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On-Demand Content
Source: - Internal Analytics
4,000+ HOURS OF KIDS
CONTENT
250+ LIVE EVENTS
and an EXTENSIVE MUSIC LIBRARY
250+FOOD &
LIFESTYLE
SHOWS
120+ ORIGINALS ACROSS 7
LANGUAGES
100+ NEWS
CHANNELS
(LIVE/VOD)
2,00,000+ HOURS
12 LANGUAGESContent across
4,000+ MOVIE TITLES
1,500+ FICTION
SHOWS
100+ WORLD DIGITAL
PREMIERES
1,000+ REALITY
CONTENT
Offering an exceptionally wide library contributing to
1000+ HOURS OF INTERNATIONAL
DUBBED CONTENT
ZEE5 IS INDIA’S
CONTENT DESTINATION
Monthly Active Users
Source: - Internal Analytics, Mar’21
79 MN
Monthly Video Views
550+ MN
Downloads
100+ MN
PLATFORM OF CHOICE FOR
HIGH REACH
Engagement
Source: - Internal Analytics, Period 2019 Vs 2020
1.3XGROWTH
App Installs
1.4XINCREASE
Viewership on Connected Devices
3XGROWTH
GROWTH ACROSS
NEW & EXISTING USERS
EQUALLY LOVED BY
MALES AND FEMALES
Source: - Internal Analytics
48%MALES
52%FEMALES
Most balanced Gender Split across OTTs
SPEED ENTHUSIASTIC,
READY FOR HIGH PACED LIFE
Source: - Internal Analytics
2%
42%56%
42% audiences are connected to
broadband ideal for long format
video content viewing
AFFLUENT & SMART
AUDIENCES
Source: - Internal Analytics
29%
40%
31%
<10k >25k
10k- 25k
Almost 70% audience owns Mobile handset
above Rs10,000 price bracket
ZEE5 CATERS TO NATIONAL
& REGIONAL MARKETS
Source: - Internal Analytics; Top 8 cities - Mumbai, Bangalore, Delhi, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad
60%HSM
Maharashtra | 13%
AP + Telangana | 11%Karnataka | 11%
Delhi | 11%
Tamil Nadu | 8%
West Bengal | 7%
Uttar Pradesh | 7%
Kerala| 3%
Gujarat | 5%
Bihar | 4%Rajasthan| 3%
Odisha| 2%
Punjab + Haryana| 4%
Madhya Pradesh| 3%
Users
Contribution
33%South
48%Top 8 cities
WIDELY CONSUMED, STRONG
PRESENCE BEYOND METROS
Source: - Internal Analytics
TOP 30 CITIES TOP 50 CITIESTOP 10 CITIES
USERS
>70%USERS
>80%USERS
CITY LEVEL CONTRIBUTION
>50%
EQUALLY STRONG FOOTHOLD
IN HINDI & VERNACULAR
Source: - Internal Analytics
Almost 50% viewership comes from regional
language content
Hindi, 55%
Telugu, 11%
Marathi, 9%
Kannada, 8%
Tamil, 7%
Bengali, 5%
Malayalam, 5% Others, 1%
DIGITAL SAVVY
HIGHLY CONNECTED
Source: - Internal Analytics
75%
E-COMMERCE APPS
67%
45%
5% 4%
Amazon Flipkart Big Basket Jio Mart
50%43%
37%
6%
Pay
Phone Pe PayTm Bhim
71%
ONLINE PAYMENT APPS
80%
SOCAL MEDIA APPS
74%
49%
14%
29%
Facebook Instagram Twitter Snapchat
OTHER TASTE
PREFERENCES
Source: - Internal Analytics
46%
MUSIC APPS
25%
FASHION APPS
23%
FOOD DELIVERYAPPS
23%
JOB APPS
26%
NEWS APPS
PREMIUM QUALITY AUDIENCES
READY TO PAY FOR CONTENT
Source: - App Annie
26% 38%
Higher overlap with Premium OTT players
GET EXCLUSIVE REACH
ON ZEE5
Source: - App Annie
20%
4%
14%
Minimal overlap with SonyLiv, Voot & MX Player
DIFFERENT TASTE CLUSTERS TO
MEET PERSONAL PREFERENCES
Source: - Internal Analytics
Music is skewed towardsmales
66
%24%76%
News enables advertisers to reach Males & SVOD Audience as well
66
%35%65%
66
%41%59%
66
%72%28%
66
%52%48%
Movies has high affinity towards Male audiences
REALITY
FICTION/DRAMA
COMEDY
6 34%66%
Reality shows is fairly balanced amongst males/females
Both males/females equally enjoys comedy genre
Drama & Soaps skew highon female audiences
MOVIES
MUSIC
NEWS
VIA CONNECTED TV
