In-Company training brochure

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CIM Bespoke in-company training | Handbook 2016Handbook 2016

BespokeIn-company Training

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CIM Bespoke in-company training | Handbook 2016

About us

The leading professional marketing body, The Chartered Institute of Marketing (CIM) has been supporting, representing and developing marketers, teams and leaders for more than 100 years. We’re independent, trusted and connected, with access to unmatched ideas, insights and resources enabling us to provide an unparalleled learning experience for both individuals and teams.

If you are looking to develop three or more of your team, our in-company learning portfolio offers a number of flexible options to suit every business.



Why choose CIM?

Updated and re-released in 2014, the Professional Marketing Standards are a framework of marketing capabilities which provide a guide to the skills and behaviours that are expected of professional marketers at varying levels of proficiency.

Why should the standards matter to you? Because they are developed from extensive research from employers and employees in marketing and broader business functions to ensure that they are representative of what is expected of a capable and competent marketer.

© The Chartered Institute of Marketing

CoreTechnicalBehaviour



What we do

We build pragmatic solutions - educating not just training.

We know the importance of marketing in business and the impact it has and we can help others understand and apply this insight.

At CIM our team of facilitators and course directors are business credible consultants and practitioners who are academically accomplished. They will work with you on various levels from consultancy through to mentoring and coaching, putting together programmes aligned to your strategy as well as current and future issues.

E-Learning

Gap analysis

Tailored Training



Our approach

We have a customer led approach to training and development and a wide range of solutions from e-learning through to qualifications and customised training courses. We can work with you at every stage of the process - from diagnosis through to delivery and evaluation - depending on your needs and requirements. We are also able to validate and endorse programmes, something which sets us apart from other learning providers.

DesignEvaluate

Deliver

Diagnose



DiagnoseOur Marketing DNA tool based on our Professional Marketing Standards is designed to help individuals identify areas of development for the future, and organisations to maximise their investment in training and development. The tool is based on ‘objective testing’, not just self-assessment. It identifies skills gaps and

areas of strength at a company level, by team and by role. This allows organisations to be more targeted in their training and development down to an individual level with client level reporting and options to re-use the tool after a period of development for internal benchmarking.

Welcome menu

Radar chart of competencies



Design

Our team of facilitators and course directors can customise a development programme based on your needs and requirements, whether identified by your organisation or through our Marketing DNA tool. They will work closely with you to build a programme around your preferred delivery method, assessment, timelines and content mix.

Train the trainer – We can licence our content to your organisation. CIM conducts training with your internal learning department and then takes an overview of the quality of the programme. We can deliver the content to your in-house / preferred trainers, coaching them to train if required. We can then observe them running the session with additional visits to oversee quality on an annual basis to maintain the licence you pay.

Recognition of your internal programmes CIM will evaluate your in-house training programmes, mapping them against our Professional Marketing Standards. Following the evaluation we will then endorse your programme which then enables you to use the CIM brand. Uniquely, we are able to validate associated assessments through an awarding body. We will evaluate and evolve your programme on an on-going basis in line with any research we do and changes we make to our standards.



Deliver

From online learning for individuals in different locations, to customised face-to-face training delivered in house, CIM have flexible delivery methods to meet your organisational and individual needs.

E-Learning CIM have a comprehensive range of e-learning resources which you can choose from to suit your needs. We understand the pressures on today’s marketers and organisations - our online options give you the flexibility to reach a far wider audience and allows people to learn at their own pace and on the move.

Our e-learning resources include:

Tutorials across key marketing disciplines

Podcasts

Webinars Templates for working models

Training courses and workshopsMarketing is constantly evolving, and so are we. It’s important to demonstrate that you keep up to date with the latest trends and developments, so we make sure our training courses reflect what’s going on in marketing and industry alike.

We have a range of training courses which can be delivered by our course directors built in line with your requirements. We can deliver learning via our extensive range of ‘off-the-shelf’ public training courses through to tailored or completely bespoke programmes, all delivered in-house or at our CIM facility - Moor Hall Conference Centre.

Courses can be delivered through a choice of learning methods; face-to-face, e-learning or a mixture of the two.

Why would you tailor? Our tailored courses deliver a combination of both consultancy and training. We will work closely with you to understand your needs and requirements, creating a programme focusing on your learning and business objectives as well as the challenges facing your organisation. We will align this to your strategy, processes and objectives - with the option to validate and endorse.

Foundation Certificate in Marketing

Certificate in Professional Marketing

Diploma in Professional Marketing

Postgraduate Diploma in Marketing



QualificationsWe have a portfolio of professional qualifications covering levels from foundation through to advanced. CIM’s individual bite sized modules have been specially created focusing on specific marketing areas and are designed to fit with marketers busy professional careers. Modules are achieved as distinct self-contained award qualifications and can be combined with further awards to build into a full qualification.

Our regulated qualifications are internationally recognised, consist of a mix of theory and practical learning and can be delivered through a choice of learning methods; face to face, distance or, a mixture of the two (blended).

Team qualifications offer an opportunity for organisations to tailor content and focus study on the needs of your organisation through additional learning and insight from our expert practitioners.

In the fast moving marketing profession, qualifications have been proven to retain talent and build confidence and credibility.

Qualification Who is it for? Structure

Level 3 (Foundation)

Foundation Certificate in Marketing

People of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

One mandatory module:• Marketing Principles

Choice of elective module: • Customer Communications • NEW: Digital Essentials

Level 4 (Intermediate)

Certificate

in Professional Marketing

Aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

Two mandatory modules: • Marketing • Integrated Communications

Choice of elective module: • Customer Experience • Digital Marketing

Level 6 (Intermediate)

Diploma in Professional

Marketing

Marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills. Suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

Two mandatory modules:• Strategic Marketing • Mastering Metrics

Choice of elective module: • Driving Innovation • Digital Strategy

Level 7 (Advanced)

Postgraduate Diploma in Marketing

Experienced marketers and senior business people who want to gain a professional qualification while working at a strategic level or aspiring to do so.

Professional Postgraduate Diploma in Marketing (stage 1) Four mandatory modules: • Emerging Themes • Analysis and Decision • Marketing Leadership and Planning • Managing Corporate Reputation

Chartered Postgraduate Diploma in Marketing (stage 2)One mandatory module: • Leading Marketing

Qualifications road map



Evaluate At any point during or after your training and development you have the option to reassess and evaluate. We will work with you to help transfer learning to work via a variety of work based projects. If you went through our Marketing DNA tool to identify skills gaps and strengths these can be reassessed to measure change and improvement.

more than and across more than on

organisations continents sectors330 405



In the last three years alone, we’ve helped:

Testimonials

“CIM listened to our needs and tailored a fast paced, engaging digital course.”

Our Experience

“A really interesting day with plenty of thought provoking content. Thanks Tas! Now time to put it into action.”

“The CIM listened to our needs and created a course that overcame our unique challenges and helped our team increase business revenue.”

“The CIM academy has ensured that we are working to continuously challenge & improve ourselves, and always with the representative and our consumer in mind.”

“The trainer, Daniel Rowles, was informative and insightful, and trailored the course to fit our exact requirements. We would not hesitate to recommend both the course and the trainer.”



T +44 (0)1628 427250E [email protected] cim.co.uk/in-company

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The Chartered Institute of Marketing (CIM)

Moor Hall Cookham Maidenhead BerkshireSL6 9QHUnited Kingdom

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In-Company training brochure