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ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY, GRETAR NOIDA

INTERNATIONAL MARKETINGMS 213

INTERNATIONAL MARKETING RESEARCH PROJECT (IMRP)

Evaluating Worldwide Marketing Opportunities

Company name: GODREJ

Product name: Air Conditioners

IMRP PART 3

C0NTRIBUTION OF EACH STUDENT

First part: Punam pal

Second part: Mukesh

Third part: Sweta srivastava and uday pratap singh

Compilation: Sweta Srivastava

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Task 1:

Exhaustive list of the factors which affect the sale of our product the most :

1) Environmental Factor is ranked as the topmost factor as in ACs category the most

important factor is the regions climatic conditions. ACs market depends on the changing

environment of the country and will have potential where the countries having temperature.

2) Technological Factor is ranked as 2nd

factor in the list as technology plays an importantrole in deciding the market of AC. The country having advanced technology is a less

potential for Godrej ACs as they already far ahead in terms of research &development as

compared to our country.

3) Economic Factor is ranked as the third factor as sale of any product also depends on the

economic conditions of the country .The country having high GDP and good per capita

income will have more potential to buy ACs in comparison to the countries with poor

economic conditions.

4) Social Factor is on the 4

th

position as the cultural and demographic factors have asignificant impact on the sale of our product.

5) Legal Factor is ranked as 5th

factor because for entering into any international market

legal specifications and clearances cannot be overlooked as they can act as hurdles in the

operations of the company.

6) Political Factor is ranked as the last factor because before entering into an international

market the political scenario of the country should be kept in mind in order to tackle any

discrepancies coming from the political arena.

S.no Name of the factor Ranking

a) Environmental Factor 1st

b) Technological Factor 2n

c) Economic Factor 3r

d) Social Factor 4t

e) Legal Factor 5t

f) Political Factor 6th

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Task 2:

Out of the 10 countries as the potential markets for Godrej ACs we have shortlisted the name

of 45 countries which match with the characteristics of PESTEL factors. They are:

Kuwait: As it has dry desert; intensely hot summers; short, cool winters

Italy: Predominantly Mediterranean; Alpine in far north; hot, dry in south

Spain: Spain is one of the warmest countries in Europe. Spain has a predominantly warm

Mediterranean climate, with dry summers and winters with balanced temperatures. Here you

can enjoy more than 3,000 hours of sunshine per year. It is no surprise, then, that this is one

of the warmest parts of Europe.

Greece: Most of Greece has a mild climate. Summers are warm and dry, particularly in the

southern coastal areas.

Iraq: Most of Iraq has a hot arid climate with subtropical influence. Summer temperatures

average above 40 C (104 F) for most of the country and frequently exceed 48

C (118.4 F).

Task 3:

PARAMETER PROFILING

The environment factors that affect how a business operates can have significant effects on an

organization's productivity and success. Though business analysts typically break the

business environment into three portions --- general, specific and internal --- each portion of

an organization's environment may have a nearly unlimited number of components.

The exhaustive list :

Environmental Factor Definition

Value system It implies the culture and norms of the

businessMission and objectives Different priorities, policies and philosophies

of a business

Financial factors Financial policies, position and capital

structure

Internal relationship Amount of support the top management

enjoys from its shareholders

Suppliers People responsible for supplying necessary

inputs

Competitors Close rivals

Climate Temperature of environment

Humidity Value of water content in air

http://en.wikipedia.org/wiki/Aridhttp://en.wikipedia.org/wiki/Subtropicalhttp://en.wikipedia.org/wiki/Subtropicalhttp://en.wikipedia.org/wiki/Arid

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Filtered list :

Environmental Factor Definition

Value system Culture and norms of the business

Financial factors Financial policies, position and capital

structureCompetitors Close rivals

Climate Temperature of environment

Humidity Value of water content in air

Description and definition of final factors:

1. Climate: It implies to the temperature of the environment like rainy season, dryseason, cold season.

2. Humidity :It refers to the water content in air3. Value System: It implies the culture and norms of the business. In other words, it

means the regulatory framework of a business and every member of the organization

has to act within the limits of this framework.

4. Financial factors: It refers to Financial factors like financial policies, financialposition and capital structure also affects a business performance and its strategies.

5. Competitors: Competitors can be called the close rivals and in order to survive thecompetition one has to keep a close look in the market and formulate its policies and

strategies as such to face the competition.

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