Agritourism Monthly • July 2015 • 1

AgritourismMonthly Kentucky

Department of AgricultureJames R. Comer, Commissioner

Office of Marketing, Division of AgritourismDr. Amelia Brown Wilson, Director

(502) 782- 4136 • amelia.wilson@ky.govJuly 2015

(see KCARD, page 6)

By Jim TrammelKCARD wants to help if your winery or farmers’ market …

• is ready to incorporate and you want to do so legally and correctly;

• is ready to launch except that you lack stated goals, or you don’t have a written business plan;

• is growing and needs to accommodate the rising challenges;

• is facing problems or dissent that call for experienced expert mediation;

• is seeking available grant funding (even if you don’t know precisely what you’re seeking or what you may qualify for); or

• is ready to expand and needs funds for promotion.

The Kentucky Center for Agriculture and Rural Development (KCARD) assists agricultural producers, agribusinesses, non-profit organizations, and local governments with business planning, market development, and technical assistance.

KCARD is able to provide most of its services free of charge due to the financial support of the Kentucky Agricultural Development Board and the United

KCARD answers agritourism management questionsStates Department of Agriculture, said Aleta Botts, KCARD executive director.

It is equipped to provide any business services a business needs, including making a business plan, assessing and beginning marketing efforts, setting up record-keeping, or discussing the

feasibility of a project or business idea. Specifically in the agritourism area, KCARD

reported that during its April 2015 meeting it provided business planning support to a winery, a value-added vegetable producer, and farmers’ markets seeking to incorporate.

Incorporation is a frequent issue KCARD addresses with farmers’ markets, said Kati Miller, KCARD business planning associate.

Get them involved early

Miller said the ideal moment to contact KCARD happens when a group of individuals first gets the idea to launch a farmers’ market. KCARD can help with the sometimes-thorny issues of incorporation, membership requirements, and market rules.

KCARD brings to the table much experience in assisting farmers’ markets, enough to realize that “Every farmers’ market is different – there is no cookie-cutter way to go about it,” Miller said. Even so, there are some standard hoops such as articles of

Independence Day parade, Fort Thomas.

Wineries, farmers’ markets ...

Kati Miller

Photo courtesy Mark Collier, FortThomasMatters.com, an online news source for Fort Thomas and the surrounding areas of northern Kentucky. Follow publisher and editor Mark Collier on Facebook or Twitter, @FtThomasMatters or @MLorenCollier.

During May, KCARD staff furnished this assistance: • Business planning support to value-added dairy producers, a

sorghum producer, and farmers’ markets seeking to incorporate;• Record-keeping assistance to a commercial kitchen and a

value-added vegetable producer;• Application development to the Local Food and Farmers’

Market Promotion Program for funding for several clients; and• Presentation on the Value-Added Producer Grant at the

Kentucky State University VAPG Workshop.-- KCARD e-newsletter

- JT photo

2 • Agritourism Monthly • July 2015

Brooke Marquardt of Lawrenceburg did not grow up in an agricultural environment, but lately her career interests have turned toward “how agriculture can impact our society,” said the Kentucky Department of Agriculture Division of Agritourism’s summer intern.

A sophomore at the University of Kentucky, Brooke is earning a double major in Hospitality Management and Spanish Linguistics, with a minor in Latin American studies.

Brooke and agriculture met because her first major (Human Nutrition) was in the College of Agriculture. She said she was surprised that though she “had never been on a farm or around anything related to agriculture,” she was actually in the College of Agriculture.

After she changed from the nutrition major, she looked into other majors that related to her career interests reflecting that she now preferred the College of Agriculture.

“I have always had a passion for serving people, and over the past few years I have spent multiple weeks and months in San Pedro Sula, Honduras, working with Sparrow Missions,” Brooke said. Last summer, she spent an internship in that Central American country.

“Not only do I have a passion for serving people in other countries, but also I have a passion for serving the people in my home state and community,” she said. This interest has led Brooke to become a major in Hospitality Management and Tourism.

Brooke graduated in 2014 from Anderson County High School as a member of Family Career and Community Leaders of America, the National Honor Society, and Beta Club, where she was community service leader.

“I am more than excited to be working with KDA and the Division of Agritourism over the summer to be able to experience what I will be doing when I graduate college and how the farm tourism in Kentucky impacts small businesses and our economy,” Brooke said.

