INC. 2017 SPONSORSHIP OPPORTUNITIES · usher in the holiday season with . lighting and decorations EXPECTED ATTENDANCE: 100K+ DEMOGRAPHICS: All ages. 4 SPONSORSHIP LEVELS. NEW YEAR’S

2016 SPONSORSHIP OPPORTUNITIES


INC.


Downtown Indy — as a private, nonprofit organization focused on developing, managing, and marketing Downtown Indianapolis — relies on the dedicated support of our community. Thanks to the investment of our sponsors, we are collectively committed to keeping Downtown clean, safe, beautiful and vibrant, and to ensuring it’s a great place to live, learn, work and play.

Central Indiana needs a strong and vibrant core: Downtown Indianapolis. The goal of Downtown Indy is to improve the overall quality of life in Downtown Indianapolis and to make sure it thrives as a residential, business and recreational district.

Learn more at www.DowntownIndy.org

BOB SCHULTZ

Senior Vice President of Marketing, Communications & Events

111 Monument Circle, Suite 1900Indianapolis, IN 46204

(317) [email protected]

DOWNTOWN INDY IS STRONGER WITH YOUR HELP

SOME OF THE BUSINESSES THAT HAVE SUPPORTED DOWNTOWN INDY, INC. THIS PAST YEAR

• IBEW #481

• Indiana Union Construction Industry

• Carson’s

• Circle Centre

• Chase

• IPL

• Anthem

• OneAmerica

• Lilly

• Simon

• SunKing

• Miller/Coors

• Hoosier Lottery

• Indianapolis Motor Speedway

• Indianapolis Colts

• Pacers Sports & Entertainment

• Salesforce

• Angie’s List

• BMO Harris

• Indy Star

• Buckingham

• Conrad Indianapolis

• JW Marriott

• Omni Severin

• St. Elmo

• Yelp

BLARNEY BASH

4th annual event with 10,000 average attendance, celebrating all things Irish!

DEMOGRAPHIC: young, urban, professional millennials ages 21-35+

4 SPONSORSHIP LEVELS

BLARNEY BASH

4th annual event with 10,000 average attendance, celebrating all things Irish!

DEMOGRAPHIC: Young, urban, professional millennials ages 21-35+


WORKOUT WEDNESDAYS

Wednesdays from late April through September on Georgia Street and the Downtown Canal Walk

DEMOGRAPHIC: All ages - downtown residents, professionals, active, health-seekers


FOOD TRUCK FRIDAYS

Lunchtime food truck festival every Friday from late April through September

DEMOGRAPHIC: All ages - professionals, active3 SPONSORSHIP LEVELS

03.17.17

STATE OF DOWNTOWN

Business/Community meeting to learn economic indicators, trends, priorities & opportunities

EXPECTED ATTENDANCE: 500+

DEMOGRAPHIC: Professional, B2B3 SPONSORSHIP LEVELS

04.27.17

WORKFORCE WEEK

Downtown employee appreciation activities/events held the last week of April

EXPECTED ATTENDANCE: 10K+

DEMOGRAPHIC: Professional3 SPONSORSHIP LEVELS

04.24.17 - 04.28.17


DOWNTOWN LIVING TOUR

Friday, post work tour of Downtown rental properties with food/beverages at every stop



OVERVIEW Presenter Sponsor

Beverage Sponsor

Blarney Bash Clover Sponsor

Power Hour Sponsor

Exhibitor Sponsor

Gold Sponsor

Silver Sponsor

Food Sponsor

Advertising Sponsor

MOTORCYCLES ON MERIDIAN

Thousands of bikes assemble for this one day event in the heart of Downtown

EXPECTED ATTENDANCE: 25K+ bikers, 50K+ spectators4 SPONSORSHIP LEVELS

08.26.17

OVERVIEW

CIRCLE OF LIGHTS

50+ year Downtown tradition to usher in the holiday season with lighting and decorations


DEMOGRAPHICS: All ages4 SPONSORSHIP LEVELS

NEW YEAR’S EVE

Full scale, outdoor party to usher in the New Year with bands, food, beverage, fireworks and festivities




