Embed Size (px)
Citation preview
1
...IN THE HEART OF ONE OF THE MOST VIBRANT AND WELCOMING DESTINATIONS IN EUROPE
VERSION 1.2
Contents...
4 - 5 A Space Of Your Own...
6 - 7 Exhibition Centre Liverpool
8 - 9 Creating Exhibition Centre Liverpool
10 - 11 At A Glance
12 - 13 Floor Plan
14 - 15 Trade and Consumer Shows
16 - 17 Liverpool Sells
18 - 19 Destination Liverpool
20 - 21 Part Of A Bigger Family
22 - 23 What’s Included
24 - 25 At Your Service
26 - 27 Marketing and Ticketing Support
28 Contact
3
A SPACE OF YOUR OWN IN A CITY YOU’LL LOVE…
LIVERPOOL IS A CITY WITH A RICH BLEND OF HISTORY, CULTURE, HERITAGE AND A VIBRANCY AND CHARACTER YOU WON’T FIND ANYWHERE ELSE. LIVERPOOL IS UNIQUE
4
Liverpool is a city with a rich blend of
history, culture and heritage with a
vibrancy and character you won’t find
anywhere else.
Liverpool is a city you can’t help but
love. Named the third best city in the
world to visit in the Rough Guides Top
Ten Cities 2014, a top 5 UK retail centre
and a fast growing regional economy
with 2.5 million consumers. Liverpool
continues to increase its momentum
as one of Europe’s leading destinations
for events and exhibitions and offers
everything a business or consumer
visitor could wish for.
In 2015, Liverpool will open the doors to
Exhibition Centre Liverpool, a brand new
state of the art 8,100m² purpose-built
exhibition centre. The latest addition to
ACC Liverpool’s family of world class
venues will create a purpose-built
interconnected arena, convention centre
and exhibition centre. A 4* Pullman
hotel will be integrated into Exhibition
Centre Liverpool creating an event
campus for your exhibition, exhibitors
and visitors.
The developments’ progressive
technology, flexibility and
interconnectivity with ACC Liverpool’s
existing facilities will provide a space of
your own in a city you’ll love.
5
EXHIBITION CENTRE LIVERPOOL
Situated on a world heritage waterfront in the heart
of one of the most vibrant, welcoming and developing
cities in Europe, Exhibition Centre Liverpool is set
to become a focus for the UK exhibition industry.
Just over 2 hours from London, 90 minutes from
Birmingham and 45 minutes from Manchester, the
development is the UK’s newest and most exciting
venue for exhibitions and events. At an investment of
£40 million, Exhibition Centre Liverpool will consist
of 8,100m² of space which will be sub-divisible into
three exhibition halls which can be used separately
or in combination. Two halls have a height of 10.5m
while the third hall is 18m high.
6
The world of exhibitions is diverse
and we understand what’s important
to you, your exhibitors and visitors.
Exhibition Centre Liverpool can tailor
an appropriate support package based
on the objectives of your event whether
it be consumer exhibitions or specialist
trade shows; we have the industry
experience to deliver success and
growth for your event.
THE UK’S NEWEST AND MOST EXCITING DESTINATION FOR TRADE AND CONSUMER EXHIBITIONS
7
CREATING EXHIBITION CENTRE LIVERPOOL
ISG - RESPONSIBLE FOR THE CONSTRUCTION OF THE LONDON 2012 VELODROME - CHOSEN CONTRACTOR FOR EXHIBITION CENTRE LIVERPOOLWork commenced on site January 2014
and we are delighted to have partnered
with world renowned construction services
company ISG to deliver the development.
ISG constructed the 6,000 seat London 2012
Velodrome, the first venue on the Olympic
Park to be completed, and one of the most
iconic facilities of the London 2012 Games.
Denton Corker Marshall are the principal
architect chosen for their bold, distinct style
and based on an excellent reputation in
exhibition venues that includes designing
the Melbourne Exhibition Centre.
8
GREAT PARTNERS CREATING SOMETHING SPECIAL FOR THE EXHIBITION INDUSTRY
We are confident that we are creating
something special for the exhibition industry
with the development of Exhibition Centre
Liverpool. We have the right team in place to
ensure that Liverpool is placed firmly on the
map as the UK’s newest and most exciting
destination for trade and consumer exhibitions.