EFFECTIVE WAY TO
REACH PREMIUM AUDIENCES
Source: - Internal Analytics
3X surge in Video Views and 2X surge in
Users on CTV in the last year
7MnMAUs
25-30MnMVVs
3XVV-
GROWTH
C O N N E C T E D T V
GROWTH DURING BIGGEST
CRICKET EVENT
Source: - Internal Analytics
More users visiting platform during match hours
compared to pre-cricket season
Baseline Period(Pre-Cricket): 1st Aug to 18th Sept 2020
10%GROWTH
IN ACTIVE
USERS
ACTIVE USERS LOGGED INTO ZEE5 DURING PRIME TIME
90%
95%
100%
105%
110%
115%
19:00 20:00 21:00 22:00 23:00
During Cricket Pre- Cricket
Baseline
During Cricket: 19th Sept to 3rd Nov 2020
CONTENT THAT MADE THEM
HOOKED ONTO ZEE5
Source: - Internal Analytics
TV
SHOWSFICTION/
DRAMA
REALITY COMEDY MOVIES
1000+HOURS OF NEW CONTENT
40+NEW LAUNCHES
FOR HSM
MARKETS
15+NEW REGIONAL
SHOW
LAUNCHES
50+NEW LAUNCHES
ACROSS GENRES & LANGUAGES
10+ ZEE5 EXCLUSIVES
(WEBSERIES/
FILMS)
20REALITY SHOWS
ACROSS 11
LANGUAGES
HIN
DI
• A Unique Face-off Between 2 Teams which Will Be Championed by Two Popular Comedy Ke Kalaakaar !
• Aided by Team members comprising of all time entertaining
comedians & actors
• Judged by none other than ‘Siddhu’- The Laughter Empire
• Each Team comprising of 5 artists (Mix of celebs + Comedians + 1 fresh face)
ASSOCIATION DELIVERABLES
• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded
creation)• Logo presence on Show Promotions: Carousel, Notifications,
Emailers, Social Media Promotions• Gamification and voting for audience engagement• Video Inventory on the Show and other Top Performing
Content
UPC
OM
ING
CO
NTE
NT
MARKET: PAN INDIA
LAUNCH: 5th JUNE ‘21
DURATION: 15 WEEKS | EPISODES: 30
GENRE: COMEDY GAME SHOW
TAM
IL
▪ A reality show where a group of contestants are stranded in a remote location with little more than the CLOTHES on their back where they must provide food, water, fire and shelter for themselves.
▪ The lone SURVIVOR of this contest takes home 1 Crore
▪ 2 Tribes with 3 Major events on island- Reality, Challenges & Tribal council island- Philippines/ Tanzania
ASSOCIATION DELIVERABLES
• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded
creation)• Logo presence on Show Promotions: Carousel, Notifications,
Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing
Content
UPC
OM
ING
CO
NTE
NT
MARKET: TAMIL NADU
LAUNCH: JUNE ‘21
DURATION: 13 WEEKS
GENRE: CELEB ADVENTURE REALITY SHOW
TAM
IL
▪ The Show is about a second chance the singing sensations who have lost their spotlight over time will get and showcase the best of talents to regain their fame
▪ Gathering all the talented, famous singers from the Tamil Music Industry, ‘Rockstar’ is going to one epic fight between the established but forgotten singers in the industry
▪ Hosted by RJ Vijay & Anushree
▪ Devi Sri Prasad & Mano would be the Judges
ASSOCIATION DELIVERABLES
• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded creation)• Logo presence on Show Promotions: Carousel, Notifications, Emailers,
Social Media Promotions• Video Inventory on the Show and other Top Performing Content
UPC
OM
ING
CO
NTE
NT
MARKET: TAMIL NADU
LAUNCH: MAR’21- JUL ‘21
EPISODES: 16
GENRE: MUSICAL BATTLE SHOW
MU
LTI-
LAN
GU
AG
E
▪ Kids reality singing show which gives a platform to any kid to showcase their musical prowess to the world.
