EMPLOY ENTREPRENEURIAL DISCOVERY STRATEGIES TO GENERATE FEASIBLE IDEAS FOR BUSINESS VENTURES/PRODUCTS.

Ind. 2.06

WHY DO COMPANIES NEED TO GENERATE NEW IDEAS?

ENTREPRENEURS MUST BE ABLE TO THINK CREATIVELY! Solve problems Generate, develop,

and communicate new ideas

NEW IDEAS….. Advantages

More money Increased creativity Better society More pleasant

working environment Better products and

services Better management Improvements in

productivity and reliability

Disadvantages Brainstorming

sessions can be unstructured and quickly become out of control

BRAINSTORMING SESSIONS…

A facilitator (leader) is needed to keep the group on track Wise use of time Encouraging

participation and creativity

Remains objective and flexible

WHAT QUESTIONS HELP WITH IDEA GENERATION?

Clarifying questions – those that help ensure a full understanding of topics; essential for all team members to be working with common knowledge for planning problem solving.

Exploratory questions – emphasize possibilities that have not yet been discussed; enhance teams ability to find creative solutions.

Why questions – these examine the underlying rationale for actions, processes, or circumstances; useful for problem solving, planning and several other purposes.

THE CREATIVE PROBLEM SOLVING CYCLE

WHERE DO I START…..

Observe what's around you and what's been done before.

Ask for product ideas from customers.

Think creatively about pre-existing products.

ACTIVITY

Use the materials provided to: (note to teachers: give students a random collection of items i.e. ribbon, plates, paper clips, forks, spoons, rubber bands, etc.)

Use the information you have learned today to brainstorm ideas to create a “new” product

Be prepared to share, explain and sell your product to the class