GROW YOUR BUSINESS WITH ACD

IN 2019!2019 MEDIA KIT &

EDITORIAL CALENDAR

Cake by Nikita Mahmood, Nix Kitchen

American Cake Decorating magazine is the premier

cake-decorating resource for the customers you

want—professionals as well as enthusiasts looking to

improve their skills. These talented decorators are also

looking for new products and resources—they comment

that the ads are just as important as the content—the perfect place for your

marketing message!

New in 2019Inspiring new website drawing thousands of visitorsYour opportunity for banner ads, special offers, or videos!

Contact us to create a multitiered custom marketing package for you!

Tutorial sponsorships in print and digital editionsShow our readers how to use your products.*

Test KitchenHave one of our experts test your product.*

Sponsored blog contentHave our editor review your products, or create an engaging tutorial or trend-inspired recipe.*

Digital marketing opportunitiesSlice and e-blasts.

Laurie CollinsAdvertising Manager214.210.0460 | laurie@americancakedecorating.com

Social media opportunities To reach our thousands of fans.*Content creator fee may apply.

80,000 fans

170,000 followers

3,000 followers

2,349 followers

THAT’S OVER 255,000 ENGAGED CAKE FOLLOWERS & GROWING!

Editorial Calendar

January/FebruaryEditorial Summary: Vintage-inspired cakes, cupcakes, cookies, and more.

Editorial Close: 10/15/18

Ad Reservation Due: 12/3/18

Materials Due: 12/6/18

March/AprilEditorial Summary: The hottest Instagram and Pinterest cake trends of the year!

Editorial Close: 12/7/18

Ad Reservation Due: 2/1/19

Materials Due: 2/7/19

May/JuneEditorial Summary: Floral-adorned designs and bridal inspirations.

Editorial Close: 2/11/19

Ad Reservation Due: 3/28/19

Materials Due: 4/4/19

July/AugustEditorial Summary: Birthday and celebration cakes for all occasions!

Editorial Close: 4/15/19

Ad Reservation Due: 5/30/19

Materials Due: 6/4/19

September/OctoberEditorial Summary: Colorful and on-trend buttercream and fondant cakes, cupcakes, cookies, and sweet treats perfect for fall!

Editorial Close: 6/14/19

Ad Reservation Due: 8/2/19

Materials Due: 8/7/19

November/DecemberEditorial Summary: Competition feature and a gorgeous selection of seasonal recipes and tutorials.

Editorial Close: 8/15/19

Ad Reservation Due: 9/30/19

Materials Due: 10/6/19

Design ServicesIf you need assistance creating an ad, our art director can design an ad for you to your specifications.

• Complete ad design• Basic modifications to existing ad (native file required)• Edit text/change photo (native file required)

Content CreationIf you need assistance creating an engaging tutorial, recipe, or editorial profile, our team can help!

• Complete mini-tutorial with high-resolution photography/social media graphics

• Complete full-length tutorial with detailed step-by-step and high-resolution photography/social media graphics

• Recipe feature showcasing your product with detailed steps, process shots, and product shots

• Editorial product review or business profile• Short promotional (sped up) video for social media

sharing

Sizes and Specifications 1/2 PAGE H

1/2 PAGE V

1/4 PAGE

FULL PAGE

Inches Pixels

Full page trim size 8.125" x 10.875" 585 x 783

Full page bleed 8.375" x 11.125" 603 x 801

Full page live area 7.75" x 10.5" 558 x 756

Half page horizontal 7.125" x 5" 513 x 360

Half page vertical 3.475" x 9.875" 247.5 x 711

Quarter page 3.475" x 5" 247.5 x 360

Print Ad GuidelinesAll ads must be supplied as high-res digital files in PDF or JPEG format (minimum 300 dpi). Any ad materials supplied in any other format may be charged production fees, including ads with incorrect color formatting and ads with incorrect font formatting. This magazine is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size.

All colors must be set as CMYK.

Ad Space Pixels

Leaderboard Ad 790 x 150

Medium Rectangle Ad 300 x 250

Blog Slider Bar Unit 1980 x 624

Featured Product 300 x 175

WebsiteGet your brand in front of 300,000 unique visitors on the ACD website! Ad can link to the page of your choice. This will be on the website for one month. All images must be 72 dpi or higher, JPEG or PNG format, RGB color. Design services available upon request.

