d IMPROVING ROI WITH BRAND ACTIVATION CAMPAIGNS Experiential marketing hinges on delivering extraordinary experiences! It is a supporting pillar of sales function with lead generation and revenue acceleration at its strategic core. So, what are the tactics to make it tick? Substantiate the Budget Based on the audience size and total campaign budget, allocating the right budget for every element of the campaign help fetch the best ROI. On an average, a CMO allocates 24% of their total annual budget to live events. i Social media counters Social media is the channel that runs across the globe and 82% of marketeers consider social media platforms to maximise their brand activation event campaigns Oo TEL Source: Audience size matters Number of registrations at the event provides critical insights in terms of audience demography. Note that 36% of event marketers feels that increasing event registrations pose the biggest challenge. Q Net the Net revenue Net revenue not only helps identify the accurate income but also lays a roadmap for the future campaigns. No wonder that 35% of marketeers consider net revenue to gauze event success. 9% O Q Leverage Technology Technology tools help in enhancing and measuring the event's ROI without any manual intervention as 86% of event marketeers believe that technology can have a major positive impact on event's success. https://b|og.bizzabo.com/eventrmarketin97201Brbenchmarksianditrends

IMPROVINGROIWITH BRANDACTIVATION CAMPAIGNS · Substantiate the Budget Based on the audience size and total campaign budget, allocating the right budget for every element of the campaign

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Page 1: IMPROVINGROIWITH BRANDACTIVATION CAMPAIGNS · Substantiate the Budget Based on the audience size and total campaign budget, allocating the right budget for every element of the campaign

IMPROVING ROI WITHBRAND ACTIVATIONCAMPAIGNSExperiential marketing hinges on delivering

extraordinary experiences! It is a supporting

pillar of sales function with lead generation

and revenue acceleration at its strategic core.

So, what are the tactics to make it tick?

Substantiate the BudgetBased on the audience size and total campaign

budget, allocating the right budget for everyelement of the campaign help fetch the best ROI.On an average, a CMO allocates 24% of their total

annual budget to live events.

iSocial media counters

Social media is the channel that runs acrossthe globe and 82% of marketeers consider

social media platforms to maximise theirbrand activation event campaigns

TELSource:

Audience size matters

Number of registrations at the eventprovides critical insights in terms of audiencedemography. Note that 36% of eventmarketers feels that increasing eventregistrations pose the biggest challenge.

QNet the Net revenue

Net revenue not only helps identify theaccurate income but also lays a roadmapfor the future campaigns. No wonder that35% of marketeers consider net revenueto gauze event success.

9%O

Leverage TechnologyTechnology tools help in enhancing andmeasuring the event's ROI without anymanual intervention as 86% of eventmarketeers believe that technology can havea major positive impact on event's success.

https://b|og.bizzabo.com/eventrmarketin97201Brbenchmarksianditrends