Imran Salemm

HISTORY OF COMMUNICATION:

Communication is the process of sharing ideas, information and messages with others.

The most basic communication methods that are known to man are speech (verbal) and non-

verbal expressions such as facial expressions and body language. Apart from these basic methods

of communication there are other methods of communication. These methods began to evolve

and become complex as the wants and needs of human beings became complex.

Visual communication also goes hand in hand with writing. The first paintings found

were drawn more than 5000 years ago, well before words were written down. Paintings were

used in the past like writing. Other than these methods of communication there were other

methods used to signal and communicate with in a distance.

One of the major means of communication is writing. Most languages do have a written

form. It can be written down and someone else may read it and understand the meaning. Writing

has been used from the time of the Mayans and Egyptians. The oldest record of writing is some

5000 years old. Writing in the early days was used to mark down the major events of history. It

was also used inside temples and chambers of kings.

Our ancestors developed systems for sending simple messages or signals over a distance

through:

• Fire or smoke signals,

• Lanterns,

• Drumbeats,

• Birds and arrows.

The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 1

Fire or smoke signals

In 150B.C. Native Americans (old American) used a type of communication called

smoke signals. In this form of communication, puffs or columns of smoke were sent into the air

in many different ways, signaling different things. The smoke signals were not exactly a full

language, but were mostly used as brief signals of communication. Some of the recognized

signals are remembered today.

• One puff of smoke sent into the air was believed to signal attention.

• Two puffs meant all's well or everything is okay.

• Three puffs signal either danger, call for help, or simply just trouble.


The smoke is made by putting green branches or grass into the fire. Blankets are used to

control the smoke puffs. Important events were also marked by smoke signals like war, death, or

marriage. There were light and heavy signals, each meaning separate things. One meant good,

the other meant bad.

In Ancient China, soldiers stationed along the Great Wall would alert each other of

impending enemy attack by signaling from tower to tower. In this way, they were able to

transmit a message as far away as 750 kilometers in just a few hours.

Lantern Means of Communication:

Another interesting element of the Chinese lanterns history is that, they also served as a

means of communication among neighbors, when placed on the doorway, and the colors of the

lanterns symbolized the events that the family was going through.

Blue Lantern:

A blue lantern is an indicator of poor health in the house, and also symbolizes the

degenerating health of a family member.

Red Lantern:


Red is a symbol of exuberance and zeal at its peak. As such, when placed outside a house, it

symbolizes an event of marriage, or a birth in the family.

White Lantern:

As is the case with many cultures across the world, white represents death in the Chinese

culture too. When two white lanterns are placed on top of a doorway, along with a white sash

that is placed across them, it symbolizes that a family is in mourning.

Not only were Chinese lanterns used to communicate the good and bad events in a

family, they also served as a means of communication among the military. The famous war hero,

Zhu Gelling has been credited with the invention of a special lantern, used to alert neighboring

cities of potential attack or danger. This he did by dousing a strip of cloth in kerosene, and

placing it within a lamp that was light enough to float into the sky at night.

Communication by Drums:

Languages, spoken there, have drum equivalents. It works just about like the Morse code

(a of signaling and telegraphy), except that the Morse code uses letters as units and the drum

communication uses words.

That intonation relies on high/low tones. These tones can easily be duplicated by the

drums. Of course, there are words that have the same amount of syllables (a word that contain


the vowel sound) and have the same intonation. You can imagine that a message sent using

drums could get quite long.

Intonation (a particular tone ring with the drum) is very important in the Bantu

Languages. A word can have completely different meanings, depending on the intonation.

Communication by Birds:

Ever since the beginning of time as we know it, our civilization has developed and relied

on various forms of communication in order to confer amongst those of his owns species.

Whether it is to convey messages of friendship, anger, sadness or even war, Birds carried

messages through a long distance. The message was attached to a foot of a Pigeon or a Falcon

who flew home with the message. This specific method of communication was used to a great

extent during World War I.


HISTORY OF TELECOMMUNICATION:

What is Telecommunication?

“Telecommunications is a general term for a vast array of technologies that send

information over distances.”

Telecommunication’ is a term coming from Greek and meaning ‘communication at

distance’ through signals of varied nature coming from a transmitter to a receiver. In order to

achieve effective communication, the choice of a proper mean of transport for the signal has

played (and still plays) a fundamental role.

Mobile phones, land lines, satellite phones and voice over Internet protocol (VoIP) are all

telephony technologies just one field of telecommunications. Radio, television and networks are

a few more examples of telecommunication.

. The true ‘jump’ in terms of quality came with the advent of electricity. Electromagnetic

energy, in fact, is able to transport information in an extremely fast way (ideally to the speed of


light), in a way that previously had no equals in terms of costs reliability. Therefore, we may say

that the starting point of all modern telecommunications was the invention of the electric cell by

Alessandro Volta (1800).

In ancient times, the most common way of producing a signal would be through light

(fires) and sound (drums and horns). However, those kinds’ communications were insecure and

certainly left room to improvement as they did not permit message encryption or a fast

transmission of information on a large scale

It was shortly thereafter that the first experiments on more advanced communication

system begun from 1830s that electrical telecommunication system started to appear.

Telecommunication is started at that time through

• Telegraph and telephone

• Radio and television

Telegraph and Telephone


A very early experiment in electrical telegraphy was an 'electrochemical' telegraph

created by the German physician and inventor Samuel Thomas in 1809.

Both their designs employed multiple wires (up to 35) in order to visually represent

almost all letters and numerals. Thus, messages could be conveyed.

Electrically up to a few kilometers with each of the telegraph receiver's wires. An

electrical current was sequentially applied by the sender through the various wires representing

each digit of a message.

The first commercial electrical telegraph was constructed in England by Sir Charles

Wheatstone and Sir William Cooke. It used the deflection of needles to represent messages and

started operating over twenty-one kilometers (thirteen miles) of the Great Western Railway on 9

April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the

[existing] electromagnetic telegraph" not as a new device.

Telephone


The conventional telephone was invented by “Alexander Graham Bell” in 1876, based on

his earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services

were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and

London. Bell held the master patent for the telephone that was needed for such services in both

countries.

The technology grew quickly from this point, with inter-city lines being built and

telephone exchanges in every major city of the United States by the mid-1880s.

In 1880, Bell and co-inventor Charles Sumner Tainted conducted the world's first

wireless telephone call via modulated light beams projected by photo phones. The scientific

principles of their invention would not be utilized for several decades, when they were first

deployed in military and fiber-optic communications.

Radio and Television:


In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his

students. By 1854, he was able to demonstrate a transmission across the Firth of Tavy from

Dundee to Woodhaven, a distance of two miles (3 km), using water as the transmission medium.

Addressing the Franklin Institute in 1893, Nikola Tesla described and demonstrated in

detail the principles of wireless telegraphy. The apparatus that he used contained all the elements

that were incorporated into radio systems before the development of the vacuum tube. However

it was not until 1900 that Reginald Fessenden was able to wirelessly transmit a human voice.

Television:

In December 1901, Guglielmos Marconi established wireless communication between

Britain and Newfoundland, earning him the Nobel Prize in physics in 1909 (which he shared

with Karl Braun). On March 25, 1925, Scottish inventor John Logier Baird publicly

demonstrated the transmission of moving pictures at the London department store Selfridges.


In October 1925, Baird was successful in obtaining moving pictures with halftone shades,

which were by most accounts the first true television pictures. Baird's first devices relied upon

the Nipkow disk and thus became known as the mechanical television. It formed the basis of

semi-experimental broadcasts done by the British Broadcasting Corporation beginning

September 30, 1929. However for most of the twentieth century televisions depended upon the

cathode ray tube invented by Karl Braun.

HISTORY OF CELLULAR COMPANIES IN PAKISTAN:

PAKTEL

PAKTEL limited was the first mobile network provider company whom laid the

foundation of mobile industry in Pakistan. After this new race of mobile technology Mobile

started in Pakistan

During the past decade the company built a reputation for excellence with the widest

coverage, network quality, customer services and value-added facilities that have earned us the

respect of consumer’s experts. But the general perception was that company introduced the

mobile as a status symbol and charged exorbitant rates during it early years. PAKTEL’s

progression towards becoming a leading mobile service provider primarily comes from the early

entry. The cellular networks offer services in over 200 cities and towns across the country.

PAKTEL offers the range of cellular services with real utility; it has recently decided to shift


from AMPS technology to the GSM version. It advantages are wide coverage, value added

facilities, and good customer services.

INSTAPHONE:

INSTAPHONE was a telecommunications company in Pakistan and the pioneer of

cellular industry in Pakistan. The company was initially owned by Millicom International and

was acquired later by the Arfeen Group. In January 2008, the Pakistan Telecommunication

Authority (PTA) terminated the license of INSTAPHONE due to the company’s failure to pay

outstanding dues.

MOBILINK:

The MOBILINK GSM started operation in the year 1994. The MOBILINK GSM is a

subsidiary of Oars cam telecom and market leader in Pakistan. This was the first company that

introduced the GSM technology and cut down the rates.


The company offers tariff plans that are exclusively designed to cater to the

communication needs of a diverse group of clientele, taking into account occasional users to

businessmen. To achieve this objective, MOBILINK offers both postpaid and the pre-paid (brand

name JAZZ) solution to our customers.

The company also offers advanced voice communication services, and a number of value

added services to Subscribers. MOBILINK since its start showed his enormous growth. At the

time when it entered the market it was a small player in the cellular market of Pakistan it is now

the market leader in terms of having the largest subscriber in Pakistan.

MOBILINK DSL:

Besides its cellular service recently MOBILINK has also started its DSL / Wimax

internet service in 26 major cities of Pakistan including Lahore, Karachi, Rawalpindi, Islamabad,

Faisalabad, Peshawar, Multan, Gujranwala, Gujarat, Jhelum, Sialkot, Hyderabad, Mardan,

Rahim Yar Khan, Sahiwal, Wah, Sargodha, Sheikhupura, Abbot bad, Quetta, Dera Ghazi Khan,

Ghazi Kot, Bahawalpur, Sukkur, Nawab shah & Larkana.


Company Profile:

MOBILINK GSM

Pakistan Mobile Communications Ltd (PMCL)

Type Private Limited Company

Parent or Subsidiary Subsidiary

Founded 1994

Headquarters 42 Kulsum Plaza,

Blue Area Islamabad, Pakistan

Key people President and CEO:

Zouhair A Khaliq

Products Indigo (postpaid) , JAZZ (prepaid),

MOBILINK PCO

Parent Orascom Telecom Egypt

Slogan Reshaping live

Website www.MOBILINKgsm.com


http://www.mobilinkgsm.com/

WARID:

WARID Telecom Uganda Ltd is fully owned by WARID Telecom International a

subsidiary of the Abu Dhabi Group, a large investment group active both in the UAE, Pakistan

and now numerous other markets on the African continent including Uganda, Congo and Cote de

Ivories (African area where people lived). The group has sizeable investments in various sectors

including:

• Telecommunications

• Hospitality Property development

• Oil exploration and supplies

• Banking and financial services

• Automobile industries.

This group currently providing GSM cellular services in Pakistan and Bangladesh (to

launch in October 2006) with headquarters located at Abu Dhabi UAE. WARID Telecom

purchased a license of Telecom Operator in 2004 from Government of Pakistan and launched the

service covering 28 cities of Pakistan and increasing its coverage 110 cities town highways. On

the 10th of October 2006, it was reported on the media that the launch of WARID Bangladesh

had been delayed by at least six months.

Company Profile:


WARID Telecom

Type Private limited company

Founded 2004

Headquarters 301-Dhabi Tower, Hamdan Street, Post

Box 44222, Abu Dhabi, United Arab

Emirates

Key people Chairman: Sheikh Nahayan Mabarak Al

Nahayan,

CEO Abu Dhabi Group & WARID

International: Mr. Bashir A. Tahir,

Product Zem(prepaid), Zahi (postpaid)

Slogan We Care

Web site: www.WARIDtel.com (Pakistan)

www.WARIDtel.com.bd (Bangladesh)

UFONE:

UFONE is a 100% owned subsidiary of PTCL was established to operate cellular GSM

services. The company commenced its operations, under the brand name of UFONE, from


Islamabad on January 29, 2001. After the privatization of PTCL, UFONE is now owned by

Etisalat. During the year, as a consequence of PTCL’s privatization, 26% of its shares were

acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the

management of UFONE has also been handed over to Etisalat. During the year July 2005 to June

2006, UFONE continued on the path to success. The Company further expanded its coverage and

has added new cities and highways. UFONE has network coverage in more than 750 cities,

towns and across all major highways of the country.

