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Incapital SEO 1: Title Tags and Meta Descriptions Draft 2 July 13, 2012
Incapital Title Tags & Meta Descriptions Draft 2 July 13, 2012 1
Title tag: This meta tag is one of the most important parts of SEO because it tells a
search engines what your page is about and it shows up as the title of your webpage on a
search engine results page. As a result, whenever possible, keywords should be included
in the title tag. Additionally, title tags should be no more than seven or eight words and
less than 70 characters because this is the maximum number of letters and spaces
displayed as a Google title. If the title is longer it will run off and include three trailing
dots. Limiting title tags to eight words is recommended because Google places weight
(level of importance) on each word. Therefore, the more words you have, the less weight
applied to each word.
Meta description: This tag is less influential in affecting your SEO strategy but is
important because it provides a description of what the page is about and shows up under
the website title in the search engine results listing. Keyword terms will appear bolded to
the reader and are important click drivers — they show the reader that your content and
their query are directly related. Best practices designates use of one or two engaging
sentences that accurately describe the page content and should be kept to approximately
160 characters. Similar to the title tag, any description longer than 160 characters will be
cut off and followed by three trailing dots. In some cases, however, it’s common for the
description to be cut short and may in fact improve click rates.
[Note: Sections marked in red require additional information or periodic updates related
to new information, issuers or offerings.]
0.0 — HOME PAGE
Title Tag: Incapital | Leading securities underwriter and distribution firm
Meta Description: Incapital is a leading underwriter and distributor, providing a diverse
network of investment professionals access to a wide range of investment opportunities.
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0.1-0.3 — SEARCH RESULTS
Title Tag: Incapital | [Search term]
Meta Description: Not applicable.
0.4 — DISCLAIMER
Title Tag: Incapital | Current offerings disclaimer
Meta Description: Offering materials are compiled solely for the informational
purposes of qualified financial professionals only.
0.5 — CONTACT US
Title Tag: Incapital | Contact us
Meta Description: Contact details for Incapital are provided on this page. Incapital is a
leading securities underwriter and distributor serving a diverse network of financial
professionals.
0.6 — NEWS
Title Tag: Incapital | News
Meta Description: Recent news, press releases and information about Incapital, its
products, partners and employees.
0.7 — CAREERS
Title Tag: Incapital | Careers
Meta Description: View job opportunities and get information about careers at
Incapital, a leading underwriter and distributor serving a diverse network of financial
professionals.
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0.8 — INCAPNET
Title Tag: Incapital | Incapnet
Meta Description: Incapital’s proprietary trading and reporting site offers financial
professionals access to extensive information on current and past offerings.
0.9 — LOGIN RESPONSE
Title Tag: Incapital | Financial professionals login
Meta Description: Login or register to access our full range of investment offerings and
resources, including offering documents, email updates and continuing education.
0.9.1 — PASSWORD RECOVERY
Title Tag: Incapital | Financial professionals password recovery
Meta Description: Forgot your password? Enter your email and a temporary password
will be generated and emailed to you.
0.9.2 — REGISTER NOW
Title Tag: Incapital | Financial professional registration
Meta Description: Login or register to access our full range of investment offerings and
resources, including offering documents, email updates and continuing education.
0.9.3 — EDIT PROFILE
Title Tag: Incapital | Edit profile
Meta Description: Update or change any of your personal information or email
preferences.
0.9.4 — CHANGE PASSWORD
Title Tag: Incapital | Change password
Meta Description: Login to change a temporary or existing password.
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0.9.5 — EMAIL PREFERENCES
Title Tag: Incapital | Email preferences
Meta Description: Let us know what type of information you would like to receive via
email.
0.10 — HOME
Title Tag: Incapital | Leading securities underwriter and distribution firm
Meta Description: Incapital is a leading underwriter and distributor, providing a diverse
network of investment professionals access to a wide range of investment opportunities.
0.11 — CONTACT US
Title Tag: Incapital | Contact us
Meta Description: Contact details for Incapital are provided on this page. Incapital is a
leading securities underwriter and distributor serving a diverse network of financial
professionals.
0.12 — LEGAL
Title Tag: Incapital | Legal information
Meta Description: The information in this website is solely for informational purposes
and does not constitute either an offer to sell or the solicitation of an offer to buy
securities.
0.12.1 — PRIVACY POLICY
Title Tag: Incapital | Privacy policy
Meta Description: Incapital is committed to maintaining the privacy of your financial
and personal information.
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0.12.2 — NOTICE TO NON-US PERSONS
Title Tag: Incapital | Notice to non-US persons
Meta Description: The information in this website is directed at, and is intended for
distribution to, and use by, persons in the U.S. only, and is not intended for distribution to
or use by any person in any other jurisdiction.
0.12.3 — BUSINESS CONTINUITY
Title Tag: Incapital | Business continuity
Meta Description: We are committed to safeguarding the interests of our clients in the
event of an emergency or significant business disruption. Our Business Continuity Plan
summarizes our efforts to mitigate risks inherent with unforeseen business interruptions.
0.13 — RISK CONSIDERATIONS
Title Tag: Incapital | Risk considerations
Meta Description: This section describes some of potential risks that should be
evaluated when considering an investment.