Meet Agritourism summerintern Brooke Marquardt

Brooke on last summer’s internship in Honduras.

Commissioner of Agriculture James Comer welcomes Brooke to the intern program.

Brooke in blue.

Agritourism Monthly • July 2015 • 3

By K. D. NorrisNorth central Kentucky is the undisputed Bourbon Country USA. The state not only is the birthplace of bourbon, but it also produces about 95 percent of the world’s supply. (“And the other five percent is not very good,” sniffs Mike Mangeot, Kentucky tourism secretary.)

The Kentucky Distillers’ Association’s Kentucky Bourbon Trail tour gives visitors a first-hand look at the history and making of America’s liquor — not to mention an opportunity to taste and compare well-known and lesser-known brands, in sampling rooms ranging from rustic historic buildings to modern metal-and-glass beauties.

Get passport stamped

The tour is a nine-stop sojourn for those really into bourbon, or maybe scavenger hunts, or simply road trips on scenic back roads.

There are stops at big distilleries, such as Jim Beam, Evan Williams and Maker’s Mark, and there are stops at smaller, less famous names, such as Woodford Reserve, Town Branch and Bulleit.

There even is a Bourbon Trail passport to be stamped, either an old-school paper one awaiting rubber stamps from each distillery or a new-school smartphone app in which the GPS locator provides the stamp. (Believe me, it is much easier to take the app approach, just in case you don’t want to take a tour or tasting at every one of the distilleries.)

By visiting all nine distilleries, you get a

T-shirt and an optional photo of

yourself in front of a really big bottle

of Evan Williams.

But, more importantly, you get some great history of a unique bit of Americana — with stories of Kentucky’s first settlers in the 1700s making family businesses that started out in a back shed, the failed Prohibition Era, and the success of bourbon makers big and small.

Oh — and there are all those tastings.My favorite stops, on a recent visit to the region,

were the Town Branch distillery in Lexington and Bulleit in Louisville — both are small-batch, smaller- scale operations with plenty of parking, friendly staff and generous sample pours.

Of course, some of the more rural distilleries should not be bypassed, if for nothing else than the beautiful drive through horse country. The Woodford Reserve location has the ambiance and amenities of a great winery.

But Jim Beam, however quality the bourbon, has a distillery that has a little of the feel of Disneyland, including machine-automated tasting pours.

And, for those experienced in wine tasting, there are a few differences. As explained by one master of the pours, you can take a sip at room temperature and “chew it” (swish it around your mouth); you can chill and water it down a little with ice; or “you can just John Wayne it.”

Bus tours also available

One way to address the driving question is to stay in Louisville or Lexington as your headquarters and sign up for available bus tours that allow for a day of sampling before they “pour” you back into your hotel.

Louisville’s North End Café, up Bardstown Road in the Highlands district, is a perfect place to get fueled up for a day of bourbon samples. Lexington also has its attractions, particularly the North Limestone Street neighborhood.

One last bit of advice: Take a nutty or bready food snack along on the tasting tour. Distilleries only give you little tastes of America’s liquor, but many stops offer tastings of multiple versions of aged and flavored bourbons — and they all are 80 proof or more.

Photos and more: www.mlive.com/travel/index.ssf/2015/04/post_35.html. Used by permission. Email the author: knorris1@mlive.com. Shirt photo courtesy Kentucky Distillers’ Association & Kentucky Bourbon Trail.

Impressed Michigan writer treks the Bourbon Trail

K. D. Norris Blogger, MLive.com

A bourbon tourist from Michigan advises his favorites on the nine-stop Bourbon Trail, his preferred host city, and how to cope with all those tastings.

4 • Agritourism Monthly • July 2015

COUNTRY GIRL AT HEART FARM BED & BREAKFASTMunfordville

Kentucky’s Bed & Breakfasts

By Jim TrammelIn Hart County, where Amish buggies travel the road past her wraparound front porch, Darlene Ill has made a name for herself as the genial hostess and cook of Country Girl at Heart Farm Bed and Breakfast, up and running in Hart County for six years.

The inn bears so much of Darlene’s personal stamp because she personally selected the site, renovated a farm into a B&B (with help from three adult daughters), and does the cooking.