▪ Auditions will be conducted in different cities to filter the best talent.
▪ The platform will bring music veterans as judges and celebrity hosts on the same stage.
ASSOCIATION DELIVERABLES
• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded
creation)• Logo presence on Show Promotions: Carousel, Notifications,
Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing
Content
UPC
OM
ING
CO
NTE
NT
FLAGSHIP SHOW GIVING A PLATFORM TO YOUNG &
BUDDING SINGERS
MARKETS: KARNATAKA, KERALA, MAHARASHTRA
GENRE: SINGING REALITY SHOWS
SAREGAMAPA L’IL CHAMPS KANNADA
MARKET: KARNATAKA LAUNCH: 5th JUNE ‘21 DURATION: 5 MONTHS
SAREGAMAPA L’IL CHAMPS KERALAM
MARKET: KERALA| LAUNCH: APRIL- DEC ’21 | EPISODES: 76
SAREGAMAPA L’IL CHAMPS KANNADA
MARKET: MAHARASHTTA| LAUNCH: 29th APRIL’21 | EPISODES: 48
TAM
IL
▪ Bangla’s flagship dance reality show which showcases unique stories of courage, passion, and devotion to dance
▪ Expert panel of dancers apart from judges
▪ Age no bar- participants from all age group are welcome
▪ CELEBRITIES: ▪ Judges: Govinda, Jeet, Shubhashree▪ Host: Tollywood Hearthrob ‘Ankush’
ASSOCIATION DELIVERABLES
• Voiced ILU on Opening/Bumper Slate • Exclusive content on ZEE5 (in-show integration/co-branded
creation)• Logo presence on Show Promotions: Carousel, Notifications,
Emailers, Social Media Promotions• Video Inventory on the Show and other Top Performing
Content
UPC
OM
ING
CO
NTE
NT
MARKET: WEST BENGAL
LAUNCH: APRIL‘21
DURATION: 4 MONTHS
GENRE: DANCE REALITY SHOW
A TABLE FOR TWO SEASON 2
Genre: Celebrity Chat Show |
Launch: 27th Mar’21
CHEF V/S FRIDGE
Genre: Food Show |
Launch: 11th Apr’21
INDIA’S 50 BEST DISHES SEASON 2
Genre: Food/Cooking Show |
Launch: May’21
SAFARI INDIA
Genre: Travel Show |
Launch: August’21
STARRY NIGHTS SEASON 3
Genre: Celebrity Chat Show |
Launch: JAS’21
GHAR SA YUMMY SEASON 3
Genre: Food Show |
Launch: TBD
HIN
DI
UPC
OM
ING
CO
NTE
NT
HIN
DI
UPC
OM
ING
CO
NTE
NT GAME ON SEASON 2
Genre: Celebrity Chat Show |
Launch: TBD
AUR BHAI KYA CHAL RAHA HAI
Genre: Sitcom |
Launch: April’21
LAL ISHQ 2.0
Genre: Drama |
Launch: April’21
LAKSHMI BHAGYA
Genre: Drama |
Launch: April’21
RAAT BAAKI HAI
ZEE5 Exclusive Film | Genre: Murder Mystery
Launch: 16th Apr’21
DEEP JALE
Genre: Romance and Drama |
Launch: April’21
SVOD CONTENT
HIN
DI
UPC
OM
ING
CO
NTE
NT
SUNFLOWER
ZEE5 Exclusive | Genre: Crime Comedy
Launch: May’21
RADHE
ZEE5 Exclusive Film | Genre: Action Film
Launch: May’21
SV
OD
CO
NTE
NT
HIS STORY
ZEE5 Exclusive Series | Genre: Drama
Launch: 25th Apr’21
STATE OF SEIGE TEMPLE ATTACK
