Incoming Tourism Deutschland 2010

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  • 7/31/2019 Incoming Tourism Deutschland 2010

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    Facts and Figures

    German Nationa Tourist Board

    Incoming-TourismGermanyEdition 2010

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    Tourism

    Exports

    Peope

    Governance

    Cutura and Heritage

    Investment and Immigration

    To coincide with and the German Trave Mart (GTM) in the cities

    o Mainz, Frankurt / Main and Wiesbaden, the GNTB is pubishing a

    summar o ke acts and gures or incoming tourism to German.

    This pubication is aimed at providing the GNTBs partners with a

    reguar and up-to-date annua overview o the most important market

    research resuts or the previous trave ear. This edition is based onstudies b the UNWTO, the WTTC and studies carried out b the

    GNTBs own business panning and market research department ike

    rom the Word Trave Monitor, TNS-Inratest, Quait Monitoring o

    German Tourism and data suppied b the Federa Statistica Oce,

    internationa and nationa associations o tourism service providers.

    Germany in the World

    On the demand side, German is in third pace o countries

    wordwide enduring success since the Word Cup.

    Tourism is one o the six ke ocationa actors or a countrs Image.

    Introduction

    .*

    .*

    .*

    .*

    .*

    .*

    * rom a max. o points

    Source: Anhot-GK Roper Nation-Brands-Index ()

    Introducion /German in the word

    Internationa tourism /German inside Europe

    Economic crisis and tourism

    Growth outook or Europe /T & T Competitiveness Index

    Economic importance otourism / Moda spit

    Incoming Tourism in German Facts and Figures

    Hote prices in Europe / Sourcemarkets or Incoming Tourism

    Incoming Tourism importanceand breakdown / Seasonabreakdown

    Accommodation capacities /Tpes o accommodation

    Cit breaks

    Source markets or IncomingTourism / Airports

    Business trave /Trade airs / Conerences

    European business travedestinations / Tpes obusiness trips

    Reasons or trave amongEuropeans / hoida preerences

    Satisaction o hoidamakers /Trave motivations

    Disabed-Friendiness /Source markets in North-west / Southwest Europe

    Source markets in NortheastEurope / Southeast Europe

    Trave arrangements / Sourcemarkets in America / Israe

    Source markets in America

    Asian source markets /Tax-Free Shopping

    Other source markets /GNTB growth outook

    www.germany.travel

    CONTENTS

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    3 5 9

    9

    % % % 3 %

    WORlD / EUROPE

    Germany is in third place by European comparisonin terms o the number o overnight stays at hotels

    TOP

    Total nights o residents and

    non-residents (in million)

    Nights o non-residents

    (in million)

    Share (%)

    o non-residents

    Spain 5. . 5.

    Ita 37.7 . 3.

    Germany . . .

    France 9. 3. 33.

    UK 9. 5.5 3.5

    Austria . 57.7 7.

    Greece 59.5 . 7.

    Portuga 3.5 3.3 3.

    Switzerand 35.3 . 5.7

    Netherands 3. .3 5.5

    Poand Norwa

    Austria

    Netherands 6

    Finand 6

    Denmark 4

    Great Britain

    Sweden

    Switzerand 8

    EUROPE 8

    Begium 8

    Russia

    Spain

    German

    Ita

    France

    A high number o Europeansaim to travel abroad again in 2010

    Trave condence outook

    less Expensive Trip %

    4 %

    less Spending atthe Destination

    % %

    Shorter Trip %

    7 %

    Domestic instead oOutbound Trip

    8 %6 %

    Dierent (cheaper )Transportation Mode

    %4 %

    UNWTO: 880 million (-4 %) international arrivalsin 2009 because o the economic crisis

    First decrease in word tourism since

    Word .

    Europe .

    Asia / Pacic .

    America .

    Midde East .

    Arica .

    -. %

    -. %

    -. %

    -. %

    -. %

    +. %

    International tourism 2009 Source: UNWTO ()

    millioninternationalarrivals

    worldwide growthforecast 200: +%to +%

    Germany inside Europe Source: EUROSTAT ()

    Economic crisis and tourism Source: GNTB/WTM ()

    Index : Same trave condence as in 9

    Responses in %

    Reducing travel-related spending is particularlyimportant for Europeans because of the economic crisis

    Economic crisis and tourism Source: GNTB / WTM ()

    Forecast

    9

    Mutiperesponses

    4 5

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    WORlD / EUROPE

    Arrivals

    in million

    Arrivals

    in million

    Arrivals

    in million

    Annual

    growth %-

    Market

    share %

    Market

    share %

    Europe . . . . . .