12.31.17

11.24.17


Presenter Sponsor

Beverage Sponsor

Blarney Bash Clover Sponsor

Power Hour Sponsor

Exhibitor Sponsor

Gold Sponsor

Silver Sponsor

Food Sponsor

Advertising Sponsor

sponsor benefits

Brand awareness, building profile of your business as community partner

Raise local profile among target audience, providing engaging customer experiences

Foster employee engagement & build rapport with Downtown dwellers, workers, and players

2017 SPONSORSHIP OPPORTUNITIES | Blarney Bash

Live music, outdoor festival celebrating all things Irish

5th annual event with 10,000 average attendance

DEMOGRAPHIC: young, urban, professional millennials ages 21-35+

Recognized as the “Official St. Patrick’s Day Party” for Downtown Indianapolis

the event deets 03.17.17

2017 SPONSORSHIP OPPORTUNITIES | Blarney Bash

BLARNEY BASH

the nitty gritty

PRESENTING/ STAGE SPONSOR

BEVERAGE SPONSER

CLOVER SPONSER

POWER HOUR SPONSER

INVESTMENT $7,500 $6,000 $5,000 $2,000

NAME ATTACHED TO EVENT LOGO & DESCRIPTION 50% 25%

OPPORTUNITY TO SPEAK FROM STAGE TO INTRODUCE ACTS

GUEST REGISTRATION INFORMATION POST-EVENT

SPONSOR LOGO PLACEMENT ON PRE-PROMOTIONAL PRINT AND ELECTRONIC ADS

BRAND SIGNAGE INSIDE EACH TENT ALONG BOARDWALK

ALCOHOL PERMITS COVERED N/A

PRODUCT(S) SHOWCASED FROM STAGE BY EMCEE N/A

GA STREET RADIO ADS 100% 100% 50%

RADIO ADS (PAID & EARNED) 100% 100% 50%

BRAND AMBASSADOR ON SITE 4 2 2 1

LOGO PLACEMENT ON DIGITAL MARKETING

SOCIAL MEDIA MENTION 100% 100% 50% Sponsored Hour

RECOGNITION FROM LIVE TWEETS THROUGHOUT EVENT Sponsored Hour

STAGE MENTIONS THROUGHOUT THE EVENT Sponsored Hour

LOGO PLACEMENT ON DIGITAL BOARD AT EVENT Sponsored Hour

MEDIA BUY

ATTENDEES

$20K

03.17.17

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | State of Downtown

Come to hear the latest and greatest economic indicators, trends, priorities and opportunities in Downtown Indianapolis.

500+ expected attendance

DEMOGRAPHIC: professional, business-to-business

2017 THEME: TBD

Panel discussion with some of Downtown’s leaders in business, government and community development.

IDEAL networking opportunity for the Downtown business community

event details 04.27.17

INC.

2017 SPONSORSHIP OPPORTUNITIES | State of Downtown

STATE OF DOWNTOWN

sponsorship details

PRESENTING/ STAGE SPONSOR

GOLD SPONSOR

EXHIBITOR/ TABLE SPONSOR

INVESTMENT $10,000 $5,000 $1,000

NAME ATTACHED TO EVENT LOGO & DESCRIPTION

OPPORTUNITY TO SPEAK AT EVENT & INTRODUCE KEYNOTE

COMPREHENSIVE BUSINESS COLLATERAL DISTRIBUTED TO EACH ATTENDEE

GUEST REGISTRATION INFORMATION POST-EVENT

OPPORTUNITY TO PROVIDE COMMUNITY REPORT FORWARD WITH NARRATIVE & COMPANY LOGO

SOCIAL MEDIA MENTION 100% 50%

RECOGNITION FROM LIVE TWEETS THROUGHOUT EVENT

TABLE SIGNAGE

RESERVED TABLE FOR YOUR GUESTS


EXHIBITOR SPACE & ACTIVATION AT EVENT

LOGO PLACEMENT ON DIGITAL BOARD AT EVENT

ADVERTISEMENT IN COMMUNITY REPORT Full Page Half Page Quarter Page

ATTENDEES

B2B

500+

04.27.17

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Workforce Week

A talented workforce is a city’s greatest asset. We want to show our support and celebrate Downtown’s talent. Join us for a week of fun team-building events, giveaways and so much more.