ZEE5 Exclusive Series | Genre: Drama
Launch: June’21
MAI HERO BOLL RAHA HU
ZEE5 Exclusive Series | Genre: Drama
Launch: 20th Apr’21
SO
UTH
COOKING KHILADIGALU
Genre: Cooking Reality Show
Launch: Apr-Jul’21
KUDUMBAM AWARDS
Genre: TV Award Show|
Launch: May’21
KANNADA MALYALAM
MRS. HITLER
Genre: Drama Show|
Launch: Apr’21
TAMIL
CHITHIRAM PESUDHADI
Genre: Drama |
Launch: 19th April’21
MAATHIL
ZEE5 Original Drama Film |
Launch: 14th April’21
TELUGU
DRAMA JUNIORS
Genre: Acting/Drama Show
Launch: 19th Apr’21
SITA ON THE ROAD
Genre: ZEE5 Exclusive Drama Film
Launch: April’21
SO
UTH
UPC
OM
ING
CO
NTE
NT
SVOD CONTENT SVOD CONTENT
100 DAYS
Genre: Thriller Fiction Show|
Launch: 29th April’21
BAND BAJA VARAAT
Genre: Game Show |
Launch: TBD
CONTRACT MARRIAGE
Genre: Drama|
Launch: June’21
SHUBHA LIVE- SAVDHAAN
Genre: Drama|
Launch: June’21
MAHARASHTRACHA FAV KON
Genre: Marathi Film Awards|
Launch: June’21
AWWANCHIT
World Digital Premiere |
Launch: 10th April’21
MA
RA
THI
UPC
OM
ING
CO
NTE
NT
SV
OD
CO
NTE
NT
AMADER EI POTH JODI NA SESH HOY
Genre: Drama |
Launch: April’21
MANGALMAYEE SANTOSHI MAA
Genre: Mythology |
Launch: April’21
BEN
GA
LIU
PC
OM
ING
CO
NTE
NT
SV
OD
CO
NTE
NT
ZEE BANGLA WEDDING SEASON
Genre: Wedding Celebration Special|
Launch: Apr-May’21
SWITZERLAND
World Digital Premiere |
Launch: 1st May’21
RAJO QUEEN
Genre: Talent Reality Show|
Launch: April’21
SUPERSTAR NUH
Genre: Game Show|
Launch: April’21
DID LIL MASTER
Genre: Dance Reality Show |
Launch: June’21
JAZBAA
Genre: Chat Show|
Launch: Apr’21
KUNI BHOOTA
Genre: Horror Show|
Launch: 5th April’21
MEMBSAAB NO. 1
Genre: Reality Show |
Launch: May’21
ORIYA
PUNJABI BHOJPURI
OTH
ER
SU
PC
OM
ING
CO
NTE
NT
EFFECTIVE WAY OF
TARGETING BASED ON KPIs
Source: - Internal Analytics
Identity
based
Proximity
based
Media
consumptionContent Affinity Intent basedTechnographics
DemoGeo
Location
Cord Cutters/ Cord Shakers
Content Consumption
behavior & interests (App & Web)
Device Price/ Connection
Type
Ad-engagement levels/ Campaign
activity
Travel
Enthusiasts
59%
Fashion &
Beauty LoversFoodies Health & Fitness
Enthusiasts
Gamers/Gaming
EnthusiastsShoppers
26%40% 26%71%77%
Custom Segments/Audience
Appographic based- Cross App segments/ categories
Lookalike Modelling
Reach new audiences who have similar interests to your TG
Retargeting
Engage with users who have already interacted with your ad
BASIC
TAREGETING
INTERESTS
BASED
TARGETING
ADVANCED /
CUSTOMIZED
TARGETING
A D
CPCV VIDEO AD
INVENTORY CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
9.2 MILLION
TOTAL VIDEO VIEWS ACHIEVED
6.9 MILLION