    America . 9. . 3. 9.3 .

    East Asia/Pacic . 95. 397. .5 . 5.

    Arika . 7. 77. 5.5 3. 5.

    Midde East . 3. 9. .7 . .

    South Asia . . 9. . .7 .

    World . ,. ,. . . .

    Growth outook or Europe

    Tourism is one o the goba growth industries o the uture,with % orecast growth per annum to Europe

    Growth outlook or Europe Source: UNWTO ()

    : - , % worldwide - ,% Europe

    Country

    Rank ( Countries) Score Rank ( Countries)

    Switzerand 5.

    Austria 5.

    Germany .4

    France 5.3 Canada 5 5.3 9

    Spain 5.9 5

    Sweden 7 5.

    United States 5. 7

    Austraia 9 5.

    Singapore 5.

    United Kingdom 5.

    Hong Kong SAR 5.

    Netherands 3 5.9

    Denmark 5. 3

    Finand 5 5.7

    Travel & Tourism Competitiveness Index 2009

    Since , German has consistent achieved third pace wordwideater Switzerand and Austria

    T & T Competitiveness Index Source: Word Economic Forum ()

    Economic importance o tourism Source: TSA / WTTC ()

    Contribution o Trave & Tourism econom

    Direct and indirect eects o tourism

    Tourism Sateite Account (TSA)

    The Trave & Tourism Econom identiesthe broad impact o trave demand as it fows-

    through the econom. It consists o goods and

    services produced or visitors

    and other activities strong dependent on

    Trave & Tourism spending, such as retaiing

    and construction, which woud decine i trave

    demand reduced.

    Rank Country US-$ bn

    USA ,375.9 China 99.9

    3 Japan 59.3

    France .

    Germany .

    Spain 37.9

    7 UK 3.

    Ita 7.

    9 Canada 3.

    Austraia 3.

    Modal split Source: GNTB / WTM ()

    %Travel by car

    (+ %-Points)

    %Air Travel(- %-Point)

    Breakdown o international travel byEuropeans according to orm o transport 2009

    Trave b air and road are the dominant categories or trave throughoutEurope. Tota outbound trips b Europeans : miion.

    Coach Trave %(- %-Point)

    Boat Trave %(+/- %-Points)

    Others %(+/- %-Points)

    Rai Trave %(+/- %-Points) million

    Total outbound tripsby Europeans 200

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    80 100 120 140 160 180 200 220

    GWS on beha o the Federa Ministr o Economics and labour , TSA-Base ear In hotes / b & b-hotes /

    inns / guesthouses (according to Federa Statistica Oce) GNTB/WTM (), Deutsche Bundesbank, March DWIF, Munich

    * exc. business trave, trave to visit riends and ami, pubic investment

    Capita Berin

    Federa states

    Non-cit states 3

    Cit states 3

    Member o UNWTO since 97

    Surace (, sq. km) 357

    Popuation (miion) .

    Gross domestic product (9 in Euro bn) ,.

    GDP per capita 9 (in Euro) 9,5

    Rea GDP growth (in %) 7 + .5

    + .3

    9 - 5.

    Economic importance o travel and tourism

    Gross economic output o the traveand tourism industr

    5 bn

    Vaue creation o the trave and tourism sector 9 bn

    Direct proportion* o GDP 3. %

    International arrivals Internationa arrivas in thousands (incoming) .