Darlene arrived at this position in steps. In her former life, she made a living with her counseling degree. She started surveying possible B&B sites in Kentucky and several other states, knowing only that she wanted to live on a country farm and loved to cook breakfasts.

“I was very active where I was, had a full life and just decided I was going to move south and look for a farm,” Darlene said. She searched online for two years, touring likely sites. The search ended at an Amish farm in Hart County. ”When I saw this farm, I just fell in love and said this is the one.”

Darlene, her three adult daughters, and her nine-year-old moved to their new Kentucky home in December 2007. The family lived for a year on the farm without electricity. “Everyone should do that for a season,” Darlene recommended.

Even after she bought it, she didn’t have a clear decision to start a B&B. She only knew she wanted to share the area’s beauty. “I thought it was a little selfish of me to live here by myself without guests here, and it motivated me to share,” she said.

When her ambition took form, she started meeting with contractors; “Construction is not in my background,” she said. With her adult daughters

providing some construction help, along with the hired Amish contractors, groundbreaking took place in 2008, and after 18 months of construction, the B&B opened in October 2009.

Rooms with personality

The farm as Darlene bought it had a farmhouse, several barns, outbuildings, fencing and cross-fencing. She focused on the house with its good-sized kitchen, living room and bedroom downstairs, and three bedrooms upstairs. She turned the downstairs bedroom into office space and converted the three upstairs bedrooms into five themed bedrooms honoring people and groups (two of which can become two-room suites), and a personal apartment.

Each individual room has a distinct personality. The Gentry room features classic French country house furniture. The Pioneer room has a more rustic feel. The Farmers room is decorated with agricultural items. The Artisan room has the best view of the farm from the furthest back corner of the house, and is filled with local crafts and art. The Patriot room is a corner room with two huge bay windows with major views.

In three stages, the family renovated 1,500 square feet of floor space, the two floors and the basement.

Country Girl at Heart Farm Bed and Breakfast 6230 Priceville RoadMunfordville, KY 42765 (270) 531-5276 bedandbreakfastkentucky.net

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Agritourism Monthly • July 2015 • 5

The basement became the B&B’s recreation room – with ping pong, air hockey, foosball and other games; an “art wall” for adults and children’s contributions; books, movies, and a dress-up box. “When adults go down there, their childlike hearts come into full bloom,” Darlene said.

Part timers hired

After the construction, Darlene allowed her daughters to carry on with their lives. Serving as owner, hostess and cook already, this year Darlene added three staff workers to help with B&B and farm chores, but even their contributions are usually part-time, in peak hours. The three staffers clean the rooms and help with the feeding and cleaning chores attendant to the farm’s livestock. “In the B&B business, you rarely need someone full time,” Darlene said.

The products of Darlene’s extensive all-natural garden full of produce, herbs, and heirloom varieties often find their way to the dining room table during the growing season, providing seasonal, local, and all-natural meals. Darlene serves “beautiful brown farm- fresh eggs” in her breakfasts, and also sells the eggs.

Farm “lit up faces”

If guests stay at Country Girl at Heart rather than depart for area attractions after Darlene’s 8 a.m. breakfast, they can take part in farm-stay activities with the farm’s livestock. “We go out and feed bunnies, chickens and horses; gather eggs; tend the prize-winning Boer goats; play with the cats and dogs; and every spring we have chicks,” Darlene said.

“My children’s faces lit up when feeding the chickens and collecting eggs,” recalled one visitor, reviewing his experience on the TripAdvisor.com website.

The farm once included grass-finished beef cattle on their back 60 acres of pasture – a contracted operation, Darlene said. Guests couldn’t go there, nor can they get close to the

horses because of the liability issues that arise when guests visit a farm.

Darlene’s marketing centers around the B&B’s website. “We spend a lot of time sharply editing the website. The majority of our guests come through there,” she said.

The B&B’s guests are either looking for an interactive farm stay or visiting the Mammoth Cave area, Darlene said.

Inspiring local visits

The inn offers a “locals” discount for friends and family of Hart County to inspire their visits. “Our thinking is, ‘Why would Hart County people come here?’ So we

offer them a discount, they visit, and they say, ‘I feel like I’m far away.’” The B&B donates gift certificates to local charities and auctions, and the locals are buying and redeeming them, reaping valuable word of mouth, Darlene said.