Company Profile:

Pakistan Telecommunication Mobile Ltd. (PTML),

UFONEType Private limited company

Parent or subsidiary Subsidiary

Founded January 29, 2001

Headquarters Islamabad, Pakistan

13-B, F-7 Markaz

Area served 2336 cities of Pakistan, GT road,

Super Highway & Motorway

Key people Abdul Aziz, CEO

Products Pre Pay, Post Pay

Parent PTCL Pakistan

Slogan It’s all about U! (Tum He Tou Ho)

Web site: www.UFONE.com

TELENOR:


http://www.ufone.com/

TELENOR Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of

TELENOR, Norway. TELENOR acquired the license for providing GSM services in Pakistan in

April 2004, and has launched its services commercially in Islamabad, Rawalpindi and Karachi

on March 15, 2005. TELENOR has its corporate headquarters in Islamabad, with regional offices

in Karachi and Lahore. On January 28, 2006 TELENOR established a call center in Lahore. The

official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf

as the guest of honor and a TELENOR delegation headed by CEO TELENOR Jon Fredrik

Banksias. On March 23, 2005 TELENOR started its services in Lahore, Faisalabad and

Hyderabad. TELENOR will be launching its services in other cities as per the roll out plan.

Company Profile:


TELENORType Public Limited Company

Founded April 2004

Key people CEO: Jon Fredrik Baksaas,

Chairman: Thorleif Enger

Headquarters Islamabad

Industry Telecommunication

Products talk shawk (Prepaid), Djuice (postpaid)

Slogan Here to help, bato bato mie

Website www.TELENOR.com

BACKGROUND OF THE ZONG

China Mobile Communications Corporation (CMCC)

China Mobile Communications (CMCC) incorporated in the year 2000, is the world's

largest telecom operator, dominating 66.5% of Mainland China’s market share. It operates as a

100% state owned entity in 31 different provinces and employs in excess of 175,000 people.

CMCC network covers 99.7% of China’s population and has over 900,000 BTS sites. Its

customer base is over 672 million and has operating revenue of $8.3 billion.

CMCC is perhaps the only cellular network that provides uninterrupted, reliable coverage

through tunnels, on highways, inside sky scraper elevators as well on top of Mount Everest. It

has a global presence in Hong Kong, Pakistan, San Francisco and London and currently has

international roaming partnerships with 406 operators in 237 countries and regions.


http://www.telenor.com/

The company is listed on the New York Stock Exchange as well as the Stock Exchange

of Hong Kong Ltd. By the end of 2011, 2G base stations exceeded 700,000 and 3G base stations

increased to approximately 220,000 covering country level and above cities which strengthened

the depth and contiguous coverage in the main districts.

The four main brands for CMCC are; Gotone (for high-end subscribers), Easy-own (for

mass), M-Zone (for youth), G3 (for 3G). TD-LTE is the future network, which will carry high

bandwidth and high quality wireless broadband business. The development of TD-LTE is a core

component of CMCC’s development strategy, where the Group will actively promote TD-LTE

scale-trial and Commercialization and drive the technical and supply chain integration of TDD

and FDD.

CMCC’s first overseas subsidiary, China Mobile Pakistan has the license to offer and

operate voice, data and all value added services in the entire country. One of the fastest growing

cellular markets in the world, Pakistan is a key region that is likely to offer expansion

opportunities as well as the chance to make a difference in the lives of a growing clientele that is

demanding and understands and appreciates better quality and service standards.

ZONG is committed on attracting and retaining the best human resource from all over

Pakistan. It also provides a working environment which satisfies the professional and personal

needs of its employees.

China Mobile is the world's largest telecom operator. Having a customer base of over 300

million customers, its network routes 700 million text messages every day and handles 250

million calls every hour. China Mobile is perhaps the only cellular network that provides

uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as

well on top of Mount Everest.


China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer

and operate voice, data and all value added services in the entire country. One of the fastest

growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion

opportunities as well the chance to make a difference in the lives of a growing clientele that is

demanding, understands, and appreciates better quality and service standards.

ZONG Pakistan:

On January 22, 2007 stated that it would sell its 88.86 percent stake in PAKTEL Ltd. to

China Mobile for $284 million, which includes the repayment of intercompany debt and China

mobile company has invested $721 million in telecom sector in Pakistan during 2007 and it

would further invest $7 million in Pakistan this year. The sale implies an enterprise value for

PAKTEL of $460 million, Millicom said in its press release. Merrill Lynch advised China

Mobile on the transaction. On 4 May 2007, PAKTEL was renamed to CM Pak. And then, on 16

May 2007, China Mobile announced that it had upped its stake in CM Pak to 100%.

ZONG is the first International brand of China Mobile being launched in Pakistan. It is

meant to empower and liberate the people of Pakistan in every nook and corner of the country. It

will become a part of their hearts, their minds and bring about a change in their lives that

everyone desired but few thought would be possible.

ZONG would offer its customers with entertaining & innovative value added services and

will empower them by giving a wide variety of products, services, & content to choose from. We

are privileged to be the pioneering country introducing this brand with others to follow. And God

willing, together we will make ZONG a success story for others to try and replicate

.


A first international step for China Mobile, ZONG aims at touching the lives of all

Pakistanis! We serve to inspire and empower the people of Pakistan with innovative technology

that keeps pace with today's fast evolving culture. Expanding our wings of coverage to all

corners, making no distinctions along the way and most of all, maintaining excellence in

connectivity everywhere we go. Affordability & Innovation are what define us, aided with a

diverse set of entertaining and informative Value Added Services. With a state of the art system,

along with other services ZONG allows and enables its users to avail the best possible Mobile

Internet bundles that are not offered anywhere else in the country making the experience, truly a

unique one!

The basic idea is to allow people to communicate at their free will! Making it a stress free

environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it

Network Coverage or Quality, it is all sorted!

ZONG is supported by ground breaking communications, trend setting Customer

Services and an unmatched Product Offering that has redefined the rules of the game!

Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with

success on every step, with a smile on everyone's face be it rain or shine, with hopes higher than

sky and the will… to 'Say it All!'

China Mobile Pakistan (CM Pak)

China Mobile Pakistan (CM Pak) is a 100% subsidiary of China Mobile. The pioneering

overseas set up of China Mobile came through acquisition of a license from Millicom to operate

a GSM network in Pakistan.


So far, CM Pak has invested more than US$ 700 million in the telecom sector in Pakistan

and an additional US$ 800 million will be invested till the end of year 2008. With ambitious

plans to cater to the fastest growing Pakistani market and to win over the ever-demanding

Pakistani customer, it will be offering unprecedented coverage, voice and data services, as well

as a wide range of tariff options to choose from.

CM Pak's edge comes from the experience and expertise of running the world's largest

telecom service and the commitment they make to setting quality and customer relations

standards. CM Pak is geared to offer neatly packaged VAS products that will benefit the

individuals, corporate as well as small businesses. Led by a team of professionals from the field

of cellular communication, CM Pak is determined to make its mark in the Pakistani market and

to change the way people communicate.

Vision statement

We shall be an indispensable digital-life partner by becoming words, eyes and ears of the

people.

CORE VALUES

Uncompromising attitude on 'responsibility makes perfection.

• I

• We

• Stakeholders


Core values I

Character

• Integrity

• Responsibility

• Pro-activeness

• Respect

• Trust

Capability

• Knowledge

• Skill

• Competence

Commitment

• To myself

• Team

• Company

• Customer

• Stakeholder

• Society


Communication & Cooperation

• Empathy

• Effective Interaction

• Unconditional Positive Regard

• Prompt

Core values WE

Customer centric is our business ideology we believe

• Customer is the source of value addition and continuous improvement.

• End user perception is consequential for all our endeavors and investment.

• Only customer centric company wins respect.

People oriented is our management philosophy we believe

• In admiring laws of nature over artificial / synthetic laws.

• Each employee has unique potential to become a talent as long as the condition is appropriate.

• Conducive atmosphere that features care, respect, trust and understanding will optimize full

employee potential.

• Human resource is the most creative and valuable asset of the company, and is the foundation

of enterprise development.

Innovation & pragmatism is our distinct character we believe

• Innovation is our social responsibility.


• Only by innovation, unique or differentiated services & products can be offered to customers.

• Innovation ensures long term sustainability and growth.

• Innovation is not mystical, every improvement and reform is an innovation

• Our spirit of innovation is pragmatic not fictional

• Pragmatic attitude ensures alignment of innovation with strategy

Team work and cooperation is our working spirit we believe

• Teamwork divides the task and multiplies the success.

• Customer perception depends on collective enterprise output, not on individual excellence.

• Cooperation and synchronization of our efforts create sustainable value and competitive edge.

• Teamwork will foster sense of belonging, honor and promote staff loyalty.

Performance driven is our inherent character we believe

• In focusing our work on company performance improvement.

• Our efforts are valuable only when they help achieve overall organizational goals.

• Visible performance as well as invisible competence continuously improves our capabilities.

• Only comprehensive, coordinated, and sustained performance makes sense for company.

Honesty and humility is our enterprise image we believe

• "Humility" inspires confidence, open mind, and respect for others.

• Honesty and humility ensure sustainable and steady business growth with resilience to adverse

conditions.

• Honesty and humility should be our inherent character for pursuing excellence.


Harmony but Diversity is our Interpersonal intelligence we believe

• Diversity stimulates sense of tolerance and flexibility, making our company vibrant.

• People with different views and approaches are source of collective wisdom,

Differences Create Value.

• Cooperative insight and collective intelligence lead to smart decision making

Core values – STAKE-HOLDERS

Customers

• We shall become a digital fabric of harmony and accord, uniting people across the nation.

Team

• We envision developing the most satisfied professionals eyeing outstanding personal and

organizational growth stimulating sense of comradeship.

Shareholders

We shall be

• Admirable for shareholders earning value and respect.

• A role model among all China Mobile overseas operations.

Partners

• Partners are our essential allies with shared aims and aspirations for mutual progress and

success.

• Partners are as good as our management.


Society

• We shall enrich people's lives and synergize the nation through future oriented digital life-style

and being socially responsible.

Code of Commercial Practice

Introduction:

We are resolute to provide our customers with an excellent service. This is only possible

if customers converse with us. We value input from every customer and are open to suggestions,

feedbacks, criticism which helps us in our efforts to provide the best services.

Company Mission“To be the leading mobile Operator of Pakistan by continuously innovating and offering

exceptional quality services; to be a good corporate citizen and envoy of friendship between

China and Pakistan”.

Vision

“Make communication exciting.

“Having said that we will strive for the following”.


GOAL AND OBJECTIVE:

Mobile communication is now a utility. You need your mobile phone. ZONG team seeks

to meet consumers all communication needs by providing the best technology at an affordable

price. It would be their prime objective to be rated as the best cellular service provider in

Pakistan by expanding their service area to every corner of the country which is to be backed by

excellent after-sales service. ZONG a fresh dynamic and customized brand befitting your

lifestyle in order that you feel it as part of your life.

A brand that you can always count on, sincerely, that understands your needs (ZONG

Z20 package in which 20 seconds billing), wishes and desires and helps you get connected with

your loved ones anywhere, anytime (ZONG to ZONG free city package).

We know that their partners Alcatel-Lucent Technologies, Ericsson Pakistan Limited,

Huawei Technologies Pakistan and ZTE Pakistan are very well-known globally for their

technical expertise and professionalism. The professionals representing their Partners will help

CM Pak achieve its goals in the shortest possible time.

As a major step towards achieving their goal of expanding their services rapidly. They

have decided to award the expansion contract to different vendors in Pakistan. These high

ambitions would certainly lead us to become a major force in the development of telecom

industry in Pakistan.

ZONG have completed acquisition of 100% shares of ZONG. US $ 723 million worth of

FDI has already been made in the country and on top of that They’ll be investing millions of

dollars in the future Let me reiterate their resolve and uncompromising commitment that China

Mobile is here to stay which is why They are planning to continuously invest to improve their


network coverage and quality. China Mobile has the resources and technical expertise to become

one of the largest operators of the country.

Company Information

China Mobiles Pakistan (CM Pak)

ZONG

Type Private limited company

Parent/subsidiary Subsidiary

Founded 05/16/07

Founder China mobile Pakistan (CM Pak)

Headquarters 7 Mauve Area, Islamabad, Pakistan

Investment Us $ 1500million

Cell sites 6300

Industry Telecommunication , wireless communication

Products Communication (Mobiles and SIM and USB)

Telephone +92-51-111222111

Fax +92-51-111031031

Slogan Sub kah do (say it all)

Web site www.ZONG.com.pk


http://www.zong.com.pk/

Management Line of ZONG

MANAGEMENT LINE OF ZONG

Management Line Name Location From

CEO Qin Lee Islambad China

CTO XuHaiyong Islambad China

CFO Feng Tuixian Islambad China

COO Sajid Mahmood Islambad Pakistan

CHRO Wai Giang fu Islambad China

Director Operations Wajid Ali Islambad Pakistan

Director Finances Amir Mahmood Islambad Pakistan

Director Sales Usman ishaq Islambad Pakistan

CITO Shahid Rauf Islambad Pakistan

As of the president of CM Pak is from china and his name is Mr. LIU Aili


ORGANIATIONAL CHART: CSC MARKTING CALL CENTER COO SALES & DISTRIBUTION

DIRECTOR FINANCE CFO PROCUREMENT

CEO

IT OPERATIONS CITO IT PROJECT

CHRO


CUSTOMER CENTER CHART

TSOs

BDO

CSR ZONG

Mobile

CSC

Account Officer

Manager

CSR Prepaid

VAS

CSR Postpaid

Connection

CSR Prepaid


DEPARETMENTS

Administration Department

Mission Statement

“To anticipate the needs of all departments and their employees, to address their demands

for creating better safe and secure friendly working environment, to accept challenges, achieving

goals and ultimately to be the No. 1 admin operation within CMCC(china mobile communication

corporation).”