    Arrivas per o the popuation 9

    Travel and tourism in Germany Overnight stas b domestic traveers (thousands) 33,9

    Domestic growth .3 %

    Overnight stas b internationa traveers (thousands) 5,

    Internationa growth -3. %

    Tota overnight stas (thousands) 3,737

    Tota growth -. %

    Saes turnover o overnight stas b domestic traveers 5 53. bn

    o which hotel / guesthouseOvernight stas b domestic traveers (thousands) 7,77

    Overnight stas b internationa traveers (thousands) 3,7

    Tota overnight stas (thousands) ,37

    Number o hote beds (as o Ju 9) ,9,35

    Utiisation o avaiabe hote beds (: 3.5 %) 35.7 %

    Outgoing travel

    Trips taken b Germans (in thousands) 3,3

    O which trips abroad (in thousands) 7,No. o oreign hoida trips per o the popuation

    Inbound travel rom Europe

    Trips to German b Europeans (in thousands) 35,

    Expenditure or trave to German per trip/person: 53 per night/person:

    length o sta in German (average) .7 nights

    Travel and tourism balance o payments

    Expenditure on trave and tourism (9 / : - .3 %) 5. bn

    Income rom trave and tourism (9 / : - .5 %) .9 bn

    Internationa baance o paments or trave and tourism (9 / : - .5%) - 33. bn

    Expenditure or domestic travel . bn

    Germany

    Incoming Tourism in Germany Source: Federa Statistica Oce (), GNTB () Hotel prices in Europe Source: IHA/STR Goba ()

    Comparison o hotel pricesin European and German cities

    German has an exceent price / perormance ratio in hote accomodation

    Breakdown o overnight staysin Germany by continent

    Europae with beow average decine o -. % in but sti growing market share

    Austraia, NewZeeand andOzeania %

    Arica %Other %

    Source markets or Incoming Tourism Source: Federa Statistica Oce ()

    %Europe

    %America

    %Asia

    TOP Europe

    Geneva 8

    Paris 67

    Moscow 46

    Istanbu 4

    Zurich

    TOP Germany

    Frankurt / Main

    Munich 6

    Coogne

    Hamburg

    Duessedor 8

    Change 9/

    -. %

    -. %

    -. %

    -. %

    -. %

    -. %

    -. %

    -. %

    -. %

    -. %

    EU-Average: 4 (-.%)Germany:8 (-.8%)Berlin:8 (-7.%)

    8

    GERMANy

    9

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    .

    7.

    .

    5.

    .

    3.

    .

    0 10 20 0 40 0

    Incoming Tourism importance and breakdown Source: Federa Statistica Oce ()

    Overnight stays in Germanyby oreign visitors in 2009 by ederal state

    BavariaBaden-Wuerttemberg

    Rhineand-Paatinate

    Saarand,

    Hesse

    Thuringa

    Saxon-Anhat

    Saxon

    Brandenburg

    Berin,,

    Meckenburg-Western Pom.

    Scheswig-HosteinHamburg

    ,,

    Bremen,

    lower Saxon

    North Rhine-Westphaia

    ,,

    ,,

    ,,

    ,,

    ,,

    ,,

    ,,

    ,

    ,

    ,,

    ,

    ,

    Total overnight stays:

    . million

    Seasonal breakdown o overnight staysby oreign visitors travelling to Germany

    overnight stas b oreign visitors (,)

    Seasonal breakdown Source: Federa Statistica Oce ()

    Jan Feb March Apri Ma June Ju Aug Sep Oct Nov Dec

    Accommodation capacities Source: Federa Statistica Oce () * as o Ju

    Accommodation capacit

    Type o accommodation Establishmentsin operation* Share in %

    Hotes 3,7 .

    Bed & breakast hotes ,5 .7

    Inns ,9 .

    Guesthouses 5, 9.9

    Traditional accommodation providers , .

    leisure, recreationa and training centres ,7 .

    Hoida centres .

    Hoida homes or apartments ,75 9.5

    Hoida cottages, outh hostes ,53 3.

    Campsites , 5.

    Preventative medica cinics and rehabiitation cinics 93 .

    Accommodation types , .

    Capacities in Germany by type of accommodation 2009

    Overnight stays in Germany by oreign visitorsin 2009 by type o accommodation

    Types o accommodation Source: Federa Statistica Oce ()

    Hotes %

    Bed & break-ast hotes

    %

    Other %

    Campsites %

    Inns %

    Guesthouses %

    Market share of hotelsand b&b-hotels

    %

    1

    GERMANy

    11

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    0 1 2 4 6

    20 4 6 8

    0 10 20 0 40 0

    City breaks Source: Federa Statistica Oce ()

    Breakdown o overnight stays in 2008 by oreignvisitors in German towns and cities according to size

