Inbound Tourism: A look back and a glance forward

David EdwardsFebruary 2013

The long-term view: journey purpose (000s of visits)

The long-term view: length of stay (000s of visits)

Olympic Games

470,000 visits from overseas in July-Sept primarily for the Olympic and Paralympic Games: to watch, participate or work at

+

A further 215,000 visits involved attending an official ticketed Olympic or Paralympic event

=

685,000 visits were primarily due to, or involved attending an official ticketed event at the Olympic or Paralympic Games

This group spent on average £1,350 per visit, twice the amount spent by other visitors during these three months

Inbound to Britain: latest metrics

Visits (000)

% change vs

Dec ‘10-Nov ’11

When Record (000)

Current Deficit (000)

By journey purposeHoliday 11,840 -2% Jun 11-May 12 12,267 -427VFR 8,960 3% Nov 07-Oct 08 9,931 -971Business 7,330 1% May 07-Apr 08 8,991 -1,661Miscellaneous 2,760 1% Apr 07-Mar 08 3,466 -706

Total Visits 30,880 0% Apr 07-Mar 08 33,236 -2,356Spend (£m, outturn prices) 18,520 3% Oct 11-Sep 12 18,662 -142

ROLLING 12 MONTHS: DECEMBER 2011 - NOVEMBER 2012

BENCHMARKING TO BEST EVER ROLLING 12 MONTHS

A closer look at Holiday visits in 2012 (000s of visits)

Top markets in 2011Country UK Visits

(000s)

France 3,633

Germany 2,947

USA 2,846

Irish Republic 2,574

Spain 1,836

Netherlands 1,789

Italy 1,526

Australia 1,093

Poland 1,057

Belgium 984

Country UK Spend (£m)

USA 2,362

Germany 1,252

France 1,166

Australia 1,015

Irish Republic 865

Spain 841

Italy 792

Netherlands 624

Norway 523

Canada 512

Brighton & Hove: Germany, France and USA

Brighton compared to the UK (share of visits by journey purpose)

Brighton compared to the UK (share of visits by time of year)

Germany – trends by journey purpose (000s of visits to the UK)

What visitors from Germany are more or less likely than average to do

Visit the coast and beaches

Go for walksVisit castles

Explore by car, coach or train

Visit historic housesVisit villages and

countryside

Go to the theatreGo to art galleriesSocialise with the

locals

Learn more in our Market and Trade Profile

Outlook for 2013

• Volume and value growth• Material risks to the downside, but upside risks too• Benefits of being on the consumer radar

The Eurozone

54% of visits37% of spend

£1 costs 25% less than in 2001

But 10% more than in 2009

Economy to shrink 0.4% in 2012 and

0.1% in 2013

The US

9% of visits13% of spend

Consumer Confidence on the up (mostly)

30% fall in visits since 200043% fall in Holiday visits

36% now own a full passport

Changing demographics in key source market States

Other factors

The things that won’t happen in

2013

The unforeseeable

Market conditions summary…

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