The inn belongs to the Bed and Breakfast Association of Kentucky, the Hart County Chamber of Commerce, and bedandbreakfast.com.

They cope with relatively few road signs (one off I-65’s Bonneville exit 71 and another at their driveway) by making sure incoming guests receive detailed directions in their booking e-mails.

A successful promotion they plan to soon repeat is a “Guest Chefs Event” in which amateur and professional cooking enthusiasts gather to prepare and share recipes.

6 • Agritourism Monthly • July 2015

KCARD ... from page 1

incorporation that must be filed with the Kentucky Secretary of State.

KCARD also offers mediation services when differences of opinion become disagreements.

Funding from the Local Food and Farmers’ Market Promotion Program is available to help beginning and growing farmers’ markets reach out to local producers to get their products to the farmers’ market.

To be eligible for this local-producer funding, an applicant’s idea must benefit more than just one producer, Miller said. The program seeks to bring local foods into areas that may not have them by helping farmers’ markets play their key intermediary role between producer and buyer. Myrisa Christy is coordinator for this Agribusiness Grant Facilitation Program (AGFP), which helps producers “get across the finish line,” in Miller’s phrase, by helping farmers’ markets connect with producers of local foods.

For future years, wineries might be especially interested in Value Added Producer Grants (VAPG), open to those who want to add value to Kentucky agricultural products (as a winery would add value to grapes). This year’s deadline for the annual grants is right upon us — July 7 for projects to be acomplished during 2016. (Sign up for KCARD newsletters and email notifications so that grant deadlines won’t sneak up on you like this one did on the editor of AM.)

KCARD does not give out grants itself, Botts emphasized, although KCARD can give knowledgeable advice on which grants its clients should seek.

Grants generally spring from the idea of a project, rather than tailoring the idea to the available grants, Miller said. KCARD wants to know what the client wants to get from the grant. From there, KCARD helps the applicant work through goals and budget for the project, as well as crafting the work plan.

As with almost every grant system, the awarding committees favor projects that begin to generate their own income after the grant year, Miller said. A sustainable project that will thrive and grow will be more favored if it will sustain its initial growth in year two and beyond.

“We go through a series of initial questions to understand your business better,” Miller said of the business consulting process. One of seven analysts is chosen for each applicant’s case, depending on who has the most relevant areas of expertise for the client’s needs. “We sit down one-on-one, at or close to your business, to understand you as a person and what your business was, is, and wants to be,” Miller said.

KCARD assigns its client “homeworks,” which could include pulling together financial information, working with employees on figuring out proper procedures, or even coming up with goals, Miller said. In this process, KCARD discovers the answers to questions that can’t be asked on paper.

The process moves at the client’s needed speed, usually taking two to four months to finalize a business plan, Miller said. From there, it’s a quicker step to compiling grant applications, she said, because the two documents rely on much of the same information. “Many business plan characteristics feed into the grant application as well,” Miller said.

Annual agritourism workshops

For the agritourism industry in Kentucky, KCARD holds a series of grant workshops and informational meetings. KCARD’s agritourism workshop last December was well received, Miller said. KCARD anticipates holding another one in the off-season this year, Botts said.

KCARD also works with Community Farm Alliance to present regular Farmers’ Market Support Program workshops, training sessions for farmers’ market board members.

Asked for her most important piece of advice, Miller said, “Start early.”

If you want expert help formulating a business or marketing plan for your agritourism idea that could lead to a grant application and financial support, Miller said, “There’s no time to get started like now.”

KCARD is located at 411 Ring Road, Elizabethtown, KY 42701. Phone (270) 763-8258, Fax (270) 783-9927. Website www.kcard.info. Email info@kcard.info. Kati Miller’s email is kmiller@kcard.info. Myrisa Christy’s email is mchristy@kcard.info.

Myrisa Christy

Agritourism Monthly • July 2015 • 7

It all sprang from here ...Kentucky’s wine industry officially began on this Jessamine County site, now petitioning for inclusion on the National Register of Historic Places. First Vineyard in Jessamine County has been approved for listing in the National Register of Historic Places by the Kentucky Historic Preservation Review Board.

First Vineyard, located at 5800 Sugar Creek Pike, Nicholasville, “was the birthplace of the wine industry in this nation,” according to the nomination written by owner Thomas S. Beall III.

