The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

SHIMANO

With Shimano Deore XT Di2 electronic shifting technology, you can shift gears with extreme precision and speed at the touch of a button. Its finely tuned levers are perfectly synced with cassette and derailleurs for a smooth, seamless feel, no matter what load you place on it. Now you can focus on what truly matters, the ride.

With product arriving in stock, the first reviews of what is considered to be the most exciting mountain bike release this year have started being published. Both BikeRadar and Pinkbike – two of the largest online bike news websites and communities have taken the time to ride the new groupset and consider the characteristics and subtleties of Deore XT Di2.

BikeRadar“Shimano’s XT Di2 drivetrain brings the performance of the top-end XTR Di2 group to a more attainable price

XT DI2 FIRST RIDE REVIEW

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Another year has nearly rolled by once more and as I get older they seem to fly by even faster. I think it is fair to say that 2016 has been a challenging year for many. As businesses we all face a challenging landscape of political and economic uncertainty in what is ever increasingly a global market. Consumer confidence is taking a battering and I can only envisage a prolonged rollercoaster ride in the UK as BREXIT is negotiated with Europe.

I remain confident for the industry as ultimately we sell endorphins and everyone loves them and they will prevail. We just need to act and think smart. Retailing is a skill and bloody hard work and the industry could easily be accused of not being the most proactive when it comes to retailing. For many years consumers have just come to bike shops without huge amount of effort needing to be exerted. However, these days, other retailers are getting so much more sophisticated in attracting the ever pressured disposable income of the general public.

For 2017 we need to make it all our new year’s resolution to be more creative and proactive in getting more people into bike shops and spending money and learning from the more successful high street retailers. It’s not all down to the internet and discounting!

I hope you all manage to get some time off over Christmas to spend with your friends and family and above all to get some rest. Everyone at Madison thanks you for your custom and wishes you all a very Merry Christmas and a healthy and prosperous New Year.

Merry Christmas

Dom

DOM’S COLUMN

@Dominiclangan

DOM’S COLUMN

Pinkbike“As far as the shifting performance goes, so far, so good. Every click of the shift lever was met with a ‘zzzt’ noise that meant the derailleur was moving with robotic precision to the next gear. One of the benefits of an electronic drivetrain is that each shift is the same, and once the shift lever is pushed that derailleur is going to make its way up or down the cassette no matter what.”

Read the full review

point. It’s incredibly customizable and the introduction of smartphone apps for Android and iPhone users will give it an edge on the company’s flagship XTR group.”

Read the full review

The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

CYCLIQ

Cycliq, makers of innovative cycling accessories is pleased to announce that Madison is to be their new exclusive distributor here in the United Kingdom.

Madison will begin working with Australian-based Cycliq with immediate effect. Known for its brilliant HD camera and bike light combo, Cycliq is a brand that found early success with Kickstarter. The brand successfully funded two of its formative products, Fly6 and Fly12, both of which smashed their fundraising targets by 281% and 273% respectively.

Since its success on the crowd-funding platform, the brand has gone from strength to strength soon becoming one of the first Kickstarter launched companies to publically list when they float on the Australian ASX listing this month. Cycliq is now looking to Madison to support the company in their already successful growth and development. Madison has considerable experience in the sports technology market, having worked with some of

MADISON TO DISTRIBUTE CYCLIQ

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the world’s most recognizable technology brands, helping them achieve significant growth in the UK.

Every Cycliq product is thoughtfully designed from start to finish. Cycliq’s flagship Fly12 has received plaudits from across the globe. The camera features both a 1080p HD camera and a 400 Lumen Bike Light. The two are combined into a neat package that is no bigger than many standalone bike lights. Fly12 combines a number of safety focused features such as ‘Incident Capture Technology’, which auto saves footage when it detects a crash, with more social led features such as their CycliqPlus app which allows you to share footage with friends from your phone.

Andrew Hagen, CEO at Cycliq, said: “We’re extremely happy to be partnering with Madison here in the UK. Madison has a wealth of experience in the cycling industry with unprecedented reach into the independent dealer network. With their experience in technology, I’m confident we have chosen the right partner to support our

development as a business.”

