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Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
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What's New in Image & Video
Sharing? Melissa Beaupierre, Senior Director - CDC National Prevention Information Network (NPIN)
Tracye Poole, Health Communications and Digital Marketing Specialist Katie Mooney, Health Communications Specialist
What’s new in Image & Video Sharing Recording
Visit the In the Know: Social Media for Public Health page on CDC NPIN’s web site (www.cdcnpin.org/scripts/features/feature_itk.asp) for access to full recordings and presentation from ITK Series I & II.
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About Today’s Webcast
• Goal is to provide details on the latest updates in visual social media
• Examples from public health and private organizations
• Resources
• Answer questions
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Overview
Curate your Visuals
• It’s all about you
It’s Easier Get Good Visuals
• More options, more creativity
Create more social video
• New tools open up the possibilities
Enhance your Search
• Easier to find visuals
Why visuals work?
SocialMedia Today Reports:
• 90% of information transmitted to the brain is visual
• People consider a brand’s website design as the number one criteria for deciding credibility
• Photos are liked 2X more than text updates
• Videos are shared 12X more than links and text post combined
What’s New in Image and Video
Sharing?
Curate your Visuals
Curating Visuals
• See content personalized for you
• Display your content the way you want
• One-Stop-Shop your curation
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Pinterest Interests
Rolled out “Interests” in 2014
• New design offers a more personalized experience
• Users will easily discover relevant pins
• Bigger boxes for the pins that most interest the user
• Preview phase, and only available on desktop
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Pinterest Secret Boards
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Pinterest now has unlimited secret boards!
YouTube
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• Curate your channel
• YouTube will curate your comments
Flickr-It’s Back
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• Resurge in popularity for the channel
• 92 million users, share 1 million photos daily
• Large storage capacity
• Easy to tag images for easy search
• Join groups with like subjects or start a group (Health and Wellness)
Passionately Pink for the Cure
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• Susan G Komen Foundation
• “Wear pink, raise funds and fight breast cancer!”
• Includes 13,247 members
• 79,261 photos
• 147 discussions
Curating Visuals: What Does it Mean
for Public Health
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What’s New in Image and Video
Sharing?
It’s Easier to Get Good Visuals
Free Getty Images
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Click on embed button for the link to the code
Enhance your visuals
Enhance photos with: • Filters • Text • Overlays • Collages
Tools you can use: • Instagram • Studio • Over • Pic Stitch • Fuzel
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Rich Visuals
Interactive Infographics
• Reveal details on mouseover
• Give different coordinated views
• Pan or zoom
• Click through pages…like a book
• Let users highlight areas of interests on maps
Rich Visuals
Animated GIFS
• Images that move
• Been around since the 80’s, but now growing in popularity
• Supported by Tumblr, Google+ (Gmail) and new on Pinterest in 2014
• 1 million users see a GIF on Pinterest daily
Good Visuals: What Does it Mean
for Public Health
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What’s New in Image and Video
Sharing?
Create More Social Video
Incorporating Video
• Video is growing in popularity
• Many people prefer video
• Use video to enhance already existing social media accounts
• Video channels like Vine and Vimeo are optimized for sharing
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Incorporating Video
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Video Platforms Platforms for Sharing Video
Vimeo Case Study- Harvard School of Public Health
• Vimeo member for 3 years
• 110+ videos
• Videos feature HSPH students, faculty, and public health professionals and highlight public health issues in the U.S. and abroad.
• Vimeo: 38 followers, very few likes or comments
• Facebook: 58,000+ page likes, regular commenting and sharing
• Twitter: 79,000+ followers
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Vine Case Study-UCLA Health
• @UCLAHealth
– 439 followers on Vine
– 65 posts
• #UCLAORLive
– In September 2013, UCLA Health used Vine to chronicle the implant of a brain pacemaker
– 28 Vine posts covered the procedure, pre-surgery, during surgery & post-surgery
– Over 300 shares on Twitter & Facebook
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Creating quality videos
• YouTube
• Vimeo
• Vine
• And much, much more!
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YouTube
• Record, edit and upload videos
• Mobile friendly (Capture)
• Embed videos anywhere
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Vimeo
• Filters
• Music
• Video School
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Vine
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• Ghost feature
• Drafts
• Editing
Social Video: What Does it Mean
for Public Health
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What’s New in Image and Video
Sharing?
Enhanced image and video search
YouTube = Search Engine
• YouTube is the 2nd largest search engine
• 1B unique users visit YouTube each month & spend 4B hours watching video
• Think SEO when using YouTube
• Keywords and labels are vital!
• Think like your audience
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Reverse Search Image
• Use visuals to search for like images
• Upload images or add web links
• Search by color, shape, size, luminosity, resolution etc…
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Reverse Search Image
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Identifies item
Finds similar images
Relevant information
Reverse Search Image
Enhanced Search: What Does it Mean
for Public Health
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Image and Video Tips
• Choose your channel
• Developing Content
• Start small
• Quality is key
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Image and Video Tips
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• Understand the rules
• Consider Accessibility
Coming Soon
Watch for more exciting things coming from NPIN this year, including:
• Using What You Know About Social Media: How to Create a Pinterest Board for your Organization April 15 at 2pm EST
Acknowledgements
Moderator Melissa Beaupierre
Presenters Tracye Poole & Katie Mooney
Executive Producer Harry Young
Technical Producer/Director James Bethea
Social Media Coordinator Carlos Chapman II
Health Communications Support Team Cynthia Newcomer, Richard Russell, Daniel Johnson, Valerie Watkins
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Thank you for watching What’s new in Image and Video Sharing?
@CDCNPIN
www.cdcnpin.org