i.Master Launch Plan

Author: <Eliteen>Date: 7/16/2011

1.Overview2.Product Description3.Goals of the Product Launch4.Market Overview5.Competitive Analysis6.Target Customer7.Positioning8.Unique Selling Proposition 9.Tag Line10.Features & Benefits

11.Pricing12.Marketing13.Expected ROI14.Timeline/Schedule15.International16.Critical Success Factors

1.Overview2.Product Description3.Goals of the Product Launch

Market MaturityMarket TrendsGrowth Rate

4.Market Overview

5.Competitive Analysis

1.Demographics(1) Income(2) Age(3)Gender(4) Occupation

6.Target Customer

2.Customer needs

1.Consumption Smoothing

2 Minimising Losses

3 HealthCare Protection

4.Ensure Retirement

5 Others

3.Purchasing & Decision Making Patterns(1)Bank(2)Security Company(3)Insurance Company

4.Sales Process & Cycle(1)Publicity(2)Sales

7.Positioning8.Unique Selling Proposition

9.Tag Line

Feature Benefit

Investment-linked insurance plan with as little as US$125 per month

Which means that you can easily start investment and be your own master

A wide range of investment Choices Which means that you have access to a wide range of select investment choices that allow investment in multiple business sectors, geographic locations and asset classes

A flexible investment Which means that you can have unlimited and free changes of your investment choice according to your personal situation and your personal value system.

Death Benefit Which means that you can get an extra 10 % of the total account value of your investment

A total different range of premium terms Which means that you can choose your own premium terms ranging from 5 to 30

10.Features & Benefits

I Master

Premium 10-year 5—30 years

Policy issued by age

1—（ 75—Premium 10-year）

Initial contribution period

Uniform for 18 months

The policy expiration of the highest fixed number of year

100 years old

Policy way due For Years /For half a year/For months

The lowest premium regularly investors

For Years For half a year

For months

US$1,500 US$750 US$125

11.Pricing12.Marketing

Fixed investment insurance cost Initial contribution periodFor the first phase of Extra reward Accumulation contribution account

Initial contribution account Long-term rewardAdditional investment

insurance cost First year award Infinite time free conversion/Allocate funds Minimum Premium Suspended premium Part funds extraction Infinite time free conversion/Allocate funds

Extra security reward(1)In the first year in each policy pen fixed investment, the extra premium will receive a complimentary investment units, and distribution to the customer's initial contribution account(2)Ensure that extra bonus payments=0.3%*Premium 10-year *Fixed investment insuranceCost

Guarantee first year award(1)In the first, customers can anniversary date policy was a guaranteed in the first prize. The first year of a reward to select the unit of the additional investment way, the allocation to customer first contribution account(2)Ensure that the first year of bonus payments=Reward percentage*Annualized premiums fixed investment

Annualized

premiums

fixed investm

ent(dollars)

》 30

1,500-<3,000

1.0% 4.0% 5.0% 6.0%

3,000-<6,000

0.5%

1.0%

4.0% 9.0% 11.0%

12.0%

6,000-<12,000

3.0%

5.0%

12.0% 20.0% 25.0%

30.0%

12,000-<20,000

4.0%

8.0%

19.0% 32.0% 40.0￥

45.0%

20,000-<40,000

5.0%

10.0%

20.0% 38.0% 50.0%

55.0%

>40,000 5.5%

11.0%

24.0% 42.0% 55.0%

57.0%

percentage （ Premium calculated

according to the term)

25-2910-145-9

15-19

Reward

20-24

(1) For low income crowd whose annual income under 12000US$, such as college clients, the annual minimum investment can be just 1500 US$. A low price plan with low return could be provided. For instance, annual invest amount between 1500 to 3000USD can get a reward percentage up to 6%.

Pricing strategy

(2) For middle class like white collars, the reward percentage can be more moderate and flexibility. The more you put in, the more reward you will get. For example, the investment premium of 12000us$ can get 4% reward during the 5 to 9 year while that of 6000us$ can only get 3%.

(3) For clients who own much money and want to get high reward, I Master can meet your need for we offer a high reward. If the investment premium is over 40000US$, the reward percentage could be up to 5.5% at the first 5 to 9 years and if you have invested for 30 years, your reward percentage could reach 57%.

13.Expected ROI

We need the date of past event from statement of financial position. So we need the information of the industry.We need to calculate the P/E ratio of the product. Compared with the ratio of the industry . Then We choose one product’s discount factor as our product.

14.Timeline/Schedule

1 Researches on customers' needs are done within three weeks, which can be conducted in questionnaire, phone call and on-line vote. 2 Analyses on consumers' pain points and design of i.Master is approximately accomplished in five weeks.3 When the design of i.Master finished, the company will start the second round research, so as to weight its product and make improvement.4 Managers and salesmen would be trained for three weeks before i.Master entered the market, to make i.Master better fit in the market. 5 After all those being finished, promotion work begin in the sixteenth week.

15.International

16.Critical Success Factors

Date August 8th 2011

Budgets(HKD) Wages for workers, such as hosts, usherettes and photographersCosts of handbill, posters and other promotion materialsCosts of public securityRent of buildingNet of errors and omissions

Planned Activities

Introduction of i.MasterQ&ABanquet