Increasing Funds and

Adoptionat the Calhoun County

Humane Society

ByCourtney Hicks

Background and History of Humane Society

Located in Anniston, Alabama

Founded in 1973 by Susan Phillips

Self-supported and not affiliated with any other municipality.

Mission Statement

To provide pets with a safe sanitary place. To prevent cruelty to animals To stop suffering among animals mutilated or

injured To educate the public about the tremendous pet

over-population in the United States To promote spaying and neutering to prevent the

senseless killing of animals To place as many pets as possible in

responsible homes

Problems

Lack of money:

1. To buy supplies for animals

2. To pay employees

Not enough animals being adopted

Goals

Attract public attention to the shelterStock the shelter with necessary suppliesGet more pets animals adopted

Objectives

To make local people aware of the overflow of pets at the CCHS.

Bring Pets to the PublicSeek DonationsSeek Volunteers

Audience

The main audience is anyone in the local area.

Previous Pet Adopters

Animal Lovers

Strategies and Tactics Make Local People Aware of Problems

In addition to the pet of the week in the Anniston Star, add a small section in the Sunday paper showing more pets. Also have a couple of paragraphs expressing problems with food and cleaning supplies and ask for the communities help with donations. Update website to show possible donors exactly where their money will begoing.

Bring Pets to the Publico Have an event on the square in Jacksonville and one in Oxford where the animals are

brought to the public. People will be able to see and interact with the animals hopefully creating a bond. This event will be publicized in all the local papers and through flyers. This will only be for animals who travel well.

Seek Donationso Set up donations bins at stores such as Pet Smart to receive items such as food and treats

Seek Volunteerso Contact area schools. Certain students may need community service hours and

may be willing to do them at the animal shelter. This will help with lack of employees and the lack of money to pay employees.

Calendar

The campaign will take place through the next year.

June- August 0f 2008 Planning of upcoming events and fundraisers Set up donation bins at area stores

Calendar Continued

September 2008- May 2009 Students from each school will come one week a

month for two days out of the week. Expos of the animals will be set up in town will be set

up on the first Saturday of the following months:• September, October, March, April, and May• This is because weather is neither too hot or too cold.

Budget

Over a Year

Transportation

Flyers( 1000)

Bins w/ signs

Ads

Total

$300

$15

$100

$150

$565

Evaluation

Through spending a small amount of money throughout the year, positive feedback will occur.

People affected will either adopt or donate. More animals will be adopted decreasing costs

of cleaning and feeding. Through students yearly volunteer work, salary

money will be saved. Look at Annual Reorts