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International Logistics

The word logistics is derived from a French word loger that

means the art of transport, supply, and quartering of troops.

Thus, logistics was conceptually designed for use in military

so as to ensure meticulous planning and implementation of

supply of weapons, food , medicines and troops in thebattlefield.

Conceptualization, design, and implementation of a

system for direct flow of goods and services acrossnational borders is termed as international logistics.

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International Logistics

Raw material components

and other inputs

Processing / Assembly

Finished products

End Customers

Marketintermediary

CO

MPNAY

Materials

Management

Physical

Distribution

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Logistics & Value Chain Concepts

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International Distribution

Channel Strategies

What is Global Marketing Research? Breadth & Scope of Global Marketing Research

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Factors Influencing Channel Width

What is Global Marketing Research? Breadth & Scope of Global Marketing Research

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International Distribution Channels

Firm

Agent

Agent

Merchant

intermediary

End user / customer

Merchant

intermediary

e-channel

International

border

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International Marketing Channels

Indirect Direct

Agents Merchant

intermediaries

Agents Merchant

intermediaries

e-channel

International

border

1 2 3 4 5 6 7

D E F GA B C

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Direct Channels

Direct

Agents Merchant

intermediaries

e-channel

International

border

D E F GA B C

A. Broker/ commission agentB. Manufacturers agent/sales representative

C.Buying agent

D.Merchant importer

E. DistributorF. Wholesaler

G.Retailer

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Direct Channel

What is Global Marketing Research? Breadth & Scope of Global Marketing Research

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Indirect Channels

Indirect

Agents Merchant

intermediaries

International

border

1 2 3 4

5 6 7

1. Broker/ commission agent

2. Importers buying agent

3. Country-controlled buyingagent

4. Buying office

5. Merchant exporter

6. International trading companies

7. Export/ trading house

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Indirect Channel

What is Global Marketing Research? Breadth & Scope of Global Marketing Research

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Managing International Logistics

What is Global Marketing Research? Breadth & Scope of Global Marketing Research

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Managing Ocean Transportation

What is Global Marketing Research? Breadth & Scope of Global Marketing Research