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MEDIA INFORMATION 2019/2020
INCORPORATING INNKEEPER MAGAZINE
BRINGING THE INDUSTRY TOGETHER
IN PRINT • ONLINE • IN PERSON
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
EDITORIAL
“WONDERFULLY ARTICULATED WITH BEAUTIFUL IMAGERY THAT REALLY
ENCAPSULATES THE INDUSTRY – AN ABSOLUTE MUST ON THE COFFEE
TABLE FOR ALL B&B HOSTS”
Max Goodburn, Eviivo
Luxury Bed & Breakfast (LB&B) is the UK’s leading
magazine for luxury B&Bs, guest houses and inns across
the UK. This legion of successful business owners are
continually looking at ways of improving the quality of
their guests’ stays and the profitability.
• We tour the UK’s top Inns, guest houses and B&Bs
• Meet the industry’s innovators
who inspire and motivate
• Presents new products & services to
improve the guest experience
• Keep the whole £2.3 billion industry up-to-date
with what’s happening in the hospitality sector
• Share top tips to boost readers direct bookings
INSPIRING FEATURES, INTERVIEWS AND PROFILES
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
WWW.LUXURYBBMAG.CO.UK • ISSUE 20 • NOVEMBER 2017
SPECIALISTS OUTLINE THE BEST WAY TO DESIGN, BUILD AND MAINTAIN
A STUNNING WINE CELLAR
CONSTRUCTING A FINE WINE CELLAR
LUXURYB&B MAGAZINE
UK’S FIRST
PREMIUM WHISKY HIGH-END WHISKY EXPERTS EXPLAIN HOW TO CHOOSE & SERVE SOME OF THE FINEST DRAMS
PLUS! LUXURY BED LINENTrends in style for relaxation in luxury comfort on the bed
“IT’S GREAT TO FIND A MAGAZINE LIKE LUXURY BED & BREAKFAST. BEING A FIVE STAR B&B WE’RE
INTERESTED IN PROFILES OF OTHER SIMILAR BUSINESSES, AND HEARING ABOUT THE LATEST TECHNOLOGY OR
PRODUCTS ON THE MARKET.”
Andy Banner-PriceThe 25 Boutique B&B
WWW.LUXURYBBMAG.CO.UK • ISSUE 31 • OCTOBER 2018
BOOST YOUR WI-FIWE EXAMINE THE BENEFITS OF A WI-FI MESH SYSTEM
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
OUT OF SEASON BOOKINGSBOOSTING YOUR CHANCE OF OCCUPANCY OUT OF SEASON THE HEART
OF SCOTLANDWe look inside an award-winning
guest house in Perthshire
WWW.LUXURYBBMAG.CO.UK • ISSUE 30 • SEPTEMBER 2018
GLASSWARETHE IMPORTANCE OF SERVING DRINKS IN A GLASS YOUR GUESTS WILL APPRECIATE
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
ATTRACT MORE GUESTS ONLINEPRACTICAL TIPS ON MANAGING YOUR PROFILE WITH SOCIAL MEDIA
LUXURY FURNISHINGS
EASING THE PATH TO PRESENTING SHEER ELEGANCE
WWW.LUXURYBBMAG.CO.UK • ISSUE 23 • FEBRUARY 2018
BEDROOM VENTILATION
KEEPING GUESTS COOL AT NIGHT IN THE SUMMER WEEKS
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
HOLE-IN-ONE INSURANCE
Getting cover for your guests’ golf tournament
FRENCH CONNECTIONSETTING UP A LUXURY B&B IN FRANCE
WWW.LUXURYBBMAG.CO.UK • ISSUE 26 • MAY 2018
SPIRITS STORIES - ENGAGE YOUR GUESTS WITH BACK STORIES BEHIND CRAFT SPIRITS
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
CORNISH SPRINGVenton Vean charms the
punters in PenzanceMAKING YOUR MARK CHOOSING THE RIGHT FURNITURE TO CREATE A THEME
WWW.LUXURYBBMAG.CO.UK • ISSUE 29 • AUGUST 2018
REVISED EU LAWSNAVIGATING THE PITFALLS OF NEW PACKAGE TRAVEL REGULATION
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
GOOD NIGHTDUVET MANUFACTURERS STRIVE FOR THE PERFECT SLEEP
ONLINE REPUTATION
ALL YOU NEED TO KNOW ABOUT HANDLING ONLINE FEEDBACK
WWW.LUXURYBBMAG.CO.UK • ISSUE 27 • JUNE 2018
AUTOMATED RECRUITMENTFINDING STAFF ONLINE HELPSDRIVE RELIABILITY
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
MANAGING RENOVATIONNAVIGATING THE HAZARDS OF PLANNING AND REGULATION
INDOOR LIGHTING Exploring the opportunties to
light your B&B with LED
WWW.LUXURYBBMAG.CO.UK • ISSUE 28 • JULY 2018
STAFF SHORTAGEHOW TO DEAL WITH THE URGENT NEED FOR STAFF WHATEVER THE SEASON
PLUS!