10K + expected attendance

DEMOGRAPHIC: professional, business-to-business

event details 04.24 - 4.28.17

FOR MORE INFORMATION: Catherine Esselman, Real Estate Development Director, Downtown Indy, Inc. | (317) 237-2203 | [email protected]

2017 SPONSORSHIP OPPORTUNITIES | Workforce Week

WORKFORCE WEEK

sponsorship details

PRESENTING SPONSOR

DAY SPONSOR

EXHIBITOR/ TABLE SPONSOR

INVESTMENT $10,000 $5,000 $1,000


NAME ATTACHED TO ALL EVENT SIGNAGE (PRINT, ELECTRONIC, ETC.)

EARNED MEDIA 100% 100%

SOCIAL MEDIA MENTION 100% 50%

RECOGNITION FROM LIVE TWEETS THROUGHOUT WEEK

NAME ATTACHED TO ALL EVENT-DAY SPECIFIC SIGNAGE (PRINT, ELECTRONIC, ETC.)

LOGO RECOGNITION Large Medium Small


EXHIBITOR SPACE & ACTIVATION AT EVENT

ATTENDEES

B2B

500+

04.27.17

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Workout Wednesdays

Ditch the confines of the gym or yoga studio and head outdoors!

DATES: Wednesdays from late spring through summer

TIMES: 6 a.m. Yoga on the Canal Walk; Noon Cardio on Georgia Street

LOCATIONS: Downtown Canal Walk (at Vermont Street) and Georgia Street

DEMOGRAPHICS: All ages– Downtown residents and professionals, mostly female, health-seekers, active.

125+ expected attendance each week

event details

O N T H E V E R M O N T S T R E E T P L A Z A

2017 SPONSORSHIP OPPORTUNITIES | Workout Wednesdays

WORKOUT WEDNESDAYS

sponsorship details

PRESENTING SPONSOR

GOLD SPONSOR

EXHIBITOR SPONSOR

INVESTMENT $10,000 $5,000 $100

LOGO INCLUSION IN EVENT LISTING ON WEBSITE INCLUSION IN ALL GEORGIA STREET RADIO ADS NAME AND LOGO ON SIGNAGE SPECIFIC TO LOCATION

EXCLUSIVITY IN YOUR CATEGORY

LOGO PLACEMENT ON ALL DIGITAL COLLATERAL COMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES LICENSE TO USE SPONSOR OF EVENT IN ADS/PROMOTIONOPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITESOCIAL MEDIA MENTION FOR THE WEEKABILITY TO HAVE A 10X10 ACTIVATION SPACE IN AT EITHER LOCALE OPPORTUNITY TO PROVIDE BRANDED AMENITY/WATER TO AUDIENCEOPPORTUNITY TO ADDRESS THOSE GATHERED FOR ANNOUNCEMENTS(S)

ATTENDEESEACH WEEK

125+

SOLD

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Food Truck Fridays

Hungry? Head Downtown for the lunch hour with music and a dozen food trucks.

DATES: Fridays from Late April through September

TIMES: 11 a.m. - 1:30 p.m.

LOCATION: Georgia Street’s West Block – closest to the Indiana Convention Center

DEMOGRAPHICS: All ages – Downtown professionals, families, convention delegates

1,200 - 2,000 expected attendance each week depending on weather

event details

2017 SPONSORSHIP OPPORTUNITIES | Food Truck Fridays

FOOD TRUCK FRIDAYS

sponsorship details

PRESENTING SPONSOR

GOLD SPONSOR

EXHIBITOR SPONSOR*

INVESTMENT $7,500 $5,000 $200

NAME AND LOGO INCLUSION IN THE OFFICIAL EVENT LOGOCOMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES NAME AND LOGO ON SIGNAGE THROUGHOUT SEASONINCLUSION IN ALL GEORGIA STREET RADIO ADS


LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.)