Functions of Administration Department

Provision of all office equipment for use by staff e.g. Computers.

Ensuring a clean and secure office environment.

Ensuring availability of adequate lighting, water, telecommunication, email, fax, etc.

Providing, where possible, designated parking for vehicles.

Ensuring availability of stationery.

Ensuring availability of adequate photocopying services/facilities.

Provision of offices for all staff.

Setting of internal operating rules.


Finance Department

Mission Statement

“ZONG has strong financial position since its inception. China has been invested $1500

million in Pakistan for ZONG and wants to invest more. The improvement in net earnings

resulting from strong internal sales growth both postpaid, prepaid segments.”

Functions of Finance Department• Payable

• Pay Commission.

• Audit and Accounts.

• Cash Management

• Financial Accounting

• Taxation

IT (Information Technology) Department

• Mission Statement“To provide the lowest cost and highest speed systems through Automation,

Centralization and Out-sourcing.”

Functions

IT Infrastructure

• IT System and Database Management

• IT Project and Planning


• IT Operations

Marketing Department

Mission Statement

“ZONG marketing department will become the best marketing department of the industry

in terms of adding values to their brand name, improving the image of the organization, increase

in sales, with quality of people and team spirit to lead the organization towards the achievement

of short term and long term goals.”

Human Resource Department (HRD)

ZONG Pakistan has a skilled human resource planning department. As we know that

each human resource department in any organization play key role and operate like an eye of an

organization, like wise in ZONG Pakistan they are performing their functions and fulfilling their

requirement of the organization by matching the organizational needs with the employee ‟s skill,

knowledge and ability whether these needs are identified or being demanded by any department

of the ZONG Pakistan.

Human resource planning in the ZONG is basically performing different kind of functions which

are as follows;

1. Whether there is need for recruitment in the organization.

2. If there is demand from any department, they (HR department) identify the need of the

department.

3. Placement of their employees.


ZONG is newly born baby in Pakistan market, they have had strong competitors in their

fields, and they entered in the market of telecom where already the price war (price competition)

had been initiated among pioneer companies of Pakistan, including UFONE, MOBILINK,

TELENOR and WARID.

Sales and Distribution Department

Mission Statement

“To maximize the number of revenue generating subscribers by efficiently planning and

executing policies and operations related to product visibility and availability.”

Distribution

ZONG purchases equipment from four companies ZTE, Ericsson, Alcatel and Hawaii, these are

the venders and operator of ZONG distributors and franchises, CCSC (customer care service

centers) and different outlets, ZONG has CCSC and 100,000 different outlets in Pakistan.

Customer Services Department

Mission Statement

“To realize the perceived value of the customers and build higher expectations through

excellence in service.”

Customer Service Centers


The beacon of ZONG’s impression and torch bearers of a new era in customer

interaction, taking customer service into a portal of customer excitement. These are the doors to

ZONG’s first and foremost realization of its promise to excite customers with a new trend in

service, setting the tone and ambiance which is second only to your home, these are ZONG’s

arm across the country to welcome everyone to experience the comfort when a true promise is

fulfilled.

Regulatory Corporate Affairs Department

Mission Statement

“Maintain the most affable relations with the government to ensure support and

facilitation in the technical installations and the commercial activities of the organization.”

Standard & Quality of Service

• We will ensure possible service quality as per our license and the applicable legal regime

administered by the PTA.

• Customer services is at the core of our business and we will try to ensure our customers stay in

touch with loved ones at all time

• We will ensure clear and focused advertising and customer communication regarding our

products and services

• Customer services help line will abide by industry global standards.

• We will not use any unfair Commercial Practices while selling services to customers, as

prescribed under the provisions of Telecom Consumers Protection Regulations 2009.


Customer Communication & Advertising

We will ensure clear and focused advertising and customer communication regarding our

products and services, providing clear information regarding the pricing and taxation, so that our

valued customers can take well informed decisions about availing our services.

Customer touch-points and complaint handling

Customers' input received is a major contribution for the company to come up with

packages and offers which are up to the customers' expectations or even beyond expectations.

For this we ensure that we provide the maximum touch-points to our valuable subscribers to

reach us.

The channels through which our consumers can reach us are:

• Via our 24/7 helpline 310 where our representatives are available round-the-clock to furnish

help to our valued subscribers.

• 24 Customer Service Centers/ 177 Franchises spread nation-wide making customer facilitation

on the front-end in easy reach of the customers.

• Via email by writing to us at [email protected] Via Fax to 051-111-031-031

• Via P.O Box # 1810

• Via FACEBOOK – ZONG is a pioneer in launching complaint handling via this mode.

CMPak will receive complaints, queries, suggestions and requests through the above-mentioned

channels and will handle them according to the nature.

Innovative VAS


CMPak will always view possibilities keeping in view customers' needs. It has proved so

by being the fore-runner in introducing first-of-a-kind value added services; to name a few –

• Book Your Number – customers can purchase numbers of their own choice by checking

availability from ZONG website or by visiting their nearest telesales retailer.

• Take One application – using which customer can share pictures as well as videos online to

international numbers and email addresses too.

• Handset Offer – by opting for which customers purchase a handset for a mere Rs.1 and enjoy

ZONG services for a period of 1 year by receiving monthly balance and free SMS and MMS

resources too.

• Student Entrepreneur Program – by being a part of which students get an opportunity to be a

part of ZONG team and a chance to earn pocket money by selling ZONG connections, porting in

numbers to ZONG and being a ZONG associate by being able to transfer miniload to ZONG

numbers.

• CRBT application – a GPRS based service using which customers can manage their own dial

tune account on their handsets.

Customers' self-governance and information

CMPak will keep its subscribers updated about their usage and accounts (both prepaid

and postpaid). ZONG (CMPak) has given the authority to its subscribers to self-monitor their

usage details by giving them access to e Care for both prepaid and postpaid customers on the

website. By accessing these portals our customers are able to comprehend their balance

consumption, billing, and to perform activities like blocking and unblocking of their respective

numbers.


CMPak informs its customers when they are getting low on balance. A prepaid subscriber

is intimated by a recording of insufficient balance, on dialing every call, when he reaches the

limit of Rs.10 in his account and through an SMS when his account balance becomes lower than

Rs.5. Similarly our postpaid subscribers, when reach 90% of their credit limit, are sent an

intimation SMS to make them aware about their usage and billing.

Suspension of services

CMPak subscribers are not charged/liable to pay any disconnection/suspension charges.

However, services suspended due to non-payment or expiry of balance may only be restored

upon clearing of outstanding dues or recharge of balance.

Prepaid subscribers:

• A prepaid number gets blocked on request received from customer or from the company's end

in case of obnoxious/fraudulent activity confirmation from that number.

• CMPak will always verify blocking request that it is being received from the original user of

the number. Customer is verified on providing name and CNIC and in case there is a

discrepancy; address, two most dialed numbers, activation date and last recharge verification is

asked for processing the request received.

• For further making the process reliable, CMPak provides the option of getting a special tag

updated against customers' number which is fulfilled when original customer visits ZONG

Customer Service Center with active SIM and original CNIC. Upon implementation of the tag,

no action whatsoever will be performed on customer's number until he visits the Service Center

in person.


• On receiving obnoxious/fraudulent complaint against its subscriber, CMPak will issue one

warning to the user upon verification of the act. In case of non-compliance to the warning issued,

CMPak will block the services of the number in question after notifying the customer via

SMS/call.

• Customers are given the leverage of getting their number unblocked on submission of written

apology along with their CNIC copy after approval of Pakistan Telecom Authority.

Postpaid subscribers:

• Outgoing activity block

• On reaching 90% of their credit limit, CMPak will always notify its postpaid users via SMS

about their billing status.

• On reaching 100% of the defined credit limit, the outgoing activity of our postpaid customer

gets blocked but incoming remains active for another 90 days. Line rent will not be charged

during this period.

Online Blocking/Deb locking

The purpose of online blocking request cannot be served as per the mentioned point as

PTA would like to involve third level verification which as per our SLA is physical verification.

Level 1: The customer calls from his/her own MSISDN (i.e. same CLI).

Level 2: The customer calls from his/her own MSISDN, and can provide 2 kinds information at

least from the list below:

• Owner Name.


• CNIC

• Contact Address

• Subscribe date (FCA)

• Latest 2 Payment record

• 2 most dialed numbers

• Our postpaid customer can get his number blocked voluntarily as long a duration as of his

choice. The request is received by calling the helpline from the same CLI and on providiLevel 2

verification. This option can only be availed after ensuring that his/her outstanding bill is clear.

• The same number can be unblocked by calling on the helpline from a different CLI and

providing the same verification that was provided for blocking of the said number.

SIM Expiry

If new SIM is activated and not used, it is expired after completion of one year.

If SIM is active and is not recharged, would expire after completion of following validities:

State Validity

N1 10 days

60 days for Rs.100, 90 days for Rs.300, 180 days for Rs.500 and 365 days for

Rs.1000.

N2 Active State and if customer does not charge, number will move to Next state N-3

N3 Validity: 120 days (balance gets confiscated)

N4 Validity: 365 days

N5 Validity depends upon management Decision


Customer confidentiality

• CMPak will make every commercially reasonable effort to protect our customers' privacy. In

addition to this we have a secure network for the confidentiality of their information (nothing,

however, that no system is 100% secure against deliberate and targeted security breaches). Also

our customers' personal information will be safe with us and will be guarded as per laws of

Pakistan.

• Disclosure of customer's data has to be made where the designated government bodies i.e.

F.I.A, IB,ISI, etc require subscriber data from time to time, or where investigation in reported

illegal activities necessitates such disclosure.

Disputed case handling

On receiving of a disputed case of ownership, the concerned parties will be requested to

visit ZONG Customer Service Center with all original documents and proof of ownership of the

number in question and decision would be taken on base of provided CSAF and original

documents. Whosoever of the concerned parties gets verified as the original user and the rightful

owner after detailed investigation, will be facilitated accordingly.

On receiving a complaint for fraudulent port in of a number to ZONG network, complainant's

touch-point for registration of the complaint will be the donor operator.

On escalation of the said complaint to us from the concerned operator, CMPak will pursue the

case further and the portability of that number will be reverted depending on the outcome of the

investigation.

Customer Services


We will always aim at providing prompt call resolution to our customers, in the minimum time

possible, whether customer calls over the helpline or visits any ZONG outlet.

Polite and careful handling of customer will be very well taken care of at all touch-points.

Chances of customer mishandling will be minimized by taking various measures which may

include all related training and sessions of our staff pertaining to customer handling, ensuring

that implementation of customer service ethics will be very well implemented in daily dealing

with customers.

The use of langue age – verbal or written - in customer handling will be free of any jargon and

easily comprehensible by customers.

Any recommendations given for improvement in customer services will be scrutinized in light of

any complaint received leading to improvement and assurance that incident of the same nature

will not recur.

Quality of Service Standards and KPIs – related to network maintenance

QOS parameters are maintained competently and the KPIs are up held. It is ensured by proactive

performance checks that any of these KPIs are within defined threshold. Effective measures have

been taken to comply following KPIs.

CMPak operates with following parameters

.Network Availability

CMPak maintains network availability rate of 98-99%.

.Congestion Rate


Congestion Rate in CM Pak network in not greater that 4% in busy hour.

.Major and City Level Outages

Effective measures have been taken to ensure that no Outage occurs in network. However

due to unforeseen or unavoidable circumstances if any outage occurs it is made sure that it

restores within 24to 48 hours .For such case of huge outages (> 70 Sites) the customer shall be

informed after outage restoration.

Kip's Targets/Benchmark

Call connection Time less that 7 sec

Call completion Time between 96-98%

Advanced services interruption notice at least before 3 days

Call quality Mean Opinion Score is greater than 3

Sale Return

On wanting to discontinue using services, the sale can be returned by customer by visiting

ZONG Customer Service Center with active SIM and original CNIC. Upon receiving of this

request, the number will be ceased.

Service outages

Outages are of two types – Planned and unplanned.

• Planned outages are carried out when expansions, upgrades, re-parenting, migrations,

preventive maintenance are to be carried out.


• Services may get affected during these planned activities.

• Planned outages will be carried out, as is the current scenario too, in off peak hours.

• Customers would be informed via SMS beforehand regarding disruption in services that is to

take place.

• Customer touch-points will be well aware of the occurrence of these outages beforehand so

customers may be guided accordingly.

• In case of outages planned more than 30 days in advance the possible customers to get affected

will be informed 30 days prior to the outage.

• Unplanned outages are unpredicted irregular occurrences which adversely affect the service.

These outages can occur due to malfunctioning of non telecom & telecom equipment due to any

reason. It may be divided in three categories:

Critical Service is affected on larger scale or to large no. of customers.

Major Service may affect if alarms are not attended with in specified time.

• For any Critical outage response time of the team is immediate and MTTR (mean time to

return) is 30 Min while in case of any Major Outage response time of the teams are 10 min and

MTTR is 2 Hours and for Minor alarm response time is 30 Minutes with MTTR of 4 hours.

