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IN THE MOBILE BUSINESS VALUE CHAIN
MODERATOR:
STEVE BEAUREGARD
PRESIDENT & FOUNDER:
REGARD develops mobile business applications
for wireless users.
REGARD products put business intelligence
into the hands of decision-makers.
13 years of service
* sytems integration
* custom application development
* wireless solutions
* wireless products
JAMES SPAHN
VP Biz Development
Cell Co., Ltd.
Companies from different spheres need
to coordinate their efforts & develop
strategic relationships.
The Panel:
FRANK CHINDAMO
President
Fun Little Movies
JEFF FREEBAIRN
President & CEO
Big G Mobile
Outdoor Advertising
Broadcast Media
Direct Marketing
On-Package
Internet
Retail
MobileSubscriber
Content O
wners
& Bra
nds
New MediaInteractiveMarketing Agencies
Mobile ApplicationSolution Providers
Aggregators
Wireless Operators
The Mobile Value Business Chain
“Empower Me”“Entertain Me”
“Organize Me”“Connect Me”
HandsetManufacturer
Simplicity for end-user requires
infrastructure & service provisioning complexity.
Rich service portfolio requires
multitude of serive / content providers
Ubiquitous service availability requires
harmonized eveolution & convergence of separate networks
Access type independence requires
interworking & common principles among fixed & mobile access networks
UniversalBroadband
Access
Wireline
WirelessSatellite
Mobile
Service
Delivery
Platform
Service AwareEdge&
Data Aware
Transport
BusinessEnvironment
Any C
onte
nt
Every
Term
inal
, Every
where
Each U
ser
ConsumerEnvironment
Integration & Operations
Operations & Business Support Systems
UniversalBroadband
Access
Wireline
WirelessSatellite
Mobile
Service
Delivery
Platform
Service AwareEdge&
Data Aware
Transport
BusinessEnvironment
Any C
onte
nt
Every
Term
inal
, Every
where
Each U
ser
ConsumerEnvironment
Integration & Operations
Operations & Business Support Systems
Basic Issues:
- How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation?
- What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?