0.14 — TERMS OF USE
Title Tag: Incapital | Terms of use
Meta Description: Important legal information. Please read the following terms and conditions carefully. By accessing this site and any pages in it you agree to be bound by these terms and conditions.
1.0 — ABOUT
Title Tag: Incapital | About Incapital
Meta Description: Incapital is a leading underwriter and distributor, providing a diverse
network of investment professionals access to a wide range of investment opportunities.
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1.1 — MANAGEMENT
Title Tag: Incapital | Management
Meta Description: Our management team provides a deep bench of industry experience
and knowledge, and expertise building effective trading desks, sales teams, and
technology.
1.2 — RECOGNITION AND AWARDS
Title Tag: Incapital | Recognition and awards
Meta Description: Incapital has been awarded US Distributor of the Year numerous
times by Structured Products magazine and mtn-i.
1.3 — COMMUNITY
Title Tag: Incapital | In the community
Meta Description: Being a charitable neighbor and organization is deeply engrained in
the culture and history of Incapital.
1.3.x— INDIVIDUAL STORIES ABOUT CHARITY AND EVENTS
Title Tag: Incapital | Charitable events and news
Meta Description: Incapital and its employees are dedicated to volunteering time and
providing resources to support the community and a wide range of charitable events and
organizations.
1.4— NEWS
Title Tag: Incapital | News
Meta Description: Recent news, press releases and information about Incapital, its
products, partners and employees.
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1.4.x — PRESS RELEASES, COMPANY NEWS
Title Tag: Incapital | Press releases and company news
Meta Description: [Keywords and description from latest release]. Incapital named U.S.
Distributor of the Year by Structured Products Magazine.
1.4.xx — VIDEOS
Title Tag: Incapital | Videos
Meta Description: Watch videos featuring Incapital management, news or offerings.
1.5 — CAREERS
Title Tag: Incapital | Careers
Meta Description: Learn more about a career with Incapital, view current opportunities
and contact us.
1.5.1 — WORKING AT INCAPITAL
Title Tag: Incapital | Working at Incapital
Meta Description: Learn more about what it’s like to work at Incapital. View current
job opportunities and connect with us.
1.5.2 — JOB OPPORTUNITIES
Title Tag: Incapital | Job opportunities
Meta Description: Research and review current job opportunities at Incapital.
1.5.2.x — INDIVIDUAL JOB DESCRIPTION
Title Tag: Incapital | Job description
Meta Description: [Specific job descriptions and keywords]
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1.6 — CONTACT US
Title Tag: Incapital | Contact us
Meta Description: Contact details for Incapital are provided on this page. Incapital is a
leading securities underwriter and distributor serving a diverse network of financial
professionals.
1.6.1 — CONTACT RESPONSE
Title Tag: Incapital | Contact us response
Meta Description: Thank you for contacting Incapital, a leading underwriter and
distributor serving a diverse network of financial professionals.
2.0 — OFFERINGS
Title Tag: Incapital | Offerings
Meta Description: View a diverse range of investment offerings including corporate
notes, CDs, U.S. Agencies, structured investments, and unit trusts, brought to you by
Incapital.
2.0.1 — ALL OFFERINGS DOCUMENTS
Title Tag: Incapital | All offerings documents
Meta Description: Register to get full access to fact sheets, prospectus’, offering
information and websites for a wide selection of agency issuers, corporate notes and
structured investments.
2.1 — U.S. Agencies
Title Tag: Incapital | U.S. Agencies
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Meta Description: Incapital is ranked in the top 15 U.S. Agency underwriters and
distributors of new issue and secondary securities.
2.1.1 — OVERVIEW (U.S. Agencies)
Title Tag: Incapital | U.S. Agencies Overview
Meta Description: Incapital is ranked in the top 15 U.S. Agency underwriters and
distributors of new issue and secondary securities.
2.1.1.1 — ABOUT Agencies
Title Tag: Incapital | About U.S. agency bonds
Meta Description: There are two different types of agency bonds: those issued by
government-sponsored enterprises (GSEs), which are private corporations created by
Congress and those issued or guaranteed by the U.S. federal government agencies.
2.1.1.2 — FACTS
Title Tag: Incapital | U.S. agency bond facts
Meta Description: Facts about U.S. agencies covers types of investors, credit quality,
government guarantees, yield premiums, types of securities, interest and tax status.
2.1.1.3 — FEATURES
Title Tag: Incapital | U.S. agency bond features
Meta Description: Features of U.S. agency bonds include: fixed-rate features, callable
securities, common callable features, the valuation of callable debt and step-ups.
2.1.1.4 — RISK CONSIDERATIONS
Title Tag: Incapital | U.S. agency bond risk considerations
Meta Description: Risks and other considerations to keep in mind when evaluating U.S.
agency bonds include: interest rate risk, call risk, the secondary market and tax and
accounting issues.
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2.1.2 — ISSUERS (U.S. AGENCIES)
Title Tag: Incapital | U.S. agency issuers
Meta Description: Some of the most active government-sponsored enterprises or GSEs
issuers include: Federal Farm Credit and Tennessee Valley Authority (TVA).
