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Our Take on Social Media Marketing: At Incept, we approach fan base conversations through a framework of five (5) conversation archetypes that include appreciation, retention, conversion, re-activation and acquisition. AppreciateRetain Convert Re-ActivateAcquire As the most common type of online member conversations, appreciation serves to recognize current members, indicated by brand name mentions. Appreciation-based conversations will account for 50-60% of all online conversations and serve to open the door to deeper engagement. Such engagement leads to opportunities to retain, convert, re-activate and acquire conversation types. Retention conversations serve to address member service inquiries, product and service questions, and other member complaints. These conversations serve to answer the member upon a medium where productive, two-way dialog can take place, working to reduce the influx of negative online reviews that result from unanswered attempts to engage with your organization. Similar to how well- placed conversion points on a website convert visitors into leads and members, conversion conversations work to convert members who are mentioning your competitor's brand names online into sales-ready interest for your brand, focused on the similar products and services that make up your offering. Focused on members who have engaged previously with your brand but may have become distant, re- activation conversations serve to learn what a brand can do to again win the business of the once- active member. Focused on tapping into online conversations, indicated by specific product and service category terms, acquisition conversations serve to create top-of-mind brand awareness for a potential member who is in the buying cycle for your brand offering. InceptResults.com
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InceptInceptResults.com
WHERE RELATIONSHIPS MATTER…
Incept is a pay-for-results, multi-channel contact center that uses a conversational marketing technique to engage members and donors of non-profits.
InceptResults.com
We combine passionate people that live our values with sophisticated
analytics and a shared risk
business model that will help your nonprofit engage more members.
Our Take on Social Media Marketing:At Incept, we approach fan base conversations through a framework of five (5) conversation
archetypes that include appreciation, retention, conversion, re-activation and acquisition.
Appreciate Retain Convert Re-Activate AcquireAs the most common
type of online member conversations,
appreciation serves to recognize current
members, indicated by brand name mentions.
Appreciation-based conversations will
account for 50-60% of all online conversations and serve to open the
door to deeper engagement. Such
engagement leads to opportunities to retain,
convert, re-activate and acquire
conversation types.
Retention conversations serve to
address member service inquiries,
product and service questions, and other member complaints. These conversations serve to answer the
member upon a medium where
productive, two-way dialog can take place, working to reduce the
influx of negative online reviews that
result from unanswered attempts to engage with your
organization.
Similar to how well-placed conversion
points on a website convert visitors into leads and members,
conversion conversations work to convert members who are mentioning your competitor's brand names online into
sales-ready interest for your brand, focused on
the similar products and services that make
up your offering.
Focused on members who have engaged
previously with your brand but may have become distant, re-
activation conversations serve to learn what a brand can
do to again win the business of the once-
active member.
Focused on tapping into online
conversations, indicated by specific product and service
category terms, acquisition
conversations serve to create top-of-mind
brand awareness for a potential member who
is in the buying cycle for your brand offering.
InceptResults.com
InceptSaves.com
How Do We Do It?Because members of your target audience will have different preferences regarding the types of media they use to communicate, Incept has adopted a “channel agnostic” approach to conversational marketing. Simply put, our iCME teams have been trained to choose the best medium for the conversation. Our iCMEs have been trained to navigate conversations across Facebook, Twitter, Pinterest, Instagram, LinkedIn, and more.
InceptResults.com
Face
book
Social Media Tactic Incept’s Take
Important Association Updates
Relevant Curated Content
Emotional Engagement
Local Interests Some of our clients have a very localized following in some geographical place. For those clients, we like to share current event type posts that will appealto local interests.
We help our clients find relevant content from around the web to share with their fans. Whether that be an article, picture, quote, webinar, etc., we find that helpful and engaging content delivered at the right time and place helps associations have a larger impact on their members.
Facebook is a place where people go to see their family’s pictures and their friend’s most recent vacation. We like to add an emotional component to our client’s Facebook page by posting pictures about our clients’ staff and events. These types of posts bring a human element to your association.
