February 2011 7Fair report

HANDLOOM EXPORT PROMOTION COUNCIL

IIHF 2011 - List of Exhibitors ( Stall wise)

Company name and place Stall Number

Rope Enterprise Pvt. Ltd., Chennai 1

Leclar Impex Pvt. Ltd., Chennai 2

Arasi Fabrics, Karur 3

G.B.T. Exports, Chennai 4

HHEC of India Ltd. Chennai 5

Guruprasad Exports, Karur 6

Chhattisgarh State Handloom Development & Marketing Co-operative Federation, Raipur 7

Mascot Industries, Kannur 8

Appachi Cotton, Pollachi 9

S.N.Exports, Panipat 10

SIPPO, Madurai 11

S. Arogaswamy Mudaliar, Karur 12

Santh Exports, Karur 13

Kozhode Handloom Cluster 14

Chennimalai Handloom Custer 15

Metro Fabrics, Karur 16

BV Fabrics Private Limited, Karur 17

Co-optex International, Chennai 18

Fortune idea Fab , Karur 19

Abhishek Exports,Karur 20

India International Handwoven Fair, Chennai Trade Centre, Chennai16th to 18th February, 2011

Participation in trade fairs stimulates faster action in promoting sales abroad than other available avenues. The combination of an attractive exhibit and an enigmatic well-informed representative at a Trade Fair is almost unbeatable, irrespective of the event.

This being the current scenario, HEPC in order to provide an opportunity to new and small entrepreneurs organized an exclusive fair for handloom products in Chennai from 16-18, February 2011. Indian Handlooms though part of many fairs was for the first time showcased exclusively at the India International Handwoven Fair.

IIHF was organized under Market Access Initiative (MAI) Scheme of Ministry of Commerce and Industry, Government of India. The fair was inaugurated by Smt. Rita Menon, I.A.S., Secretary, Ministry of Textiles at 11.a.m. on 16-2-2011. Secretary also launched the new logo of HEPC brought out in association with National Institute of Design, Ahmedabad. A Fashion Show by “Rehane” was organized at 6.30 p.m. on 16-2-2011. Shri R. Rajagopal, Principal Secretary, Department of Handlooms, Handicrafts, Khadi & Textiles, Govt. of Tamil Nadu was the Chief Guest for the event.

On 17-2-2011, Bharathanatyam and Fusion dance was performed by

Ms. Shobana at 6.30 p.m. Shri R.N. Choubey, Development Commissioner for Handlooms, Ministry of Textiles, Govt. of India, was the Chief Guest for the event. After the programme, Prize Distribution function was held and Development Commissioner for Handlooms distributed awards for Best Designers and Best Stalls.

The Council had set up a Theme Pavilion with the concept

“Modern Traditions…….Natureally Handlooms”, which showcased the entire range of products being sold. The products displayed by the exhibitors were home textiles, table linen, kitchen linen, bed linen, living room, outdoor linen, placemat, runner, cushion, mitten, potholder, apron, bread basket, glove, organic handwoven sarees, stoles, duppattas, ladies apparel, rugs, cotton mats & rugs, floor coverings, designer bags, jute shopping bags, linen & bamboo fabrics, decorative accessories, jute wall hangings, hotel slippers, portfolio bags, jute blended fabrics, beach bags, conference bags, laptop bags, handbags, pouches, folders, mull prints, silk fabrics, scarves, tassar silk saree, jute slippers, jute jewellery, lungies, dhoti, saree, shirting cloth, readymade shirts, handkerchiefs, canvas, tangail designed sarees, pinafore, bandage cloth, baby suits, fabrics dyed with ayurvedic medicines, bed & table range in Tassar silk & Ikat, handloom durries, doormats, beddings, bamboo mats, Eri silk dress materials and organic cotton hand spun &hand woven, naturally dyed stoles, scarves.

Around 82 manufacturers/exporters from across the country and 50 buyers from countries such as Brazil, Japan, Italy, France, Ireland, Poland, Sweden, Nepal, Tajikistan, South Africa, Uganda, Spain Germany, U.S.A., Serbia, U.A.E., Indonesia, Kuwait, Bulgaria and Kazakhstan participated in the three-day fair.

As per feedback report received from participants, business visitors have booked spot orders worth `1.60 crores, besides concrete enquiries to the tune of `7.20 crores. All the participants expressed satisfaction over the arrangements made by HEPC and wanted to repeat their participation in the next edition too. It was opined that the next edition of IIHF should have more number of participants and buyers.

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Barabanki Handloom Cluster, Barabanki 21

M.P.Hastashilp Evam Hathkargha Vikas Nigam Ltd., Bhopal 22

Chennai Hometex Pvt. Ltd., Chennai 23

Trident Home Furnishings (P) Ltd., Chennai 24

Jharkhand Silk, Textile & Handicraft Development Corporation Ltd., Ranchi 25

Silko International, Varanasi 26

C.Swaminatha Mudaliar Sons & Co., Madurai 27

The West Coast Weaving Establishment, Kannur 28

Irinavu Handloom Weavers Socieites Consortium, Kannur 29

The Mayyil Weavers’ Indl.Co-op. Society Ltd., Mayyil 30

Mubarakpur Handloom Cluster, Mubarakpur 31

Sri Laxmi Export, Karur 32

T.M.International, Madurai 33

Western Textiles, Cannanore 34

The Best Decorators, Karur 35

Women Weave Charitable Trust, Maheswar 36

Texocraft Fashion, Karur 37

Hindustan Textiles, Kannur 38 & 39

Boyd Exports, Kolkata 40

Devi Textiles, Kannur 41

K.A.S. Zainul Abdin & Co., Chennai 42

Unique Impex, Karur 43

Kuthampully Handloom Cluster Charittable Society Consortium, Thrissur 44

C.B.Tex, Karur 45

Dakshin Home Fashions, Karur 46

Aksara Apparels, Karur 47

Shyamali Export, Chennai 48 & 49

Alpha Mills Pvt. Ltd., Karur 50

Aauraa International, Karur 51

Orissa State Handloom WCS Ltd.,Bhubaneswar 52

Rachna Designs, Ghaziabad 53

Lakshmi -A- Design, Karur 54

Pochampally Handloom Park Ltd., Hyderabad 55

Ganges Jute P Ltd., Kolkata (NJB) 56

Bally Fabs International Ltd., (NJB) 57

Eco Seal, Bangalore (NJB) 58

Pro Jute, Chennai(NJB) 59

Geo Care Products, Chennai (NJB) 60

Babu Coir Works, Alleppey(NJB) 61

R.M.Centre, Kolkata(NJB) 62

Just Jute Products, Bangalore(NJB) 63

Craft Castle International, Kolkata (NJB) 64

ESAF Swasraya Producer Co. Ltd., Trissur(NJB) 65

Teesons, Varanasi(NJB) 66

Jute Pragnya, Bangalore(NJB) 67

Jutee Handicraft,Kolkata(NJB) 68

Jute Emporium, Chennai(NJB) 69

Chiccraft, Chennai(NJB) 70

National Handloom Development Corporation Ltd., Lucknow 71

Ooruttambalam Handloom Cluster, Thiruvananthapuram 72

V.K.Textiles, Bhavani 73

Weavers Tex World, Karur 74

Gloria Exim Pvt. Ltd., Karur 75

Naveena Handloom Cluster 76

Swadeshi Handloom Cluster 77

Ramapuram Handloom Cluster 78

Kurinjipadi Handloom Cluster 79

Neyyattinkara Handloom Cluster 80

February 2011 9Fair report

HANDLOOM EXPORT PROMOTION COUNCIL

VOICE OF BUYERS“We were indeed very well looked after and the services given to us were TOP CLASS. I have not seen such services being provided in any fairs that we go to in the world. Please keep up this good work and wish you all the success in the next Season 2012……… Made us to discover some major local textile vendors. ” – Vivek pal Singh , Indian Touch, France.

“I enjoyed the opportunity to meet with vendors and also visitors from other parts of the world. “—Romila , TECHNO INVESTMENTS, South Africa

“Please accept our deep appreciation for your able leadership and earnest efforts exerted for the success of the Fair. All the members of the delegation from Yokohama India Centre have returned to Japan safe and sound and they asked me to convey their heartfelt gratitude for the courteous hospitality and kind assistance extended by you and other officers of HEPC during their stay in Chennai……… our members were able to find some items of their interests and so they will follow up the contacts made with the Indian companies concerned at the Fair by exploring the possibilities of introducing such items in the Japanese markets.” - S. Hashimoto, Associate Adviser, Yokohama India Centre, Japan.

“I was honored and so grateful to have had the opportunity. It was a perfect way to initiate the expansion of our collection to include and support Indian handweavers. I was able to identify 3 potential sources for us. So this is just the beginning and a tremendous start! - ……I also really appreciated + enjoyed the planned events. Rehane’s fashion show was an inspiration and the Bharatnatyam performance - exceptional! ………I think this was a excellent start for the first handwoven fair………..and going forward, if you are able to increase the number of vendors as well as include vetted vendors from all over india, I believe it will be an even larger success” - Lee Olson, Design Director, M/s. Yoma Textiles, New York

“It was a pleasure and hopefully a productive visit”.- Maurice R Keane, Ireland.

“I have found some manufacturers of interest and will finalize my order soon…..

……The road to success is really here under construction” - Pijazz , Sweden.

“We were able to identify some products, which we are quite interested in this time. As we know, you produce a lot of wonderful beautiful products with high quality in India. So we hope that more much number of Indian original handwoven products which you proud of to the world will be introduced next time……. We are always happy to be informed whenever you have such fair not only in Chennai but also in the other cities in India such as New Delhi and Mumbai etc” . - T. Koike, Japan.

“ During the visit I have learned of new suppliers and new products in India. I have made notes and send that to my team and I am sure our orders from India will increase. I am sure orders will soon be there, although such an excursive has longer term effects than just once off orders……. Well done on the first and good luck to the future of HEPC and the India International Hand-woven Fair held at Chennai “ .- Tom Hickman, South Africa

“You from the Council give the exhibitors such an important support inviting business people which is great. Although I believe it would be tremendously important that the government could give them support in marketing, design and presentation of the booths making those products to look amazing, just like the fashion show we attended on the first night” . - Vanessa Carmo, Brazil.

VENUE OF FAIR

46%21%

18%5% 10%

E xc e l le n t

V e r y G o o d

G o o d

S a t is f a c t o r y

P o o r

32%

21%26%

15% 6% ExcellentVery GoodGoodSatisfactoryPoor

PRODUCT MIX

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HOSPITALLITY ARRANGEMENTS

64%23%

8% 0%5% ExcellentVery GoodGoodSatisfactoryPoor

EXHIBITORS’ EXPERIENCE:“ IIHF current edition was a well organised fair” – M/S. Hindustan Textiles, Kannur, Kerala.

“The product range has to be broad-based with Handloom products from linen, silk etc. All sectors should participate and all aspects of Handlooms should be personified “. - M/S. Boyd Exports, Kolkata, West Bengal.

“Would like to have more participation from North for the next edition” – M/s. Rachna Designs, Ghaziabad, U.P.

“Handloom products from all over India to be displayed at the fair” . – M/s. Women weave Charitable Trust, Maheshwar, Madhya Pradesh.

“ This has been our first time participation in any event and the experience gained has been very insightful” . – SIPPO, Madurai, Tamilnadu.

“ Though we were reluctant to participate in this event initially , we decided to participate only to support HEPC’s maiden effort. Ultimately , we were able to secure sizeable orders which is a vital sign for the success of the event” – M/S. C. Swaminatha Mudaliar Sons & Co., Madurai.

BUYERS TURNOUT BUYERS QUALITY

5%23%

33%

35%4% Excellent

Very GoodGoodSatisfactoryPoor

8%29%

43%

19% 1% ExcellentVery GoodGoodSatisfactoryPoor

View of fair Premises

View of Theme pavillion

Lighting of lamp by Smt Rita Menon, IAS, Secretary Textiles

HEPC’s new logo

View of entrance

Inauguration by Smt. Rita Menon, IAS, Secretary Textiles

Logo launch by Secretary Textiles

Address by Hon’ble Minister of Textiles , Govt of India

Photo gallery

Buyer registration in progress

Visit of buyer to stalls

Visit of buyer to stalls

Buyer Interactive session

Visit to stall by Smt Rita Menon, IAS, Secretary Textiles

Visit of buyer to stalls

Buyer Interactive session

Buyer registration in progress

Buyer Interactive session

Award for best stall display

Award for design contest

Award for design contest View of audience at cultural programme

Award for best stall display

Presentation of awards by Shri R N Choubey, IAS, Development Commissioner for Handlooms, Govt . of India

Award for design contest

Award for design contest

Models walking the ramp during the fashion show

Artists performing during Bharathanatyam show