2.1.2.x — INDIVIDUAL ISSUER PAGES
Title Tag: Incapital | [Issuer name]
Meta Description: [Details about individual issuer]
2.1.3 — CURRENT OFFERINGS
Title Tag: Incapital | U.S. agency current bond offerings
Meta Description: Offerings are sold only by the prospectus or offering circular and
related supplement of the individual issuer. View a prospectus or offering circular from
this page.
2.1.3.x — INDIVIDUAL OFFERING PAGE (AGENCIES)
Title Tag: Incapital | [Offering name (e.g. Federal Farm Credit Bank bonds)]
Meta Description: [Offering details, CUSIP, Coupon, Maturity, Call Date, Yield,
Ratings, etc. (Federal Farm Credit Banks Consolidated Systemwide Retail Bonds)]
2.2 — ANNUITIES
Title Tag: Incapital | Annuities
Meta Description: Incapital is a distributor of tax-deferred annuities issued by well-
established, non-affiliated insurance carriers.
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2.2.1 — OVERVIEW (ANNUITIES)
Title Tag: Incapital | Annuities overview
Meta Description: Incapital is a distributor of tax-deferred annuities issued by well-
established, non-affiliated insurance carriers.
2.2.1.1 — ABOUT ANNUITIES
Title Tag: Incapital | About annuities
Meta Description: Learn about the different types, key characteristics, features and risk
characteristics of annuities.
2.2.1.2 — FIXED ANNUITIES
Title Tag: Incapital | Fixed annuities
Meta Description: Fixed annuity contracts are setup when a life insurance company
contractually agrees to pay the investor a fixed rate of interest during a specified period
of time. Read more about the features and risks of fixed annuities.
2.2.1.3 — INDEXED ANNUITIES
Title Tag: Incapital | Indexed annuities
Meta Description: The return on an indexed annuity is tied to a specific index. Read
more about the features and risks of indexed annuities.
2.2.1.4 — VARIABLE ANNUITIES
Title Tag: Incapital | Variable annuities
Meta Description: Variable annuities pay amounts that vary according to the investment
performance of a specified set of investments. Read more about the features, fees and
risks of variable annuities.
2.2.1.5 — RISK CONSIDERATIONS
Title Tag: Incapital | Annuity risk considerations
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Meta Description: Investment risks to keep in mind when evaluating annuities include:
default, early withdrawal/liquidity, inflation, interest rates, and tax.
2.2.2 — INSURANCE PROVIDERS
Title Tag: Incapital | Annuity contract insurance providers
Meta Description: Annuity contracts are issued by Commonwealth Annuity a wholly-
owned subsidiary of The Goldman Sachs Group.
2.2.2.x — INDIVIDUAL INSURANCE PROVIDER PAGE
Title Tag: Incapital | [Provider name (Commonwealth Annuity)]
Meta Description: [Individual provider details (Annuity contracts are issued by
Commonwealth Annuity a wholly-owned subsidiary of The Goldman Sachs Group.)]
2.2.2.x.1 — AGENT ONBOARDING PROCESS
Title Tag: Incapital | Agent onboarding process
Meta Description: Details on Commonwealth Annuity (CwA) agent appointment
process, product training, and marketing materials.
2.2.3 — CURRENT OFFERINGS
Title Tag: Incapital | Annuities current offerings
Meta Description: [Current offering details (The Commonwealth Multi-Year
Guaranteed Annuity (MYGA) is a single premium fixed deferred annuity that can offer
competitive, guaranteed returns for your risk-averse clients.)]
2.2.3.x — INDIVIDUAL OFFERING PAGE (ANNUITIES)
Title Tag: Incapital | [Offering name (Commonwealth Multi-Year Guaranteed Annuity
(MYGA)]
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Meta Description: [Offering details (The Commonwealth Multi-Year Guaranteed
Annuity (MYGA) is a single premium fixed deferred annuity that can offer competitive,
guaranteed returns for your risk-averse clients.)]
2.3 — CDs AND BANK FUNDING
Title Tag: Incapital | CDs and bank funding
Meta Description: Incapital's new issue and secondary Certificates of Deposit (CD) desk
represents over 300 banking institutions and is ranked among the top five distributors of
CDs for brokerage accounts.
2.3.1 — OVERVIEW (CDs AND BANK FUNDING)
Title Tag: Incapital | CDs and bank funding overview
Meta Description: Incapital's new issue and secondary Certificates of Deposit (CD) desk
represents represent over 300 banking institutions for bullet, callable and structured
brokered CDs.
2.3.1.1 — ABOUT BROKERED CDs
Title Tag: Incapital | About brokered CDs
Meta Description: Brokered CDs are FDIC insured bank CDs offered through financial
advisors. Find out which questions to ask before buying a CD.
2.3.1.2 —CD CHARACTERISTICS
Title Tag: Incapital | CD characteristics
Meta Description: Brokered CDs may offer you a higher rate of interest than other types
of deposit accounts. Learn more about the features and characteristics of brokered CDs.
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2.3.1.3 — TYPES OF CDs
Title Tag: Incapital | Types of CDs
Meta Description: A range of brokered CD options are available to fit the needs of fixed
income investors. Learn more about the different types of bank CDs, including callable,
non-callable, and market-linked.