The area proposed for listing is six acres and includes the winery and two contributing structures, the stone fencing and terracing.

First Vineyard was established by John James Dufour in 1799, Beall wrote in nominating the site for National Register status. Dufour was the author of The American Vine-Dresser’s Guide, which became the authoritative text for fledgling American winemakers, Beall said.

Dufour, a Swiss immigrant, terraced the 1.2 acres on which he grew grapes, and used the stones he exposed to build a stone fence and the winery building. Beall said.

The Kentucky Heritage Council/State Historic Preservation Office administers the National Register program in Kentucky and provides administrative support to the review board, which is charged with evaluating National Register nominations prior to their submission to NPS. The next review board meeting will take place in December.

The nomination of First Vineyard and 14 other applicants will be ruled upon at roughly the end of August by

the review board. If the nomination is approved there, a decision on designation will be issued in 60 to 90 days.

Owners of National Register properties may qualify for state and/or federal tax credits for rehabilitation of these properties. National Register status does not affect property rights but does provide a measure of protection against adverse impacts from federally funded projects.

Kentucky has the fourth-highest number of National Register listings among states, at more than 3,300. Listing can be applied to buildings, objects, structures, districts, and archaeological sites worthy of preservation for historical significance. Proposed sites must be significant in architecture, engineering, American history, or culture.

-- Kentucky Heritage Council press release

Photos & more: http://www.heritage.ky.gov/news/May2015NR.htm Detailed nomination document with photos: www.heritage.ky.gov/natreg/

The re-terraced hillside.

The original winery foundation.

8 • Agritourism Monthly • July 2015

JULY 6/28-4: Estill Co. Fair – Irvine Hart Co. Fair – Rowletts Henry Co. Fair – New Castle Lincoln Co. Fair – Stanford1-4: Butler Co. Fair & Green River Catfish

Festival – Morgantown2-4: Old Joe Clark Bluegrass Festival –

Renfro Valley Summer Motion – Ashland3-4: Crescent Hill Fourth of July

Celebration – Louisville Freedom Fest – Murray Freedom Fest – Winchester Kentucky River Days Celebration –

Warsaw3-11: Adair Co. Fair – Columbia Western Ky. State Fair – Hopkinsville4: Founders’ Day Celebration –

Elizabethtown Fourth of July Festival – Lexington Independence Day Celebration –

Casey Sisters of Notre Dame 4th of July

Festival – Covington4-5: Highland Renaissance Festival

– Eminence6: Run Club (Mondays through

September) – Ky. Horse Park6-11: Breckinridge Co. Fair – Irvington Jessamine Co. Fair – Nicholasville Hardin Co. Fair – Glendale8-11: Ichthus Festival – Lexington

9-11: St. Francis Picnic – Loretto9-12: Whippoorwill Festival – Berea9-18: Barren Co. Fair – Glasgow Ballard Co. Fair – LaCenter Harrison Co. Fair – Cynthiana10-11: Lebowski Fest – Louisville Master Musicians Festival – Somerset10-12: Bacon, Bourbon & Brew Festival –

Newport Craft Festival – Berea Blues, Brews & BBQ Festival – Louisville11: Duncan Hines Festival – Bowling Green Peach Jam Festival/Pageants – Utica11-12: Kentucky Farm Fest – Crestwood11-18: Gallatin Co. Fair – Glencoe12: Farm To Plate Dinner, Greensleeves

Farm – Alexandria13-15: Franklin Co. Fair – Frankfort13-18: Kenton Co. Fair – Independence Nelson Co. Fair – Bardstown Shriners Bluegrass Festival – Olive Hill Whitley Co. Fair – Williamsburg16-26: Lions Club Bluegrass Fair – Lexington17-18: Robfest – Shelbyville17-19: Riverfest Regatta – Augusta BreyerFest – Lexington Forecastle Festival – Louisville17-25: Spencer Co. Fair – Taylorsville18: Self-Guided Backroads Farm Tour –

