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7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
A. Wherstart
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This was the way I
grew upwatching
television
And advertisers loved it.
7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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My3 ye
daughterb
every
is a touch s
7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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The introdu
VCRs,an
timeshifting technobegan to eat
advertising d
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
B. HowConsum
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This is the new interf
consuming m
Commercia
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Source: Google/Ipsos/Sterling, 2012
People are making more t
media consum
(average adult consumes 11 hour
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Source: Google/Ipsos/Sterling, 2012
Ourattention hasmoved fcommunity screen to the comm
exper
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
C. The GrSecond
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Experts believe t
market for second scontent could increase mo
tenfold in the next three to fou
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Source: Ericsson, Interactive advertising Bureau,
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44% of "dual screeners"
second screen to nd out morbrands or
56% are open to re
targeted ads through synchrono(Red
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More opportun
brands and media to tellsand create enh
and exclusive
to have reainteraction with fans &
7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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A brand must add authe
to the conversationand augmstorytelling expe
riskthe aud
7/29/2019 Increase User Engagement with Second Screen Real-Time Storytelling
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
D. WhereToda
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85,300 tweets/minute during the
Best Picture Award during the84th Annual Academy Awards.
43 Million Grammy related
posts and updates on Facebook.
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Sponsorship often covers
cost oftechnology andwriters.
Average length of
engagement on an episode
is 38.5 minutes.
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Over 57 MM engagement
minutes in the 4 debates.424 MM engagementminutes on Election Day.
13 minutes averageengagement time.
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Second screen is a
natural forsportssince it isscheduled real-time.
Discussions results in100,000s
ofengagement minutes.
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
F. Whats
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Walking Dead encourages rea
interactions during premiere broof an episodes throug
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Listening apps are growing
in popularity and allowsthe audience to easily be
directed to second
screen experiences.
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Increase User Engagementwith Second Screen
Real-Time Storytelling
Michael De Monte | C
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