2.3.1.4 — INTEREST FEATURES
Title Tag: Incapital | Interest features of CDs
Meta Description: Many brokered CDs pay interest in different ways, including: fixed
rate, variable rate, contingent rate and zero coupon.
2.3.1.5 — FDIC INSURANCE
Title Tag: Incapital | FDIC Insured CDs
Meta Description: The standard insurance amount is $250,000 per depositor, per insured
bank, for each account ownership category. Learn more about FDIC insured CDs.
2.3.1.6 — RISK CONSIDERATIONS
Title Tag: Incapital | Risk considerations of CDs
Meta Description: Risks and other considerations to keep in mind when evaluating CDs
include: liquidity considerations, call risk and early withdrawal.
2.3.2 — ISSUERS (CDs)
Title Tag: Incapital | CD issuers
Meta Description: Access brokered CDs offered by dozens of banks across the country.
Select among a large variety of maturities and payment frequencies and yields.
2.3.x — INDIVIDUAL ISSUER PAGES
Title Tag: Incapital | [Issuer name (Ally Bank CD offerings)]
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Meta Description: [Issuer details]
2.3.3 — CURRENT OFFERINGS
Title Tag: Incapital | CD current offerings
Meta Description: CDs are offered through many but not all financial advisors. Contact
your financial advisor for information about availability, current issuers and rates.
2.3.3.x — INDIVIDUAL OFFERING PAGE (CDs)
Title Tag: Incapital | [Individual offering name (e.g. Ally Bank CDs)]
Meta Description: [Individual offering details summary of the product offering details
(CUSIP, Structure, Frequency, Coupon, Maturity, Call Date, APY, etc.) viewable on this
page.]
2.3.4 — PAST OFFERINGS
Title Tag: Incapital | CDs and bank funding past offerings
Meta Description: [Past offerings details]
2.3.4.x — INDIVIDUAL PAST OFFERING PAGE (CDs)
Title Tag: Incapital | [Individual past offerings names]
Meta Description: [Individual past offerings details]
2.4 — CORPORATE NOTES
Title Tag: Incapital | Corporate notes
Meta Description: Incapital underwrites and distributes new issue corporate bonds with
a range of maturities and structures and is lead agent for more than 40 corporate issuers.
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2.4.1 — OVERVIEW (CORPORATE NOTES)
Title Tag: Incapital | Corporate notes overview
Meta Description: Incapital underwrites and distributes new issue corporate bonds with
a range of maturities and structures and is lead agent for more than 40 corporate issuers.
2.4.1.1 — ABOUT CORPORATE NOTES
Title Tag: Incapital | About corporate notes
Meta Description: Corporate notes or bonds are issued by private or public corporations
with maturities ranging from 9 months to 30 years. Learn more about features and risk
characteristics.
2.4.1.2 — TYPES OF CORPORATE NOTES
Title Tag: Incapital | Different types of corporate bonds
Meta Description: The type of corporate bond or note determines who gets paid first in
the event of a default. Learn more about secured, unsecured, senior and subordinated
debt.
2.4.1.3 — FEATURES
Title Tag: Incapital | Corporate bond features
Meta Description: The key features of corporate bonds or notes include: principal,
maturity, coupon, yield, credit quality and prices.
2.4.1.4 — RATINGS
Title Tag: Incapital | Corporate bond ratings
Meta Description: Bond credit ratings assess the credit worthiness and represent the
quality of a corporation’s or government debt issue.
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2.4.1.5 — RISK CONSIDERATIONS
Title Tag: Incapital | Corporate bond risk considerations
Meta Description: Investing in corporate bonds or notes involves several types of risk:
credit and default, liquidity, interest rate and event risk.
2.4.1.6 — SURVIVOR’S OPTION GUIDE
Title Tag: Incapital | Corporate bond survivor’s option guide
Meta Description: The survivor's option is a feature of corporate bonds which allows the
holder's estate to return or "put" the bonds back to the issuer at par.
2.4.2 — ISSUERS (CORPORATE NOTES)
Title Tag: Incapital | Corporate bond issuers
Meta Description: Incapital represents multiple established corporate bond or note
issuers with new issue note programs designed for individual retail investors.
2.4.2.x — INDIVIDUAL ISSUER PAGES
Title Tag: Incapital | [Individual issuer name (e.g. Credit Suisse)]
Meta Description: [Individual issuer details]
2.4.3 — CURRENT OFFERINGS
Title Tag: Incapital | Corporate bond current offerings
Meta Description: Current offerings of corporate bonds are posted on a regular basis and
typically remain available through a one week offering period. View prospectus’ here.
2.4.3.x — INDIVIDUAL OFFERING PAGE (CORPORATE NOTES)
Title Tag: Incapital | [Individual offering name (e.q. Credit Suisse Fixed Rate
Securities)]
Meta Description: [Individual offering details (The securities are designed for investors
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who seek monthly interest payments at a fixed rate, which is expected to be 2.10% per
annum (to be determined on the Trade Date).]
