Indian Retail EnvironmentUnit-1: Introduction to the Indian Retailing Environment 15 Hours Environmental change Retailing Micro Environment: Competitors, Competitors Retail Mix, Competitive Strategy, other channel members, Cooperation and Conflict, Power, Vertical Marketing systems Retailing Macro Environment : Demographic factors, economic factors-FDI, Cultural and social factors, political factors, technological factors, natural factors.Unit-2: The Functions of Retailing 15 HoursRetail Industry in India - Structure of Indian retailing Drivers of growth - and challenges of retailing industry Indian Retail Formats - Successful Retailing - The Context of Retail Business Planning.Unit-3: Legal Environment 15 HoursEmployee theft Customer Theft Theft and Loss Prevention strategies Internet Fraud Regulating bodies Specific laws that effect retailers : Trade mark regulations Antitrust laws Horizontal agreements Vertical agreements Corporate disclosure act Regulations Specific to e-tailing Government response to violations of laws - The Shops and Establishment Act.

Unit-4: Structural Change in the Indian Retail Environment 10 HoursChanges in the Indian Retail Environment - Socio-Demographic Change - Technology and Economic Change - Socio-economic Changes - Impact on the Retail Industry.

Unit- 5: Indian Retail Market Structure and Control 10 HoursRetailing Structures - Environment and Competition -The Competitive Environment in Different Retail Sectors - Government Policy, Competition and Consumer Demand - Retail Development and Competition.

References:1. Mehrotra, Nitin, (2007). Indian Retail Sector A Primer. The Icfai University Press. 1. Levy, M., Weitz, B., & Pandit, A. (2013), Retailing Management (8th ed.). New Delhi: Mc Graw Hill1. Gupta, Sajal., Randhawa, Gurpreet. (2008). Retail Management, New Delhi: Atlantic Publishers & Distributors (P) LTD. 1. Kumar, Anish (2014). Retail Sector in India. Solapur: Laxmi Book Publication.1. Venkata, Suryanarayana Malisetty. (2012). Solapur: Laxmi Book Publication