LARGE MEDIUM

LICENSE TO USE SPONSOR OF EVENT IN ADS/PROMOTIONRESERVED PARKING (NUMBER OF SPACES BASED ON INVESTMENT)OPPORTUNITY TO HAVE BRAND AMBASSADORS WALKING ON SITE

4 2

OPPORTUNITY TO HAVE ACTIVATION SPACE WITH AMBASSADORS ON SITE

20x20 10x10 TABLE

OPPORTUNITY TO MAKE AUDIO ANNOUNCEMENTS DURING EVENT

4/hour 2/hour 1/hour

RECOGNITION FROM LIVE TWEETS LEADING UP TO AND FROM EVENT

ATTENDEESEACH WEEK

1200+

* weekly fee – Title and Gold sponsorship investments cover the entire series of Food Truck Fridays

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Downtown Living Tour

Check out the incredible options that exist for multi-family, rental living in Downtown Indianapolis

DATE: TBD

TIME: 5 - 9 p.m.

LOCATION: Throughout Downtown

DEMOGRAPHICS: Millennials, mid-to-upper wage earners, Central Indiana residents, Downtown workforce

300 - 500 expected event attendance

event details SUMMER 2017

FOR MORE INFORMATION: Catherine Esselman, Real Estate Development Director, Downtown Indy, Inc. | (317) 237-2203 | [email protected]

2017 SPONSORSHIP OPPORTUNITIES | Downtown Living Tour

DOWNTOWN LIVING TOUR

sponsorship details

PRESENTING SPONSOR

GOLD SPONSOR

FOOD & BEV SPONSOR*

INVESTMENT $10,000 $2,500 IN KIND

NAME & LOGO INCLUSION IN THE OFFICIAL EVENT LOGO

COMPANY NAME IN ALL PAID MEDIA/RADIO ADS

COMPANY MENTION IN ALL PRESS RELEASES/MEDIA PITCHES


COMPANY LOGO ON “LIVE DOWNTOWN” RACK CARD SHOWCASING BENEFITS OF LIVING DOWNTOWN – DISTRIBUTED BY CORP. RECRUITERS, AREA BUSINESSES, ETC. AND ACCOMPANYING AD FOR PRINT PLACEMENT NAME & LOGO ON SIGNAGE AT THE EVENT SIGN-IN, BUSES, ETC.LOGO PLACEMENT ON DIGITAL COLLATERAL (WEB, POSTERS, ETC.) 100% 50% 25%

OPPORTUNITY TO HAVE BRAND AMBASSADORS AT EVENT OR HOSTS ON BUSES

RESERVED PARKING FOR EVENT (NUMBER OF SPACES BASED ON INVESTMENT)

OPPORTUNITY TO HAVE ACTIVATION SPACE AT SELECTED SITE 20x20 10x10

OPPORTUNITY TO ADDRESS CROWD AT SELECTED SITERECOGNITION VIA SOCIAL MEDIA, E-NEWS & ELECTRONIC INVITATION LEADING UP TO & FROM EVENT

100% 50% 25%

* in-kind donations of catered food for a specific stop site/location along the tour; in-kind would need to accommodate 400 guests

ATTENDEES400+

5

5-7 SHUTTLES

FOOD & BEVERAGESPONSORS

Restaurant/catering partners will be recognized as in-kind FOOD & BEVERAGE SPONSORS. Each will be paired with an individual site to cater two different tapas for up to 400 guests and serve/pour donated alcohol.