2.4.4 — PAST OFFERINGS
Title Tag: Incapital | Corporate notes past offerings
Meta Description: [New page/section? (Please login or register to enter a CUSIP to
search for past offering documents filed within the last year?)]
2.4.3.x — INDIVIDUAL PAST OFFERING PAGE (CORPORATE NOTES)
Title Tag: Incapital | Corporate notes individual past offerings names]
Meta Description: [Individual past offerings details]
2.5 — MORTGAGE-BACKED SECURITIES
Title Tag: Incapital | Mortgage-backed securities (MBS)
Meta Description: Incapital is a market maker and distributor of mortgage-backed
securities (MBS) to broker-dealers and institutional investors.
2.5.1 — OVERVIEW (MORTGAGE-BACKED SECURITIES)
Title Tag: Incapital | Mortgage-backed securities (MBS) overview
Meta Description: Incapital is a market maker and distributor of mortgage-backed
securities (MBS) to broker-dealers and institutional investors.
2.5.1.1 — ABOUT MORTGAGE-BACKED SECURITIES
Title Tag: Incapital | About mortgage-backed securities (MBS)
Meta Description: Most mortgage-based securities (MBS) are issued by Ginnie Mae,
Fannie Mae and Freddie Mac. Learn more about mortgage pass-through securities and
CMO structures.
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2.5.1.2 — TRANCHE TYPES
Title Tag: Incapital | Mortgage-backed securities (MBS) tranche types
Meta Description: Cash flow from pass-through mortgage-backed securities (MBS) is
segregated into different bond types know as tranches to reduce prepayment risk.
2.5.1.3 — RISK CONSIDERATIONS
Title Tag: Incapital | Mortgage-backed securities (MBS) risk considerations
Meta Description: The risks of mortgage-backed securities (MBS) should be carefully
evaluated before investing.
2.6 — MUNICIPAL BONDS
Title Tag: Incapital | Municipal bonds
Meta Description: Incapital participates in new issue offerings and makes secondary
markets in municipal bonds for institutional investors, broker-dealers, RIAs, and muni
bond ECNs.
2.6.1 — OVERVIEW (MUNICIPAL BONDS)
Title Tag: Incapital | Municipal bonds overview
Meta Description: Incapital participates in new issue offerings and makes secondary
markets in municipal bonds for institutional investors, broker-dealers, RIAs, and muni
bond ECNs.
2.6.1.1 — ABOUT (MUNICIPAL BONDS)
Title Tag: Incapital | About municipal bonds
Meta Description: Municipal bonds are issued by governmental entities for the purpose
of financing operations or funding new projects.
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2.6.1.2 — TYPES OF MUNICIPAL BONDS
Title Tag: Incapital | Types of municipal bonds
Meta Description: There are two basic types of municipal bonds: General Obligation
(GO) bonds and Revenue bonds. Municipals are available in both short-term (note) and
long-term (bond) issues.
2.6.1.3 — ISSUER CREDIT RATINGS
Title Tag: Incapital | Municipal bond issuer credit ratings
Meta Description: Two important factors in evaluating municipal bonds are the issuer's
ability to meet its financial obligations and the issuer's credit ratings.
2.6.1.4 — EDUCATIONAL RESOURCES
Title Tag: Incapital | Municipal bond educational resources
Meta Description: Access information about how the muni market works, as well as
investor education on types and features of municipal securities.
2.6.1.5 — RISK CONSIDERATIONS
Title Tag: Incapital | Municipal bond risk considerations
Meta Description: Municipals have historically had very low rates of default, however,
they are subject to several different risks. Read more about the risks of investing in
municipals.
2.7 — STRUCTURED INVESTMENTS
Title Tag: Incapital | Structured investments
Meta Description: Incapital provides an industry-leading and award-winning platform of
structured notes and market-linked CDs for both primary and secondary distribution.
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2.7.1 — OVERVIEW (STRUCTURED INVESTMENTS)
Title Tag: Incapital | Structured investments overview
Meta Description: Incapital provides an industry-leading and award-winning platform of
structured notes and market-linked CDs for both primary and secondary distribution.
2.7.1.1 — ABOUT STRUCTURED INVESTMENTS
Title Tag: Incapital | About structured investments
Meta Description: Structured products or investments are financial instruments whose
performance is linked to that of an underlying asset or assets.
2.7.1.2 — SECONDARY MARKET
Title Tag: Incapital | Structured investments secondary market
Meta Description: A structured investment may trade in the secondary market after the
new issue offering period is completed. Learn about factors that should be considered
when trading in secondary markets.
2.7.1.3 — RISK CONSIDERATIONS
Title Tag: Incapital | Structured investments risk considerations
Meta Description: There are many risk considerations that should be evaluated with
respect to structured investments.
2.7.1.3.1 — RISK FACTORS
Title Tag: Incapital | Structured investments risk factors
Meta Description: Consider these questions in connection with the evaluation of a
structured investment.
2.7.2 — ISSUERS (STRUCTURED INVESTMENTS)
Title Tag: Incapital | Structured investments issuers
Meta Description: Incapital distributes structured products or investments issued by a
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diverse range of industry leaders.
