India | Iran | Nigeria | Nepal | Qatar · City of Lakes: Bathinda Bathinda (previously, Bhatinda), named after the Bhati kings, is one of the oldest cities in Punjab, India and the

India | Iran | Nigeria | Nepal | Qatar

a boutique mall advisory company

India | Iran | Nigeria | Nepal | Qatar

As per CRISIL research Punjab ranks no. 1 in prosperity index

Chandigarh is the Capital of Punjab.

State Population (2011)

• Total : 27,704,236

• Density : 550/km2

As per planning commission (2011 -12), Average Monthly Per Capita Expenditure of Punjab is

Rs. 2743(Urban) & Rs. 2136(Rural) which is above national average Rs. 2477(Urban) &

Rs. 1287(Rural)

According to India Today, a leading magazine in India, Punjab was recognised as the best overall

state since 2003 and has been able to retain the top position every year. It affords the best

quality of life to its residents.

Punjab is one of the most fertile regions in India. The region is ideal for wheat-growing. rice,

sugar cane, fruits and vegetables are also grown. Indian Punjab is called the ‘Granary of

India’ or ‘India's bread-basket.’

Land of 5 Rivers: Punjab

City of Lakes: Bathinda

Bathinda (previously, Bhatinda), named after the Bhati kings, is one of the oldest cities in

Punjab, India and the current administrative headquarters of Bathinda District.

As per 2011 census, Bathinda district has a population of 1,388,525 of which male and

female were 743,197 and 645,328 respectively.

Bathinda is the oldest & 5th largest city in Punjab in terms of Population.

Bathinda city has a literacy rate of 98.84%.

Bathinda cantonment is said to be the largest in Asia.

Bathinda: Economy

Bathinda has one of the biggest food-grain and cotton markets in India. The Multinational

Corporation Bathinda processes horticultural products grown in Bathinda.

Major industries in Bathinda include National Fertilizers Plant, two power plants (Guru

Nanak Dev Thermal Plant and Guru Hargobind Thermal Plant) (Lehra Mohabbat),

Petrochemical Plants, Yarn & Textiles Plants, Citrus Fruit Belts and Sugar Mills. HMEL is

building a Grassroots oil refinery in Bathinda.

As part of a massive development programme to make Bathinda a model city of Punjab, the

government has proposed to set up a special economic zone (SEZ) for textile, a flying

school, an international cricket stadium and academy, Bathinda Airport and an air-

conditioned bus stand within three years. Besides, private players are also building new

Shopping malls and a five star hotel in the city.

Bathinda: Economy

Bathinda is also an Educational Hub of this region, especially for competitive exams

preparations, which in turn is a source of income for the local residents.

Tourism sector in the region has also grown manifold, as Bathinda has some of the

oldest monuments, some of them even dating back to 3,000 B.C. to the Harappa period.

Bathinda is known for rich landlord farmers who though

stay on the outskirts of the city, have good spending power

and are fond of traditional items. They spend heavily on

jewellery, entertainment, eating out and apparel.

Shopping is a leisure activity and strongly influenced by

women of the house especially for categories such as food

and grocery, apparel, furnishings and accessories such as,

handbags, art jewellery, bangles, footwear, etc.

People are proud of the Punjabi culture and prefer dressing

in traditional attire on occasions like marriages, family get-

together and festivals.

Average buying behaviour and purchase points for various

items in Bathinda is not different from other big cities like

Ludhiana/Amritsar.

Bathinda: Consumerism

Ethnic wear is highly prevalent with traditional ethnic

being the most accepted.

Though they like to spend on recreational activities, at

present they are devoid of any options.

Fitness is a strong trend in Bathinda and both males

and females are very conscious of their looks and

personal grooming standards.

People usually engage in group activities – shopping /

eating out / hanging out with friends and family. They

are strongly influenced by peers’ opinions & actions.

In Bathinda customer is brand conscious but seeks for

value too; “Sales almost increase by 5 times during

seasonal Sale” – Apparel retailer.

Bathinda: Consumerism

Bathinda: Brand Performance

Brand Name Average Sales/

Year*

Carpet Area (sq.ft)

Avg. Sales/ sq. ft / year

Kapsons 12,00,00,000 8000 15000

People 1,44,00,000 1000 14400

Louis Philippe 1,80,00,000 1200 15000

Woodland 1,68,00,000 2000 8400

Reebok 1,20,00,000 800 15000

Subway 48,00,000 400 12000

Owned : HBN Group

• Opening Date : Operational

• Land Area : 2 Acres(Approx.)

• Mixed Use : Retail

• Retail Size : 1.25 lac sq. ft. GBA with

56 + stores

• Strategic Zoning : 5 Anchors/Mini Anchors +

Inline + FEC +

Multiplex + Food Court

•Car Parking : 400 Car Parks (Approx.)

Key USP:

• First professionally managed mall in

Bathinda.

• First Exclusive outlets of Jack & Jones,

Zodiac, Q Cinemas, The Hive ( FEC )

• Excellent location surrounded by cash rich

population

• Best Cinema experience in Bathinda.

• First FEC in Bhatinda

HBN Town Centre, Bathinda; Positioned as an Mid Segment Neighborhood Shopping center.

Conceptualized as a mid-sized neighborhood

shopping center, targeting affluent population living

in the catchment

First professionally managed mall in Bathinda.

First Indoor FEC, Exclusive store of Jack & Jones,

Zodiac etc.

Best Cinema experience & World class construction.

NFL Township

Thermal Colony

Mall Road

Bathinda Bus Stand

Dhobi Bazar Railway Station

Mittal City Mall

MITTAL MALL

HBN TOWN CENTRE MALL

CITY CENTRE MALL

HOCKEY STADIUM

SPORTS STADIUM

ROSE GARDEN

QILA MUBARAK

HOTEL MARINA BAY

HOTEL LAKE VIEW HOTEL HANDI

GND THERMAL PLANT

AMBEDKAR STADIUM

HBN Town

Center – Lake

Front TO

Time

In

Mins)

NFL Township 5

Thermal Colony 6

Mittal City Mall 5

Railway Station 11

Bathinda Bus

Stand

9

Dhobi Bazar 10

Mall Road 12

Location

View From Outside View From Inside

Mall Facade

Mall Interiors & Ambiance

Mall activities

Ground Floor

TOMMY HILFIGER/PUMA

ARCHIES

SAFARI

CCD

1

1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion

4 Shoes(Womens , Mens, Kids)

5 Sports / Fitness

6 Children's Fashion &Toys

7 Lingerie / Innerwear

8 Bags & leather

9 Jewellery & Accessories

10 Food & Restaurants

11 Health & Beauty

12 Home, Gifts & Leisure

13 Electronics/Office

14 Cinema

15 Hyper/ Supermarket

16 Service /Others

17 Entertainment / FEC

18 Departmental Store

hp

Sticky Note

Marked set by hp

First Floor

BAGGIT

IVORY TA

GILI

TITAN EYE

W

GLOBAL DESI

JASHN

MOCHI/METRO

WOODLAND

2

G 1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion


5 Sports / Fitness



8 Bags & leather



11 Health & Beauty



14 Cinema


16 Service /Others



hp

Sticky Note

Marked set by hp

hp

Sticky Note

Marked set by hp

hp

Sticky Note

Marked set by hp

hp

Sticky Note

Marked set by hp

Second Floor

VILLAGE/OYE PAPE

JAWED HABIB

KIDZ HUT

PRESTO

FITNESS

FIRST

TOONZ

KOOKA

KIDS

NEW U

BEEBAY KIDS

EYECATCHERS THAI SPA

SUBWAY

DOMINOS

AMRITSARI EXPRESS

CHINA WOK

CHASKA CHAAT

DOSA PLAZA

KAILASH PARBAT

SANDWITCHES & MORE

BAKERS DELIGHT

3

1 1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion


5 Sports / Fitness



8 Bags & leather



11 Health & Beauty



14 Cinema


16 Service /Others



Third Floor

2 1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion


5 Sports / Fitness



8 Bags & leather



11 Health & Beauty



14 Cinema


16 Service /Others



Fourth Floor

1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion


5 Sports / Fitness



8 Bags & leather



11 Health & Beauty



14 Cinema


16 Service /Others



Terrace

SHEESHA /

AB’s (ABSOLUTE BARBEQUES)

1 Mixed Fashion

2 Women's Fashion

3 Men's Fashion


5 Sports / Fitness



8 Bags & leather



11 Health & Beauty



14 Cinema


16 Service /Others



Corporate (services) Office: Beyond Squarefeet Advisory Pvt. Ltd.

203, El-Tara, Off Orchard Avenue,

Hiranandani Gardens, Powai, Mumbai – 400076 India.

Contact: 91.22.4219.0700

Email: [email protected]

Delhi Office:

M20,Camero Complex, Subroto Park, New Delhi -10

Doha Office:

P.O Box 55740, Doha, State of Qatar

Noida Office:

DLF Mall of India, Sector 18, Noida – 201301

Uttar Pradesh

Bhopal Office:

Aashima Mall, Hoshangabad Road, Bhopal - 462026

Madhya Pradesh

Nigeria Office:

Ado Bayero Mall, Kano, Nigeria

Documents

India | Iran | Nigeria | Nepal | Qatar · City of Lakes: Bathinda Bathinda (previously, Bhatinda), named after the Bhati kings, is one of the oldest cities in Punjab, India and the