    % o overnight stas b oreign visitors are in towns and cities witha popuation o more than ,

    %less than 0,000

    %0,000 00,000

    %more than 00,000

    City breaks Source: Regiona Statistica Oces (), GNTB ()

    Top towns and cities in Germany in 2009(overnights stays)

    The argest cities have a % market share o a overnight stasb oreign visitors in German

    Berin ,,

    Munich ,,

    Frankurt / Main ,,

    Hamburg ,,

    Coogne ,,

    Duessedor ,,

    Stuttgart ,

    Nuremberg ,

    Dresden ,

    Hanover ,

    . %*

    . %*

    . %*

    . %*

    . %*

    . %*

    . %*

    . %*

    . %*

    . %*

    *The percentage gures reer to the number o overnight stas b oreign visitors as a

    percentage o the tota number o overnight stas (in each respective cit)

    miion

    10 miion

    Top 20 source markets or Germanyby number o overnight stays in 2009

    German has a variet o source markets

    Netherands .USA .

    Switzerand .Great Britain .

    Ita .Austria .

    Begium .France .

    Denmark .Spain .

    Sweden .Russia .Poand .Japan .

    PR o China & Hong Kong .Arab Gu States .

    Norwa .Czech Repubic .

    Finand .Canada .

    + . %- . %+ . %

    - . %+ . %+ . %+ . %+ . %+ . %- . %- . %- . %

    - . %- . %- . %

    - . %- . %- . %

    - . %- . %

    Change 9 /

    Source markets or Incoming Tourism Source: Federa Statistica Oce ()

    *inc. transit fights

    Airports Source: ADV ()

    Trac revenue at Germanys internationalairports decreased by -4.6 % in 2009

    9 % o the passenger voume o miion is aotted to the TOP airports.

    Frankurt .

    Munich .7

    Berin (tota) .

    Duessedor 7.8

    Hamburg .

    Coogne / Bonn .7

    Stuttgart 8.

    Hanover .

    Nuremberg 4.

    Hahn .8

    Passengers 9 (in miions) *

    TOP airports withthe highest transitfights revenue:

    leipzig / Hae 55,55

    Frankurt 37,9

    Saarbruecken ,3

    Munich 5,7

    Hahn 5,9

    1

    GERMANy

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    0 2 4 6 8 10

    Business travel / Trade airs / Conerences Source: GNTB ()

    The German conerence and congress market

    Genera overview

    Demand

    Events . m

    Average duration . das

    Meetings %

    Events 3 %

    Tota attendees 3. m

    There o internationa 5.3 %

    Meeting attendees 3.9 m

    Event attendees 9. m

    Total spending:bn

    Business trips (with overnight stay)

    7.5 m German ()

    Spending: . bn

    . m guests rom Europe ()

    Spending: . bn

    . m* guests rom overseas

    Spending: 5. bn *

    Day business trips (DBT) 3

    35. m cassic DBT. m at seminars / trainings

    .4 m at meetings / conventions

    42. m at airs / exhibitions

    Tota: 40 m in German

    Spending:4. bn

    Sites with at east seats in the argest room (theatre-ste seating) Caste, monaster, museum, actor / depot, studio, theme park, zoo,

    educationa site / universit, airport, Source: EITW , ()

    Trade air locations / exhibitors as o Januar 2010

    The six argest trade air and exhibition centres in German in were:

    Source: AUMA ()

    1 Source: GNTB / TNS-Inratest2 Source: GNTB / IPK Source: BMWI / DWIF* estimate

    LocationIndoor area(gross in sqm)

    Outdoor area(gross in sqm)

    Rankingworldwide

    Hanover 4,26 8,00 1

    Frankurt / Main 4,6 ,21 4

    Coogne 284,000 100,000

    Duessedor 262,04 4,000 6

    Munich 180,000 60,000 18

    Berin 160,000 100,000 20

    Business tourism / travel within the German tourism sector

    Overview o market segments

    Supply

    Meeting and event venuesTota 1

    ,

    Convention andevent centres (EC) ,9

    Meeting hotes (MH) 3,9

    Specia venues 2 ,

    Tota meeting rooms ,

    Business travel destinations or Europeans Source: GNTB / WTM ()

    Germany leads the way among the top tenbusiness travel destinations or Europeans

    German .4

    France .