2.7.2.x— INDIVIDUAL ISSUERS PAGES
Title Tag: Incapital | [Individual issuer name (e.g. Barclay’s structured products)]
Meta Description: [Individual issuer details]
2.7.3 — CURRENT OFFERINGS
Title Tag: Incapital | Structured investments current offerings
Meta Description: Incapital offers a broad range of structured products or investments
for broker-dealers as well as fee-based accounts, which are often open for a two to three
week offering period.
2.7.3.1 — CURRENT OFFERINGS – Broker-Dealer
Title Tag: Incapital | Structured investments broker-dealer current offerings
Meta Description: Incapital offers a diverse range of structured products or investments
for broker-dealers. View current broker-dealers structured product offerings.
2.7.3.1.x — INDIVIDUAL OFFERING PAGE (STRUCTURED INVESTMENTS –
Broker-Dealer)
Title Tag: Incapital | Structured investments individual broker-dealer offerings
Meta Description: [Individual offering details]
2.7.3.2 — CURRENT OFFERINGS – FEE-BASED
Title Tag: Incapital | Structured investments fee-based current offerings
Meta Description: Incapital offers a diverse range of structured products for fee-based
accounts. View current fee-based structured product offerings.
2.7.3.2.x — INDIVIDUAL OFFERING PAGE (STRUCTURED INVESMENTS
FEE-BASED)
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Title Tag: Incapital | Structured investments fee-based individual offerings
Meta Description: [Individual offering details]
2.7.4 — PAST OFFERINGS
Title Tag: Incapital | Structured investments past offerings
Meta Description: Incapital offers a diverse range of structured investments for broker-
dealers as well as fee-based accounts.
2.7.4.1 — PAST OFFERINGS – BROKER-DEALER
Title Tag: Incapital | Structured investments past broker-dealer offerings
Meta Description: Incapital offers a diverse range of structured investments for broker-
dealers. View past broker-dealer structured investments offerings.
2.7.4.1.x — INDIVIDUAL PAST OFFERINGS PAGE (STRUCTURED
INVESTMENTS –BROKER-DEALER)
Title Tag: Incapital | Structured investments broker-dealer past individual offerings
Meta Description: [Individual offering details]
2.7.4.2 — PAST OFFERINGS – FEE-BASED
Title Tag: Incapital | Structured investments past fee-based offerings
Meta Description: Incapital offers a diverse range of structured investments for fee-
based accounts. View past fee-based structured investments offerings.
2.7.4.2.x — INDIVIDUAL PAST OFFERINGS PAGE (STRUCTURED
INVESETMENTS –FEE-BASED)
Title Tag: Incapital | Structured investments fee-based individual past offerings
Meta Description: [Individual offering details]
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2.7.5 —OFFERINGS CALENDAR
Title Tag: Incapital | Structured investments offerings calendar
Meta Description: View a calendar of recent and upcoming structured investments
offerings by asset class. Access specific offering details and documents.
2.8 — UNIT TRUSTS
Title Tag: Incapital | Unit trusts
Meta Description: Incapital Unit Trusts (UITs) are sector, strategy, or theme-based
professionally-selected fixed portfolios that integrate institutional strategies from our
investment research partners.
2.8.1 — OVERVIEW (UNIT TRUSTS)
Title Tag: Incapital | Unit trusts overview
Meta Description: Incapital Unit Trusts (UITs) are sector, strategy, or theme-based
professionally-selected fixed portfolios that integrate institutional strategies from our
investment research partners.
2.8.1.1 — ABOUT UNIT TRUSTS
Title Tag: Incapital | About unit trusts
Meta Description: Incapital Unit Trusts (UITs) are professionally-selected fixed baskets
of securities that have a low minimum purchase, daily liquidity, and a predetermined
investment life.
2.8.1.2 — UNIT TRUSTS BENEFITS
Title Tag: Incapital | Unit trusts benefits
Meta Description: The benefits of Incapital Unit Trusts (UITs) include: ease of
ownership, professional portfolio design, transparency, diversification, daily liquidity and
potential lower trading costs.
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2.8.2 — RESEARCH PARTNERS
Title Tag: Incapital | Unit trusts research partners
Meta Description: Incapital unit trusts (UITs) are sector, strategy, or theme-based
professionally-selected fixed portfolios that integrate institutional strategies from our
investment research partners.
2.8.2.x — INDIVIDUAL ISSUER PAGES
Title Tag: Incapital | [Unit trusts individual issuer names]
Meta Description: [Individual issuer details]
2.8.3 — CURRENT OFFERINGS
Title Tag: Incapital | Unit trusts current offerings
Meta Description: Incapital offers a diverse range of unit investment trusts (UITs) that
integrate institutional strategies from various investment research partners. View current
unit trust offerings.
2.8.3.x — INDIVIDUAL OFFERING PAGE (UNIT TRUSTS)
Title Tag: Incapital | [Unit trusts individual offering name (e.g. Incapital Morningstar
Wide Moat Portfolio)]
Meta Description: [Individual offering details. (e.g. The Incapital Morningstar Wide
Moat Portfolio is a unit investment trust that seeks to provide capital appreciation using
Morningstar’s Wide Moat security selection process.)]
