supp
ly ch
ain vi
ews
Customers
Customer viewsGlobal
Collaboration Network
Employees
marketing manufacturing
design qualityprocurementhuman resources
etc…
Internal views
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
28
What is “NetReadiness”?What is “NetReadiness”?
n “NetReadiness” is how well we web-enable all of our internal and external business operations & processes.
“Inside Seagate, it is no longer business as usual. Our eBusinessstrategy is designed to webweb--enable all enable all of our internal and external business of our internal and external business operations and processesoperations and processes in order to gain significant operational and competitive advantages. These advantages will enable us to move more quickly and efficiently to both proactively anticipate and respond to changing customer needs.”
Steve Luczo, CEO
n Advantages such as being able to deploy new applications, products & services quickly. Applies not only to hardware systems but software and processes.
12/5/01 iDA User Forum 2001 Copyright of Seagate Technology - Permission For Reuse Required
29
“The Web is an enabling factor for creating new value, increasing efficiency, lowering operating
costs and increasing customer loyalty”- Keyur Patel / Mary Pat McCarthy -
digital TRANSFORMATION
The Internet –
From Disruptive Technology
To Sustaining Technology
Are You Ready ?