    Great Britain .

    Ita .

    Austria .

    Spain .

    China .

    USA .

    Netherands .

    Russia .

    business trips in miion

    Promotabe businesstrips (Meeting/Incentive/Convention/Exhibition)

    Traditionabusiness trips

    Types o business trips Source: GNTB / WTM ()

    Breakdown o European business travel volume intodiferent types o business trips to Germany 2009

    Tota voume: . miion trips

    Incentives %(- %-Points)

    Total volume:

    .million travels

    %Traditional business trips(+ %-Points)

    %Conferences / congresses(- 2 %-Points)

    %Trade fairs andexhibitions(+ %-Point)

    14

    GERMANy

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    02201100

    % % % 3 %

    Reasons or travel among Europeans Source: GNTB/WTM ()

    Reasons or travel among Europeans travellingabroad and to Germany in 2009

    German has a disproportionate arge share o the internationa businesstrave market and is generating growing demand in the eisure sector

    Reason or travelEurope

    in millionGermany

    in millionEurope

    PercentageGermany

    Percentage

    Hoidas 77 7 % 5 %

    Short breaks o -3 nights 5 9 % 5 %

    longer hoidas o + nights 5 % 3 %

    Visits to riends

    or reatives7 3 7 % %

    Other trave 3 3 % 9 %

    Business trips 59 5 % 7 %

    Total travel % %

    Ranking o holiday contents o Europeans inGermany 2009 as a percentage

    In Germans strengths a in cit / event breaks and genera tours

    Holiday preerences Source: GNTB / WTM ()

    %

    %

    %

    %

    %

    %

    %

    %

    %

    %

    %

    %

    %

    Cit breaks

    Genera tours

    Hoidas in the countrside

    Trip or a specia private occasion

    Seaside/akeside hoidas

    Other hoida

    Event-reated hoidas

    Hoidas in the mountains

    Sports hoidas

    Heath & tness hoidas

    Visit o a eisure park

    Winter sports

    Cruise / boat hoida

    to German

    Europe

    Satisaction o holidaymakers Source: GNTB / ERV (), rounded vaues

    landscape / scener.6.8

    Atmosphere / ambience ..

    Friendiness o oca peope..

    Weness and spa aciities..

    Attractive towns and viages..

    Sporting activities..

    Indoor attractions..

    Activities or chidren..

    Events / entertainment..

    Arts and cuture..

    Satisaction o holidaymakers in Germanywith individual aspects

    leve o satisactionor German visitors

    leve o satisactionor Foreign visitors

    = deighted = disappointed

    .5..5 .

    Travel motivations Source: GNTB / ERV (), rounded vaues

    UNESCOWord Heritage site

    %

    %

    European Capitao Cuture

    %

    %

    Federa Garden Show %

    %

    Word AtheticsChampionships

    %

    %

    Apine Ski Word Cup %

    %

    Biathon WordChampionships

    %

    %

    OberammergauPassion Pas

    %

    %

    UNESCO World Heritage sites and European Capitalo Culture can be motivations or travel

    Motivation or visiting a particuar town, cit or region

    Germanvisitors

    Foreignvisitors

    16

    EUROPEANS IN GERMANy

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    Disabled-Friendliness Source: GNTB / ERV (), rounded vaues

    Peope withrestricted mobiit

    ..7

    Waking impaired /wheechair users

    .

    .

    Bind / partiasighted peope

    .

    .

    Dea / hard ohearing peope

    .

    .

    Visitors with pushchairs.

    .

    Good to satisactory rating or accessibilityby German and international visitors

    Was our hoida disabed-riend?

    leve o satisactionor German visitors

    leve o satisactionor oreign visitors

    = deighted = disappointed

    3. .5..5 .

    % of all overnight staysin Germany by foreign visitors

    Markets Overnight stays Forecast OS Population in millions

    Northwest Europe ,, ,, .

    Netherands 9,9, ,, .

    UK and Rep. o Ireand ,9, 5,, .

    Begium ,5,3 3,, .

    luxembourg , 7, .5

    Southwest Europe ,, ,, .

    Switzerand 3,5, 5,5, 7.

    Ita 3,,7 ,, 59.9

    France ,59,3 ,9, .3

    Spain ,75,55 ,, .9

    Total ,, ,, .