2.8.3.x.1 — HISTORICAL PRICING TAB
Title Tag: Incapital | Unit trusts historical pricing
Meta Description: View unit trust (UIT) offering-specific pricing details, charts,
high/low prices and the ability to export historical pricing information to Excel.
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2.8.3.x.2 — PRODUCT PERFORMANCE TAB
Title Tag: Incapital | Unit trusts product performance
Meta Description: View unit trust (UIT) offering-specific performance, including
cumulative and average annual returns for multiple periods.
2.8.3.x.3 — PORTFOLIO HOLDINGS TAB
Title Tag: Incapital | Unit trusts portfolio holdings
Meta Description: View unit trust (UIT) offering-specific holdings information,
including asset styles, type, sector, country and holdings weights.
2.8.3.x.4 — DISTRIBUTIONS TAB
Title Tag: Incapital | Unit trusts distributions
Meta Description: View unit trust (UIT) offering-specific distributions information,
including distribution date, record data, reinvestment date, price and distribution per unit.
2.8.3.x.5 — DOCUMENTS TAB
Title Tag: Incapital | Unit trusts documents
Meta Description: View unit trust (UIT) offering-specific documents, including fact
sheets and prospectus'.
2.8.4 — PAST OFFERINGS
Title Tag: Incapital | Unit trusts past offerings
Meta Description: Incapital offers a diverse range of unit investment trusts (UITs) that
integrate institutional strategies from various investment research partners. View past unit
trust offerings.
2.8.4.x — INDIVIDUAL PAST OFFERING PAGE (UNIT TRUSTS)
Title Tag: Incapital | [Unit trusts individual past offerings names]
Meta Description: [Unit trusts individual past offerings details]
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2.8.4.x.1 — HISTORICAL PRICING TAB
Title Tag: Incapital | Unit trusts historical pricing
Meta Description: View unit trust (UIT) offering-specific pricing details, charts,
high/low prices and the ability to export historical pricing information to Excel.
2.8.4.x.2 — PRODUCT PERFORMANCE TAB
Title Tag: Incapital | Unit trusts product performance
Meta Description: View unit trust (UIT) offering-specific performance, including
cumulative and average annual returns for multiple periods.
2.8.4.x.3 — PORTFOLIO HOLDINGS TAB
Title Tag: Incapital | Unit trusts portfolio holdings
Meta Description: View unit trust (UIT) offering-specific holdings information,
including asset styles, type, sector, country and holdings weights.
2.8.4.x.4 — DISTRIBUTIONS TAB
Title Tag: Incapital | Unit trusts distributions
Meta Description: View unit trust (UIT) offering-specific distributions information,
including distribution date, record data, reinvestment date, price and distribution per unit.
2.8.4.x.5 — DOCUMENTS TAB
Title Tag: Incapital | Unit trusts documents
Meta Description: View unit trust (UIT) offering-specific documents, including fact
sheets and prospectus'.
2.8.5 —OFFERINGS CALENDAR
Title Tag: Incapital | Unit trusts offerings calendar
Meta Description: View a calendar of recent and upcoming Incapital unit trust
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offerings. Access specific offering details and documents.
2.8.6 —PORTFOLIO ALERTS
Title Tag: Incapital | Unit trusts portfolio alerts
Meta Description: Sign up for email alerts to be notified of changes to specific unit trust
portfolios.
3.0 —CLIENTS AND PARTNERS
Title Tag: Incapital | Clients and partners
Meta Description: Incapital works with and serves trading desks, institutional investors,
the advisor community, and corporate issuers to develop innovative investment
opportunities.
3.1 —TRADING DESKS
Title Tag: Incapital | Trading desks
Meta Description: We support trading desks with technology platforms that provide
access to primary and secondary offerings through Bloomberg and trading and reporting
via Incapnet.
3.2 —INSTITUTIONAL INVESTORS
Title Tag: Incapital | Institutional investors
Meta Description: Incapital is committed to delivering competitive opportunities for
institutional investors in fixed income and market-linked products.
3.3 —FINANCIAL ADVISORS / RIAs
Title Tag: Incapital | Financial advisors and RIAs
Meta Description: Incapital provides financial advisors access to leading technology,
educational resources and tools, experienced sales professionals and offerings to help
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diversify clients' investment portfolios.
3.4 —ISSUERS
Title Tag: Incapital | Issuers
Meta Description: Incapital�s origination, trading and distribution platforms provide
issuers with a competitive source of funding and a national investor base.
4.0 —RESOURCES
Title Tag: Incapital | Resources
Meta Description: Incapital's online resources provide financial professionals with
online tools, educational information, and easy access to offerings and documents.
4.1 —SEARCH OFFERINGS
Title Tag: Incapital | Search offerings
Meta Description: Search Incapital’s array of offerings, including U.S. Agencies,
annuities, CDs, corporate notes, MBS, municipal bonds, structured investments, and unit
trusts.
4.1.1 —CURRENT OFFERINGS
Title Tag: Incapital | Current offerings
Meta Description: Search Incapital's current offerings by issuer or offering type,
including U.S. Agencies, annuities, CDs, corporate notes, structured investments, and
unit trusts.
