Embed Size (px)
Citation preview
Improving the World through Engineering
PUBLIC AFFAIRSACTIVITY
23 FEBRUARY 2012
IMECHE COMMUNICATIONSTEAM 2012
Erica H-MMedia
James FMediaKate H
Public Affairs
Improving the World through Engineering
IMECHE ACTIVITY IN 2011
MP and Peer Contacts Briefings
IMECHE ACTIVITY IN 2011
IMechE ICE IChemE IET RAEng EUK0%
10%
20%
30%
40%
50%
60% 52% 51%
28%24% 23%
15%
2011 Competitor Awareness Analysis
Source: ICM/Dods Dec 2011
Improving the World through Engineering
WHO DOES PUBLIC AFFAIRS?
CEO
Theme Managers
RegionsDivisions & Groups
Public Affairs
Improving the World through Engineering
HOW DO WE DO PUBLIC AFFAIRS?
IMechE events
Meetings
Parliamentary eventsAll-Party Groups
Briefings
Improving the World through Engineering
FOUR STAGES OF PUBLIC AFFAIRS
Actions
Awareness
Engagement
Monitoring
Improving the World through Engineering
IMECHE IN THE PYRAMID
Actions
Awareness
Engagement
Monitoring
Improving the World through Engineering
SUBJECTS TO DISCUSS
Energy
Education??
Transport
Manufacturing
Environment
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Find a hook.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Who to contact?
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Know what you want.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Provide a good brief.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Personalise your correspondence.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Publicity opportunities for the MP.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Choose the right day.
Improving the World through Engineering
HOW TO LOBBY YOUR MP?
Be concise.
Improving the World through Engineering
DISCUSSION &QUESTIONS