• Besides this, CMPAK has SLA (service level agreements) with vendors & suppliers having

layer 3 expertise. If issue is not resolved within given time, it's forwarded to vendor/supplier &

they are supposed to resolve within agreed time.


• CMPak will reinstate services on priority as soon as possible and will adequately inform its

customers upon their inquiry. And once the outage is over, customer will be informed

accordingly via SMS that the services have been reinstated.

• We will take necessary measures for providing equitable concessions in case of lengthy outages

due to which our customers may be facing inconveniences.

• Our customer services teams will be well-informed about these unplanned outages too in order

to be able to guide subscriber’s n their inquiries and complaints.

CMPak will adequately inform its customers whenever there are planned or unplanned network

enhancements upon query. In cases where our customers face in convenience due to lengthy

outages we will take necessary measures for providing equitable credits.

ZONG CSR ACTIVITY

ZONG employees spend a day with mentally challenged children

Under Corporate Volunteerism Program me, employees of ZONG recently visited Chambeli

Institute of Mentally Challenged Children and Physiotherapy Center located in Satellite Town,

Rawalpindi. The Institute has around 50 special children enrolled in it and has a staff of 20

people to manage and help with these children.

It was a full day event which comprised of many fun filled activities like face painting,

musical chairs, tableau by children, 3-legged race, spoon & ball race and dancing competition.

Children participated with great enthusiasm while volunteers from ZONG compassionately

arranged all these activities with help of the institute's staff.

Children also watched a cartoon movie on the multimedia and later on excitedly received

gifts, food items and goodie bags which were being distributed by ZONG employees. Each child


was presented stationery items, coloring box set, glitter pens and coloring books along with

scrumptious delights to make this day a memorable one for them. By organizing such activities

ZONG is not only integrating CSR best practices by promoting community service among its

employees but is also mentoring them to become better future leaders.

Their first hand exposure to the opportunities, challenges and conditions of community

members will inform their actions as they move to become mentors and decision makers. The

basic philosophy behind this program is to encourage and support ZONG family members to

perform community services, generating benefits for themselves, the Company and the

community.

Governing Laws & Applicable Statutes:

The provision of services by M/S CMPak Ltd. shall be governed by, and these terms and

conditions shall be construed in accordance with, the laws of Pakistan without giving effect to

the conflicts of law principles thereof. Moreover, Determinations / Decisions / Instructions of the

Pakistan.

Telecommunication Authority (PTA) – the statutory body with the function of regulating

the telecommunication industry in Pakistan – issued from time to time shall also be applicable.

Few of the applicable laws are listed as follows:

• Pakistan Telecommunication (Re-organization) Act, 1996 (as amended).

• Pakistan Telecommunication Rules, 2000 and any other Rules issued by The Government of

Pakistan from time to time.

• Pakistan Telecommunication Authority (Functions and Powers) Regulations, 2006 and any


Other PTA Regulations issued from time to time, including but not limited to the Class

Licensing and Registration Regulations, 2007 and the Telecommunication Consumers

Protection Regulations, 2009 and

• Terms and conditions of the license issued to M/S CMPak Ltd. by PTA.

PRODUCT AND SERVICES

ZONG Prepaid

ZONG Rs. 6 offer

Clarity of offer & experience worth remembering – building on the two core ingredients of

customer satisfaction; ZONG has come up with a new offer; the Rs.6 Offer Ab Laga Asal

SIXER!!

How to Activate

• *666#

How to De-activate

• Unsub to 666111


How will I be charged?

• Rs.6+tax

Perfect Package

All Together Bundles

Keeping alive the innovative campaigns and value offers for our customers, we have planned

special & exciting campaign that will cater to your needs in the best yet economical manner.

All Together Bundle Promotions

• Free on net call except 7pm-10pm

• 500 FREE SMS

• 100 FREE MMS

• 5 MB GPRS

• Bundle price: Rs 12+tax daily

How to Activate

• Dial *717# to subscribe or

• Send SUB or a blank SMS to 7171 to subscribe


How to Deactivate

• To UN sub from bundle: send unsub to 7171

ZONG Flutter

Flutter Bundle is a bouquet that offers so much @ minimum possible rate.

JUST Rs. 6 + tax + GPRS svc chg per day.

Simply send "Y" to 369 to activate your Flutter Bundle now to get DAILY:

• 90 Free On-net minutes daily

• 100 Free SMS/day

• 1 MB GPRS

• Flutter Lounge

• Call Block Service

All this and much more @ JUST Rs. 6+tax and GPRS svc chg/day. Keep enjoying with Flutter!

Good Night OfferZONG understands the needs of its customers. So here we are presenting yet another opportunity

for the customers to grab "Good Night Offer" with new timings.

Now, in just Rs. 5/- you can surf and download as much as you can between 11:00 PM - 9:00

AM.

This product will help you to download unlimited content for 10 straight hours in just Rs. 5/- per

night.


How to Activate

• Just dial *907# from your ZONG connection and get connected!

• You will receive SMS confirmation once the service get activated!-

How to Deactivate

• To unsubscribe SMS "unsub<space> gno" to 909 (unsubscription charges are Rs.5/-)

Product pricing Activation charges are Rs. 10 (Existing Hourly / Daily Package subscribers are

exempted from the subscription fee of Good Night Offer) Daily Subscription

Charges are Rs. 5/-

Note

Validity of the free hours is one day (Daily rent will be charged at 12:00 AM)

To unsubscribe SMS "UN subscription charges are Rs.5/-)

LBC (Location Based Charging)

The wait is over!

The milestone of 100+ ZONG Unlimited Offer cities all over Pakistan is achieved!


ZONG has always offered its subscribers packages with competitive rates & services keeping in

mind premium experience for all.

ZONG Unlimited Offer is another example of the norm that ZONG has set. Daily and Weekly

offers now under the ZONG Unlimited Offer umbrella, without any time slabs and restriction on

free minutes, is again superseding other similar offers available in the industry.

Location Based Charging (ZONG Unlimited Offer) has fast become a popular service. This offer

allows ZONG users to make ZONG to ZONG calls from their respective location at exciting

charges all over Pakistan. ZONG Unlimited Offer has allowed ZONG users to communicate with

each other at unbeatable rates, which is why it has become a fast favorite service among the

ZONG family.

Daily & Weekly LBC Cities

To activate this service, simply SMS the city code to 522

Price point Daily: PKR 10+tax

Validity: till 11:59 pm (1 Day with auto re-subscription)

All other product mechanics are similar to the existing Daily ZONG Unlimited Offer

Price point Weekly: PKR 63+tax

An added benefit of 150 SMS a day with Unlimited On-net calling on the Weekly Offer.

Validity: 7 days (with auto re-subscription)

All other product mechanics are similar to the existing Weekly ZONG Unlimited Offer


How To De-Activate

Simply SMS "unsub" to 522 to deactivate the service

• Daily allowed Free ZONG to ZONG Minutes – Unlimited

• As before, ZONG to ZONG calls initiated outside the ZONG Unlimited Offer boundary and all

Other Network Calls (even with-in the ZONG UNLIMITED OFFER boundaries) will be charged

as per customer's package plan

• Domestic SMS will also be charged as per package plan

• IDD Calls & SMS will be charged as per package plan

• All other product & subscription mechanics remain the same

ZONG +1

ZONG +1! With ZONG +1 offer, ZONG has revolutionized the concept of having to

choose selected Friends and Family numbers by ensuring that the ZONG family gets to talk

freely no matter what network their friends and family may be on. Customers who subscribe to

ZONG +1 will simply be able to choose their desired operator and enjoy discounted call rates of

35 paisa + tax / 20 seconds to that specific operator!

It's as simple as 1, 2, 3…

• Dial *515#

• Choose your favorite operator from MOBILINK, UFONE, TELENOR, ZONG, or WARID

• Enjoy call rates of 35 paisa / 20 second to your favorite operator and Say It All!


How to Activate

• Dial *515# and choose the desired operator from the menu or write the name of the operator

which needs to be selected and send to 515

• For example, if a customer wants to select:

• MOBILINK, he wills SMS 'MOBILINK' to 515

• System will accept MOBILINK, Jazz, Indigo & anything starting with 'm', 'j' or 'i'

• TELENOR, he wills SMS 'TELENOR' to 515

• System will accept TELENOR, Djuice & anything starting with’t’ or’d’

• UFONE, he wills SMS 'UFONE' to 515

• System will accept UFONE & anything starting with 'u', 'v' or 'y'

• WARID, he wills SMS 'WARID' to 515

• System will accept WARID, Glow & anything starting with 'w' or 'g'

• ZONG, he wills SMS 'ZONG' to 515

• System will accept ZONG, M9 & anything starting with 'z' or 'm9'

How to De-Activate

• Send "OFF" to 515

Product pricing Subscription Fee: Rs 10 + tax Daily Operator Fee: Rs 1.25 + tax

ZONG 65


Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that

delivers 100% on economy and guarantees lowest call rates to any network in Pakistan.

We promise to provide our customers with best services and offers that are transparent, simple

and miles ahead of competition; just like ZONG 65 Package

National wide Tarriff

Charging Unit 30 Seconds

Without Tax*

Voice: All networks in Pakistan 65 paisa/30 secs

SMS: All networks in Pakistan Rs. 1/SMS

MMS: All networks in Pakistan Rs. 3/MMS

GPRS Rs. 15/MB

Unlimited GPRS Rs. 400/month

Unlimited SMS Rs. 3.99/ day

Friends and Family Not Applicable

Special offers (e.g. Happy Hour, 8 Aanay, LNO,

BTO, Super Free, and Unlimited Free) Not Applicable

GST of 19.5% is applicable on all rates.

Note

Please note that all calls will be automatically disconnected after 59 minutes.


Aik Second Packages

Make call for just 4 paisa’s per second!

• All Networks. All Numbers. All Time!

• Call 5 Friends and Family numbers for just 2 paisas per second.


Network Price

ZONG to ZONG 4 paisas

ZONG to any other network 4 paisas

SMS to ZONG 75 paisas

SMS to any other network Re 1

ZONG Family and Friends numbers 5 numbers

ZONG Friends and Family rate 2 paisas

MMS Rs.3/300KB

Mobile Internet Rs.15/MB

Product pricing Customers can subscribe to ZONG Aik Second Package by dialing 900 with

one-time charges of Rs. 15 only (first time migration is free)

Package can be changed once every day.

Balance validity is based on re-charge


All CED and Taxes apply.

Note


ZONG Default Package

We promise to provide our customers with best services and offers that are transparent,

simple and miles ahead of competition.


Network Price

Call Rate (All networks) Rs 1.6 / min

SMS (All networks) Rs.1+tax

MMS (All networks) Rs. 3.00

GPRS Rs. 15/MB

Unlimited GPRS Rs. 400/month

Unlimited SMS Rs. 3.99/day

Happy Hour Happy Hour

Happy Hour Friends and Family 5 Numbers

ZONG Friends and Family rate 50 Paisas


• Happy hour needs to be activated by the subscriber; every action/modification will be charged

at Rs5

• Friends and family rate apply for 24 hours, for those customers who have subscribed for happy

hour, Friends and Family rates will not be applicable during that hour

• Happy hour can be modified once everyday

• All CED and Taxes apply.

Note


ZONG's New SIM!

ZONG's New SIM price now gives you the chance to join ZONG's network and enjoy all of

ZONG's packages and offers only for Rs 150!

ZONG now gives You Rs 75 of free airtime. All new customers will get free airtime to use as

soon as they join ZONG so that they can stay connected to their loved ones and enjoy the ZONG

experience!

Join now and Say It All with ZONG!.


Free Air Time

• Free Air Time worth Rs 75 valid for 7 days from Activation

• Non Utilized Free Air Time will not be carried forward and expires after the 7 day period/non

transferable

• MNP customers will receive free minutes based on Special MNP Recharge Offer

• Default package will be '80 Paisa Package

ZONG Family Pack

Now set yourself free from worries about your mobile bills, minutes, charging intervals ,

balance ,Late night hours , Day time hours , offer hours , non-offer hours.

ZONG now brings ZONG Family Pack. By which you, your friends or your family can talk to

freely without worry about how long you call and how much its going to cost.

Now dial 930 and set yourself free.

For example there are three ZONG prepaid subscribers called A, B and C. A can

subscribe to ZONG Family Pack by dialing 930 for a monthly charge of PKR 799+tax.

After subscription

• A calls B for free

• A calls C for free

• B calls C for free

• B calls A for free

• C calls A for free

• C calls B for free


The diagram below shows this relationship as well.

After subscription you will be able to use the service for the next 30 days.

ZONG 45

Ladies and Gentlemen, we bring you ZONG 45, the new pre-paid package of

ZONG which offers lowest call rates in the industry, with calls at 45 paisa only. We promise to

provide our customers with best services and offers that are transparent, simple and miles ahead

of competition; just like ZONG 45 Package

National wide tariff

Charging unit 20 seconds

Voice: All networks in Pakistan 45 paisa/20 secs

SMS: All networks in Pakistan Rs. 1/SMS

MMS: All networks in Pakistan Rs. 3/MMS

GPRS Rs. 15/MB

Unlimited SMS Rs. 3.99/day

Friends and Family Not Applicable

Special offers (e.g. Happy Hour, 8 Aanay,

LNO, BTO, Super Free, Unlimited Free)

Not Applicable

GST of 19.5% is applicable on all rates. `

Continuing with the best call rates in the industry, ZONG 45 also offers international calls at 45

paisa per call only. Now make as many international calls as you like without worrying about the

rate.


International

Charging Unit 20 Seconds

Without Tax*

UK (landline) 45 paisa

USA 45 paisa

Canada 45 paisa

Saudi Arabia Rs. 4.5

UAE Rs. 4.5

Iran Rs. 4.5

Kuwait Rs. 4.5

Sri Lanka Rs. 4.5

Russia Rs. 4.5

GST of 19.5% is applicable on all rates.

Countries already included in the Promo

• UK (Landline), USA & Canada {45ps / 20 sec}

• UAE, S. Arabia, Kuwait, Bahrain, Iran, Sri Lanka & Russia {Rs. 4.5 / 20 secs}

• Additional countries: Germany (LL), Ireland (LL), Spain (LL) & China (LL+M) {45PS/ 20

sec}

Note



12 Aanay Package

Call or SMS for only 75 paisas to any network and time!

Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in

Pakistan you can change the hour everyday

Ntaional wide Tarriff

Network Price

Without Tax

ZONG to ZONG 75 paisas/30 second

ZONG to any other number 75 paisas/30 second

SMS to any other network 75 Paisas

Happy Hour Rs. 4.99 per hour

ZONG Friends and Family numbers 5 Numbers

ZONG Friends and Family rate 50 Paisas

8 Aanay Offer 50 Paisas

MMS Rs. 3/300KB

Mobile Internet Rs. 15/MB

• 40 paisas extra will be charged during first minute

• 8 Aanay offer is only for one off-net number at a time and it can be changed any time

• 8 Aanay offer can be selected by dialing 907 and each addition/modification will be chargedat

Rs. 15 + tax


30 Second Charging

• ZONG 12 Aanay is available at all ZONG Sales and Services Centers and selected retail outlet

across Pakistan

• Happy hour needs to be activated by the subscriber; every action/modification will be charged

at Rs5

• Friends and family rate apply for 24 hours, for those customers who have subscribed for happy

hour, Friends and Family rates will not be applicable during that hour

• Happy hour can be modified once everyday

All CED and Taxes apply.

Note


Free Package

Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!

This is a limited time offer, so rush now before you miss the deal of a lifetime!

For the first time in Pakistan you can make free calls for life!

• Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!

This is a limited time offer, so rush now before you miss the deal of a lifetime

• During Break Time Hours call all ZONG numbers at Rs.3.99 per hour from noon to 2.00pm

and on Fridays from Noon to 4:00pm

• Now you can call upto 10 Friends and Family numbers



Network Price

ZONG to ZONG Rs. 2.00/minute

ZONG to any other network Rs. 2.00/minute

SMS to any network Rs. 0.20

ZONG Friends and Family numbers 10 numbers

- Break Time Offer (Noon to 2:00 pm) ** Rs. 3.99 per hour

- Break time offer Fridays Only(Noon to 4:00 pm). Rs. 3.99 per hour

ZONG Friends and Family rate Re. 1.00/minute

MMS Rs. 3/300KB

Super Free Number ** Free (24 Hours a day)

** Limited time offer

** All ZONG numbers

Product

pricing

Monthly Subscription Rs 500 + tax for Super Free Number

You can subscribe to ZONG Free Package by dialing 900 with onetime charges

of Rs. 15 only (first time migration to this package is free)

Balance validity is based on re-charge

Daily subscription charges are Re.1

The free number can be modified only once every month

You can choose to unsubscribe from Break Time offer by calling 31

To avail Unlimited Free numbers the subscriber needs to maintain balance of

Rs.1/number added To reactivate call 900

All CED and taxes apply.

Note



ZONG Super Free Number

That special someone desevers something special.

Now call on your one special number 24 hours - for free!

That special someone desevers something special.

Now call on your one special number 24 hours - for free!

That's right you can literally talk your heart out 24 hours a day everyday to that special someone

– all for FREE!

Details

• You can change the one super free number at the end of your subscription

• Already entered FnF numbers can be added as Super free number only after 30 days of

selection i.e.after 30 days of adding the FnF number

Product pricing Monthly subscription Rs500+Tax

This offer is for ZONG Free Package for ZONG to ZONG calls only

Dial 908 for package conversion & special number selection / modification

You can also subscribe through SMS by sending

sub <space> free <space> <mobile number> to 908

Note



Voice bundles

ZONG was launched with a commitment to add value to the customer's communication

experience. This is why ZONG has been the fastest growing telecom company in Pakistan.

ZONG has introduced numerous services that not just make communication affordable

but also make it more exciting.

Keeping all these things in perspective ZONG now launches VOICE BUNDLES for its

prepaid subscribers. Using these Voice Bundles customers will get free minutes and SMS against

an upfront payment. Customers will have 3 options available to select from. These 3 options are

mentioned below.

Voice Bundle Package

Bundle Price Free Minutes Free SMS

PKR 100 Bundle 80 100

PKR 500 Bundle 425 500

PKR 1000 Bundle 900 1000

*Customers can subscribe to these Voice Bundles by calling 912 and selecting their preferred

bundle of choice or typing “sub” and sending an SMS to 912.


Late Night Offer

ZONG now presents "Late Night Offer" which now allows ZONG subscribers to make

unlimited number of On-net calls for as long as they want as many times as they want between

0000 – 0700.

Break Time Offer

For the first time in Pakistan, ZONG offers you the benefit of calling your friends and

family freely during daytime This facility is available through Break Time Offer which is

available on ZONG Free Package. Break Time Offer is a fabulous offer from ZONG that enables

you to call any ZONG number from 12 noon to 2pm for just Rs.3.99 + tax per hour.

On Fridays the offer is valid from Noon to 4:00 pm.

There is no subscription fee or any additional charges with Break Time Offer. Any subscriber to

the ZONG FREE Package can avail this facility. To subscribe to ZONG FREE Package dial 900

from your ZONG connection and follow the simple instructions to activate ZONG FREE

Package.

Note


POST PAID solutions tailored to your needs


Package Plan

Our package plans are designed to provide you a hassle free communication &

connectivity experience while providing you with value for your money that no one else offers.

That’s not all, we offer the largest selection in plans with an assortment of add-ons to provide

you with a solution that fits like a glove!

EconoXcess

The convenience of postpaid coupled with exceptionally affordable tariffs.

Monthly Line Rent Rs 0 - 99

Free All-Net Minutes 0 100

On-Net Call Rate (30Sec) Rs 0.65 0.65

Off-Net Call Rate (30 Sec) Rs 0.65 0.65

All-Net SMS Rate (Local) Rs 1 1


ProXcess

Free voice, Data & SMS packed together with package subscription. So start calling,

texting & surfing without worrying about cost the minute you come on board.

Monthly Line Rent- Rs 299 499 699

Free All-Net Minutes 300 500 700

Free SMS 150 350 600

Free Mobile Internet 50MB 100MB 150MB

Roll Over Free Minutes Yes

On-Net Call Rate (30Sec) Rs 0.5 0.5 0.5

Off-Net Call Rate (30Sec) Rs 0.65 0.65 0.65

All Net SMS Rate (Local) Rs 0.75 0.75 0.75

SmartXcess

SmartXcess has been designed for the data savvy user who need on the go connectivity

with economical voice & SMS tariffs. SmartXcess plans are power packed with SMS, Voice &

Data, complemented with the facility of roll over minutes.

Monthly Line Rent- Rs 999 1499

2999

Free All-Net Minutes 1000 1500 3000

Free SMS 1000 1500 Unlimited*

Free Mobile Internet 250MB 500MB

Unlimited*

Roll Over Free Minutes Yes Yes Yes


On-Net Call Rate (30Sec) Rs 0.5 0.5

0.5

Off-Net Call Rate (30Sec) Rs 0.65 0.65 0.65

All Net SMS Rate (Local) Rs 0.75 0.75 0.75

The following security deposits apply:

Line Rent - Rs 0 99 299 499 699 999 1499 2999

Security Deposit (NWD & IDD) Rs 300 750 1000 1,500 2,000 2,500 3,000

5,000

Security Deposit (IR) Rs 15,000

• GPRS Base rate of Rs.15/MB applies after consumption of free Mbs.

• For all package plans voice calls will be charged on 30 Sec pulse.

• Free minutes (if applicable) on package plans will be calculated on per minute basis

• Line rent will be charged on non pro rata basis

• *Fair usage policy of 500 SMS/Day & 4GB/Month will apply on free Unlimited SMS & Data

on 2,999 line rent package

• All calls will be automatically disconnected after 59 minutes.

• Govt. Taxes apply

• Terms & Conditions Apply


ZONG Special Offer

ZONG Corporate Airport Lounges

ZONG has always prioritized your convenience. Adding a new dimension to its array of

unmatched services, ZONG takes pride in launching yet another convenience for its esteemed

customers. Introduce yourself to the ZONG Corporate Airport Lounge.

Now each time you travel on a domestic route, you can avail business services at ZONG

Corporate Airport lounge Karachi. The lounge is done in extreme taste & style. With people to

provide assistance to having television, newspaper &, magazines, you have the convenience of

hot & cold beverages, computers, Wi-Fi and the most comfortable seating arrangements. Avail

all customer services in style while you wait for your flight enjoying a hot cup of coffee.

We believe in continued relationships and have always strived to provide you the best of

services and facilities. The Corporate Lounge is yet another endeavour to extend convenience &

comfort to all our corporate clients. So next time you are flying, step in to experience your very

own ZONG Corporate Airport lounge.

Customer Selection Criteria:

Three types of memberships will be offered at the corporate Lounge;

Membership Criteria

Platinum Member Subscriber should have minimum of 3600+Revenue/Month)

Gold Member Subscriber should have minimum of 1000-3600 Revenue/Month

Non ZONG Customer Available to all Non ZONG customers with upfront charge of PKR

250 per visit


MARKETING MIX (4 Ps)

"Marketing Mix" is set of correlated tools that work together to achieve company’s

objectives, they are:

• Product

• Price

• Promotion

• Place

ProductProduct means offerings of a company, and ZONG is offering its customers Services as well as

products. In services ZONG is offering followings:

• Postpaid packages

• Prepaid packages

• Value added

Postpaid packages are generally for business class and in postpaid ZONG are offering

manyother packages like 100 line rent, 300 line rent, 600 line rent, 1200 line rent and 2000 line

rent. Prepaid packages are for low and middle class in prepaid ZONG also offer many packages

like 12 Anny, 65 paisa, free package and Aik second package. And also many exciting value

added services like missed call alert, Ramzan value time offer, dial tune, happy hour and many

more exciting offers. And products like mobile phone.


ZONG Mobile

Android Handset

ZONG brings to you the new Android handset based on the latest V 2.2 - Froyo Android

operating system and that too at an unbelievable price. The Android phone is packed with

numerous features that will revolutionize the handset market. You can know your exact

Location, find Places to eat or shop or find an ATM near you with a single Touch on the screen.

• Handset along with the ZONG SIM for Rs. 10,999.

• Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him

• Rs 450 of balance divided over 3 moths (Rs 150/month)

• 8MB free GPRS per month for 6 month

Features of Android Handset

• CPU – 528 MHz QUALCOMM processor


• 3.2 MP camera

• Bluetooth & Wi-Fi

• EDGE supported

• USB

• Accelerometer

• Proximity sensor

• email support

ZONG usb

ZONG has finally launched its high-speed wireless Broadband services in major cities of

Pakistan. This service will be available with a USB Stick which is supported by a built in SIM

with EDGE/GPRS activated. After you have bought the SIM simply you have to plugin in the

USB in USB port, and you will be asked to set up some basic instructions and voila you can

access the internet on the go.

• Price Rs. 8,000/-

• Unlimited GPRS package Rs. 400/month + tax

SMS Charges

• Domestic - Rs. 0.5/SMS +tax

• International - Rs. 5/SMS +tax

• Each month the users will have to recharge the SIM account to continue using uninterrupted

services @ Rs. 400+tax.


ZONG Handset N281

ZONG is all set to shake the telecom industry with its startling new Touch

Screen phone being offered at an unbelievable price. Along with this splendid Touchscreen

handset and high-quality camera you will also get an incredible bundle deal of free GPRS and

balance to make calls and SMS to any network in Pakistan.



• Rs 300 of balance divided over 3 months (Rs 100/month)

• 6MB free GPRS per month for 3 months

Features of Handset N281

• Touch Screen

• 2 MP Camera

• EDGE Support

• FM Radio

• 20MB Internal Memory

• Micro SD card Supported

• 8 Pre-Loaded Bookmarks (which include Facebook, Gmail, Google, CricInfo, ZONG,

Wikipedia, Yahoo)


ZONG Handset R231

The R-231's sleek and stylish design along with its music related functions.

The handset is packed with numerous features and a remarkable bundle offer of free calls and

SMS to any network in Pakistan.


• Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him

• Rs 225 of balance divided over 3 months (Rs 75/month) balance is valid for on-net call.

Off-net calls and SMS


Features of Handset R231

• 2 MP Camera

• EDGE Support

• FM Radio

• 34MB Internal Memory

• Micro SD card Supported


ZONG Handset G2201

Following the immense success of our previous affordable handset offers, ZONG is back

with another handset deal with the latest affordable handset offer that is bound to catch your

interest and attention. The stylish and affordable G 2201 handset coupled with an amazing

bundle offer from ZONG.



• 1000 minutes (on-net)

• 1000 SMS (on-net)

• 2MB free GPRS

• Validity of free resources: 15 days

Features of Handset G2201

• FM Radio

• GPRS Supported

• Torch


ZONG Handset R221

The stylish R-221 is an amazing handset packed with a camera, FM Radio, Torch and

GPRS. Its classy look and features will definitely attract you.


• Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him

• Rs 150 of balance divided over 3 months (Rs 50/month) balance is valid for on-net call. Off-net

calls and SMS


Features of Handset R221

• 0.3 MP Camera

• GPRS

• FM Radio

• Torch


ZONG Handset Z100

The new stylish handset comes with 1000 free minutes and 1000 free SMS but that's not

all, among a number of features ZONG is now offering the handset in two different colors to

provide the valued customers with the choice as per their preference.


• 1000 minutes (on-net)

• 1000 SMS (any network)

• Validity of free resources: 15 days

Features of Handset Z100

• Slim and smart

• Torch

• FM Radio with loudspeaker

• Color Display

• 300 Phonebook entries

• 100 SMS storage


Available at CSCs of the following cities

• Faisalabad

• Lahore

• Hyderabad

• Multan

• Gujranwala

• Peshawar

• Karachi

• Islamabad

• Rawalpindi

Price

ZONG is offering its products and services at a low price so ZONG is using price

penetration because all the packages (postpaid and prepaid) are very low priced and also other

value added services are also very low in cost. Some of them are absolutely free of cost like:

• Missed Call Alert

• MNP

• Conference Call

As UFONE is giving its customers Uth package and it charge its customer’s hourly rate

but

ZONG gives its customers a package called location base charging it charge you only one time

charges and then whole day free and many more other.


Promotions

ZONG is promoting its products and services in many ways like:

• Print media

• Billboards

• TV ads

• Mobile Promotions

• Internet

In print media print ads and newspapers are include if ZONG is offering something in a

specificplace than ZONG use print media like print ads and newspapers.

Billboards are use in all over the country. On many TV channels Ads are promoting

ZONG. Mobile promotions like in Multan and Lahore when trucks and buses decorated with

ZONG logos and advertising about LBC (Location Base Charges) and Lahore unlimited offers.

On many websites ZONG is promoting its packages and offers and also ZONG has its own

commercial web site www.ZONG.com.pk.

Place

Place means that how a company reach to its customers or how a customer can get product of a

company. ZONG is reaching to its customers in the following manners:

• Franchises

• Customer service centers

• Retailers

• Through Student Entrepreneurs


http://www.zong.com.pk/

Franchises and customer service centers are there for customers and also customers can get

ZONGs products and services from retailers and student entrepreneurs.

PAK CHINA FRIENDSHIP BUNDLE

ZONG offers the most affordable international call bundle for calling China, the Pak-

China Friendship Bundle. Pak-China Friendship dates more than half a century back in time, and

over all these years the Chinese nation and the people have extensively contributed toward

progress and development of Pakistan via host of historic and on-going projects.

These projects vary from some of the most critical defense projects to commercial joint

venture and business investments. ZONG itself is reflection of this long standing cooperation and

brotherhood that has continued to thrive between the two ends of the Silk Route. Over the years,

the number of Chinese professionals working in Pakistan has grown manifold, and our Chinese

friends have a round-the-year need of calling China to reach out for home and staying connected

with their loved ones.

In addition, the Pakistani businesses are also trading extensively with Chinese companies.

Considering the need for our customers, and potential customers, to bridge the geographical

distance between Pakistan and China, this new offering from ZONG effectively provides the

most affordable connectivty via International Calls to China.


The bundle offers a wide range of options for all strata of China calling customers to subscribe

any bundle of choice as per their calling needs, convenience and personal economy.

Call to Action

• Dial *138# to subscribe

• Dial *139# to un-subscribe

Subscriber Eligibility

All Prepaid and Postpaid ZONG customers

Bundle Details

Pak-China Friendship

Bundles (IDD ChinaBundles) Price (PKR) (excl. tax) Free Minuts

Validity

Daily Rs. 10 12 1 Day

Weekly* Rs. 50 60 7 Days

15 Days* Rs. 100 120 15

Days

Monthly 1 Rs. 500 600 30

Days

* The Weekly and 15 Days Bundle shall be available only for Prepaid Customers.

• Customer to subscribe to bundles via USSD Short Code *138#

• Customer to un-subscribe to bundles via USSD Short Code *139#


• Subscription validity is recursive, once subscribed to a bundle the customer remains subscribed

to bundle till the time he/she UN-subscribes.

• Offer available on all prepaid and postpaid packages. However, Weekly and 15 Days bundles

are available only for prepaid customers.

• In case of Postpaid, the first subscription of monthly bundle shall be valid till end of current

billing cycle. After current billing cycle, the validity of monthly bundles shall be till end of one

month billing cycles.

• Free minutes valid for 24 hours a day

• International SMS to all destinations (including China) will be charged as per standard tariff

• Premium numbers are not eligible for the discount. International Roaming subscribers (own &

visiting) not eligible

• Government taxes apply. All bundle prices mentioned above are Exclusive of Tax. - See more

Pakistan’s Best Daily SMS Bundle @ PKR2.50 + tax!

ZONG always focuses on giving YOU innovative yet hassle-free products to make your

SMS communication easier! ZONG was the first operator in Pakistan to introduce Daily SMS

Bundle to provide YOU with the simplest means to SMS 24/7. ZONG now has the largest

variety of SMS Bundle packages for YOU to choose the package most suitable for YOUR

lifestyle.

ZONG now introduces its latest SMS Bundle – Pakistan’s Best Daily SMS Bundle

@PKR 2.50 + T. To subscribe dial *704# from your mobile.


With Pakistan’s Best Daily SMS Bundle @PKR 2.50 + T, ZONG proves it offers the best range

of SMS packages for YOU to select – Now Say It All and SMS It All – only with ZONG!

500 SMS for whole day for only Rs 2.50 + T On exceeding 500 SMS, additional SMS will be

charged as per tariff plan This bundle is valid for 24 hours only In order to re-subscribe, your

number should be active and you must have sufficient balance available.

Helpline

To speak to ZONG’s customer services team, please dial 310 from your mobile.

ZONG Internet

Time based packages – pay by the minut Volume based package – pay by the MB

consumed

Hourly Package Default Package

Daily Value Package Mini Internet Package

Daily Unlimited Package Monthly Package 2GB

Weekly Package Monthly Package Truly Unlimited

Good Night offer

Hourly Package

Pricing

Initial Activation Charges Rs. 10(one-time only)*

Cost per Minute Rs. 0.25/minute

Activation:

Dial 905 to activate.


Notes:

• The validity of this Hourly Package is 30 days.

• After its expiry, the default internet charges will be applied as per the data plan subscribed by

the user. If the subscriber chooses to get the same Hourly Package again after 30 days, he can do

it again by dialing 905.

Daily Value Package

What You Pay:

Initial Subscription Charges* Rs. 10

Daily Charges Rs. 5/day

*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package.

What You Get:

Daily FREE Minutes 60 minute

Every additional minute Rs.0.25/min

Activation:

Dial *906# to activate.

Note:

• The validity of one FREE hour everyday is 24 hours.

• The Daily Charges of Rs.5 are renewed every day.

• To unsubscribe, SMS “unsub” to 909 (Unsubscription Charges: Rs.5)

• This package is valid for ALL prepaid ZONG customers.


Daily Unlimited Package

What You Pay:


Daily Charges Rs. 10/day

*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or

Daily Value Package

What You Get:

Daily 24 hrs UNLIMITED Internet

Activation:

Dial *909# to activate OR SMS “ESUB dailyunlimited” to 906

Note

• The Daily Charges of Rs.10 are renewed every day.

• To unsubscribe, SMS “unsub dailyunlimited” to 909 (Unsubscription Charges: Rs.5).

• This package has NO usage caps! It’s a limited time offer*


Weekly Package

What You Pay:


Weekly Charges Rs. 35/week


Daily Value Package


What You Get:

Send "unsub<space>weekly" to 909@ Rs. 5/sms.

Daily FREE Minutes 120 minutes

Weekends (Sat & Sun) UNLIMITED

Activation

Dial *910# to activate OR SMS “ESUB weekly” to 909.

Note

• The weekly charges of Rs.35 are renewed every week.

• To unsubscribe, SMS “unsub weekly” to 909 (Unsubscription Charges: Rs.5)

• If more than 120 mins are consumed on weekday, they are charged at Rs.0.25/min.

• This package is valid for ALL prepaid ZONG customers

Good Night Offer

What You Pay:


Daily Charges Rs. 5/night


Daily

Packages or Weekly Package


What You Get:

Every Night 11 PM to 9 AM UNLIMITED Internet

Activation:

Dial *907# to activate

Note:

• The daily charges of Rs.5 are renewed every day at 11 PM and are valid upto 9 AM the next

day. For example, if you subscribed to this package at 7:00 PM, then the validity will start at

11:00 PM and remain until 9:00 AM the next morning"

• To unsubscribe, SMS “unsub gno” to 909 (Unsubscription Charges: Rs.5)

• Any usage outside the 11 PM - 9 AM window is charged at Rs.0.25/min.


Default Package

Pricing

Initial Activation Charges NONE

Cost Rs. 15/MB Rs.0.94/64KB)

Activation

No need to activate. This is the Default Package.

Just open the browser on your mobile phone & start surfing!

Mini Internet Package


What You Pay:

Initial Subscription Charges* NONE

Daily Charges Rs. 3.99

What You Get

Daily 24 hrs 4 MB Internet

Activation

SMS “SUB” to 5909

Notes:

• The Daily Charges of Rs.3.99 are renewed every day.

• To unsubscribe, SMS “unsub” to 5910.

• After consumption of free 4 MBs, every additional MB will be charged at Default Package rate.

• This package is valid for ALL prepaid ZONG customers

Monthly Package (2GB)

What You Pay


Monthly Charges Rs. 200

What You Get

Monthly 2 GB Internet

Activation

Dial *908# to activate OR SMS “SUB 2gb” to 905.


Note:

• Dial *102# to check remaining data balance.

• After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.

• Call 310 to unsubscribe.

Monthly Truly Unlimited

What You Pay


Monthly Charges Rs. 999

What You Get

Monthly UNLIMITED Internet

Activation

SMS “SUB UNLIMITED” to 905.

Note:

• Dial *102# to check remaining data balance.

• After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.

• Call 310 to unsubscribe.

SMS Bundles


ZONG’s latest SMS Bundles now give YOU the freedom to choose from a variety of

SMS packages tailored to suit your budget & needs! Keeping YOUR needs in mind, ZONG

offers a diverse range of SMS Bundles for its valued customers.

From Daily to Weekly to Monthly and much more, ZONG has the package best suited for

you. You can now select the perfect package custom-made to fit y`our lifestyle and usage trend

while keeping the affordability in check! Remember to Say It All with ZONG!

Daily Bundle

• 500 SMS & 100 MMS for whole day only for Rs. 3.99

• On exceeding 500 SMS, additional SMS to be charged as per tariff plan

• This bundle would be valid for 1 day only * In order to re-subscribe your number should be

active and you must have sufficient balance available

Weekly Bundle

• 1000 SMS for whole week only for Rs. 10

• On exceeding 1000 SMS, additional SMS to be charged as per tariff plan

• This bundle would be valid for 7 days only

• In order to re-subscribe your number should be active and you must have sufficient balance

available

Fortnightly Bundle

• 500 SMS / day for 15 days for only Rs. 50

• On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan

• This offer would be valid for 15 days only


• In order to re-subscribe your number should be active and you must have sufficient balance

available

Monthly Bundle

• 500 SMS / day for 30 days for only Rs 80

• On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan

• This offer would be valid for 30 days only

• In order to subscribe your number should be active and you must have sufficient balance

available

Helpline

To speak to ZONG’s customer services team, dial 310 for the customer helpline Just SMS

<ESUB> to 700. You would receive an SMS asking you to choose from the following bundles –

send a reply with 1 for daily, 2 for weekly, 3 for fortnightly, 4 for monthly.

To unsubscribe, SMS <unsubscribe> to 700

Note

ZONG will SMS you to confirm your package details and charges. Your subscription will

automatically begin and you can start using your SMS bundle.


Recharge option

Mini load

Get the balance loaded from any ZONG outlet for as low as Rs. 10* and upto Rs. 5,000*

Note

Taxes apply

Card denominations

Get the balance via scratch cards in Rs. 100*, Rs. 300*, Rs. 500* or Rs. 1,000* from any ZONG

outlet

Note

Taxes apply

Recharge ValidityZONG

Denomination (Rs) Mini Load Validity(Days) Scratch Card Validity(Days)

10-50 15

51-99 30

100-299 60 60

300-499 90 90

500-999 180 180

1,000 or more 365 365


Example 1- For same denomination loaded twice or more in one day, validity period will be the

same.