Exhibition Centre Liverpool will have an
integrated 216 bedroom Pullman four star
hotel. This will be the second Pullman hotel in
the UK. The £26 million hotel development will
have three storeys of rooms above a ground
floor reception, lobby, restaurant, bar, meeting
rooms and gym. The new hotel will increase
Liverpool’s city centre bed-stock to over 6,000
rooms and raise the number on site to over 650.
9
IN THE HEART OF ONE OF THE MOST VIBRANT AND WELCOMING DESTINATIONS IN EUROPE
10
AT A GLANCE• Exhibition Centre Liverpool will open for business in 2015
• 8,100m2 of flexible and accessible event space
• Three separate and sub-divisible halls
• Maximum hall height of 18m
• Level access for easy load in and load out for contractors and exhibitors
• Exhibition Centre Liverpool and the integrated hotel will be directly connected to the
existing facilities at ACC Liverpool via an interlinking bridge.
• Floor ducting for exhibition services including electrics, data, water and waste
• A concourse area for public access with a glazed frontage overlooking the river
• Toilets and catering outlets servicing each hall
• Free Wi-Fi throughout
• Guest Relations Team and Business Centre
• On site advertising and sponsorship opportunities
• 4-star integrated 216 bedroom Pullman hotel
• Secure on-site parking with 1,600 spaces
• 8 meeting rooms
• Organiser suites serving each hall
PURPOSE BUILT FOR THE EXHIBITION INDUSTRY
11
FLOOR PLAN Notes:
Registration Desk
Catering Catering
Registration DeskRegistration Desk
LEVEL 1 12
/ LEVEL 2
/ LEVEL 3
8,100M2 OF FLEXIBLE AND ACCESSIBLE EVENT SPACE
TRADE AND CONSUMER SHOWS
There are 5.7million people within a 60 minute
drive and 1.7million people within 30 minutes of
Exhibition Centre Liverpool’s accessible location
allowing you to target a new consumer market.
Liverpool is the UK’s fifth largest city and a top
five UK retail centre. The £1billion Liverpool ONE
Shopping District - Europe’s biggest regeneration
scheme - is only a few minutes’ walk away from
Exhibition Centre Liverpool.
Connected to the city’s major road network and
within walking distance of Liverpool Lime Street
Station, Liverpool offers everything a business or
consumer visitor could wish for.
JUST OVER 2 HOURS FROM LONDON, 90 MINUTES FROM BIRMINGHAM AND 45 MINUTES FROM MANCHESTER
14
LIVERPOOL OFFERS EVERYTHING A BUSINESS OR CONSUMER VISITOR COULD WISH FOR
15
LIVERPOOL SELLS
With a dedicated Promotions Team, our
own venue Box Office and our most recent
innovation TicketQuarter - the North West’s
leading ticket agency - we love selling tickets
With a regional audience of 2.5 million
and an email database of over 160,000
and counting we have the knowledge and
connections to assist you in achieving the
best local promotion possible – and nobody
knows Merseyside better than us. Using
multi-platform promotion – print, radio and
online – as well as one of the most advanced
social media set ups in the industry selling
and cross-selling is one of our biggest
strengths.
Also, it’s not always what you know but who
you know. Our naming rights sponsor, the
Liverpool Echo, is part of the Trinity Mirror
Media Group, giving us access to a major
network of regional and national titles to
reach your target audience.
2.5 million regional consumers
= 200,000
total media reach of over 6.6 million
Regional TV
1.5 millionBBC NW Tonight
990,000Granada Reports
Liverpool North West UKLiverpool City Region
VS.11%
8.3%
5.2% 5.4%
Liverpool North West UKLiverpool City Region
VS.49.5%
38.7% 40% 43.6%
Economic Growth measurements in GVA 2008-2012:
Decade growth 2002-2012:
16
30 mins > 1.7 million
60 mins > 5.7 million
90 mins > 7.8 million
120 mins > 13.8 million
of people UK wide see Liverpool as a city on the up
79%the population has
grown since 2001-2012
5.6%
The average weekly expenditure of households within
60 minutes of Exhibition Centre Liverpool exceeds
£1.14 billion
top 5 UK retail centre26m visitors in 2013
Third in top ten global cities to visit
(2014, Rough Guides)
Highest rating for any UK city
Liverpool UK3. 3
Local Online Media
Liverpool
Echo
Best Of Liverpool
Waterfront
Click Liverpool
Liverpool Live
Liverpool Confidential
6040200 1.2 mil1 mil80
Local Radio
Juice FM
BBC Radio Merseyside
Radio City
3002001000 500 600400
Circulation
Listeners 17
DESTINATION LIVERPOOL
LIVERPOOL IS A CITY WITH A RICH BLEND OF HISTORY, CULTURE, HERITAGE AND A VIBRANCY AND
CHARACTER YOU WON’T FIND ANYWHERE ELSE.LIVERPOOL IS UNIQUE
18
JUST OVER ONLY 2 HOURS FROM LONDON WITH TWO INTERNATIONAL AIRPORTS LESS THAN AN HOUR AWAY
Situated on a world famous waterfront in
one of the most vibrant and developing
cities in Europe. Just over 2 hours from
London, 90 minutes from Birmingham
and 45 minutes from Manchester,
Exhibition Centre Liverpool has excellent
transport links via air, road and rail.