    Source markets in Northwest / Southwest Europe Source: Federal Statistical Ofce 2010 (4), GNTB 2010 (6)

    Source markets in Northwest and Southwest Europe

    With a tota o . miion overnight stas in , the source markets oNorthwest and Southwest Europe have a % share o a overnight stasin German b oreign visitors

    data

    % of all overnight staysin Germany by foreign visitors

    Markets Overnight stays Forecast OS Population in millions

    Northeast Europe /Russia

    ,, ,, .

    Denmark ,3,55 3,, 5.5

    Sweden ,359,5 ,9, 9.

    Norwa 3,53 7, .

    Finand 5, 7, 5.3

    Poand ,9,95 ,, 3.

    Russia ,99,7 ,, .9

    Batic States 39,775 3, .9

    Source markets in Northeast Europe Source: Federa Statistica Oce (), GNTB ()

    Source markets in Northeast Europe / Russia

    With . miion overnight stas in , the source markets o Northernand Eastern Europe / Russia have a % share o a overnight stasin German b oreign visitors

    Source markets in Southeast Europe

    With a tota o . miion overnight stas in , the source markets oSoutheast Europe have about a % share o a overnight stas in Germanb oreign visitors

    Markets Overnight stays Forecast OS Population in millions

    Southeast Europe ,, ,, .

    Austria ,573, 3,, .

    Czech Repubic ,57 7, .

    Hungar 5,57 5, .

    Sovakia 77,73 , 5.

    Sovenia 39,7 , .

    9 data

    Source markets in Southeast Europe Source: Federa Statistica Oce (), GNTB ()

    % of all overnight staysin Germany by foreign visitors

    18

    EUROPEANS IN GERMANy

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    3 5 %

    % 5 % % 5 % % 5 %

    Used booking sites o the Europeanswhen traveling to Germany

    German must adopt a muti-channeing strateg in order to succeedagainst internationa competition

    Mutipe responses;

    on prebooked trips

    Booking Channes / Sites in % (9)

    Internet %

    Trave Agenc %

    Direct

    (Accommodation) %

    Direct

    (Transport) %

    Tourist Oce %

    Impant %

    Cub, Newspaper,

    Church, Schoo %

    Others %

    Travel arrangements Source: GNTB/WTM ()

    Markets Overnight stays Forecast OS Population in

    millions

    Total ,, ,, .

    USA ,9,35 5,5, 3.7

    Canada 99,53 7, 33.

    Centra- / South America 77,7 ,3, 57.9

    America ,, ,, .

    Israel , , .

    % of all overnight staysin Germany by foreign visitors

    9 data

    Source markets in America / Israe

    With about miion overnight stas in the source markets in Americaand Israe have a % share o a overnight stas in German b oreign visitors.USA with a tota o . miion overnight stas in is the main overseassource market

    Source markets in America / Israel Source: Federa Statistica Oce (), GNTB ()

    Main travel destinationsor US Americans in Europe

    Tota trave rom the USA to Europe: . miion trips

    Mutipe seection odestinations possibe

    Market share (%)

    Great Britain %

    Ita %

    France 8 %

    Germany %

    Netherands /

    Begium /

    luxembourg %

    Source markets in America Source: GNTB / WTM ()

    Source markets in America Source: GNTB / WTM ()

    Interestingcuture / sights 7 %

    Beautiu /varied andscape %

    A ot o interesting cities %

    Cean 47 %

    Sae 4 %

    Modern 6 %Good hotes %

    Good gastronom /cuisine 4 %

    Good accessibiit %

    Cosmopoitan /hospitabe 7 %

    Good shoppingopportunities %

    Exciting nightie 7 %

    Good price /perormance ratio %

    The dominant aspect o the image US citizenshave o Germany is ascinating culture/attractionsImage aspects o German (US citizens who trave abroad)

    % % % % %

    Mutipe seection ocategories is possibe

    EUROPEANS / US AMERICANS IN GERMANy

    1

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    % 5 % % 5 % % 5 % 040020100

    *

    Asian source markets Source: Federa Statistica Oce (), GNTB ()

    China

    ,.

    .

    .

    Japan

    ,.

    .

    ,.

    India.

    .

    South Korea

    .

    .

    .