We know that it’s hard to get updates in front of your members. That’s why its important to go where your members are. Facebook is a great example.
InceptResults.com
Twitt
erSocial Media Tactic Incept’s Take
Important Association Updates
Influencer Engagement
Relevant Hashtag Engagement
Follower Campaigns
Live Tweeting for Events
Again, we know that it’s hard to get updates in front of your members. That’s why its important to go where your members are, like Twitter for example.
We research the industry and work with our clients to determine the most influential twitters users in the industry. We interact with them on behalf of our clients, and often times see a surge in followers.
We work with our clients to determine the most important conversations happening online. We research which hashtags are used most within those conversations, and then plan our content around them.
Each week, we interact with hundreds of other profiles online by following, favoriting, and retweeting. With our special formula, we’ve been able to increase one of our client’s fan bases from 25 followers to 2,830 in less than six months.
We know that the annual event is so important to our association clients. We want to make sure to help them create the best possibly experience for theirmembers and we have seen that live tweeting and engaging really helps to create a ‘wow’ experience.
InceptResults.com
Link
edIn
Social Media Tactic Incept’s Take
Company Page Updates
Group Curation
Thought Leadership
When your members interact with your company posts on LinkedIn, all of their connections see the engagement in their newsfeed. Many of their connections can come from the same industry, getting your message out to more people in your target audience. It is essential that associations post engaging content on LinkedIn.
Creating a community where your members can find the most relevant information in your industry is one of the best features of LinkedIn for associations. We helped one of our clients create a group for their association that allows members to ask questions, help solve each other’s problems, share relevant content, and more. This kind of interaction helps in showing the significance of your organization on your members’ careers.
LinkedIn is a perfect network to share your organization’s thought leadership. We help one of our clients find the most relevant questions being asked throughout multiple LinkedIn groups and work with them to get the most helpful and timely answer to the inquisitor.
$ 250.00 $ 500.00 $ 1,000.00
Good Better BestDedicated social Media Manager x x x
Social Media Strategy x x x
Account Monitoring Once per day Three times per day Once per hour
Listening Report Quarterly Monthly
Monthly Social Media Paid Ad Campaign Management $0/month $25/month $50/month
Number of Platforms for Content Schedule and Posting 1 2 3
Weekly Social Media Content Posts Per Platform 3 5 10
Fan Engagment Fifteen minutes per week Half hour per week One hour per week
Event Promotion No extra posts leading up to event
2 extra post per week leading up to event
4 extra post per week leading up to event
Build Social Media Following (Number of Platforms) 0 1 3
Analytic Reporting Monthly Bi-Monthly Weekly
Pricing Example
InceptResults.com
We work with each of our clients to build a customized product that meets their specific needs. Below are some of our most common packages:
InceptResults.com
Sam
ple
of C
lient
Pr
ojec
ts:
How Have We Been Recognized?
Top 50 Teleservices Outsourcing Award
Top
Wor
kpla
ce
Aw
ard
for 5
yea
rs
Fast
est G
row
ing
Com
pany
Aw
ards
InceptResults.com
Bes
t O
utso
urce
r in
the
USA
& B
est
Indu
stry
So
lutio
n
Top 25 Coolest Tech Companies
PACE Spirit of Philanthropy Award
InceptResults.com
We
offe
r sev
eral
oth
er
serv
ices
too:
Inbound conversations
Outbound conversations
Live chat
SMS
Social media
Direct Mail
Retargeting
InceptResults.com
It's not too late to boost engagement
with your members and donors for
your holiday events!
Timothy SerafinoNew Client Results Specialist
4150 Belden Village St. N.W.Suite 205, Canton, Ohio 44718
Phone: 773-433-8363
[email protected] w w . I n c e p t R e s u l t s . c o m
Inceptresults.com/facebooktwitter.com/inceptresults
Call or email Timothy to discuss your membership needs today: