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Rolf Works
Advertising Proposal
ADVERTISING PROPOSAL
Indian Summer
CONTENTS…
About the Shepherd Express and Our Reader Objectives and Budget Print Advertising Web Advertising Mobile Advertising Newsletter Advertising Timeline Contact
A B O U T T H E S H E P H E R D …
Shepherd Express is Wisconsin’s largest
weekly local newspaper with over 253,000
readers both in print and on the web.
We distribute over 60,000 papers every
week to over 1,100 locations, spanning
across Milwaukee, Ozaukee, Racine,
Washington and Waukesha counties. We’re Milwaukee’s most popular
alternative newspaper, devoted to
bettering our community.
A M u l t i m e d i a C o m p a n y
The Shepherd Express is so much more than print.
We are web, email marketing, mobile ads, sponsored
content and social media. Our revamped website,
ShepherdExpress.com, offers a fresh, bright experience
that’s responsive and easy to use. It offers myriad
advertising options to reach target audiences. Our website
is visited, on average, by 7,000 people per day with 40% of
that traffic being directed through our mobile site – people
using their smartphones and tablets. Our mobile ads
guarantee a minimum of 7,500 impressions, and our email
distribution list reaches over 20,000 potential customers.
We are also Express Creative. Give us your dream, and
we will translate it into a beautiful creation. Whether you’re
looking for a website redesign, brochures for your business,
new photos, product tags or anything your business might
need to thrive and grow, Express Creative can deliver.
C O N N E C T I O N : I T ’ S A B O U T T H E P E O P L E .
Through partnership, sponsorship or advertising with us,
we may be able to help guide you to potential clients. Our readers drive the local economy. When
compared with the average adult in the greater Milwaukee
area, our readers buy more houses, cars, electronics,
home furnishings and personal goods each year. Our
readers shop and dine out more, attend more movies and
concerts and go to more arts and sporting events than the
average resident. Our readers are:
• In the acquisition phase of life.
Advertisers can target our reader demographic in order
to reach new and potential clients. • Responsible and informed decision makers.
Connect with loyal, dynamic and informed consumers
with high levels of education. • Passionate, savvy, influential and socially
active. Attract customers with an interest in politics,
the arts, the environment and the community. • Always on the go; they play as hard as
they work. Engage individuals with interests in
working, traveling, entertaining, gardening, staying fit
and learning.
Indian Summer’s $1,200 budget can obtain advertising across diverse formats to help drive business and festival traffic.
Budget:
Objectives:
Indian Summer seeks to drive ticket sales, awareness and attendance to its festival with the goal of producing an entertaining yet educational environment as well as preserving the cultures of American Indians.
A D V E R T I S I N G O P T I O N S
I recommend a mixture of print, mobile, web and email to help you meet your objectives. All options will be used to build better brand recognition. Research shows that consistent advertising yields greater results and higher returns on investment.
P R I N T A D V E R T I S I N G Print advertising still has value. Our readers turn to the Shepherd Express to find what’s happening currently or in the future in the Milwaukee area. It’s a good fit for Indian Summer in order to attract festival attendees. The Shepherd Express will offer:
Two 1/6-page full color ads to
run in the September 3 and 10 issues.
Value: $620 per ad.
Total value: $1,240.
D I G I T A L A D V E R T I S I N G
Shepherdexpress.com reaches about 7,000 people per day, and a medium rectangle on our website offers a minimum of 7,500 impressions. The Shepherd Express will offer:
Two weeks of medium rectangles to
run August 30 through September 13.
Value: $395 per week.
Total value: $790.
M o b i l e A d v e r t i s i n g
The mobile version of shepherdexpress.com accounts for 40% of traffic to the website. The Shepherd Express will offer:
1 week of 320 x 50 mobile header and footer ads to run September 6 –13.
Total value: $200.
S H E P H E R D E X P R E S S W E E K LY N E W S L E T T E R
Every Tuesday, the Shepherd Express sends it weekly Ticket Tuesday Newsletter. The newsletter offers ticket giveaways to various events around town. Indian Summer will be included in this giveaway. The Shepherd Express will offer:
One Ticket Tuesday Newsletter on September 3, offering tickets to Indian Summer.
Total value: $295.
A D V E R T I S I N G T I M E L I N E A N D T O T A L V A L U E T O I N D I A N S U M M E R :
Below is a timeline of your advertising with the Shepherd Express.
2 0 1 5
September 3:
Ticket Tuesday Email Newsletter
September 3 and 10:
1/6-page advertising
August 30 through
September 13:
Medium rectangle on shepherdexpress.com
September 6: Mobile ad will run on shepherdexpress.com for one week
Total value to Indian Summer: $2,525.
C O N TA C T:
Mark Krueger
Email: [email protected]
Office: 414-292-3812
Thank you for your time, and I look forward to working with you to make Indian Summer a success.