More recently, Cycliq launched a new Kickstarter campaign for its Duo Mount as a thank you to those backers that helped to fund Fly12 and Fly6. Duo Mount is a lightweight and super strong bike mount that attaches both a cycling computer and action camera to a bike. In just 30 days during November, Duo Mount easily surpassed its target of AU$20,000, reaching a final amount of AU$76,678.

Dominic Langan, CEO at Madison, said: “We are incredibly excited about working with Cycliq. Having had such success already, we are confident that we can take the brand to the next level with our ever-expanding network of retailers here in the UK. The products are fantastic and the way the public have responded to Kickstarter shows what a great job the brand is already doing. We can’t wait to get started.”

If you have a stocking enquiry, please get in touch with your local sales agent or visit www.madisonb2b.co.uk.

The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

DT SWISS

30 MM WIDE DT SWISS M 1700 SERIES WHEELS NOW IN STOCK.

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MADISON CLOTHING

APEX TIGHTS

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30 mm is rapidly becoming the new ‘goldilocks’ standard for MTB wheels, nice and fat but not too wide to limit tyre choice and add unnecessary weight.At 1820 grams a pair, the new 30 mm wide versions of the M1700 trail wheels strike an optimum balance

Winter is here and keeping your legs warm is imperative for a comfortable ride. The RoadRace Apex bib tight is the perfect choice for the changing seasons and depths of winter. Developed with our own Madison Genesis Pro Race Team, this custom built bib tight is constructed from superb Italian Lycra and pre-curved to sit just right when in the saddle. To keep you taking down those hard fought winter miles, we have used our finest Italian TMF chamois pad for maximum comfort and performance. Though subtle at first glance, reflective details are incorporated in key positions, to make your presence known to passing traffic. Soft mesh panels on the back panels and shoulders, provide extra comfort and allow for greater venting when tackling a climb. For security and convenience, the ankles feature stirrups to keep the tights firmly in place and a waist zipper makes natural breaks hassle free.

The RoadRace Apex bib tight is designed to keep you earning winter miles, while others sit idle indoors. Get out and build your base for summer.

CL95602-7 XS to XXL with pad £124.99CL95702-7 XS to XXL without pad £114.99

LTD EDITION JERSEYS

Pearl Izumi, maker of performance cycling apparel and footwear, announces the launch of a limited edition Pearl Izumi Vacation Jersey for men and women, designed to brighten up the winter months. . After a recent trip to Hawaii, the Pearl Izumi design team decided to inject a little bit of sun into everyone’s lives as the cold, dark winter starts to take over. The unique graphic replicates the view of looking at the lush flora of the tropics through the venetian blinds of a beach bungalow. As some lucky cyclists prepare for their exodus from the cold, wet and grey British winter seeking the warmer

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climate and undulated terrain of the Spanish islands for some sunny miles, the vacation jersey helps get in the mood and a great Christmas present.These extremely limited edition jerseys have been made possible by Pearl Izumi’s custom apparel design department and in-house prototype shop at the Louisville headquarters in Colorado. Since the brand’s inception in 1950, Pearl Izumi has been committed to designing technically superior garments with a keen eye on making them look good. The new Vacation Jerseys are just another demonstration of Pearl Izumi’s ability to dream up one-off designs and make them available quickly.

of strength, stiffness, weight and width, using DT’s legendarily reliable ratchet freehub they come with rim tape, valves and 6-bolt adapters included for an easy build.

The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

Madison is pleased to reveal that some of its biggest brands have confirmed their presence at iceBike* for February 2017 including major players Shimano, Lazer, PRO, Park Tool and new brand, Cycliq. The iceBike* and Sportline Show is returning to Arena:MK on Tuesday 21 February and Wednesday 22 February. Every year the impressive portfolio at Madison and Sportline shows what it has to offer to the trade and 2017 is no different. Shimano and PRO will once again be putting in a show of force with an awesome range of new products including the new Dura-Ace groupset, stunning range of shoes including the S-Phyre RC9 and the soon-to-be in stock PRO Koryak Dropper seat post. As always with Shimano and PRO there will be lots more to feast your eyes on and speak to the teams about. Two of the most recognisable brands on the pro-tour

ICEBIKE*

MAJOR BRANDS ANNOUNCED FOR ICEBIKE* 2017

scene, Park Tool and Lazer are making their presence felt at the show with a raft of new products for retailers and journalists to see. Park Tool will be bringing their mechanics over to talk through all the latest innovations in the industry and offer advice to retailers on how they could make more of their workshop spaces. Lazer is known for its dedication to bringing new and exciting helmets to the market and 2017 is no different, so iceBike* is the ideal place to see the range as a whole. One brand making its iceBike* debut is Australian manufacturer of unique cycling accessories, Cycliq. Known for its brilliant HD camera and bike light combo, Cycliq is a brand that found early success with Kickstarter. Its Fly6 and Fly12 products will be on show for visitors to find out about and the founders of the brand will also be there to talk through the brand and its ambitions for the future.