4.1.2 —PAST OFFERINGS
Title Tag: Incapital | Past offerings
Meta Description: Search Incapital's past offerings by issuer or offering type, including
CDs, corporate notes, structured investments, and unit trusts.
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4.1.3 —DOCUMENT SEARCH
Title Tag: Incapital | Document search
Meta Description: Search Incapital's database for documents related to a given offering
type, issuer, or CUSIP.
4.2 —TOOLS
Title Tag: Incapital | Tools
Meta Description: Incapital provides helpful online tools for financial professionals to
help them make more informed decisions about a wide range of investment options.
4.2.1 —COST OF WAITING CALCULATOR
Title Tag: Incapital | Cost of waiting calculator
Meta Description: Incapital’s cost of waiting calculator allows one to compare potential
lost income to the cost of waiting for interest rates to rise before considering a fixed-
income investment.
4.2.1.1 —USING THE CALCULATOR
Title Tag: Incapital | Using the cost of waiting calculator
Meta Description: Simply enter your investment horizon, the current available yield and
the assumed short-term rate of an alternative product to calculate the cost of waiting.
4.2.1.2 —UNDERSTANDING THE RESULTS
Title Tag: Incapital | Understanding the results
Meta Description: View potential scenarios and costs of waiting to invest in anticipation
of rising rates over various waiting periods.
4.2.1.2.1 —10-YEAR TREASURY CHART
Title Tag: Incapital | 10-Year Treasury chart
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Meta Description: See the recent yields on the U.S. 10-Year Treasury Note.
4.2.2 —LADDERING TOOL
Title Tag: Incapital | Bond laddering tool
Meta Description: [Details to come]
4.2.2.1 —CREATE A LADDER
Title Tag: Incapital | Create a bond ladder
Meta Description: [Details to come]
4.2.2.1.1—LADDER RESULTS
Title Tag: Incapital | Bond ladder results
Meta Description: [Details to come]
4.3 —EMAIL UPDATES
Title Tag: Incapital | Email updates
Meta Description: Sign up to receive email updates related to unit trust announcements
and corporate notes, CD and structured investments new issues.
4.3.1 —EMAIL SIGNUP RESPONSE
Title Tag: Incapital | Email signup response
Meta Description: Thank you for signing up to receive one or more of our regular email
updates.
4.4 —CONTINUING EDUCATION
Title Tag: Incapital | Continuing education
Meta Description: Incapital offers numerous continuing education courses on structured
investments for financial advisors. Subject to your firm’s Continuing Education ("CE")
policies, completion of these courses may qualify for CE credit.
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4.5 —INCAPITAL OASIS
Title Tag: Incapital | Incapital Oasis
Meta Description: [Details to come]
4.6 —INCAPNET
Title Tag: Incapital | Incapnet
Meta Description: Incapital’s proprietary trading and reporting site offers issuers,
broker-dealers, banks and financial advisors access to extensive information on current
and past offerings.
4.7 —FAQs
Title Tag: Incapital | FAQs
Meta Description: Incapital answers your most frequently asked questions about a wide
range of topics and offering types.
4.7.1 — GENERAL FAQ
Title Tag: Incapital | General FAQ
Meta Description: Incapital answers your most frequently asked questions about the
firm and its services.
4.7.2 —FAQ CORPORATE NOTES
Title Tag: Incapital | Corporate notes FAQ
Meta Description: Incapital answers your most frequently asked questions about
corporate bonds and notes, such as, why invest in corporate bonds? How are new issues
priced?
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4.7.3 —FAQ MUNICIPAL BONDS
Title Tag: Incapital | Municipal bonds FAQ
Meta Description: Incapital answers your most frequently asked questions about
municipals, such as what are the costs of investing in munis? Where do I find historical
prices?
4.7.4 —FAQ STRUCTURED INVESTMENTS
Title Tag: Incapital | Structured investments FAQ
Meta Description: Incapital answers your most frequently asked questions about
structured investments, such as how is a structured product or investment developed?
4.8 —GLOSSARIES
Title Tag: Incapital | Glossaries
Meta Description: Incapital provides glossaries of general investment terms, including
mortgage-backed securities, municipals and structured investments.
4.8.1 —BOND BASICS
Title Tag: Incapital | Bond basics glossary
Meta Description: Incapital’s bond basics glossary provides definitions for a broad
range of bond market terms.
4.8.2 —MBS GLOSSARY
Title Tag: Incapital | MBS Glossary
Meta Description: Incapital’s MBS glossary provides definitions for a broad range of
mortgage-backed security terms.
4.8.3 —MUNICIPALS GLOSSARY
Title Tag: Incapital | Municipals glossary
Meta Description: Incapital’s municipal basics glossary provides definitions for a broad
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range of municipal bond terms.
4.8.4 —STRUCTURED INVESTMENTS GLOSSARY
Title Tag: Incapital | Structured investments glossary
Meta Description: Incapital’s structured investments glossary provides definitions for a
broad range of structured investment terms.
4.9 —HELPFUL SITES
Title Tag: Incapital | Helpful sites
Meta Description: Incapital has complied a list of links to regulatory entities, industry
associations and publications.