It has its own airport - Liverpool John
Lennon Airport and is only 45 minutes
from Manchester airport and major
motorway links via the M62, M6, M58,
M57, M56 and M53.
The city is home to 50,000 students from
more than 100 countries across four
Universities.
Liverpool was named the third best city
in the world to visit in the Rough Guides
Top Ten Cities 2014 and was Europe’s
most successful capital of culture in
2008. Liverpool offers everything a
business or consumer visitor could wish
for.
Liverpool is the most filmed city outside
of London with more parks than Paris,
the largest collection of National
museums and galleries outside London,
home to Europe’s longest established
Chinese community, the biggest Chinese
arch outside of China, Pop music’s
capital of the world with more number
1’s that any other city and home to more
than 40 golf courses including seven
championship courses.
With two cathedrals, a pair of Premier
League football clubs, more Georgian
architecture than Royal Bath, the largest
Freeport zone in the UK, more Grade II
listed buildings than London and the
second biggest collection of museums
and galleries outside of the capital,
Liverpool has always been special.
But now, following major regeneration
projects in the city centre since 2008,
there is even more on offer.
Located in the heart of Liverpool city
centre; Exhibition Centre Liverpool
sits alongside award-winning bars and
restaurants offering some of the most
varied and celebrated nightlife in the
country. Meanwhile, right next door is
the Albert Dock home to Tate Liverpool;
the award-winning Beatles Story and
Merseyside Maritime Museum
19
PART OF A BIGGER FAMILY
Exhibition Centre Liverpool will be
connected via The Bridge directly to
sister venue BT Convention Centre to
ensure easy access without having to step
outside. ACC Liverpool houses a 1,350
seat auditorium, 18 breakout rooms and
a multi-purpose hall with 3,725m2 of
exhibition space and an 11,000 capacity
arena.
At ACC Liverpool, we already have total
exhibition space of 7,125m2 comprising
a sub-divisible 3,725m2 multi-purpose
hall and a 3,400m2 clear span arena floor,
both of which can be broken down or
used as one free flowing space available
for everything from exhibitions and
conferences, to breakout rooms and
banquets.
ACC Liverpool is one of the most
environmentally friendly venues in
Europe with ISO 14001 accreditation, zero
waste to landfill status and gold rating in
the Green Tourism Business Scheme.
THE ARRIVAL OF EXHIBITION CENTRE LIVERPOOL IN 2015 WILL GIVE YOU 8,100M2 OF FLEXIBLE EVENT SPACE
20
THE BRIDGE PROVIDES A DIRECT LINK TO THE BT CONVENTION CENTRE AND AN 11,000 CAPACITY ARENA WITHOUT STEPPING OUTSIDE
21
THE MOST COMPREHENSIVE STANDARD PACKAGE OF INCLUSIVE SERVICES ON THE MARKET TODAY
22
WHAT’S INCLUDED... Exhibition Centre Liverpool will offer what we believe to be the most comprehensive
standard package of inclusive services on the market today.
Our service partners
Exhibition Centre Liverpool has carefully selected service partners to support your
exhibitions. We only work with the industry best from catering to cleaning.