Now in its 11th year, Madison’s highly successful iceBike* and Sportline Show 2017 will run over two days on Tuesday 21 February and Wednesday 22 February and take place at Arena:MK. The 2017 cycle, triathlon and running show will once again play host to thousands of attendees and gives members of the trade a relaxed environment to find out about the latest developments at Madison and Sportline. Between now and the show, there will be major announcements involving new products, brand announcements, seminar information and show offers. Visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at www.icebike.co.uk.

The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

LAZER HELMETSNEW BLADE COLOURS

LAZERHELMETSAdd a splash of colour with the new range of Lazer Blade helmets.

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Add a splash of colour with the new range of Lazer Blade helmets. Now available in Flash Green, Flash Orange, Flash Yellow, Matt Camo and Matt Black with Blue, the Blade combines great looks with high performance and is dripping with the same style and class as the top end Z1 helmet.

View the new colours now

Code: CZ14640

SRP: £79.99

FRESH NEW GEAR

GEAR UP BIKE STORAGEAS SEEN ON THE BBC’S ‘APPRENTICE’ all the bike storage solutions you will need.

K-EDGEMOUNTSStocking fillers are here! And now they don’t have to break the bank.

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STEALTHNUTRITIONIntroducing Stealth Training mix, a slow release carbohydrate energy drink

OUTDOOR TECHPOWER BANKS The all new Kodiak Power bank range is in stock and has improved on what was already a winning offering.

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The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

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GEAR UP BIKE STORAGEAS SEEN ON THE BBC’S ‘APPRENTICE’

K-EDGE MOUNTSGARMIN SPORT MOUNT NOW AVAILABLE

Some of the keen eyed viewers amongst you will have seen in the BBC’s Apprentice some of our Gear-Up stands! Unfortunately our hopes for a decent episode were not nearly well as lifted as the bikes… Gear Up provide solutions for all your bike storage needs – whether you’re outfitting a small garage or a large office and everything in-between.

Click here to see the full range

The new K-Edge Garmin Sport Mount retailing at only £29.99 is a perfect present for the cyclist in the household. It is made of K-EDGE’s legendary CNC-machined aluminium quality and strength, offering pro-positioning of a computer mount, out-front and flush with the top of the handlebar. Weighing in at 42g the new Garmin Sport Mount is compatible with the Garmin Edge 820, 520, 510, 500, 25 and 2

Code: KE1100BK

SRP: £29.99

The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

STEALTH NUTRITIONINTRODUCING STEALTH TRAINING MIX

In 2016 Stealth was asked by one of the pro tour teams it was supporting to produce a slow release carbohydrate energy drink to support fat burning rides as in the past these rides were often done fasted using no carbohydrate fizz tabs which can result in muscle loss and tiring energy lows.

Research using slow release carbohydrates like isomaltulose (palatinose) and resistant starches suggest that it is possible to support enhanced fat burning whilst sustaining background energy levels ( E.g. König et al 2015)

Training Mix combines slow release carbohydrates with our race proven electrolyte and vitamin mix and is available in 3 great tasting low acid flavours.

OUTDOOR TECH POWER BANKSKODIAK POWER BANKS

The all new Kodiak Power bank range is in stock and has improved on what was already a winning offering. The new more streamlined shape and attractive colours are instantly attractive for those who need power on the move. These power banks are waterproof and now have a torch added for extra light when fiddling with pesky USB ports in the dark. The Kodiak Plus has a 10000 mAh power offering which will charge your smartphone up to 6 times and is now £20 cheaper than the previous version. The Kodiak 2.0 has also been given a beef up with the addition of a second charging port and the Kodiak Mini offers the perfect power to give your phone one full charge.

All in stock and on B2B now. Get Some!!!

Code: OT30222

SRP: £59.99

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The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

DECEMBER OFFERS

FROM SHIMANO

FROM MADISON’S PARTS & ACCESSORIES

/thulebringyourlife/pearlizumiuk/MadisonClothing

/madisongenesis/Lazerhelmets/madison.co.uk

CUSTOMER CARE FAXMADISON HQ

CREDIT CONTROLCUSTOMER CARETELESALES

01908 309 091BURNELL HOUSE, 8 STANMORE HILL, STANMORE, HA7 3BQ

0208 385 346201908 326 03201908 326 000

@madisonclothing@ShimanoMTB@ShimanoMTB

@lazerhelmets@madisonsaracen@ukmadison

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CONTACT US & SOCIAL MEDIA FACEBOOK TWITTER/////////////////////////// ////////////////// //////

ARCANE

All BMX components 30% off Premier

AZTEC

Bulk box brake blocks 30% off Premier

30%30% OFFOFF

ELITE

Vero Tritan bottles 15% off Premier

GARMIN

Edge 820, 520 and 25 with a free K-Edge sport mount

LAZERHUMP LAZERKryptonite

£12.99 Evo Lite Mini-6 locks just £12.99 each

MPARTMADISON

Place an order for £499 or more and we will pay the VAT on it

MARS

0 VATNUTRAK

Puncture repair kits from only 32p each

TRUFLOSTEALTH

New winter training mix buy 3 get one free

Lifestyle choices products 5% discount

NUTRAK

20% FREE

5%

Tyres up to 20% off Premier

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STRIP

Counter top product packs 10% discount

Truflo – selected hand and track pumps 30% off Premier

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10% 30%OFF OFF

SHIMANO

M200 MTBSHIMANO

BRAKE SHOES

SHIMANO

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XTR GEAR

M200 MTB shoes now

105 5800 brake shoes and pads

M163 MTB shoes now

XTR gear cable sets

£50

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OFF PREMIER

All clothing 20% off Premier

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Max+ kids helmets 20% off Premier

Multi tools and torque wrenches 30% off Premier

Street and Street Jr helmets 15% off Premier

20%

30%

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The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

CHRISTMAS TOP PICKS

UNDER £400

UNDER £100

UNDER £20

Lazer Z1 Road HelmetSRP £219.99

Pearl Izumi Transfer Wool Base LayerSRP £59.99

Madison Clothing Element men’s softshell gloves - SRP £17.99

Garmin Fenix 3SRP £379.99

Electron POD USB TwinpackSRP £44.99

Elite Coca Cola Bottle Super CorsaSRP £7.99

Qubo Power Fluid trainer£274.99

Outdoor Tech Privates HeadphonesSRP £69.99

Lifeventure Stuff Sack Multipack £19.99

Ogio Rig 9800 Wheeled Gear BagSRP £189.99

Park Tool Home Mechanic Starter KitSRP £99.99

Strip Lip Balm SRP £2.99

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The Independent is committed to continually updating our customers on the operation of our business and sharing the views of our staff on developments in the industry. We welcome your feedback. Please send F.A.O. Madison Independent to the above address or alternatively, email comms@madison.co.uk

INDEPENDENTINDEPENDENT DECEMBER 2016

IN THE PRESS //////////////////////////////////////////////////////////////////////////////////////////////////////

MORE GREAT COVERAGE ON THE DT SWISS ERC 1100

READ THE FULL REVIEW HERE

GREAT COVERAGE ON THE DT SWISS ERC 1100 READ THE FULL

REVIEW HERE

PEARL IZUMI ELITE SOFTSHELL ON ROAD.CC

READ THE FULL REVIEW HERE

PRO BARRIER LIGHT JACKET ON ROAD.CC READ THE FULL

REVIEW HERE

CRUD ROADRACER MK3 WENT DOWN WELL ON ROAD.CC READ THE FULL

REVIEW HERE

SHIMANO ME7 SHOES ON SINGLETRACK READ THE FULL

REVIEW HERE

READ THE FULL REVIEW HERE

SHIMANO RT86 ICE-TECH DISC BRAKE ROTOR WINS BEST IN TEST IN CYCLING PLUS

STEALTH NUTRITION WINS BEST NUTRITIONAL PRODUCTS OF THE YEAR IN RUNNING MONTHLY READ THE FULL

REVIEW HERE