CTR ON VIDEO
0.47%
VIDEO COMPLETION RATE
75.04%
Campaign Duration: 31 Days Targeting: PAN India (Minus South Markets)
U S E C A S E
CPM VIDEO AD
INVENTORY CAMPAIGN
Campaign Duration: 12 Feb 2021- 29th March 2021Targeting: PAN IndiaCommitment: 27 Million Impressions
TOTAL IMPRESSIONS ACHIEVED
28 MILLION
TOTAL VIDEO VIEWS ACHIEVED
23 MILLION
CTR ON VIDEO
0.42%
VIDEO COMPLETION RATE
84.27%
U S E C A S E
VIDEO RETARGETING
CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
1.7 MILLION
CTR ON VIDEO
0.62%
VIDEO COMPLETION RATE
78%
Solution: Created a Cookie Pool to Retarget Premium Audience Targeting: PAN India, Male- Targeted Shows Cohorts: HHI, Car Owners ,Credit Card Holder , Business Owner , Real estate Owners, International Travel , Finance
U S E C A S E
VIDEO CTV CAMPAIGNS
Campaign Duration: 4 Weeks (19th Sep to 9th October 2020)Targeting: PAN India
Objective: Promoting IPL offer (Surround plan)Promote Social Validation creative – Ordering from Swiggy is safeReaching out to premium, untapped, cord cutter, Co-Viewing/Family Viewing audiences
TOTAL IMPRESSIONS ACHIEVED
5 MILLION
VIDEO COMPLETION RATE
94%
U S E C A S E
VIDEO CTV CAMPAIGNS
Campaign Duration: 3 Weeks (15th Oct to 4th November 2020)Targeting: Tier 1 & 2 Cities
Objective: Promoting Wipro’s Alexa enabled Touch- free smart lighting Reaching out to premium, untapped, cord cutter, Co-Viewing/Family Viewing audiences
TOTAL IMPRESSIONS ACHIEVED
1.8 MILLION
VIDEO COMPLETION RATE
97%
U S E C A S E
CPD DISPLAY MASTHEAD
CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
6.3 MILLION
CTR ON DISPLAY
0.91%
Campaign Duration: 10th April 2021- 18th April 2020Targeting: PAN India
U S E C A S E
CPD VIDEO MASTHEAD
CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
1.3 MILLION
CTR ON VIDEO
0.59%
Campaign Duration: 29th June 2020 (1 Day)Targeting: PAN India
U S E C A S E
CPD ROADBLOCK
CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
32 MILLION
CTR ON DISPAY
0.18%
Campaign Duration: 29th April 2020- 30th April 2020 (2 Days)Targeting: PAN India
U S E C A S E
CPD ROADBLOCK
CAMPAIGN
TOTAL IMPRESSIONS ACHIEVED
4.3 MILLION
CTR ON DISPLAY
0.16%
Campaign Duration: 12th November 2020- 14th Nov 2020 (3 Days)Targeting: Karnataka
U S E C A S E
NATIVE AD DISPLAY
CAMPAIGN
TOTAL VIDEO IMPRESSIONS ACHIEVED
1.7 MILLION
TOTAL DISPLAY IMPRESSIONS ACHIEVED
1.9+ MILLION
CTR ON VIDEO & DISPLAY RESPECTIVELY
1.57% & 1.01%
VIDEO COMPLETION RATE
78%
Campaign Duration: 20 DaysTargeting: Metros, 25 – 45 years Male Commitment: 2 Million Video Impressions & 1.8 Million Native Display Impressions
