in 2018

5002000Founded People

35Nationalities

We Build, Innovate and Change

Look back in anger

The “Good Guy” opportunity

Trust is a key ingredient

If we can get it right, the opportunities are out there.

New Role for Consumers: from Passive to Active

Consumer

Comms target

Buyer

User

Service provider

Customer service

repMarketer

Content producer

Developer

Reviewer

Critic

EngageMarket

Improve service offer via

partnerships

Transparencyand visibility

The Personal Data Economy: What’s our ambition level?

1 4

Create New Value with Digital

Shape Existing Business

Transact

Create new value exchanges

Create new value propositions

Venture

Change markets/create

new ones

Disrupt/Redefine

1 2 3 4 5

#1 Market: Generalised claims are challenged while real usage data allows

personalised purchase suggestions.

Engage:New partnerships will enable cross referencing of personal data to allow more holistic recommendations.

#2

Transact: Use our personal data as currency. We get a choice: “Pay with:data <-> money”

data money

#3

New Ventures:Data Banks

Store, Insure, Monetise, Advise

#4

Connecting(Platform)

#5 Disrupt: Redefining “what business are we in?”

(Data driven)Advising

Producing(Product/Service)

WHY: Unbundling of a Bank