    China will become the most important Asiansource market or Germany in the near uture

    in ,

    ,5 ,75,5,5 755

    Forecast

    Tax-Free Shopping Source: Goba Reund ()

    Russia . %

    China . %

    Switzerand . %

    UAE . %

    Egpt . %

    USA . %

    Ukraina . %

    Japan . %

    Russia, China and Switzerland are amongst thehighest spenders or tax-ree shopping in Germany

    * Change 9/

    share o nations at tota saes turnover

    -. %*

    +. %*

    +. %*

    +. %*

    +. %*

    -. %*

    -. %*

    +. %*

    Source markets Asia, Arica and Australia

    With about . miion overnight stas in the source markets Asia, Aricaand Austraia have a share o about % o a overnight stas in Germanb oreign visitors

    Overnight stays 2009 1 Forecast OS 2015 1 Population 2 in million 1

    Total ,, ,, .

    Japan 959,99 ,, 7.

    China / Hong Kong ,7 ,5, .353.3

    India 35,5 75, .9.

    South Korea 7, 5, .3

    Arabian Gustates 77,9 ,, 35.

    Asia ,, ,, .

    Arica , , .

    Australia, New Zeelandand Oceania

    , , .

    Other source markets Source: Federa Statistica Oce (), GNTB ()

    % of all overnight staysin Germany by foreign visitors

    exc. Israe data

    GNTB growth outlook Source: Federa Statistica Oce (), DZT ()

    GNTB growth orecasts or 2015

    Trough successu marketing German can net about miionovernight stas rom abroad b

    * exc. . miion other overnight stas

    overnight stas (miions), incuding campgrounds

    Europe

    .6

    4.

    4.

    Asia /

    Austraia /

    Arica

    4.

    .

    6.7

    Amerika /

    Israe

    .6

    6.

    8.

    Forecast

    ASIA /WORlD

    3

  • 7/31/2019 Incoming Tourism Deutschland 2010

    13/13

    www.german.trave

    German Nationa Tourist Board

    Working on beha o the edera government, the GermanNationa Tourist Board, based in Frankurt am Main, has beenpanning, coordinating and impementing activities or marketingGerman abroad or more than ears.

    The aims o the GNTB with its regiona managements andits oreign representative oces / saes and marketingagencies incude:

    Strengthening the economic position o GermanIncreasing the voume o tourismIncreasing tourism exports.

    As a registered non-prot organisation, the GNTB is committed totransparenc and ecienc rather than commercia gain.

    Sources

    1 UNWTO Word Tourism Organization, Word

    Tourism Barometer 1 / 2010, Madrid 2010

    2 TSA / WTTC Word Trave and Tourism Counci,

    Trave and Tourism Economic Impact 200,

    Executive Summar, UK 200

    Word Economic Forum, Trave & Tourism

    Competitiveness Report 200, Geneva 200

    4 Federa Statistica Oce, Annua Reports

    and Month Reports 1 to 200,

    Wiesbaden 2010

    GNTB / IPK-Internationa, Word Trave Monitor /

    In-Fight-Surve, Mata 200, 2010, USA 2008

    6 GNTB Market Research, Frankurt 200, 2010

    GNTB / Anhot-GK Roper Nation-Brands-

    Index, USA 200

    8 Association o the German Trade Fair Industr

    (AUMA), Messe Trend, Ke Figures, Berin 2010

    Meeting- und Event Barometer o EITW

    commissioned b EVVC, GCB, GNTB;

    Wernigerode 2008, 200

    10 German Internationa Hote Association

    (IHA) / STR Goba, Hotemarkt Deutschand

    (The German Hote Market), Industr

    Report 2010, Berin 2010

    11 Regiona Statistica Oces 2010

    12 Goba Reund German, Duessedor 2010

    1 ADV (German Airports Association),

    Berin 2010

    14 GNTB / Europaische Reiseversicherung AG,

    Quaitatsmonitor Deutschand-Tourismus

    (Quait Monitoring o German Tourism),

    Frankurt, Munich 200

    1 EUROSTAT, luxembourg 2010

    Coprights

    Page 2: Baumwospinnerei leipzig, Page :

    Duisburg Innenhaen / Thomas Rubbin, Page : Ruhr Tourismus / Jochen Schutius