U S E C A S E
INFLUENCER CAMPAIGN TO
DRIVE BRAND MESSAGING
Hyper localized Multi- Language Influencer campaign with Network
influencers. The campaign was further amplified on ZEE5’s & the influencer’s
social media handles & also targeted through Inventory campaign
IMPRESSIONS ACHIEVED ON VIDEO
9.2 MILLION
CTR ON VIDEO
9.6%
VIDEO COMPLETION RATE
78.4%
U S E C A S E
INFLUENCER CAMPAIGN TO
DRIVE BRAND MESSAGING
An Engaging Video (Hyper-localized Influencer campaign) with Influencers
wherein they created awareness in the Telugu market about redefining
Tuitions with the help of Top teachers, High Quality Videos & mentorship
which is useful for kids from Byjus Online app
IMPRESSIONS ACHIEVED ON VIDEO
12.4 MILLION
CTR ON VIDEO
0.6%
VIDEO COMPLETION RATE
83.6%
CONSIDERATION UPLIFT
+18ppU S E C A S E
CONTENT HOSTING VIDEO
CAMPAIGN
Hosted the Pedigree ‘Feed the Strays’ film as a branded content within the
ZEE5 universe so that we can leverage the ZEE5 platform strength & the
audience interests. The strategy was to spread the footprint of this video
across various platform touchpoints
TOTAL CAMPAIGN IMPACT
TOTAL IMPRESSIONS ACHEIVED
1.09 MILLION
TOTAL VIDEO VIEWS ACHIEVED
0.35 MILLION
U S E C A S E
CONTENT HOSTING VIDEO
CAMPAIGN
Hosted the Coca Cola ‘Christmas Video’ film as a branded content within
the ZEE5 universe so that we can leverage the ZEE5 platform strength & the
audience interests. The strategy was to spread the footprint of this video
across various platform touchpoints
TOTAL CAMPAIGN IMPACT
TOTAL IMPRESSIONS ACHEIVED
3.9 MILLION
TOTAL VIDEO VIEWS ACHIEVED
1.43 MILLION
U S E C A S E
SPONSORSHIPS ON IMPACT
PROPERTIES
Goodknight partnered with ZEE5 & gained the benefits of engagement
on ZEE5 Gamification with DID- Battle of the Champions. The brands
leveraged our Platform strengths & audience interests
TOTAL CAMPAIGN IMPACT
TOTAL IMPRESSIONS ACHIEVED ON ZEE5
UNIVERSE
500+ MILLION
TOTAL VIDEO VIEWS
9.5+ MILLION
GAMIFICATION IMPRESSIONS
6.4+ MILLION
GOODKNIGHT ACTIVE PLUS
6% INCREASE IN SPONTANEOUS RECALL
GOODKNIGHT FABRIC ROLL ON
12% INCREASE IN TOP OF MIND
AWARENESS
17% INCREASE IN TOTAL
AWARENESSU S E C A S E
Fortune partnered with ZEE5 & gained the benefits of engagement on ZEE5
Gamification with Saregamapa LiL Champs. The brand leveraged the ZEE5
platform strengths & the audience interests
TOTAL CAMPAIGN IMPACT
TOTAL IMPRESSIONS ACHEIVED
110 MILLION
TOTAL VIDEO VIEWS ACHIEVED
4.04 MILLION
SPONSORSHIPS ON IMPACT
PROPERTIES
U S E C A S E
ZEE5 & Colgate salute the selfless spirit of teachers on Teacher’s Day.
