In� nseA red color

like no otherBright red and orange vegetable juice concentrate

with unique coloring properties based on the award-winning Hansen sweet potatoTM Ipomoea batatas

Suitable for:

• Bakery and bakery decorations• Water ice• Emulsified meats and meat analogues• Fruit preparations• Confectionery• Fermented milk products• Breakfast cereals• Cloudy beverage

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CLEAN LABEL& NATURAL

Learn more about our vibrant red and orange FruitMax® colors based on Hansen sweet potatoTM

M19

010G

-EN

-Rev

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FruitMax® Orange 1300 WS GIN 719188

Safflower, Hansen sweet potatoTM

Recommended for sugar confectionery, water ice

FruitMax® Red 110 WS GIN 719191

Hansen sweet potato™, safflowerRecommended for sugar confectionery, water ice

FruitMax® Red 104 WSP GIN 718975

Hansen sweet potato™ concentrate | 8 CURecommended for: Meat and meat analogues, bakery decorations, instant powder desserts, sugar confectionery, water ice

FruitMax® Red 112 WSP GIN 719535

Hansen sweet potato™ | 8 CURecommended for sponge cakes, extruded cereals

FruitMax® Red 107 WS GIN 718832

Hansen sweet potato™,black carrot | 9 CURecommended for sugar confec-tionery, chocolate dragees, water ice, fruit prep for milk shake, cloudy beverages, bakery decorations

FruitMax® Red 111 WS GIN 719506

Black carrot, Hansensweet potato™ | 8 CURecommended for sugar confectionery, chocolate dragees, water ice, bakery decorations

FruitMax® Red 108 WS GIN 7198919

Hansen sweet potato™, black carrot | 8 CURecommended for sugar confectionery, chocolate dragees, water ice, fruit prep for milkshake, bakery decorations

Chr. Hansen A/S10–12 Boege Allé, DK-2970 Hoersholm, Denmark, Phone: +45 45 74 74 74

© 2020 Chr. Hansen Natural Colors A/S. All rights reserved.

Intensered

Minimally processed Plant-basedThese juice blends are produced with gentle, traditional production methods, and are not considered an additive.

Our label-friendly Hansen sweet potatoTM and safflower blend provides a bright orange shade that can replace paprika and carminic acids in water ice and confectionery.

Emulsified meat* and meat analogues become a fresh pink with Hansen sweet potatoTM, which is stable in this production environment.*Restricted in US

Less pH sensitive than other red anthocyanin-based fruit and vegetable concentrates. Provides a strawberry red shade in milk-based applica-tion where others turn greyish.

Provides a strawberry pinkish-red shade in foods with a white back-ground like cake batter and yo-gurt. Sweet potato is bake stable. Mixed with an orange pigment, you can obtain a red shade.

These orange and red coloring foods are excellent plant-based alternatives to Sunset yellow, Allura red and carmine.

Stable3Our new colors have no off-taste and will not affect the flavor of the final product.

No off-flavorUnique shade1

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These blends produce unusually bright orange and red shades, popular but challenging to achieve with minimally processed color sources.

Most natural red color solutions have issues with stability or shade for ex. heat stability of betanins and pH stability of anthocyanins. Paprika and some beta-carotenes are not available as Coloring Foods. Our new colors have the best combination of: • Heat stability • Light stability • Oxidation stability • pH robustness

When you need a bright red or vibrant orange colorIt’s well-known that most clean label reds have challenges regarding stability, shade and/or off-flavor. The unique properties of our vegetable juice concentrates based on the Hansen sweet potatoTM Ipomoea batatas is the best solution yet.

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www.chr-hansen.com/color