Campbell Co. Olde Time BBQ & Chili Cook Off –

Glendale

Sweet Corn Festival – Georgetown18-25: Meade Co. Fair – Brandenburg Pendleton Co. Fair – Falmouth 20-25: Livingston Co. Fair – Smithland Mercer Co. Fair – Harrodsburg Owen Co. Fair – Owenton Pulaski Co. Fair – Somerset 21-25: Boyd Co. Fair – Ashland Daviess Co. Fair – Owensboro21-8/1: Madison Co. Fair – Richmond23-25: Paradise Music & Arts Festival –

Hustonville24-25: Cruisin’ the Heartland – Elizabethtown24-8/1: Lions Fair – Tollesboro25-8/1: Monroe Co. Fair – Tompkinsville26-8/1: Southern Ky. Fair – Bowling Green27-8/1: Cumberland Co. Fair – Burkesville Montgomery Co. Fair – Mount Sterling27-8/2: Hickman Co. Fair – Clinton28-8/1: Hopkins Co. Fair – Madisonville28-8/2: Oldham Co. Fair – LaGrange29-8/1: Sandy Lee Songwriters Festival –

Henderson31: FEAT “Feeding Appalachia”

conference – Morehead31-8/2: Powell County Corn Festival – StantonAUGUST1: NolinFest – Leitchfield1: Fancy Farm Picnic – Fancy Farm1-8: Carlisle Co. Fair – Bardwell2-8: Crittenden Co. Fair – Marion3-8: Boone Co. Fair – Burlington Little World’s Fair – Brodhead6-8: Bluegrass in the Park Folklife

Festival – Henderson NIBROC Festival – Corbin6-9: Glier’s Goettafest – Newport7-9: Fandomfest – Louisville St. Joseph End of Summer

Celebration – Crescent Springs7-11: Laurel Co. Fair – London9: Educate and Cultivate Hempfest –

Louisville9-15: Carter Co. Fair – Grayson12-15: Hancock Co. Fair – Hawesville13-16: Berea Celtic Festival Great Inland Seafood Festival –

Newport Laurel County Homecoming

Festival – London14-15: Oktoberfest – Maysville14-16: Pioneer Days – Harrodsburg VinylFest – Louisville

KENTUCKY FESTIVAL CALENDAR July - August 2015

Agritourism Monthly • July 2015 • 9

15: Big O Music Festival – Owensboro Multicultural Festival – Owensboro Small Town American Festival –

Mount Sterling15-16: High Bridge Homecoming Festival –

Wilmore15-22: Morgan Co. Fair – West Liberty16: Farm To Plate Dinner, Greensleeves

Farm – Alexandria19-22: Rowan Co. Fair – Morehead20-22: Buttermilk Days Festival – Bardstown Rural Heritage Tobacco Festival –

Lancaster20-30: Kentucky State Fair – Louisville21-22: Lake Cumberland Bluegrass

Festival – Russell Springs Little Green Men Days Festival – Kelly22: Dragon Boat Festival– Owensboro Heartland Festival in the Park –

Elizabethtown22-23: Crave Food+Music Festival – Lexington 25-29: Greenup Co. Fair – Greenup26-29: Sacajawea Festival – Cloverport 27-29: Homecoming Days Festival – Jenkins28-29: Hot August Blues Festival – Hardin Mandolin Farm Bluegrass Festival –

Flemingsburg28-30: Cirque de Virgo – Hustonville NiFi Fest – Sparta29: Monroe County Watermelon Festival

– Tompkinsville29-9/5: Jackson Co. Fair – McKeeCompiled from the listing of county fairs and ag events posted at the Kentucky Department of Agriculture website, www.kyagr.com; and the Kentucky Festivals Schedule page at ohiofestivals.net. Check with site before attending.How to get your event listed here: Email details, with the single word “Event” in the subject line, to j im. trammel@ky.gov.

Live Cooking Demos with Celebrity Chefs

Hands-on Exhibits & Bookstore

Bluegrass Bands & Food Trucks

Foodie Market & Art

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Teach • Exhibit • Attend For festival participation contact Kim Buckler at Director@TourOldham.com.

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CALENDAR (continued)

AUGUST (continued)

GREENSLEEVES FARM Alexandria, Ky. presents

FARM TO PLATE DINNER SERIES

Sunday, July 12ALLISON-SIMPSON HILES

of Butcher Belles partners TBA

More information and tickets: www.greensleevesfarm.com

Next events Aug. 16 and Sept. 20 10551 Pleasant Ridge Road, Alexandria KY 41001