LUXURYB&B MAGAZINE
UK’S FIRST
ONLINE TRAVEL AGENTSHOSPITALITY SECTOR WELCOMES CMA ENFORCEMENT ACTION
3D BREAKFAST Liven up your breakfast offering
with 3D food printing
EDITORIAL
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
CIRCULATION
Scotland 1,144
East England 651
West Country 1,902
North England 1,880
Ireland/Islands 203
South East 1,462
Midlands 1,115
Wales 710
Total Circulation 9,067
REGIONAL BREAKDOWN
LUXURY BED &
BREAKFAST
4,954
DOUBLE THE REACH.LUXURY BED & BREAKFAST / INNKEEPERCOMBINED
CIRCULATIONS
9,067
INNKEEPERS
4,113
Scotland13%
Wales8%
Midlands12%
South East16%
Ireland/Islands2%
North England21%
West Country21%
East England7%
Innkeepers45%
B&B Owners55%
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
PRINT ADVERTISING RATES
ISSUE PUBLISHED COPY DEADLINESUMMER MAY 6 MAY
AUTUMN JULY 8 JULY
WINTER SEPTEMBER 10 SEPTEMBER
CHRISTMAS NOVEMBER 3 NOVEMBER
PREVIEW JANUARY 14 DECEMBER
2019-20 SCHEDULE
(PER ISSUE) 1 ISSUE 3+ ISSUES 6+ ISSUES
Double Page Spread 1,850 1,250 920
Full Page 1,150 690 570
Half Page 680 540 470
Special Position 1,250 1,000 750
Sponsored Feature POA POA POA
VALUE OF THE UK
INDUSTRY
£2.3 BILLION
AVERAGE NO. OF ROOMS
4 – 11
Good coffee is far more important than good pillows when it comes to the perfect bed and breakfast experience, Nestlé Professional® has discovered*.
We conducted a survey of people who have stayed in a bed & breakfast or guest house within the previous 12 months.
The results showed that 33 per cent of respondents said good coffee was among the most important things, compared to only 5 per cent who said the same of pillows*.
For us this is no surprise. Our 80 plus years of coffee-making experience has taught us that good coffee can make all the difference in guest satisfaction.
Our knowledge also means we know how to deliver the very best in instant hot bever-ages. With our sachets in your rooms, guests have access to a wide selection of different product ranges.
To help Inn owners and managers find the perfect coffee solutions for their guests, NESCAFÉ® has launched a new online tool. Score your bed and breakfast by visiting nestleprofessional.co.uk/bandb_coffee_score and answering a few simple questions.
You'll get tips on improving guest satisfaction when it comes to your coffee offering, and we'll send you some samples to get started.
WWWststststtsstttsttssts aayaaaaaaaaayaaaaaaaaaaaaaaaayaaaayaayayaaaaawiiwwiiwiiiwiiiwiiiwiiiwiiiiiiwiiiiiiiiiiiiiiiiiiiiiiiiiiiittttttt
ThThrererererererererreressssssssssssssssssssssssssssssssssssssssssssssssssmommmomomomommmomommmomommmomommmommmmmmommmmmmmmomommmommmmmommmommmmmomommmmommmomommmpepeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeer
FFFFFFFoffffofoffffofffoffffffffffffffffffoffffffffffffffffffffff thtthhhhthhhhhhthhhthhhhhhhhhttthhhhhhhhhhhhhhhthhththhhhthhththhhthaguggguuguuuggguuguguguggguuuguuuuguguguguggguuuuggggguuguguugggggg eee
® Reg. Trademark of Societe des Produits Nestle S.A
* NESCAFÉ® in association with 3GEM, survey of 120 people who have stayed at a B&B or guest house in the last 12 months, October 2018
** Centre for Economics and Business Research, Coffee and Its Impact on the UK Economy, April 2018
*** IRI MAT 52 weeks, May 2016
Brits are drinking a total of 95 million cups of coffee every day**. And, for many, the first coffee of the day is made at home to deliver a fast, convenient cuppa. So if you’re going to make your guest house feel like home for guests, there’s real value in offering coffee-making facilities in each room, stocked with a range of NESCAFÉ® coffee options.