If a customer recharges a scratch card of Rs 100, immediately followed by another scratch card

of Rs 100, the total balance accumulated in the customer's account will have a validity of 60

days.

Example 2 - The validity shall be that of the highest denomination of amount loaded.

• If a customer recharges 2 scratch cards on the same day: one is of Rs 100 and the other one is

of Rs 1,000 then as the validity period of scratch card Rs 1,000 is higher (365 days) it will take

precedence i.e. the validity period for total amount loaded on that day would be 365 days.

• If customer loaded Rs 1,000 (validity 365 days) on 2nd of the month and Rs 100 (validity 60

days) on 12th of the same month, the validity of his balance on 12th will be 355 days as validity

is dependent on highest denomination of amount loaded.

Payment Options

Now ZONG Customers can pay their post paid bills and prepaid can buy recharge round the

clock using multiple options

• ATM

• Call Center of your bank

• Online Banking

At the moment the service is available for Soneri Bank, UBL and MCB customers.

More Banks coming soon.


MNP Campaign

Keep your existing number and change your network to ZONG because ZONG is the only

network which gives widest coverage, most affordable rates, & variety of packages & offers

Click here to activate online http://203.82.55.30/mnp/

How to Activate

You can also dial 0314-3334455 or visit your nearest retail/ topshop, Franchise, or CSC to

change your network to ZONG


Note: All amounts in Rs millions.

ZONG

Summarized income statement

Year ended 2008 2009 2010 2011 2012

Revenue 63140 60149 59098 62126 58073

Less: Mark

up/Return

34648 21064 18690 19548 17006

Gross profit 28492 39085 40408 42578 41067

Operating

expense

Administrative

expense

34477 27192 27595 29202 25449

Bad debts written

off directly

1302 908 1236 996 789

Less: Total

operating expense

35779 28100 28831 30198 26238

Operating profit (7287) 10985 11577 12380 14829

Add: Other

income

3958 4267 4466 4833 5220

Earnings before

interest and tax

(3329) 15252 16043 17213 20049

Less: Interest 848 909 406 487 483

Profit before tax (4179) 14343 15637 16726 19566

Less: Taxation (1464) 5020 5473 5854 6848

Profit after tax (2715) 9323 10164 10872 12718


ZONG

Summarized Balance sheet

Year ended 2008 2009 2010 2011 2012

(Millions) (Millions) (Millions) (Millions) (Millions)

Asset

Current asset 39064 54220 54464 57757 64298

Bank others asset 15044 22097 22206 23103 23088

Operating fixed asset 82800 77731 76894 76197 74298

Total asset 137448 154048 153564 157057 162334

Liability & equity

Current liability 21914 18572 33876 34749 36485

Long term liability 21914 34132 19071 19753 19886

Total liability 43828 52704 52947 54502 56371

Equity

Capital 51000 51000 51000 51000 51000

Other liability 42620 50344 49617 51555 54963

Total equity 93620 101344 100617 102555 105963

Total liability and

equity

137448 154048 153564 157057 162334


ZONG


Vertical analysis

Year ended 2008 2009 2010 2011 2012

Revenue 100% 100% 100% 100% 100%

Less: Mark

up/Return

54.874 35.019 31.625 31.465 29.283

Gross profit 45.125 64.98 68.374 68.534 70.716

Operating

expense

Administrative

expense

54.6 45.207 46.693 47.00 43.822

Bad debts written

off directly

2.062 1.5 2.09 1.60 1.358

Less: Total

operating expense

56.666 46.717 28.785 48.60 45.181

Operating profit (11.541) 18.24 19.58 19.927 25.553

Add: Other

income

6.28 7.049 7.556 7.778 8.954

Earnings before

interest and tax

(5.272) 25.35 27.146 27.706 34.523

Less: Interest 1.34 1.511 0.686 0.783 0.831

Profit before tax (6.615) 23.845 26.459 26.922 33.692

Less: Taxation (2.31) 8.345 0.26 9.422 11.797

Profit after tax (4.2) 15.499 17.198 17.499 21.9


ZONG


Horizontal analysis

2008 2009 Difference %

Revenue 63140 60149 -2991 -4.72

Less: Mark

up/Return

34648 21064 -13584 -47.671

Gross profit 28492 39085 10437 36.63

Operating

expense

Administrative

expense

34477 27192 -7285 -21.13

Bad debts written

off directly

1302 908 -394 -30.26

Less: Total

operating expense

35779 28100 -7679 -21.46

Operating profit (7287) 10985 18272 250.74

Add: Other

income

3958 4267 309 7.8

Earnings before

interest and tax

(3329) 15252 18581 558.15

Less: Interest 848 909 61 7.19

Profit before tax (4179) 14343 18522 443.38

Less: Taxation (1464) 5020 6484 443.3

Profit after tax (2715) 9323 12038 443.38


ZONG


Horizontal analysis

2009 2010 Differences %

Revenue 60149 59098 -1051 -1.74s

Less: Mark

up/Return

21064 18690 -2374 -12.7

Gross profit 39085 40408 1323 3.38

Operating

expense

Administrative

expense

27192 27595 403 1.48

Bad debts written

off directly

908 1236 328 36.12

Less: Total

operating expense

28100 28831 731 2.6

Operating profit 10985 11577 592 5.38

Add: Other

income

4267 4466 199 4.66

Earnings before

interest and tax

15252 16043 791 5.18

Less: Interest 909 406 -503 -55.18

Profit before tax 14343 15637 1294 9.02

Less: Taxation 5020 5473 453 9.02

Profit after tax 9323 10164 841 9.02


ZONG


Horizontal analysis


Revenue 59098 62126 3028 5.12

Less: Mark

up/Return

18690 19548 858 4.59

Gross profit 40408 42578 2170 5.37

Operating

expense

Administrative

expense

27595 29202 1607 5.82

Bad debts written

off directly

1236 996 -240 -19.41

Less: Total

operating expense

28831 30198 1367 4.74


Add: Other

income

4466 4833 367 8.21

Earnings before

interest and tax

16043 17213 1170 7.29

Less: Interest 406 487 81 19.95


Less: Taxation 5473 5854 381 6.96

Profit after tax 10164 10872 708 6.96


ZONG


Horizontal analysis


Revenue 62126 58073 -4053 -6.52

Less: Mark

up/Return

19548 17006 -2542 -13.00

Gross profit 42578 41067 -1511 -3.54

Operating

expense

Administrative

expense

29202 25449 -3753 -12.85

Bad debts written

off directly

996 789 -207 -20.78

Less: Total

operating expense

30198 26238 -3960 -13.11


Add: Other

income

4833 5220 387 8.00

Earnings before

interest and tax

17213 20049 2836 16.47

Less: Interest 487 483 -4 -0.82


Less: Taxation 5854 6848 994 16.97

Profit after tax 10872 12718 1846 16.97


ZONG


Vertical analysis

2008 2009 2010 2011 2012

Asset

Current asset 28.813 35.196 35.466 36.774 39.608

Others asset 10.945 14.344 14.46 14.709 14.222

Operating fixed asset 60.240 50.458 50.072 48.515 45.768

Total asset 100% 100% 100% 100% 100%

Liability & equity

Current liability 15.943 12.055 22.05 22.125 22.475

Long term liability 15.943 22.156 12.418 12.576 12.25

Total liability 31.886 34.211 34.468 34.701 34.725

Equity

Capital 37.10 33.106 33.21 32.472 31.416

Other liability 31.00 32.68 32.31 32.82 33.857

Total equity 68.1 65.786 65.52 65.292 65.273

Total liability and

equity

100% 100% 100% 100% 100%


ZONG


Horizontal analysis


Asset

Current asset 39064 54220 14616 36.90

Others asset 15044 22097 7053 46.88

Operating fixed asset 82800 77731 -5069 6.12

Total asset 137448 154048 16600 12.07

Liability & equity

Current liability 21914 18572 -3342 -15.25

Long term liability 21914 34132 12218 55.75

Total liability 43828 52704 8876 20.25

Equity

Capital 51000 51000 0 0

Other liability 42620 50344 7724 7.27

Total equity 93620 101344 7724 7.27

Total liability and

equity

137448 154048 16600 12.07


ZONG


Horizontal analysis


Asset

Current asset 54220 54464 244 0.45

Others asset 22097 22206 109 0/49

Operating fixed asset 77731 76894 -837 -1.07

Total asset 154048 153564 -484 0.31

Liability & equity

Current liability 18572 33876 15304 82.4

Long term liability 34132 19071 -1506 -44.125

Total liability 52704 52947 243 0.45

Equity

Capital 51000 51000 0 0

Other liability 50344 49617 -727 -1.44

Total equity 101344 100617 -727 -1.44

Total liability and

equity

154048 153564 -484 -0.31


ZONG


Horizontal analysis

2010 2011 Difference

s

%

Asset

Current asset 54464 57757 3293 6.046

Others asset 22206 23103 897 4.03


Total asset 153564 157057 3493 2.27

Liability & equity



Total liability 52947 54502 1555 2.93

Equity

Capital 51000 51000 0 0

Other liability 49617 51555 1938 3.9

Total equity 100617 102555 1938 3.9

Total liability and

equity

153564 157057 3493 2.27


ZONG


Horizontal analysis


Asset

Current asset 57757 64298 6541 11.32

Others asset 23103 23088 -15 0.06


Total asset 157057 162334 5277 3.35

Liability & equity



Total liability 54502 56371 1869 3.42

Equity

Capital 51000 51000 0 0

Other liability 51555 54963 3408 6.66

Total equity 102555 105963 3408 6.66

Total liability and

equity

157057 162334 5277 3.35


RATIO ANALYSIS

Gross profit ratio

=Gross profit / net sales*100

Year 2008

=28492/63140*100

=45.125%

Year 2009

=39085/60149*100

=64.98%

Year 2010

=40408/59098*100

= 68.374%

Year 2011

=42578/62126*100

=68.534%

Year 2012

=41067/58073*100

=70.716%


year 2008 year 2009 year 2010 year 2011 year 20120.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

Gross Profit Ratio

Gross Profit Ratio

Interpretation: the answer of gross profit is decreasing and this is not favorable .the gross profit

must be increases.

Net Profit ratio

=profit /net sales*100

Year 2008

=-2715/63140*100

=-4.2%

Year 2009

=9323/60149*100

=15.499%

Year 2010


=10164/59098*100

=17.199%

Year 2011

=10872/62126*100

=17.499%

Year 2012

=12718/58073*100

=21.9%

year 2008 year 2009 year 2010 year 2011 year 2012

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Net profit Ratio

Net profit Ratio

Interpretation: the answer of net profit ratio is favorable and it increases from -4.2% to 21.9%

in 5 years which is favorable.


Operating profit

=operating profit/net sales*100

Year 2008

=7287/63140*100

=11.54%

Year 2009

=10985/60149*100

=18.29%

Year 2010

=11577/59098*100

=319.58%

Year 2011

=12380/62126*100

=19.92%

Year 2012

=14829/58073

=25.553%



5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

Opearing Profit Ratio

Opearing Profit Ratio

Interpretation: again the answer of operating ratio is favorable and it increases from year 2009

to 2012 which is very favorable for organization.

Operating expense ratio

=operating expense/net sales*100

Year 2008

=35779/63140*100

=56.66%

Year 2009

=28100/60149*100

=46.717%


Year 2010

=28831/59098*100

=48.78%

Year 2011

=30198/62126*100

=48.6%

Year 2012

=26238/58073*100

=45.18%


10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Operating expense Ratio

Operating expense Ratio


Interpretation: the answer of operating expense ratio is decreasing which means that

organization has cut down its expenses which are favorable indication for the organization.

Return on asset

=Income/total asset

Year 2008

=-2715/137448

=-0.019 Rs

Year 2009

=9323/154048

=0.06 Rs

Year 2010

=10164/153564

=0.066 Rs

Year2011

=10872/157057

=0.069 Rs

Year 2012


12718/162334

=0.078 Rs


-0.04

-0.02

0

0.02

0.04

0.06

0.08

0.1

Return on Asset

Return on Asset

Interpretation: the contribution of assets to income generation is increasing from -0.019 to

0.078 which is an indication that organization uses its assets very effectively. The answer is

favorable for organization.

Return on equity

=Income/ equity

Year 2008

=-2715/93620

=-0.029 Rs

Year 2009


=9323/101344

=0.091Rs

Year 2010

=10164/100617

=0.10 Rs

Year 2011

=10872/102555

=0.106 Rs

Year 2012

=12718/105963

=0.12 Rs



-0.04

-0.02

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

Return on Equity

Return on Equity

Interpretation: the answer of return to equity is increases from 2010 to 2012 which is also in

favor of the organization.