LOCATIONS

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Motorcycles on Meridian

Come ride, watch and enjoy the sights and sounds as thousands of bikes assemble for this one day event in the heart of Downtown

25K+ bikers expected

50K+ spectators expected

DEMOGRAPHIC: bikers & enthusiasts of all ages

2015 event generated an estimated $4.5 MILLION in direct visitor spending

One of the most iconic two wheel events in the Midwest

the event deets 08.26.17

in partnership with ABATE of Indiana

FOR MORE INFORMATION: Bob Schultz, SVP of Marketing & Events at Downtown Indy, Inc. | (317) 237-2212 | [email protected]

SATURDAY AUGUST 26, 2017

2017 SPONSORSHIP OPPORTUNITIES | Motorcycles on Meridian

MOTORCYCLES ON MERIDIAN

the nitty grittyTITLE GOLD EXHIBITOR/

VENDOR ADVERTISING

INVESTMENT N/A $6,000 $2,500 $1,000


RIGHTS TO ALL MOTORCYCLES ON MERIDIAN SOUVENIR SALES

RIGHT TO CREATE A MULTI-PAGE EVENT POCKET GUIDE


RIGHT TO DESIGN AND HOST OFFICIAL MOTORCYCLES ON MERIDIAN WEBSITE AND FACEBOOK PAGE

LOGO PLACEMENT ON ALL PRINT COLLATERAL (FLYERS, BANNERS, ETC.)

LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.)


TABLE SIGNAGE INCLUSION IN ALL GEORGIA STREET RADIO ADS DURING AUGUST LEAD UP

ABILITY TO HAVE A 10X20 ACTIVATION SPACE IN VENDOR VILLAGE

LICENSE TO USE SPONSOR OF EVENT IN ADS/PROMOTION

OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE

NAME/LOGO ON MOTORCYCLES ON MERIDIAN WEBSITE AND FACEBOOK PAGE

NAME/LOGO IN THUNDER ROADS INDIANA MAGAZINE

NAME/LOGO ON SOUVENIR TRAILER/TENTS

FULL PAGE AD IN OFFICIAL EVENT POCKET GUIDE BY THUNDER ROADS

LOGO PLACEMENT ON OFFICIAL EVENT T-SHIRT (15,000 PRINTED)

25,000 bikers

50,000 spectators

expected attendance:SOLD

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Downtown Indy, Inc.’s Circle of Lights® presented by IBEW #481


The joy of the season comes to life on Monument Circle Nov. 25, the day after Thanksgiving, as 100,000 spectators come to Downtown Indy, Inc.’s Circle of Lights® presented by IBEW #481. Generations of families are drawn to this beautiful centerpiece in the cultural and geographical center of the city and state. Entertainers chosen from statewide auditions share the stage with celebrities leading up to one lucky child chosen to “flip the switch” as the event concludes with a spectacular fireworks finale. Millions of sightseers will take in this spectacle throughout the season, lit through Jan. 7. Travelocity named the Circle of Lights® one of the top five “must-see Christmas trees” in the nation. USA Today also listed the Circle of Lights® as one the “10 Best Holiday Attractions.”

DATE: Friday, November 24, 2017

TIME: 6 - 8 p.m.

LOCATION: Monument Circle

100,000+ expected event attendance


2017 SPONSORSHIP OPPORTUNITIES | Downtown Indy, Inc.’s Circle of Lights® presented by IBEW #481

Downtown Indy, Inc.’s Circle of Lights® presented by IBEW #481

sponsorship details

PRESENTING GOLD SILVER EXHIBITOR

INVESTMENT SOLD $25,000 $15,000 $5,000


NAME AND LOGO ON ARCH SIGNAGE LEADING TO EVENT

INCLUSION IN ALL GEORGIA STREET RADIO ADS

OPPORTUNITY TO HOST AUDITIONS AND PROVIDE JUDGES

ADVERTISING PACKAGE WITH WTHR-13


VIP PASSES FOR RECEPTION AND VIEWING AREA 25 6 4

PARKING PASSES FOR GUESTS 25 6 4 2

LOGO PLACEMENT ON PROMO PRINT COLLATERAL - FLYERS, BANNERS, ETC LARGE MED MED

LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.) LARGE MED MED

LOGO ON STAGE DURING EVENT

OPPORTUNITY TO UNDERWRITE ONE OF THE COLORING CONTEST WINNER’S COLLEGE CHOICE 529 SCHOLARSHIP AND PRESENT CHECK ON STAGE

REPRESENTATIVE ON STAGE DURING “FLIPPING OF THE SWITCH”