We created a campaign that celebrates the unrelenting spirit of 76-year-old
Sujit Chattopadhyay under Colgate’s ‘Smile karo shuru ho jao’ campaign
& convey it on Teacher’s day
TOTAL IMPRESSIONS ACHEIVED
1 MILLION
CTR ON VIDEO
0.42%
VTR AT SKIP BUTTON
87%
PR (AVE)
4.5 LAKHS
BRANDED CONTENT CREATION
AROUND TENT-POLE DAY
U S E C A S E
A home-shot web series/ unique virtual chat show with renowned celebrities
where they talk about their fitness mantras and how honey played a part in
their fitness journey
TOTAL IMPRESSIONS ON THE PLATFORM
63.1 MILLION
VIDEO VIEWS ON EPISODES & PROMOS
6.6 MILLION
IMPRESSIONS ON SOCIAL MEDIA
529K
IMPRESSIONS ON NOTIFICATIONS
6.1 MILLION
AFP CAMPAIGN
U S E C A S E
ZEE5 ADS MANAGER:BUILD, DEPLOY & MONITOR
CAMPAIGNS IN AN AGILE WAY
An intuitive self-serve platform that allows advertisers to create, manage, and optimize their advertising campaigns and connect with their users through
diversified targeting options and interactive ad formats
BENEFITS OF
ZEE5 ADS MANAGER
QUICK & FAST
OPITMIZE CAMPAIGNS
PRECISE TARGETING
COMPLETE TRANSPARENCY
ZEE5 VIDEO SOLUTION:HYPER-PERSONALIZE
THE MESSAGE AT SCALE
Leverages AI & Real Time data to understand consumer behavior, preference & activities to create dynamic ad copies (embedding texts, audio or images
within their existing ad copies) to generate multiple unique variations
3M unique creatives3X click-through rate | 2.5X revenue
41,666 unique créatives vs. 42.7X revenue
Deliver the right Video/display Ad Message –
To the Right Person, At the Right Time, In the Right Location,
In the right format
BENEFITS OF
HYPER-PERSONALIZED ADS
BUILD MESSAGE RELEVANCE
ENGAGEMENT - 5X- 7X
REVENUE - 2X- 3X
OPTIMIZE COST, TIME & EFFORT
Wishbox is a visual discovery platform that provides Interactive experiences & helps to discover/ explore appealing products & ideas from/ with-in a video
ensuring higher conversion via Video Commerce
Enables Consumers to simply tap to discover what they love in a video or engage with it with-in or outside the Video
Product showcase with summary card with relevant CTA leading to product page
BENEFITS OF
WISHBOX
ZEE5 WISHBOX:MAKING VIDEO COMMERCE MORE
ENGAGING
PRODUCT DISCOVERY
QUALITY TRAFFIC
EFFECTIVE ENGAGEMENT
& CONVERSIONS
IMPROVES
CUSTOMER EXPERIENCE
Helps embeds brands inside most popular content (brand integration) digitally during the post- production
These brands are outside advertising clutter, being visible to undistracted audiences immersed in the content they enjoy
BENEFITS OF
ICA
ICA (IN-CONTENT ADS):NEVER MISS ADS WITH SEAMLESS
INTEGRAT ION INS IDE CONTENT
BRAND EXPOSURE IN A
CLUTTER FREE ENVIRONMENT
STRONG RECALL THROUGH
IN-SHOW PRESENCE
IMMUNE TO AD SKIPPING
& AD BLINDNESS
ENGAGE EYEBALLS WITH
FREQUENCY ON A DAILY BASIS
BENEFITS OF
Ad Hub
ZEE5 AD HUB:A PRIVACY PROTECTED, TRANSPARENT &
SCALABLE WAY FOR DATA SHARING
AqillizProvenance
Ledger
ZilliqaPublic
Blockchain
Federated Query Server
Relational
Database
Private Query
Server
Raw (Sensitive)
Data
Export normalised
& pseudonymised
data
DSPsAd
Servers
Relational
Database
Private Query
Server
Raw (Sensitive)
Data
Export normalised
& pseudonymised
data
ENCRYPTED
QUERIED
ACTIVATEDINTEGRATIONS
PERIODIC PROOFS
YO
UR
OR
G’S
EN
VIR
ON
MEN
TC
LOU
D (
AQ
ILLI
Z)
DIFFERENTIALLY-PRIVATE AGGREGATED QUERIES
ADVERTISER
DATA ENRICHMENT FOR
REMARKETING
UNIFIED AUDIENCE VIEW
EXTENDED REACH BASIS
LOOKALIKE AUDIENCES
DEEP ENGAGEMENT