NESCAFÉ® has a range of sachet and stick pack options for your bed and breakfast, for example:
NESCAFÉ® OriginalThe nation’s favourite coffee***, NESCAFÉ® Original is renowned for its full flavour and rich aroma and will make your guests feel instantly at home.
NESCAFÉ® Gold Blend Coffee connoisseurs will appreciate the well-rounded taste and rich aroma in every cup. So why not let your guests relax, enjoy the now and savour the distinctive taste of this premium blend.
NESCAFÉ® Gold LatteHigh quality beans ensure the smooth taste of NESCAFÉ® Gold. These sachets deliver a delightfully frothy coffee shop-style drink that can be prepared and enjoyed in moments.
NESCAFÉ® AzeraPremium NESCAFÉ® Azera sachets mean your guests can quickly enjoy the pleasure of a barista- style coffee in an instant – creating an intense roasted coffee taste, available in Americano, Latte and Cappuccino.
NESCAFÉ® stick packs and sachets can be bought from cash & carries and wholesalers.
®®® AAAAzezez raa
flavour and rich aroma and will make ntly at home.
nd will aappppppp rer ciate the well rounded taste
ON THE SECRET TO A GOOD STAYSPILLING THE BEANS
PEOPLE SAID SPEED, CONSISTENCY AND FRESHNESS OF COFFEE ALL CONTRIBUTE TO THE OVERALL GUEST EXPERIENCE
90%PEOPLE SAID SERVING GREAT TASTINGCOFFEE AT BREAKFAST IS A GREAT DEMONSTRATION
OF CUSTOMER CARE AND QUALITY
80%
LATTESPURCHASED IN THE UKWERE THE MOST POPULAR COFFEE
ACCORDING TO MARKET RESEARCHER KANTAR WORLDPANEL
930MILLIONLATTESSOLD IN THE UK
800MILLION
CAPPUCCINOSSOLD IN THE UK
A GOOD BREAKFAST & COFFEE OFFER ARE
RANKED IN THE TOP 4MOST IMPORTANT THINGS TO CUSTOMERS
85%COFFEE IN THEIR ROOMPEOPLE SAID HAVING BRANDED
90%PEOPLE SAID THEY WOULD
CONTRUBUTES TO A GREATGUEST EXPERIENCE
EXPECT COFFEE TO BEOFFERED IN THEIR ROOM
GOODBREAKFAST GOOD
COFFEE
GOOD NIGHT’SSLEEP
COMFYBED
Any bed & breakfast or guest house owner aims to give their guests the most memorable stay possible. Offering the right cup of coffee to your guests is the secret ingredient to a
successful stay, a new survey from Nestlé Professional® has revealed*
*3GEM survey of 120 people who have stayed at a B&B or guest house in the last 12 months
Nestlé Professional® has launched a new B&B coffee scoring tool.Score your B&B by visiting: www.nestleprofessional.co.uk/coffee-machine-recommendation-tool
You'll get tips on improving guest satisfaction when it comes to your coffee offering.
Nestlé Professional® will send you some samples to get started.
TRADITIONAL ADVERTISING SPONSORED FEATURES
“...AN IMPORTANT CONTRIBUTION TO THE BED AND BREAKFAST, GUEST HOUSE AND SMALL
HOTEL OWNERS WORLD, BRINGING IMPORTANT ISSUES TO THEIR ATTENTION AND PRESENTING
ALTERNATIVE VIEWS. IT HELPS OWNERS TO FEEL CONNECTED AND UP TO DATE WITH CURRENT AFFAIRS AFFECTING THE INDUSTRY, AND TO LEARN ABOUT OTHERS ON THE SAME PATH.”