INCLUSION IN PRE-PROMOTIONAL ADS ON TV/RADIO 1000+ 350+ 250+

OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE 10 4 2 2

ABILITY TO HAVE A ACTIVATION SPACE DURING EVENT 20X20 20X20 20X20 10X10

STAGE MENTIONS THROUGHOUT THE EVENT


LOGO PLACEMENT ON LED SCREENS THROUGHOUT EVENT SITE

SOLD

over 100,000 people expected

sponsor benefits




2017 SPONSORSHIP OPPORTUNITIES | Downtown Indy, Inc.’s New Year’s Eve Celebration, presented by The Indiana Union Construction Industry


The countdown is on! On Saturday night, Dec. 31 between 8 p.m. – 12:30 a.m., 50,000 revelers are expected to celebrate the New Year on Georgia Street. Bands, food, drinks and fun headline Downtown Indy, Inc.’s New Year’s Eve Celebration presented by The Indiana Union Construction Industry. And at 11:59 p.m. on Dec. 31, when in most cities the traditional “ball drop” takes place, an IndyCar hoisted high above the crowd descends to a collective countdown amidst great fanfare and fireworks at midnight. The free evening also feature the Hoosier Lottery Countdown Pavilion inside Bankers Life Fieldhouse for a more family-friendly and warmer celebration that includes live country music plus plenty of food and beverages.

DATE: Saturday, Dec. 31, 2017

TIME: 8 p.m. - just after midnight

LOCATION: East Block of Georgia Street and S. Pennsylvania Street

50,000+ expected event attendance


2017 SPONSORSHIP OPPORTUNITIES | Downtown Indy, Inc.’s New Year’s Eve Celebration, presented by The Indiana Union Construction Industry

Downtown Indy, Inc.’s New Year’s Eve Celebration, presented by The Indiana Union Construction Industry

sponsorship details

PRESENTING GOLD SILVER EXHIBITOR

INVESTMENT SOLD $30,000 $15,000 $5,000


NAME AND LOGO ON ARCH SIGNAGE LEADING TO EVENT

INCLUSION IN ALL GEORGIA STREET RADIO ADS

OPPORTUNITY TO HOST AUDITIONS AND PROVIDE JUDGES

ADVERTISING PACKAGE WITH CBS-4


VIP PASSES FOR INDOOR VIP PARTY AND VIEWING AREA 25 10 5 2

PARKING PASSES FOR GUESTS 25 6 4 2

LOGO PLACEMENT ON PROMO PRINT COLLATERAL - FLYERS, BANNERS, ETC LARGE MED MED

LOGO PLACEMENT ON ALL DIGITAL COLLATERAL (WEB, POSTERS, ETC.) LARGE MED MED

LOGO ON STAGE DURING EVENT

VIDEO CONTENT/MESSAGING PLAYED ON LED SCREENS ALL EVENING

REPRESENTATIVE ON STAGE DURING DURING FINAL NYE COUNTDOWN 4 1



INCLUSION IN PRE-PROMOTIONAL ADS ON TV/RADIO 1000+ 350+ 250+

OPPORTUNITY TO HAVE BRAND AMBASSADORS ON SITE 10 4 2 2

ABILITY TO HAVE A ACTIVATION SPACE DURING EVENT 20X20 20X20 20X20 10X10

STAGE MENTIONS THROUGHOUT THE EVENT


LOGO PLACEMENT ON LED SCREENS THROUGHOUT EVENT SITE

SOLD

50,000 people expected

Documents

INC. 2017 SPONSORSHIP OPPORTUNITIES · usher in the holiday season with . lighting and decorations EXPECTED ATTENDANCE: 100K+ DEMOGRAPHICS: All ages. 4 SPONSORSHIP LEVELS. NEW YEAR’S