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Researching the Market Place
Examples of Competing Indie Magazines
Magazine
Target Audience: 30-40 year olds
Frequency: Monthly
Circulation: 91, 678
Price: £4.30
Number of pages: 130+
Feature Articles: Upcoming festivals
Regular Articles: Interviews with different bands and artists
Magazine
Spin magazine cost £4.50 to buy in the UK
Target Audience: 21-31
Frequency: Monthly
Circulation: 47, 235
Price: £3.80
Number of pages: Around 290 per issue
Editor: Simon Harper
Gender: Approx. 50/50
Feature Articles: Top 100, Charts
Regular Articles: Festivals, interviews, New artists
http://www.clashmusic.com/page/advertise-clash
Magazine Target Audience: Kerrang! Target their magazine at a niche audience that are interested in mainly rock/metal music.
Frequency: Weekly
Price: £1.99
Number of pages: Mainly 71 pages per issue
Readers: 15-24 year old (60% male and 40% female)
Circulation: 42, 077
Feature Articles:
Regular Articles:
MagazineTarget Audience: 30-40 year old males
Circulation: 103,017
Price: £3.90
Number of pages: Around 170 per issue
Feature Articles:
Regular Articles:
Magazine
Target Audience: 63% male and 37% female
Frequency: Weekly
Circulation: 23, 924
Price: £2.20
Feature Articles:
Regular Articles: