Upload
rabbajeekya
View
222
Download
0
Embed Size (px)
Citation preview
8/10/2019 India Retail E-Marketing Rai Octane Report2014
1/48
RETAILERS ASSOCIATON OF INDIA
start engaging
www.octaneresearch.in
8/10/2019 India Retail E-Marketing Rai Octane Report2014
2/48
8/10/2019 India Retail E-Marketing Rai Octane Report2014
3/48
3
8/10/2019 India Retail E-Marketing Rai Octane Report2014
4/484
10%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
5/48
5
8/10/2019 India Retail E-Marketing Rai Octane Report2014
6/486
1
2
3
4
5
8/10/2019 India Retail E-Marketing Rai Octane Report2014
7/48
8/10/2019 India Retail E-Marketing Rai Octane Report2014
8/488
38%
3%
43%
Top Level
Mid Level
Junior Level
Others
16%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
9/48 9
8/10/2019 India Retail E-Marketing Rai Octane Report2014
10/48
10
31%
69%Single Brand RetailerMulti-Brand Retailer
40%
17%
Offline Operations (Bricks & Mortar Store)Online Operations (e-Commerce Store)
Offline Operations with e-CommerceBranchOnline Operations with Offline Branch(Brick & Mortar Store)
14%
29%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
11/48 11
55%
9%
Customer Acquisition
Customer Retention
Brand Awareness
Other
10%
26%
56%33%
11%
Customer Acquisition
Customer RetentionBrand Awareness
Other
8/10/2019 India Retail E-Marketing Rai Octane Report2014
12/48
8/10/2019 India Retail E-Marketing Rai Octane Report2014
13/4813
46%
33%
We are planning to increase our offline retail presence
We are planning to expand our online retail presence
We are planning to start our offline retail presence
We are planning to start our online retail presence
We are not planning any of the above
2%
14%
5%
We are planningto increase our
offline retailpresence
We are planningto expand ouronline retail
presence
We are planningto start ouroffline retail
presence
74%
13% 0% 13%
We are planningto start ouronline retail
presence
0%We are not
planning anyof the above
8/10/2019 India Retail E-Marketing Rai Octane Report2014
14/4814
We are planningto increase our
offline retailpresence
We are planningto expand ouronline retail
presence
We are planningto start ouroffline retail
presence
20%
30%
0%
50%
We are planningto start ouronline retail
presence
0%We are not
planning anyof the above
New productlines/Creatinga private labelor sub-brand
Businessexpansion/
BrandFranchising
Acquisition of new business/competitors
43%
53%
7%
21%
Businessstreamliningvia verticalintegration
30%
Businessmodel
transformation
8/10/2019 India Retail E-Marketing Rai Octane Report2014
15/4815
New productlines/Creatinga private labelor sub-brand
Businessexpansion/
BrandFranchising
Acquisition of new business/competitors
22%
61%
6%
22%
Businessstreamliningvia verticalintegration
28%
Businessmodel
transformation
New productlines/Creatinga private labelor sub-brand
Businessexpansion/
BrandFranchising
Acquisition of new business/competitors
52% 50%
8%
20%
Businessstreamliningvia verticalintegration
30%
Businessmodel
transformation
8/10/2019 India Retail E-Marketing Rai Octane Report2014
16/4816
38%
34%
Yes, we heavily use technology solutions for ourmarketing efforts
We use some technology for promotions & analytics
We use minimum technology for our marketing
We dont use technology solutions for our marketing
21%
7%
Offline Online
8/10/2019 India Retail E-Marketing Rai Octane Report2014
17/4817
40%
23%
AnnuallyOnce in two yearsOnce in ve yearsWe dont upgrade/change our deploytechnology
11%
26%
8%
15%
Online Marketing OnlyOffline Marketing OnlyMore Online/Less OfflineMore Offline/Less OnlineAn equal mix of both Online and Offline
30%
30% 17%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
18/4818
Online Offline
Mobile/SMSMarketing
EmailMarketing
Banner/PPCCampaigns/
SearchMarketing
OtherSocial MediaPromotions/Advertising
7%
72%
51%49% 49%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
19/4819
Banner/PPCCampaigns/
SearchMarketing
EmailMarketing
Mobile/SMSMarketing
Social MediaPromotions/Advertising
Other
PrintPromotions
Television/Radio
Promotions
On groundevents
72%
32%
55%
64%
Discounts/SpecialOffers
9%
Other
8/10/2019 India Retail E-Marketing Rai Octane Report2014
20/4820
Single Brand Retailers Multi-Brand Retailers
Banner/PPCCampaigns/
SearchMarketing
EmailMarketing
Mobile/SMSMarketing
51%41% 41%
72%
Social MediaPromotions/Advertising
8%
Other
8/10/2019 India Retail E-Marketing Rai Octane Report2014
21/4821
Offline Retailers Online Retailers