Total Asset turnover ratio

=Sale/asset

Year 2008

=63140/137448

=0.459 Rs

Year 2009

=60149/154048


=0.39 Rs

Year 2010

=59098/153564

=0.38 Rs

Year 2011

=62126/157057

=0.395 Rs

Year 2012

=58073/162334

=0.3577 Rs



0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

Total asset Turnover

Total asset Turnover

Interpretation: the answer to this ratio is decreasing year to year which is not a good sign for

the organization as it shows that assets are not properly utilizing by the side of the organization.

Debt ratio

=Debt/asset

Year 2008

=43828/137448

=31.88%

Year 2009

=52704/154048

=34.21%


Year 2010

=52947/153564

=34.47%

Year 2011

=54502/157057

=34.7%

Year 2012

=56371/162334

=34.72%


30.50%

31.00%

31.50%

32.00%

32.50%

33.00%

33.50%

34.00%

34.50%

35.00%

Debt Ratio

Debt Ratio


Interpretation: the answer of debt ratio is in maintaining range the organization has to further

maintain it on a reasonable range.

Debt to equity

=Debt/ equity

Year 2008

=43828/93620

=46.81%

Year 2009

=52704/101344

=52%

Year 2010

=52947/100617

=52.62%

Year 2011

=54502/102555

=53.14%

Year 2012

=56371/105963


=53.19%


44.00%

46.00%

48.00%

50.00%

52.00%

54.00%

Debt to Equity Ratio

Debt to Equity Ratio

Interpretation: the answer of debt to equity ratio is also not constant; the organization has to

maintain its debt to equity structure.

Working capital

=Current asset- current liability

Year 2008

=39904-21914

=17690 Rs

Year 2009

=54220-18572


=35648 Rs

Year 2010

=54464-33876

=20588 Rs

Year 2011

=57757-34749

=23008 Rs

Year 2012

=64298-36485

=27813 Rs



5000

10000

15000

20000

25000

30000

35000

40000

Working Capital

Working Capital

Current ratio

=current asset/ current liabilities

Year 2008

=39904-21914

=1.8 Rs

Year 2009

=54220/18572


=2.91Rs

Year 2010

=54464/33876

=1.6 Rs

Year 2011

=57757/34749

=1.66 Rs

Year 2012

=64298/36485

=1.76 Rs


0.5

1

1.5

2

2.5

3

3.5

Current Ratio

Current Ratio


Interpretation: the covering ability of firms to pay of its current liability from the side of the

current assets is not so good as the current ratio answer is improving from year to year but it not

meet the standard of 2:1.

TIER

=EBIT/Interest

Year 2008

=-3329/848

=-3.92 Rs

Year 2009

=15252/909

=16.77Rs

Year 2010

=16043/406

=39.51Rs

Year 2011

=17213/487

=35.34Rs

Year 2012

=20049/483

=41.5Rs


year 2008 year 2009 year 2010 year 2011 year 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TIER

TIER

Interpretation TIER measure the firm interest Paying ability. The ZONG Company has more

ability to pay interest.

Earnings per share

=Net income/Outstanding common stock shares

Year 2008

=-2715/5100

=-0/53Rs

Year 2009

=9329/5100


=1.82Rs

Year 2010

=10164/5100

=1.99Rs

Year 2011

=10872/5100

=2.13Rs

Year 2012

=12718/5100

=2.49 Rs


-1

-0.5

0

0.5

1

1.5

2

2.5

3

Earnings per share

Earnings per share


Interpretation It measures the investor how much earn on its common stock shares.

In this EPS is -0.53 to 2.49 in the 5 years.

Note: All amounts in Rs millions.


PORTER FIVE FORCE MODEL

Five forces looks at five key areas namely threat of new entry, power of buyers, power of

suppliers, threat of substitutes, and competitive rivalry.

Threat of Potential Entrant

As government of Pakistan is showing liberalism in case of telecommunication sector

and opened its policies to award new licensees to new mobile service providers so threat of new

entry is high.


Bargaining Power of Buyers

Power of buyer is high in telecommunication sector. There are five market players and

players are offering different packages at different prices and a situation of price war is

running.

Buyers have a power to buy any package which is suited to them.Cost of switching from

one company package to other company package is low. Hence, power of buyers is high.

Bargaining power of Suppliers

•The power of suppliers is low in case of telecommunication sector.

Threat of Substitute

Government also gave so many land lines and wireless local loop licenses to different

companies like PTCL wireless local loop, GO CDMA, WORLD CALL etc. these services in

future will be like mobile phone services like they are planning to offer services a lot but

currently they are offering SMS and CLI services to their customers.

Rivalry Among Competing Firms in Industry

• Currently there are five market players but in future they will the increased in number because

there is less barriers to entry the future expected satellite service.

• Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service.

Thuraya's satellite technology supplements of existing mobile service providers, overcoming the

challenges of large geographical areas.


PEST Analysis

In order to survive and remain profitable in today’s competitive marketplace, ZONG

need to be able to react and adapt to changes in the external environment and ideally be proactive

in impacting these forces. External environment factors can be classified into five general

categories: competitive, social/cultural, legal, economic, political, and technological.


Political Factors

Political Instability

Pakistan is facing political instability causing danger for the telecom industry. But the

political factor does not effect on ZONG so high because ZONG related from china and

relationship of china and Pakistan is very strong.

Deregulation

The telecom sector of Pakistan has successfully liberalized in an efficient, transparent and

fastest deregulation of telecom in the region. The Government of Pakistan gave the status of

Industry to Pakistan Telecommunication Sector.

Changes in Tax Laws

Tax rates have been increased day by day government tax rate of call is 15% and recently

government increased it by 6 % more.

Economic Factors

Gross Domestic Product

Telecom sector of Pakistan has a share of almost 2 percent in National GDP.

Average Revenue per User (ARPU)

The average revenue per user is falling. It does not affect value able on ZONG. Because

ZONG started in same condition.


Decline in Money Value

The decline in Rupee value against the US Dollar, the decrease in the interconnect

charges and lower priced tariffs have resulted in an overall decrease of ARPU in US Dollar

terms.

Outflow of Capital

The ongoing economic turmoil along with the worsening of security conditions in

Pakistan has caused an increased outflow of capital from the country.

Technological Factors

Technological Development

Companies are investing in their infrastructure to not only expand but also to upgrade

their existing structure. As the competition is strong ZONG is focusing on its value added

services

Technological Advancement

All companies are providing Multi-media Messaging Services (MMS), General Packet

Radio Service (GPRS), Virtual Private Network (VPN), Pocket Stocks, Conference Calling,

Wallpapers Animated pictures Polyphonic ring tones (WAP), and Voice Mail at low price.

Technological Trends

The well-recognized technology trends that are influencing the evolution of the network

indicate that:

• The cost of a call is becoming even more insensitive to the distance;


• The modularity of the network is increasing;

• The switching off from one network to another is very easy;

• The geographic boundaries are irrelevant for emerging technology;

• The intelligence and function are moving away from the central office.

In these conditions competition is very strong among competitors. ZONG is improving itself in

technology.

Social factorsStrategies according to the need of people

While making the marketing strategies company consider the many factors like cultural

and social. The study of culture helps to understand the consumer behavior and in turn assists

firms to improve their marketing strategies. ZONG has done wonderful job in this perspective.

Before entering into market it has done extensive research on the behaviors of the consumers.


SWOT Analysis

SWOT Analysis is to evaluate the business in the market and a strategic planning tool

used to evaluate the Threats, Opportunities and Strengths, Weaknesses, involved in a project or

in a business venture or in any other situation requiring a decision. This is an important tool

which is helpful to formulate strategy. This Matrix is an important matching tool that helps

managers develops four types of strategies:

• SO Strategies (Strength-Opportunities)

• WO Strategies (Weakness-Opportunities)

• ST Strategies (Strength-Threats) and

• WT Strategies (Weakness-Threats)


SWOT is defined precisely as follows:

•Strengths are attributes of the organization that are helpful to the achievement of the objective.

•Weaknesses are attributes of the organization that are harmful to the achievement of the

objective.

•Opportunities are external conditions that are helpful to the achievement of the objective.

•Threats are external conditions that are harmful to the achievement of the objective.

Strength – S

Resources

•Being multinational company ZONG huge resources in terms of capital. It has billions of capital

to invest in various projects. Its offices are luxuriously equipped with every facility.

•ZONG while choosing people for jobs follow the strategy of choosing the best among all

therefore majority of its staff people are highly qualified from renowned universities of Pakistan.

Certain people are foreign qualified.

•So far CM Pak has invested more than US$ 700 million in the telecom sector in

Pakistan and an additional US$ 800 million invested at the end of 2008.

Network Portability

Over 500,000 people have been switched to ZONG from other networks

High Growth Rate

Above table shows clearly about the growth rate of ZONG from December 2009 to January

2011. Almost in one year the market share is grew up by 2%. That is why it is also counted in

strength of ZONG.


ZONG Mobile

ZONG also offer mobile phones with very low prices and the SIM having balance of one

year (given every month). This is also very effective promotion for ZONG.

Strong Image of Parent Company (CM Pak)

ZONG have a strong image of their parent company china mobile Pakistan CM Pak. Tha is plus

point for ZONG.

Lowest rate nation wide

ZONG provide lowest rates as compare to other telecom industry it’s a great thing which is only

provided by ZONG.

Location And Geographical Coverage

•ZONG is also covering the all cities of Pakistan and in 2008 ZONG completed its record sites

1000 in Pakistan its great achievement.

•ZONG is covering the northern areas of Pakistan rapidly.

Weaknesses – WBad Image of PAKTEL

Bad image of associate with PAKTEL and still now having old staff of PAKTEL.

Low Market Share


Till now ZONG have low market share 8.9% in January 2011. But the market share of ZONG

increasing rapidly from December 2009 to January 2011. Almost in one year the market share is

grew up by 2%.

Weak MIS

ZONG does not have the proper lists of its customers. It has the list but this list is not authentic

which is increasing the unauthorized use of its SIM specially pre pay. Owner of SEP issued

sometimes unlisted numbers due to personal interest. So that is the weakness of ZONG.

Old Staff

ZONG Has tilled now old staff of Paktek which is not very much efficient in this era to

technology. But now ZONG try to overcome this weakness by retiring the old employees with

golden hand shake to those employees.

Opportunities – O

Globalization

ZONG can expand the globally and can develop it strategy in other countries.

Acquiring / Merger

As WARID is going in loss and in the condition of liquidations its big opportunity for

ZONG to acquire WARID telecom.

Covering Pak China Border

ZONG can cover the border of China, with the Karakoram highway (old Silk Route) and

can play a vital role in freight transportation.


Covering Northern Areas

China mobiles have huge experience of network operation in similar high mountainous

areas in china itself. So it is opportunity for ZONG (CM Pak) to cover the northern areas of

Pakistan and get good image in the eyes of current users and potential users.

New Product

As above mentioned China mobiles have large experience of network so ZONG can

introduce new products such as dish TV. Because ZONG have good wireless technology e.g.

ZTE, Ericsson, Alcatel and Hawaii etc. So it is easy for ZONG to introduce dish TV.

Threats – T

Old Stable Companies

1st threat for ZONG is old stable companies in Pakistan these have good brand image in the eyes

of customers.

• The MOBILINK GSM started operation in the year 1994

• UFONE starts its GSM operation in Pakistan on January 29, 2001

• TELENOR acquired the license for providing GSM services in Pakistan in April 2004

• WARID starts GSM cellular services in Pakistan and Bangladesh in October 2006

• But ZONG started telecommunication business in Pakistan On January 22, 2007

Attractive Packages By Competitors


Another threat for ZONG is the attractive packages offered by the competitors but the

best example is UFONE there are so many packages offered by UFONE.

Price War

In Pakistan there is 5 cellular companies so that is why bargaining power of buyers is

very much high, so there is price war is also threat for new entrant ZONG.

Economic and Political Condition of Pakistan

Economic and political condition of Pakistan is very bad so this is also threat for the

companies. Increase in taxes is also threat for the companies.


CONCLUSION

After spending time with organization I have figured out that CMPak is quite optimistic

about its growth and success. It seems like management has get rid of the old and negative

thoughts of ZONG and putting their maximum effort for CMPak’s success.

The management has a pre planned level of achievement which they say that they will

achieve that in the year 2011. Also the management seems like they are expecting some great

promotions in the mean time everyone has crossed fingers.

Also the way company has planned to expand the network it seems like the organization

will really achieve their targets. They have planned to install 5500 BTS by the en of this year.

Till now they have installed 2950 BTS. The management said that you yourself will see the

difference by the end of this year.

So over all in my view the aggressiveness of company shows that it will soon become a

leading cell phone operator of country.


RECOMENDATIONS

After working with the organization I would like to recommend certain things to the

company.

Get rid of the ZONG policies as soon as possible.

They must analyze the following for better generation of revenues

They suggested following tag lines for CMPak

“Give maximum coverage to users”

“Communication Reinvented”

“Pioneers are back”

“Give quality services”

Try to co-brand with some IT-based company like Microsoft (Acer) that will surely add

value and prestige to the products and services of CMPak especially w.r.t advanced technologies.


In future the company can collaborate with banks in order that the customers/users can

directly refill their credits or can pay bills through the ATM machines.

The company can go for kiosk marketing at places like airports, shopping malls and

centers. This marketing technique will promote the brand image.


Documents

Imran Salemm