Cover AdvertisingAll cover positions are contracted for six issues and advertisers are entitled to first right of refusal for the following year.

“The Hot List” AdsThe Hot List ad is available in every issue. Advertiser supplies 30 words or less of copy, headline, high-resolution image, and contact info. Assembled by the magazine’s production staff.

Additional OpportunitiesTip-ons, cover wraps, and inserts available. Contact your sales representative for pricing and details.

E-NewslettersSliceLogo and Link

Slice reaches more than 20,000 dedicated professionals and enthusiasts each month. Blasts out the second Tuesday of every month.

E-SpotlightExclusive advertising in an e-blast. Only your company promotion is sent to our list of electronic opt-in subscribers. Available on a weekly basis.

For each E-Spotlight, please send:

• E-blast subject line: (Example) This Week’s E-Spotlight: <Company Name> Introduces <New Product>

• Introduction or headline• 100 words of body copy• Image should be 72 dpi or higher, JPEG or PNG format, RGB color• Links to where you want recipients to find you, either website or email

address• Other contact information

An ad in our print/digital issue of American Cake Decorating magazine will reach nearly 13,000 subscribers and will show your customers your company is committed to providing excellent, relevant, and innovative products.

Advertising Options

A 2016 study found:

adults made a purchase because of something they saw

in a magazine in 2016

of readers still have the old edition in hand when the new

edition arrives

Readers of digital-edition magazines spend an average of

per issue

SliceSlice reaches more than 20,000 dedicated professionals and enthusiasts each month. Blasts out the second week of every month.

E-SpotlightExclusive advertising in an e-blast. Only your company promotion is sent to our list of electronic opt-in subscribers. Available on a weekly basis.

American Cake Decorating can take your digital advertising to the next level! Whether it is having your product featured on ACD’s brand new website or taking advantage of digital email marketing, ACD can help!

Website Home Page AdsPlace your logo and information on the home page of the ACD website. Ad can link to the page of your choice.

• Blog Slider Bar Unit• Leaderboard Ad• Medium Rectangle Ad

Featured ProductHave a new, seasonal, or tried-and-true product you want to promote? Try our Featured Product tab on the ACD website.

Social Media Giveaway Package!A featured giveaway coordinated across our social media platforms for maximum engagement

Sponsored Blog Posts Have one of our cake professionals use your product and blog about it on ACD’s website. Your company’s logo and link will be included in the post along with images of your product. Includes complimentary social media post, giveaway of the featured product to generate engagement and sharing, and a feature of the blog post in our Slice newsletter

Content Creation FeeIncludes:

• On-trend cake or recipe showcasing the product.• Mini tutorial or how-to featuring your product in use.• High-resolution photography.

E-NewslettersWant to reach customers who are interested in cake-decorating products? Have your company and products included in one of ACD’s E-Newsletters.

American Cake Decorating digital specialists can provide:

• A/B Split Testing• Subject Name &

Emoji Support• Mobile

Responsiveness• Retarget Marketing

• Graphic Design• CTA (Call To Action)• Text/Copy • Reporting,

Analytics, & Insight

Digital Advertising

Top Location

USA 33.2%

Mobile 63.8%

Desktop 36.2%

30,000 + Active Email Subscribers

20%+ Open Rate

3% + CTR

2018 Website Stats

Averaging 69% new visitorsAveraging 46% returning visitors

Averaging 11.5k unique visitors per month

PAGE VIEWS UNIQUE PAGE VIEWS

Matter of TasteOur stunning recipe feature. Have one of our cake professionals use your products in a delicious recipe feature. Double page spread with photography, product shots, web links and product description. Royalty free images provided.

All advertorial features include a complimentary social media post.

Take advantage of our unique sponsored editorial opportunities and get your product in front of our readers!

Sponsored TutorialLooking for an innovative way to showcase your product, then try an engaging sponsored tutorial feature. We’ll get your products into the hands of one of our design experts, who will create a stunning tutorial showcasing your product. Prominent product photography, product description, web links provided.

Test KitchenOur “How to” feature. Have one of our team members “review” your product in issue. Includes product and company description, product features description and short recipe or tutorial demonstrating how to use the product.

Advertorial