PrintPromotions
Television/Radio
Promotions
On groundevents
39%
25%
57%
47%
Discount/Special Offers
6%
Other
8/10/2019 India Retail E-Marketing Rai Octane Report2014
22/4822
Offline Retailers Online Retailers
14%
53%
Very important, its at the core of our marketing function
Its important and a part of our marketing plan
Important but we dont do it yet
Not very important though we have an email program
Not important for us
21%
8%4%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
23/4823
Offline Retailers Online Retailers
14%
27%
Twice a day
Daily
Weekly
Bi-monthly
Monthly
14%
45%
0%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
24/4824
Monthly Bi-monthly Weekly
65%
20%10%
5%
Daily
0%
Twice a day
Monthly Bi-monthly Weekly
25%
62%
12%
Daily
0%
Twice a day
0%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
25/4825
10%
43%
Responsive Emails
Responsive Website
BothNone
14%33%
5%
17%
54%16%
8%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
26/4826
Facebook Twitter LinkedIn
95%
16%
0%
6%0%
Facebook Twitter LinkedIn
100%
25%
13%
50%
13%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
27/4827
12%
29%
Very important, we are already doing mobile specicactivities
Important, we are planning to leverage the different
platformsIt is part of our strategy amongst other things
It is not important for us right now
38%21%
27%
38%
Yes
No
Its not important for us
We plan to do this in the future
31%
4%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
28/4828
Yes No Its not importantfor us
32%
We plan to dothis in the future
5%
Yes No
25%
38%
Its not importantfor us
We plan to dothis in the future
32% 32%
38%
0%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
29/4829
2%
4%
Less than 10%
11% to 30%
31% to 50%
51% to 75%
Over 75%
75%
19%
Online Offline
8/10/2019 India Retail E-Marketing Rai Octane Report2014
30/4830
4%6%
Less than 10%
11% to 30%
31% to 50%
51% to 75%
Over 75%
50%
40%
Offline Retailers Online Retailers
8/10/2019 India Retail E-Marketing Rai Octane Report2014
31/4831
13%
Less than 10%
11% to 30%
31% to 50%
51% to 75%
Over 75%
20%
25%
Offline Retailers Online Retailers
20%22%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
32/48
8/10/2019 India Retail E-Marketing Rai Octane Report2014
33/4833
Demographics(Age, Gender,
Location)
Interests Segmentationby income
37%
100%
Number of transactions
per buyerin a year
Averagebasketvalue
25%
Pastshoppingbehaviour
50%37% 37%
11%
Yes
No
Its not important for us
We plan to do this in the future
57%
16%
16%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
34/4834
20%Weekdays
Weekends
During Sale
Special Offers
Festivals
Start a month
End of month
49%
18%
7%2%
4%
Weekdays Weekends DuringSale
6%
35%
SpecialOffers
Festivals
30%
Start of month
12%
6%
12%
0%
End of month
8/10/2019 India Retail E-Marketing Rai Octane Report2014
35/4835
Weekdays Weekends During
Sale
38%
Special
Offers
Festivals Start of
month
13%
0%
End of
month
38%
0%
13%
0%
Registrationincentive
Discounton next
purchase
Feedback Surveys
36%42%
RewardPoints
Share witha friendfeature
25%
Share onsocialmediafeature
42%
31% 33%
22%
Specialoffers onBirthdays,
anniversary etc.
8/10/2019 India Retail E-Marketing Rai Octane Report2014
36/4836
Registrationincentive
Discounton next
purchase
Feedback Surveys
35%
RewardPoints
Share witha friendfeature
18%
Share onsocialmediafeature
41%
29%
Specialoffers onBirthdays,
anniversaryetc.
35%29%
18%
Registrationincentive
Discounton next
purchase
Feedback Surveys
50%
RewardPoints
Share witha friendfeature
37%
Share onsocialmediafeature
12%
25%
Specialoffers onBirthdays,
anniversaryetc.
62%
25%37%
8/10/2019 India Retail E-Marketing Rai Octane Report2014
37/4837
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
38/4838
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
39/4839
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
40/4840
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
41/4841
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
42/4842
2014 2013
2014 2013
8/10/2019 India Retail E-Marketing Rai Octane Report2014
43/4843
8/10/2019 India Retail E-Marketing Rai Octane Report2014
44/4844
8/10/2019 India Retail E-Marketing Rai Octane Report2014
45/4845
8/10/2019 India Retail E-Marketing Rai Octane Report2014
46/4846
8/10/2019 India Retail E-Marketing Rai Octane Report2014
47/4847
8/10/2019 India Retail E-Marketing Rai Octane Report2014
48/48
RETAILERS ASSOCIATON OF INDIAstart engaging