Organisers receive a ‘Schedule of Services’ that includes:
• Dedicated exhibition event manager who
will be the main point of contact for all
aspects of your event delivery
• Technical services including standard AV
equipment and technical support in meeting
rooms
• Organiser’s privileges including on-site car
parking and an organiser welcome pack
• Privilege card with discounts for organisers
and exhibitors
• Promotional support
• Organiser suites
• Public stewarding
• Vehicle access
• Guest Relations Team and Business centre
• IT support and services
• Back of house services
23
OUR TEAM WILL BE ‘AT YOUR SERVICE’
EXCELLENCE AS STANDARD
ACC Liverpool’s award winning team has a track record
of delivering a range of world class events including: BBC
Worldwide Showcase; Labour Party Annual Conference; Royal
College of Nursing Annual Congress; National Association of
Pension Funds; MTV Europe Music Awards; Davis Cup and
BBC Sports Personality of the Year. In addition, the venue has
played host to a number of events for leading corporate brands.
We truly understand what’s important to you, your exhibitors
and visitors and are committed to supporting you in delivering
successful exhibitions and events.
24
We understand that every exhibition
has its own needs and individual
requirements and that is why we have
developed ‘At Your Service’.
Our ‘At Your Service’ package provides
a menu of services to enhance your
exhibition from rigging to IT support,
floristry to furniture - all designed to
take away stress, reduce wasted time and
maximise your budget.
Exhibition Centre Liverpool offers the
perfect support package for your event,
from consumer exhibitions to broad and
specialist trade shows; we understand
the support you need from us to deliver
success and grow your event.
25
EVENT PROMOTION SUPPORT
We understand that it’s not just about the location, the venue
and services but the importance of generating visitors to your
exhibition. Exhibition Centre Liverpool’s sister venue Echo
Arena has a dedicated in-house promotions unit experienced
in selling tickets and generating audiences for a wide variety of
events. With an audience of 1.7 million within a 30 minute drive
and an established consumer database of 160,000 and counting
we have the contacts and knowledge to promote your event to a
wide and varied audience through a multitude of platforms.
When you confirm your exhibition,
the following promotional support is
included free of charge:
• A regional press release announcement
• Online promotion
• Priority booking event announcement
• Event listing posters and adverts
• Social media promotion via Facebook
and Twitter
• Our weekly ‘What’s On’ e-campaign
• Printed ‘What’s On’ flyers
26
We are extending the promotional support
we currently provide to entertainment and
sport events to the exhibition market.
Consumer exhibitions will be promoted
through our own regular marketing
campaigns including above the line, online
and social media. In addition we can build
a plan specific to your target consumer to
generate visitors.
The Liverpool Echo has been the proud
sponsor of Echo Arena Liverpool since
2008 and this sponsorship brings a special
relationship with the city’s biggest media
partner. For consumer and trade shows alike
we can work with you to build a local PR
campaign to maximise the potential of your
exhibition. Using multi-platform promotion
we can work for, or with you, to generate
visitors.
Ticketing Support
In addition to generating visitors to your
exhibition a full service ticketing agency is
available via TicketQuarter, ACC Liverpool’s
in-house box office service. TicketQuarter
provides a complete end to end ticketing
solution that includes a robust ticketing
system, flexible website and online
solutions, a contact centre, first class
customer service and - if required - an
experienced on-site box office team. All
delivered with a dedicated account manager.
WE UNDERSTAND THE IMPORTANCE OF GENERATING VISITORS TO YOUR EXHIBITION AND
HAVE AN EXPERIENCED TEAM READY TO HELP YOU27
Telephone: +44 (0) 151 703 7294
Visit: www.exhibitioncentreliverpool.com
Email: [email protected]
For more information about our world famous city visit the following sites:
www.visitliverpool.com – The official tourism website for Liverpool City Region
www.liverpoolconventionbureau.com - Liverpool Convention Bureau services
www.liverpoolvision.co.uk - The economic development company charged with the city’s physical and economic regeneration
www.liverpoollep.org – A membership body committed to growing the region’s economy
www.liverpoolwaterfront.org - A collaboration of businesses working to develop, enhance and promote the Liverpool Waterfront as a world class place to visit, work and live.
www.itsliverpool.com – The official Liverpool brand identity
www.liverpool-one.com - one of Europe’s leading retail and leisure destinations set in the heart of Liverpool City Centre
CONTACT
We have the destination, location and venue support services to
ensure your exhibition succeeds and flourishes in Liverpool, as well
as an experienced team with a track record of success for event
promotion and operational delivery.
Exhibition Centre Liverpool opens in 2015. To hear about the latest
developments in more detail please contact our team:
28
Call our team today on +44 (0)151 703 7294 for more information
www.exhibitioncentreliverpool.com
www.accliverpool.com
ACC Liverpool, Kings Dock, Liverpool Waterfront, L3 4FP30