Yvonne HallingBed and Breakfast Coach
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
DIGITAL OPPORTUNITIESONLINE (PER MONTH) 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS
Exclusive MPU 740 590 440 296
Shared MPU (max 3 ads) 590 470 350 230
EXCLUSIVE MPU
SHARED MPU
EMAIL NEWSLETTERS
1,200
AVERAGEIMPRESSIONS
PER MONTH
3,245
E14E
MONTHLY VISITS
4,569
EMAIL (PER BROADCAST) 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS
Exclusive e-blast 760 610 460 310
Monthly newsletter banner 590 470 350 230
NB emails strictly limited to one per week
“...KEEPS US UP TO DATE ON WHAT IS HAPPENING IN THE INDUSTRY AND IS FULL
OF USEFUL IDEAS. IT IS ‘REQUIRED READING’ HERE.”Victoria Tagg, Owner, Hurst Farm B&B
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
AWARDS
Yvonne HallingConsultant
B&B Business Coach
Mark HinchliffeOwner
The Chapel, Harrogate
Tina BodenFounder
The Tiny Troubleshooter
Diane LloydEvent DirectorBe My Guest
Bill LumleyEditor
Luxury Bed & Breakfast
David WestonChairman
Bed & Breakfast Association
Mark RobsonChair
British Institute of Innkeeping
Mike ClistCEO
British Institute of Innkeeping
David HancockManaging Director
Inn Places
Best Overall Luxury experience
Best Luxury Seaside B&B
Best Luxury Rural B&B
Best Luxury Urban B&B
Best Luxury Romantic Getaway
Most Inspired Design
Best Culinary Experience
Best Luxury Renovation
Best Use of Locally Sourced Produce
Best Events Facility
Best Wow-Factor
Best E-Commerce Website
Best Excellence in Customer Service
Best Room Booking Software
Best Luxury Cleaning Product
Best Luxury Bathroom Product
Best Luxury Bedroom Product
Best Luxury Breakfast Product
Best Rural High-Speed Internet Provider
Grand Prix
CATEGORIES INCLUDESPONSORSHIP TYPE AWARD PARTNER TABLEPresent Award (photo opp) ✓ ✓
Logo in all promo materials ✓ ✓
Quote & logo in programme ✓ ✓
Table of 10 at ceremony & gala dinner ✓ ✓ ✓
Shortlisted owners at your table ✓
Logo in on-stage graphics ✓ ✓
Name check in awards PR ✓
Full page in every issue LB&B ✓
COST 4,672 2,336 1,650
For more information please contact Andrew OrganEmail: [email protected] | Telephone: 01892 739 524
INCORPORATING INNKEEPER MAGAZINE BRINGING THE INDUSTRY TOGETHER
FILE PREPARATION
PDF FILES
Print-ready PDF is our preferred format, supplied as PDF X-1a. PDFs made to the PPA Pass4Press standard will meet our specifications.
FILE PREPARATION NOTES
All files should be supplied in CMYK process only, without ICC profiles. The maximum ink density should not exceed 280% (C+M+Y+K). No spot, RGB, Lab or solid pantone colours should be used.
IMAGES
Please supply Illustrator/Vector/EPS files with fonts outlined. JPEG/Tiff files must be at least 300dpi.
FILE DELIVERYFiles can be sent via email to [email protected].
All sizes are in mm - Height x Width
BLEED TRIM TYPE
DOUBLE PAGE SPREAD 286 x 426 280 x 420 260 x 400
FULL PAGE 286 x 216 280 x 210 260 x 190
ADVERTISEMENT SIZES
GIGA X8c Luxury BedBreakfast 210x280mm V4.pdf 1 04/09/2018 13:34
Exclusively from Maidaid distributors
For more information 0345 130 8070 maidaid.co.uk
Everything from the smallest undercounter to the largest rack and flight machines
The Maidaid minirack has
washed a rack of 16 plates in the
time it takes you to read this headline.
Minirack IN AND OUT_420mm W x 280mm H Ad_MH218.indd 1 06/11/2018 13:25
Helen Richmond | Publishing DirectorEmail: [email protected] | Telephone: 01892 739 523
Andrew Organ | Consultant PublisherEmail: [email protected] | Telephone: 01892 739 524
Bill Lumley | EditorEmail: [email protected] | Telephone: 01892 739 507
CONTACT DETAILS
29 - 31 Monson Road | Tunbridge Wells | Kent | TN1 1LS